The Real Reason Tech Products Fail

About this episode

Jessica Randazza Pade discusses the reasons behind tech product failures and the importance of measurable outcomes in AI adoption.

Our latest episode features Jessica Randazza Pade , Head of Brand Activation & Commercialization at Neurable. Named to Campaign US’s 40 Over 40 and ELLE Magazine’s 40 Under 40, Jessica is an award-winning global digital marketer, business leader, and storyteller. She explains why AI is not a value proposition, how to turn vague use cases into measurable outcomes, and why making technology invisible is often the strongest competitive advantage. “If the user can’t articulate what’s different in their life because of your product, you’re selling a vitamin—not a painkiller.” Listen on Apple Podcasts | Spotify Shape Our 2026 Research We’re mapping where teams are struggling with AI adoption and what tools, frameworks, and support they need in 2026. Your input directly shapes our annual research and the topics we cover.Take the survey → https://tally.so/r/Y5D2Q5 AI has lowered the cost of prototyping but raised the bar for adoption. Most AI products fail because they launch demos instead of durable workflows, rely on large models where small ones would work better, ignore trust, or sell “time savings” instead of business outcomes. Organizations resist tools that feel risky, inaccurate…

People in this episode

Host: Arpy Dragffy

Guest: Jessica Randazza Pade

Topics covered

• AI adoption
• product failure
• digital marketing
• user experience
• competitive advantage

Keywords

• AI
• product failure
• user experience
• digital marketing
• competitive advantage
• trust
• personalization

Mentioned in this episode

Organizations: Neurable, Campaign US, ELLE Magazine

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