66 | Alex Vacca on Scaling GTM With AI Agents
From The AI Marketer's Playbook by Audrey Chia
April 16, 2026 · 41 min · Season 1 · Episode 66
About this episode
In this episode, Alex Vacca discusses the evolution of outbound marketing and the role of AI agents in automating various processes.
Outbound is changing fast and volume alone no longer works. In this episode of AI Marketers Playbook, host Audrey Chia speaks with Alex Vacca, co-founder of ColdIQ, an AI-powered go-to-market agency behind 3,000+ outbound campaigns for 250+ B2B companies. Alex explains why signal-based outbound is replacing traditional list blasting and how AI agents now automate everything from ICP definition to list building, campaign creation and personalization. He also shares practical examples of high-p...
People in this episode
Host: Audrey Chia
Guest: Alex Vacca
Topics covered
- outbound marketing
- AI agents
- go-to-market strategy
- B2B campaigns
- automation
Keywords
- outbound marketing
- AI agents
- ColdIQ
- B2B companies
- campaign automation
Mentioned in this episode
Organizations: ColdIQ, B2B
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