The Billion-Dollar Psychology of Selling with Dr. Forbes Riley

About this episode

Dr. Forbes Riley discusses the importance of identity in scaling sales and overcoming limiting beliefs.

Most people think scaling to millions starts with strategy. Dr. Forbes Riley argues it starts with identity — the ability to think bigger, pitch better, and stop carrying limiting beliefs into your future. In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Dr. Forbes Riley to unpack the mindset shifts, pitching frameworks, and life experiences that helped generate billions in product sales across brands like Body by Jake, Jack LaLanne Power Juicer, and HSN. From gro...

People in this episode

Host: Brad Sugars

Guest: Dr. Forbes Riley

Topics covered

• selling psychology
• identity in business
• mindset shifts
• pitching frameworks
• entrepreneurship

Keywords

• selling
• entrepreneurship
• mindset
• pitching
• business strategy

Mentioned in this episode

Organizations: Body by Jake, Jack LaLanne Power Juicer, HSN

More episodes of The $100M Entrepreneur Podcast

• The Business Behind Mr. Olympia: Media, Branding & Millions with Dan Solomon · June 10, 2026 · 47 min
• How Danny Dreyer Turned Customers Into a $100M Community · June 3, 2026 · 44 min
• How to Build a $100M Business Without Burning Out · May 20, 2026 · 14 min
• The Real Secret to Generational Wealth & Legacy · May 13, 2026 · 17 min
• The 5 Freedoms Every Entrepreneur Needs · May 6, 2026 · 14 min
• What Comes After Selling Your Business? · April 29, 2026 · 15 min