Why Smart Solos Are Watching These Five Trends Right Now

About this episode

Karen and Michelle discuss five key trends impacting solo and small agency PR professionals.

That Solo Life Episode 339: Why Smart Solos Are Watching These Five Trends Right Now Episode Summary Karen and Michelle are back with one of their favorite formats — a roundup of what's happening in the world right now and what it means for solo and small agency PR, communications, and marketing professionals. From the growing opportunities in internal communications to a telling shift in how and where people place their trust, the co-hosts cover five timely topics shaping the landscape for independent practitioners. The conversation is grounded, practical, and delivered with the candor and warmth that listeners have come to expect — including a solid reminder that measurement isn't going anywhere, social media strategy is getting smarter (not louder), and community may be the most underrated channel in your toolkit right now. Episode Highlights [01:22] Internal Comms Is an Opportunity Worth Claiming: Internal communications has long been part of the broader comms picture, but many solos have treated it as someone else's territory. Karen and Michelle make the case for why that should change. When companies lack strong internal comms, external clarity suffers — and that's where…

People in this episode

Hosts: Karen, Michelle

Topics covered

• internal communications
• trust
• social media strategy
• community engagement
• independent practitioners

Keywords

• internal communications
• trust
• social media strategy
• community
• PR trends

Mentioned in this episode

Organizations: Edelman

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