Mavlers' Matt Kelly on Lifecycle Marketing in the AI Era

About this episode

Matt Kelly discusses the impact of AI on lifecycle marketing and how to connect marketing efforts to revenue growth.

How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments? Agility isn't just about adapting to new tech like AI. It's about building the solid data and operational models that let you connect those innovations directly to business growth. Today, we are here at CRMC 2026 in Frisco Texas, and we're going to talk about: - Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. - Separating the hype from reality to identify where AI is delivering tangible results in marketing right now. - Rethinking your operating model—what to own, what to outsource, and how to build a first-party data foundation that supports it all. To help me discuss this topic, I'd like to welcome, Matt Kelly, Growth Strategy Partner at Mavlers. About Matt Kelly Matt Kelly on LinkedIn: https://www.linkedin.com/in/matthewscottkelly/ ---------- Resources ---------- : mavlers.com This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3…

People in this episode

Host: Greg Kihlström

Guest: Matt Kelly

Topics covered

• lifecycle marketing
• AI in marketing
• data-driven marketing
• revenue generation
• operating models
• first-party data

Keywords

• AI use cases
• marketing leaders
• campaign metrics
• business growth
• data foundation
• operational models

Sponsors

CRMC

Mentioned in this episode

Organizations: Mavlers

Places: Frisco Texas

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