That Amazon Ads Podcast

#whyplacementacosdoesntmatter #amazonppc #amazonadsWhy Placement ACoS Doesn't Matter on Amazon PPC?This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.We break down why keyword bids, not placement adjustments, truly control your cost and performance.Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.Stop making the mistake of optimizing for outdated ACoS targets.Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.Like, Subscribe and let's Transform your campaigns!🔗 Connect with Stephen & Andrew:⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠LinkedIn⁠⁠⁠⁠Spotify⁠⁠⁠⁠YouTube⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9WponLmfBNnW07QGQ/viewform Why Do My Campaigns Have Zero Impressions? | Amazon PPC Troubleshooting This week, Andrew and Stephen combine their years of experience to reveal the Top 5 Reasons Why some Amazon PPC campaigns get ZERO IMPRESSIONS. From bid settings to targeting issues, they'll help you identify the roadblocks preventing your ads from showing up. Learn actionable strategies to troubleshoot your campaigns and maximize visibility to ensure your ads started working for you. Don't let zero impressions hold your campaigns back - find out how to fix them now! 👍Like, Subscribe and hit the bell icon to stay updated with Andrew and Stephen's Amazon PPC insights and troubleshooting tips.

In this special bout, we get Steven vs: Stephen, Pope vs: Noch, CTR vs: CVR, the Ultimate Showdown of the Amazon ages! Right from the sound of the first bell, these two get after it. Throwing curveballs and bringing the heat straight from the jump, Pope defends the focus on CTR in 2023, while Noch bobs, weaves and tries to avoid Pope’s powerful left hook. Noch recovered and fired back late in the rounds, for a historic Amazon PPC debate finish. Will this one make it to the final bell for a decision? Or does someone land the K.O. blow? Find out on this week’s episode of That Amazon Ads Podcast! 📨Connect with Steven Popes: MyAmazonGuy: https://www.myamazonguy.com/tips LinkedIn (Top e-Commerce Voice): https://www.linkedin.com/in/steven-pope/ 🔗Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew break down one of the most important formulas for growing your Amazon sales, so you don’t want to miss it! They cover the 3 factors that determine the growth of an Amazon account, giving you the tools and knowledge you need to go back and scale your Amazon brand. Key Topics: An overview of the 3 (and only 3) variables that grow your Amazon sales The tools and frameworks for diagnosing low sales Deep-dive on the relationships between Traffic, Conversion Rate & Average Sales Price Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew reveal The 6th Principle You Need to Succeed in Amazon PPC (throwback to Episode 1: The Top 5 Principles) Though it might surprise you, the 6th principle isn’t tangible or quantifiable… it’s instinctual. You have to feel it. That’s why we call it the 6th Sense of PPC managers. It’s about finding the balance on the wide spectrum of tools and capabilities. Listen in to see how you can utilize this special ability to improve your advertising performance. Key Topics: Pure automation vs. pure manual management Longer date ranges vs. shorter date ranges Amazon full control vs. Manager full control Data aggregation vs. Data segregation Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew cover Sponsored Brands, what to do, what not to do, and how to get the best performance with this ad type. This episode is full of practical tips for helping you craft winning Sponsored Brands campaigns, and they cover some pretty interesting, high-level marketing topics that you won’t want to miss. Key Topics: Capabilities and features of Sponsored Brands - Conceptual understanding Unique strategies you can use to dominate competitors with Sponsored Brands How to come up with endless creative headlines for your ads Methods for A/B split testing Sponsored Brand creatives The future of Sponsored Brands Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we will be hosting our first ever debate! We’re super excited for this one where we’re having two industry expert guests battle it out on whether or not AI bidding will be the future of Amazon PPC. #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew break down how to scale your ad campaigns with effective keyword harvesting principles. They share their opinions on hot topics like “Whether you should negative match your keywords in their source ad groups?,” and “When to use manual keyword selection over research campaigns.” This episode is nothing short of value-packed and sure to help you in your journey to becoming the best Amazon ads manager you can be. Key Topics: - Stephen & Andrew answer your question about whether or not to negate your keywords in their source/harvesting ad group - What advertising reports we routinely use for keyword harvesting - 3P tools we use for keyword research - When manual keyword research is more effective than research campaigns - The criteria for keyword harvesting Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-n... Andrew: https://www.linkedin.com/in/andrewbai... Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that... YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we talk about how to reduce your wasted ad spend and prevent irrelevant targets with this one simple, but underleveraged tool. #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this special episode, Stephen and Andrew break down the ultimate Prime Day PPC strategy, whether you’re a big brand gearing up for large demand, or a smaller brand just looking to capture a little extra traffic. Key Topics: Historical Prime Day trends that you can leverage to your advantage this year The common mistakes and misconceptions people have about Prime Day A framework we’ve used that has proven to drive results Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we share our thoughts on a hotly contested debate, campaign structure. #amazonppc #amazonads #amazonadvertising #AMS #FBA

In Part 2 of the “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on non-converting keywords to hit your Amazon PPC target ACOS. Key Topics: - How to classify targets as “High Spend” without using arbitrary numbers - Understanding Cost-per-Acquisition and how it plays into your ACOS - The formula for calculating bids on high spend, non-converting keywords Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we break down the next layer of our bidding system, teach you how to calculate bid ceilings, and what to do with your top performing keywords to drive more ad sales. #amazonppc #amazonads #amazonadvertising #AMS #FBA

In this episode of That Amazon Ads Podcast, Stephen and Andrew start by digging into a LinkedIn poll that got them fired up. Oooo! Then, if you’ve ever wondered if there are any special, secret formulas people use to make bid changes to their Amazon ads – there are. And we’re giving them all away in this episode. (Also, Stephen wants to apologize for his poor audio quality on this episode -- he says it won't happen again) Key Topics: Keyword Selection vs: Bidding; Which is more important? How we select data for bid optimizations The 4 criteria for making bid changes Connect with Stephen & Andrew: Stephen's LinkedIn: https://www.linkedin.com/in/stephen-noch/ Andrew's LinkedIn: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we break down the first layer of our bidding system and share how we use the RPC method to hit our target ACOS every time. #amazonads #amazonadvertising #amazonppc #AMS #FBA