That F*cking Marketing Podcast

Most brands are still paying to rent attention. TEAMM8 built a community that hands it over for free. Tommy Laurens has been Marketing Director at TEAMM8 for six years. In that time the brand has grown 500%. They doubled revenue two years running. 90% up this year alone. With a team of six. No agency. No Google ads. No influencer budget. Just a community that became their biggest media channel. Tommy breaks down exactly how TEAMM8's UGC strategy replaced influencers, the free beer activation that built a sales pipeline, the RuPaul's Drag Race partnership that now reaches the US, and why the moment your content looks like an ad, it's already dead. If you're still trying to buy your way to growth, this one's going to sting a little. Key moments: 00:00: How to reposition a brand people had stopped caring about 3:42: Why bringing your ads in-house might be the best decision you make 6:34: How to turn your biggest fans into your best marketing channel 7:50: How to measure brand awareness when the numbers don’t tell you the whole story 10:30: How to run paid ads on Meta when your content keeps getting banned 20:59 This is they way to turn a single activation into a sales pipeline 38:42: Why what’s working in your marketing today won’t work tomorrow To see more form TEAMM8, you can give them a follow on Instagram @TEAMM8 If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

Phil DeBella started a coffee company with $5,000 in a market with 2,000 competitors and sold it for $47 million. In this episode, he gives away the marketing playbook that built it and explains why most marketing “strategies” don’t actually work. We talk about how did it and why the same principles apply whether you're running a cafe, a national franchise, or trying to crack the US market. He also gets into why the four Ps of marketing are dead (and what replaces them), how to tell your founding story even when you think you don't have one, the real reason the Brisbane's Best Cafe campaign hit 40,000 nominations, and what the marketing teams of tomorrow actually look like in an AI world. You’ll Hear: 00:00: How to build a brand from scratch with $5000 in a crowded category 2:44: How to know if your campaign is going to work before you’ve even spent a dollar 5:33: The Emotional Engagement formula. The strategy that keeps customers coming back to you 8:40: Why you need to define your customer and your message and how when you do, it just works 11:21: How to make your customer feel something when your product is identical to everyone else's 28:30: When you should separate your personal brand from your business 33:16: People and Perception. Why it’s not just about the 4 P’s anymore 34:26: The single biggest mistake businesses make when they are doing great work 35:33: Why your founding story is so important for your brand and how to build it 41:32: What AI can do for your marketing and what it shouldn’t do 47:38: What’s the difference between a campaign people talk about and one people forget If you want to hear more from Phil, you can connect with him on Linkedin: Phil Di Bella and Facebook. To learn more about Coffee Commune, head to coffeecommunе.com.au or check them out on Instagram @the.coffeecommune Want to know exactly which channels will you give REAL return on your paid ads? We've created a full playbook that that covers that plus how to get people buying your products online. If you want a copy, head over to IG @tfm.digital and DM us PLAYBOOK. If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

What happens when you have a customer sale cycle of 728 days? In today’s episode, Taylor is sitting down with Shay Whitton from Positive Real Estate, Australia’s FIRST buyers agents who have been working in the industry in 2003, well before the marketing world became funnels, retargeting ads and AI generated everything. Since then, the business has coached more than 7.5k clients, closed over 10k property deals and has built a marketing strategy that keeps people engaged, educated and emotionally bought in for years. In an era where it’s getting harder to hold your customer’s attention for five minutes, hearing how Shay nurtures an audience for hundreds of days is pretty bloody useful. Key moments: 0:00 - What marketing looked like before Facebook, Google ads and smartphones 3:54 - Shay’s best property deal, worst property deal and the $30M mistake that became a very expensive lesson 5:09 - How do you keep someone interested when they might not buy from you for 728 days? 9:18 - Why warm leads need more than just emails, funnels and follow-ups to stay engaged with your business 13:08 - How Positive Real Estate built extra services around the problems their customers kept running into 14:31 - The biggest mistake businesses make when they’re marketing to people over a long sales cycle 16:00 - Live events: how do they play into a long term customer strategy? 23:48 - What do live events look like for smaller businesses? 26:13 - How many people is normal to show up for an event? 27:40 - What going from head marketer to the CMO looked like (and why you need to prepare for more check-ins than you’re doing now) 34:43 - What founders should do before they hire someone to take marketing off their plate 39:05 - How Positive Real Estate are using AI right now 46:09 - Can you use AI and still maintain trust with your customers? 49:19 - Shay’s advice for anyone who keeps saying they want to invest in property and still hasn’t done anything If you want to know more about Positive Real Estate, you can find the links below. Website - www.positiverealestate.com.au Facebook - www.facebook.com/positiverealestate Instagram - www.instagram.com/positiverealestate Register for a free property night here

Most marketers never really leave Meta and Google - and it’s not because they don’t want to.. But the rest of the media landscape feels too hard to access, too expensive and too easy to get wrong.So what actually happens on the other side? And is getting your foot in the door easier than it sounds?Today we’re sitting down with Rebecca Lawrie, Director of Sales at Channel 9 and who has spent 20+ years in the industry working across TV, streaming, audio and publishing. We’re getting into what brands misunderstand about “big channels,” why performance marketing can only take you so far, as well as how Channel 9 builds campaigns across their entire ecosystem.We’re even covering why you should start looking into your campaign for the Olympics and what you can do to get ahead.Key moments:0:00 - If you’ve only ever spent on Meta and Google… What are you actually missing? 3:10 - TV is not dead!7:17 - Why sport is one of the stickiest audiences you can put yourself in front of10:13 - How big networks measure the success of campaigns (like partnership with sport)11:57 - Should brands be preparing for the 2032 Olympics already? How to get ahead of the game13:15 - What the Paris Olympics taught Rebecca about how audiences consume media has changed (and what that means for marketing)15:10 - More platforms, more channels… and somehow less clarity on what actually works20:49 - How do you hit big targets while still having a great team culture?24:22 - How Channel 9’s events play into their sales strategy27:45 - A real brief: $100K, a solid restaurant, not quite full. Where Rebecca would spend her budget to book out every weekend32:20 - Why is it so hard to hire right now? Are you feeling it too?33:46 - The way Channel 9 is utilising AI in their marketing and sales teams38:45 - What are some of the learnings for any brands that want to start working or aligning themselves with talent? If you want to connect with Rebecca, you can find her on Linkedin, IG @beclawrie or if you want to email her, you can reach her at rlawrie@nine.com.auIf you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return? Where do you even begin when trying to measure your ROI? Today I’m speaking with Caitlin Cordery who is Group Head of Marketing at Swyftx. She’s built a loyal customer base of over 1.5 millions and launched into new markets where she hasn’t had to just sell the brand, she’s had to educate on an entire category as well. And the craziest part? They weren’t able to use Google or Youtube and were limited with their reach on Meta as well. We talk about what most brands get wrong, the right way to invest in and build a brand and how to build a customer base that will advocate for you even when the market is down. If you want to know how to launch into new markets and build trust even with a small budget, listen to the end of this one. You’ll hear: 00:01: Why the best marketing won’t work for this industry 3:22: How to build trust and awareness even with a complex product 4:54: The customer insights that can completely change your approach to branding 8:27: How to market when you don’t want to (or can’t use) the big players 14:27: Where to focus your attention if you’re currently going through hypergrowth 17:00: What does brand mean TODAY and how can you get your CEO to understand it? 20:00: The biggest growth tool to launch into international markets 21:30 The best way to integrate partnerships in 2026 23:09: How do you measure the ROI of a Partnership deal 26:08: Should you invest in TV partnerships? 28:55: What you should be using AI for now. And if you’re not… you are already behind 31:05: The marketing trend that will build the most loyal customers If you want to see what Caitlin is working on, check her out on LinkedIn here If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠ And if you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital

Everyone says the hair industry is saturated. Faith opened three salons anyway and had a wait list for every single one of them. How? By going all in on one thing, and then curating a brand that people WANT to be a part of. In this episode, Matt is sitting down with Faith, the founder of Blondee, a hair salon that specialises in blonde hair, that successfully uses content creators for marketing and has a team of stylists that are constantly growing. We’re chatting about how demand is actually created, what makes someone choose you over the business down the road, and why some brands can build dedicated customers before they even open their doors. Key moments: 0:00 - Why specialising in blonde helped Faith build trust faster and stand out from other salons 01:40 - The experience detail that made clients choose Blondie over other salons 3:23 - Why niching down brings in more clients and why people now prefer specialists 6:01 - How Faith built a waitlist of over 500 people before even opening her salon 9:52 - Why every team member creates content and how that leads to more bookings 11:44 - The type of content that’s actually bringing in clients for hair stylists right now 12:57 - How Faith turned her team into a referral engine by paying them to bring in clients 15:21 - The risk of employee-generated content and how Faith approaches team members leaving 18:45 - How Faith tests influencers before committing so she knows they’re the right fit 21:41 - Why smaller local creators often bring in better clients than bigger influencers 25:12 - The areas Faith focuses on to keep her team improving and performing at a high level If you want to check out Blondee head over to www.blondee.com.au or on IG @blondee_salon and follow faith over at @faithwilliams - https://www.instagram.com/faithwilliams/ See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/