Your chosen family: Sarah Looper

Your chosen family: Sarah Looper

From The Ampersand by Erika Randall

June 22, 2025 · 38 min · Season 4 · Episode 5

About this episode

Sarah Looper discusses her journey in the wine industry and the role of social media in her work.

Can we trust what we see on social? In the case of today's guest, the answer is adamantly the affirmative. Sarah Looper is a gifted sommelier and wine educator who has worked in the food and wine world for over twenty-five years. She is also the beloved personality behind Loopersomm, an online presence that democratizes wine with content that rapidly switches between hysterical and informative. That presence and personality is authentically Sarah, and on today's episode she discusses her background, synesthesia, fascination with wine and interest in social media as a means to convey a topic she loves to her community. Connect with Sarah three ways: On Instagram @loopersomm. TikTok. Online at loopersomm.com. This episode was recorded in October 2024. Since the interview, we are deeply saddened by the loss of Richard Chamberlain, who passed away in March 2025. Sarah remains a fan and noted, "If I could serve him one last wine, it would be a 1995 Roumier Bonnes Mares Grand Cru. And I would savor it with him and tell him how much I loved him." --- Original music composed by Nelson Walker. Recorded at Interplay Recording and Multimedia. Written and produced by Erika Randall and Tim…

People in this episode

Host: Erika Randall

Guest: Sarah Looper

Topics covered

  • wine education
  • social media
  • synesthesia
  • food and wine
  • community engagement

Keywords

  • sommelier
  • wine
  • social media
  • education
  • Loopersomm
  • synesthesia
  • community

Mentioned in this episode

Organizations: Loopersomm, Interplay Recording and Multimedia

Products: 1995 Roumier Bonnes Mares Grand Cru

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