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On the show
Recent episodes
SBC in Ending Violence in Schools
Feb 9, 2026
22m 20s
Data Science and SBC
Jan 22, 2026
21m 49s
SBC in Faith Engagement to End Harmful Practices
Oct 9, 2025
25m 46s
SBC in Community System Strengthening
Sep 29, 2025
21m 53s
SBC in Online Child Protection
Aug 6, 2025
23m 03s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 2/9/26 |  SBC in Ending Violence in Schools | A good school is a place where a child learns one powerful belief: I matter. When children feel safe, heard, and valued at school, it can change everything - how they see themselves, how they learn, and how they imagine their future. Yet for millions of children around the world, violence remains a routine part of school life, shaping childhoods in ways that are both harmful and deeply normalized. In this episode of The ABCs of SBC, we explore how social and behavior change approaches are hel... | 22m 20s | ||||||
| 1/22/26 |  Data Science and SBC | How can behavioural data science improve social and behaviour change (SBC) programs? Where do machine learning and AI genuinely add value? And what can goat markets teach us about human behaviour? In this episode, we explore the emerging field of behavioural data science: how it reveals patterns, frictions, and hidden levers in datasets that weren’t necessarily collected with human behaviour in mind. Recorded at the Behavioural Horizons Workshop at UNICEF’s Office of Strategy and Evidence (... | 21m 49s | ||||||
| 10/9/25 |  SBC in Faith Engagement to End Harmful Practices | For generations, harmful practices such as female genital mutilation and child marriage have been justified as traditions of identity and belonging, and have, at times, been linked to misinterpretations of religious text – even as they cause life long harm. Today, faith leaders across Africa and the Middle East are reshaping these beliefs from within their own communities, using their moral authority and influence to redefine these traditions and protect the next generation. In this episode, ... | 25m 46s | ||||||
| 9/29/25 |  SBC in Community System Strengthening | Sudan is living through war and mass displacement. Yemen faces one of the world’s longest-running humanitarian crises. And in Moldova, far from active conflict but still grappling with inequality, Roma communities remain excluded from the very systems meant to serve them. Across these vastly different contexts, one question emerges: how do communities themselves step in to sustain and shape the systems around them? In this episode, host Qali Id speaks with UNICEF SBC specialists from Sudan, Y... | 21m 53s | ||||||
| 8/6/25 |  SBC in Online Child Protection | The internet is where kids learn, play, and connect, but it’s also where they can be bullied, exploited, surveilled, and manipulated. As digital threats evolve faster than the systems designed to protect children, how do we keep them safe in a world that’s always online? From outdated legal frameworks to overwhelmed parents and disconnected protection services, this episode highlights not just the risks children face online, but the opportunities to involve them and their caregivers as co-des... | 23m 03s | ||||||
| 6/16/25 |  SBC in Community Delivery Platforms | What if healthcare systems weren't just centralized services but dynamic partnerships rooted in trust, relevance, and equity? That’s the driving vision behind Community Delivery Platforms. In this episode we talk about collaborations among governments, local communities, UNICEF, and partner organizations to make essential health and nutrition services accessible to every mother, child, and household, no matter where they live. Join host Qali Id as we unpack the strategies, struggl... | 23m 32s | ||||||
| 5/13/25 |  SBC in the Mpox Response | In this episode, Qali dives into the unfolding mpox outbreaks in Central and West Africa. With new patterns of transmission, rising child mortality, and deep-rooted stigma, frontline responders in DRC and Burundi are rewriting the old playbooks in real time. Join UNICEF SBC experts as they unpack what worked, what fell short, and how communities, digital tools, and gender-aware strategies are shaping the response. This episode unpacks the opportunities taken, missed, and what must be done to ... | 23m 39s | ||||||
| 12/16/24 |  SBC in Immunisation | This year marks the 50th anniversary of the Expanded Programme of Immunization (EPI), a global initiative to get vaccines to every child, everywhere. While much progress has been made over the last 50 years, there is still much more work to be done to ensure equitable access to vaccines for all. In this episode, Qali speaks with immunisation experts to understand what Social and Behaviour Change (SBC) can bring to the challenge of reaching everyone and navigating vaccination in a world still ... | 26m 09s | ||||||
| 12/9/24 |  SBC in Mental Health | It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need? In this episode, Qali speaks with experts working to improve Mental Health and Psychosocial Support across Africa. Listen in to see what methods, interventions and priori... | 25m 52s | ||||||
| 12/2/24 |  Localization in Action | How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication? In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value and how they operate. In this episode, Qali speaks with SBC practitioners in South Sudan, Nicar... | 21m 46s | ||||||
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| 11/25/24 |  SBC in Social Norms and Harmful Practices | How do you say hello? Do you shake hands? Do you give a kiss on either cheek? Do you bend at the waist to give a bow? These gestures are automatic. We may not even notice we do them at all. This episode is about Social Norms, the unwritten rules that dictate everything we do - from how we greet each other to how we raise and view our children. Can Social and Behaviour Change (SBC) help protect children from harmful practices held together by deeply entrenched social norms? In t... | 25m 13s | ||||||
| 7/17/24 |  SBC in Support of System Strengthening | Systems - you may not see them or feel them but they’re there. When vaccines feel out of reach or voting too arduous a task, it means our systems may need some TLC, R&D and perhaps, SBC? If you’ve ever wondered about the systems that get vaccines to your arm, mail to your door, and food on your plate - this episode is for you. Qali speaks with Vincent Petit, Global Lead of Social and Behaviour Change (SBC) at UNICEF on why SBC is key to strengthening our systems and preparing for the cris... | 22m 35s | ||||||
| 4/7/24 |  SBC in the Planetary Crisis | Every year, world leaders convene at the UN Climate Change Conference to discuss the urgency of climate change and the need for equitable, people-centred solutions. Could Social and Behaviour Change (SBC) have the chops to tackle such a massive challenge? Can SBC shed some light on the age-old debate on individual change versus system change to reduce emissions? In this episode, Qali speaks with experts to understand what SBC can tell us about how to navigate an issue that affects us al... | 22m 26s | ||||||
| 3/31/24 |  SBC in Preventing Violence Against Girls, Boys and Women | Social and Behaviour Change (SBC) strategies have a proven track record in influencing positive choices, from healthy eating to civic engagement. But what about a deeply entrenched and nuanced social issue like violence against girls, boys and women. In this episode, we delve into the complexities of this issue and explore existing SBC interventions working to dismantle these harmful norms. Join Qali on a journey from Honduras to South Africa, as she dives deep into the trenches with experts ... | 25m 09s | ||||||
| 3/24/24 |  SBC in Emergency Settings | Sure, Social and Behaviour Change (SBC) can help people make healthier food choices and complete important civic processes like voting or registration. But what can SBC do in moments of duress? When conflict erupts? When a natural disaster strikes? When a new virus breaks loose? Does SBC have a role to play in a rapidly unfolding emergency? Can it serve and protect the communities most affected by these emergencies? In this episode, Qali speaks to SBC practitioners who have responded to emer... | 22m 09s | ||||||
| 3/17/24 |  The ABCs of SBC | Social and Behaviour Change (SBC) brings together a variety of tools to shift the way people and societies behave. When applied to policy, it’s helped reduce traffic deaths. When brought into clinics, it’s helped tuberculosis patients complete their treatments. When brought to US college campuses, it can even help explain why students won’t stop binge drinking. In this episode, Qali speaks to SBC practitioners at UNICEF and beyond about behavioural theory and the power of social norms and how... | 25m 30s | ||||||
| 2/28/24 |  Trailer | The ABCs of SBC is a new podcast from UNICEF that explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward on some of the world's most complex challenges. Tune in weekly to uncover the limits and possibilities of SBC — without the complexity, while on your commute. Stay tuned for the first episode launching March 18th. The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UN... | 0m 54s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.