
The Analytics Power Hour
by Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 32 chart positions in 32 markets.
By chart position
- 🇨🇦CA · Marketing#18300K to 1M
- 🇩🇪DE · Marketing#41100K to 300K
- 🇺🇸US · Marketing#6630K to 100K
- 🇦🇺AU · Marketing#1025K to 30K
- 🇸🇪SE · Marketing#5030K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
374K to 1.2M🎙 ~2x weekly·306 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
748K to 2.4M🇨🇦41%🇩🇪12%🇬🇷12%+29 more - Active Followers
Loyal subscribers who consistently listen
299K to 971K
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
Recent guests
Recent episodes
#300: Are Semantic Layers Really Necessary?
Jun 23, 2026
Unknown duration
#299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In.
Jun 9, 2026
Unknown duration
#298: Listener Questions Answered Live from Marketing Analytics Summit!
May 26, 2026
Unknown duration
#297: Durable Wisdom in an Age of AI Slop
May 12, 2026
Unknown duration
#296: Avoiding Major Oopsies: Twyman's Law, Intuition, and Valuing Accuracy Over Precision
Apr 28, 2026
1h 04m 05s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | ![]() #300: Are Semantic Layers Really Necessary? | If you've ever poured months into building a semantic layer only to watch it become shelfware the moment the business pivoted, Jacob Matson has some thoughts. And a metaphor. Your data is a jungle—and a semantic layer is a highway. Great if you need to get somewhere fast and reliably (monthly active users: highway, please). But the interesting business questions? The slicing, the dicing, the nuanced dimensions that actually differentiate your company from its competitors? There's no highway for that. There never will be. Jacob, a developer advocate at MotherDuck with deep roots in accounting and ERP systems, joined Michael, Moe, and Julie to talk through what comes after the semantic layer—or at least alongside it. The conversation covered why the most important parts of any business are precisely the parts that resist being modeled in someone else's framework, why AI is actually pretty good at writing SQL but not so great at remembering what it figured out yesterday, and whether the real job to be done here is less about modeling and more about search. Oh, and the uncomfortable truth that at episode 300, we still don't have a great answer for metric drift. But we've got some really good questions. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 6/9/26 | ![]() #299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In. | There are roughly a thousand ways to roll out a new analytics platform, a BI tool migration, or an AI initiative to your organization. Most of them involve a town hall, an email with a link to some training materials, and the quiet hope that everyone figures it out. Most of them also don't really work. On this episode, Yehonatan Schwarzmer joined Michael, Val, and Tim to bring some long-overdue organizational change management thinking into the analytics conversation. Yehonatan has the unusual combination of real-world experience in both change management consulting and data leadership, which makes him exactly the right person to explain why the technical rollout is the easy part. The harder part is understanding that when someone says "this tool doesn't have what I need," they might really be saying "I was the hero in the old system and I don't know who I'll be in the new one." The Kübler-Ross grief model shows up. Psychological safety shows up (reluctantly). And Val's question about who analysts should recruit to help them manage change at scale almost gets answered. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 5/26/26 | ![]() #298: Listener Questions Answered Live from Marketing Analytics Summit! | Picture this: four analytics professionals, one live audience, a bunch of submitted questions, and absolutely no filter when it comes to sharing their real thoughts about AI, stakeholder management, and the state of the industry. That's what you get when the Analytics Power Hour goes live from Marketing Analytics Summit, with Michael, Moe, Tim, and Val fielding everything from, "How do I prove I'm a partner rather than just an order taker?" to "What's your icky threshold with AI?" The conversation ping-ponged from the fundamentals—like why curiosity beats feature checklists when selecting tools—to the controversial, including a heated debate about whether AI-generated meeting notes are helpful productivity boosters or lazy crutches that strip away human editorial judgment. Along the way, they tackled data trust issues, the pressure to show AI efficiency gains, and why trying to nail down the "best" deliverable will just trigger existential musings about what a deliverable even IS! Fair warning: Tim gets triggered by AI hype, Moe calls some industry BS, and everyone agrees that being useful beats being right. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 5/12/26 | ![]() #297: Durable Wisdom in an Age of AI Slop | What do colors, soup kitchens, and mountain climbing have in common? They're all part of the mental models that have shaped how we think about analytics, and they're exactly the kind of durable wisdom that matters more than ever in an age of AI slop. This campfire-style conversation among the co-hosts reveals the concepts, books, and aha moments that have stuck with us across decades of analytics work. From the magic of randomization to the critical distinction between outputs and outcomes, we share the frameworks that guide our thinking whether we're writing SQL by hand or asking Claude to do it for us. It turns out the most valuable analytics wisdom isn't about tools or techniques—it's about understanding how humans actually make decisions, build trust, and collaborate effectively. Some things never go out of style. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 4/28/26 | ![]() #296: Avoiding Major Oopsies: Twyman's Law, Intuition, and Valuing Accuracy Over Precision✨ | precision vs accuracydata trust+3 | Arik Friedman | Atlassian | — | data accuracydata precision+3 | — | 1h 04m 05s | |
| 4/14/26 | ![]() #295: Research and Analytics: the Peanut Butter and Chocolate of Data?✨ | researchanalytics+5 | Stefanie Zammit | Bang & Olufsen | — | researchanalytics+7 | — | 1h 09m 29s | |
| 3/31/26 | ![]() #294: Adapting an Analytics Team to an AI World✨ | AI adoptionanalytics teams+3 | John Lovett | SEER Interactive | — | AIanalytics+5 | — | 1h 08m 00s | |
| 3/17/26 | ![]() #293: Tool Selection and the Unhelpfulness of Feature Comparisons✨ | tool selectionfeature comparisons+3 | — | Google Analytics Alternatives | — | tool selectionfeature comparisons+3 | — | 1h 05m 33s | |
| 3/3/26 | ![]() #292: AI Without Adult Supervision with Aubrey Blanche✨ | AI adoptionproductivity+4 | Aubrey Blanche | — | — | AIproductivity+4 | — | 1h 04m 17s | |
| 2/17/26 | ![]() #291: The Data Work that Lives in the Shadows✨ | data workdata practitioners+4 | — | — | — | data analysisSQL+5 | — | 1h 02m 38s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 2/3/26 | ![]() #290: Always Be Learning✨ | organizational learningexperimentation+3 | Mårten Schultzberg | Spotify | — | learningexperimentation+4 | — | 1h 06m 17s | |
| 1/20/26 | ![]() #289: The Imperative of Developing Business Acumen✨ | business acumendata analysis+3 | — | — | — | databusiness acumen+5 | Recast | 1h 10m 15s | |
| 1/6/26 | ![]() #288: Our LLM Suggested We Chat about MCP. Kinda' Meta, No?✨ | AIacronyms+3 | Sam Redfern | — | — | MCPmodel context protocol+6 | Recast | 1h 00m 39s | |
| 12/23/25 | ![]() #287: 2025 Year in Review✨ | year in reviewindustry reflections+3 | — | 2025 Year in Review | — | year in reviewshow highlights+3 | Recast | 1h 00m 49s | |
| 12/9/25 | ![]() #286: Metrics Layers. Data Dictionaries. Maybe It's All Semantic (Layers)? With Cindi Howson | Semantic layers are having something of a moment, but they're not actually new as a concept. Ever since the first database table was designed with cryptic field names that no business user could possibly understand, there's been a need for some form of mapping and translation. Should every company be considering employing a semantic layer? Is the idea of a single, comprehensive semantic layer within an organization a monolithic concept that is doomed to fail? These questions and more get bandied about on this episode, where we were joined by industry legend Cindi Howson, Chief Data & AI Strategy Officer at Thoughtspot. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. This episode's Measurement Bite from show sponsor Recast is an explanation of multicollinearity from Michael Kaminsky! | — | ||||||
| 11/25/25 | ![]() #285: Our Prior Is That Many Analysts Are Confounded by Bayesian Statistics | Before you listen to this episode, can you quantify how useful you expect it to be? That's a prior! And "priors" is a word that gets used a lot in this discussion with Michael Kaminsky as we try to demystify the world of Bayesian statistics. Luckily, you can just listen to the episode once and then update your expectation—no need to simulate listening to the show a few thousand times or crunch any numbers whatsoever. The most important takeaway is that you'll know you've achieved Bayesian clarity when you come to realize that human beings are naturally Bayesian, and the underlying principles behind Bayesian statistics are inherently intuitive. This episode's Measurement Bite from show sponsor Recast is a brief explanation of statistical significance (and why shorthanding it is problematic…and why confidence intervals are generally more practically useful in business than p-values) from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 11/11/25 | ![]() #284: I Used to Think...But Not Any More | As the world turns, a couple of things happen: 1) we grow and learn, and 2) the world changes. On this episode, inspired by a job interview question, the hosts walked through a range of thoughts and beliefs they had at one time that they no longer have today. Analytics intake forms are good…or bad? Analytics centers of excellence are the sign of a mature organization…or they're just one of many potential options? Privacy concerns are something no one really cares about…or they are something everyone cares deeply about? Voices were raised. Light profanity was employed. Laughter ensued. This episode's Measurement Bite from show sponsor Recast is a brief explanation of statistical significance (and why shorthanding it is problematic…and why confidence intervals are often more practically useful in business than p-values) from Michael Kaminsky. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 10/28/25 | ![]() #283: Good Things (Can) Come in Small Datasets with Joe Domaleski | Does size matter? When it comes to datasets, the conventional wisdom seems to be a resounding, "Yes!" But what about small datasets? Small- and mid-sized businesses and nonprofits, especially, often have limited web traffic, small email lists, CRM systems that can comfortably operate under the free tier, and lead and order counts that don't lend themselves to "big data" descriptors. Even large enterprises have scenarios where some datasets easily fit into Google Sheets with limited scrolling required. Should this data be dismissed out of hand, or should it be treated as what it is: potentially useful? Joe Domaleski from Country Fried Creative works with a lot of businesses that are operating in the small data world, and he was so intrigued by the potential of putting data to use on behalf of his clients that he's mid-way through getting a Master's degree in Analytics from Georgia Tech! He wrote a really useful article about the ins and outs of small data, so we brought him on for a discussion on the topic! This episode's Measurement Bite from show sponsor Recast is an explanation of synthetic controls and how they can be used as counterfactuals from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 10/14/25 | ![]() #282: Using (and Creating!) Data to Understand Pop Culture with Chris Dalla Riva | Data does not just magically spring into existence. Someone, somewhere, has to decide what data gets created and the rules for its creation. We would claim that this often starts as a pretty simple exercise, and then, over time, that simplicity balloons to be pretty complex! What if, for instance, you decided to listen to every #1 song on the Billboard Hot 100 going back to its inception in 1958? You may start by just capturing the song name, the artist, and the week(s) it was the #1 song. But, before you know it, you may find that you're adding in artist details…and songwriter details…and producer details…and genre details…and instrumentation details, and your dataset has 105 columns! But, oh, the questions that dataset could answer! And that's exactly the dataset that our guest for this episode, Chris Dalla Riva, created. He uses it (with a range of supplemental datasets) for his pieces in his Substack, Can't Get Much Higher, as well as the underlying raw material for his upcoming book, Uncharted Territory: What Numbers Tell Us about the Biggest Hit Songs and Ourselves. While the underlying material was music, the parallels to more staid business data were many when it comes to the underlying processes and challenges for doing that work! This episode's Measurement Bite from show sponsor Recast is an explanation of the miracle of randomization when it comes to addressing unobserved confounders from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 9/30/25 | ![]() #281: Analytics: The View from the Corner Office with Anna Lee | From spreadsheets to strategy: what does data look like from the CEO's chair? For this episode, we sat down with Anna Lee, CEO of Flybuys and former CFO/COO of THE ICONIC, to get her view on data-led leadership and what great looks like in data and analytics. Discover how Anna's journey from finance to the corner office has shaped her approach to leveraging evidence for strategic decision-making. From productive curiosity, to informed pragmatism, and how data teams can build trust with leadership, this is a candid conversation about analytics from the top down. Whether you're embedded in a squad or building the next big data platform, this one's for anyone who's ever wondered what it takes to truly influence the C-suite! This episode's Measurement Bite from show sponsor Recast is an overview of the fundamental problem of causal inference from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 9/16/25 | ![]() #280: Dashboards Must Die! Long Live Dashboards! with Andy Cotgreave | If you didn't have a visceral reaction to the title for this episode, then you are almost certainly not in our target audience. There are few more certain ways to get a room full of analytics folk fired up than to raise the topic of dashboards. Are they where data goes to die, or are they the essential key to unlocking self-service access to actionable insights? Are they both? Is the question irrelevant, because, if they exist to inform business users, aren't they soon going to be replaced by an AI-powered chatbot, anyway? We thought a great way to dig into the topic (and, BTW, we were right) would be to have someone on the show who has co-penned multiple books on the topic. As luck would have it, Andy Cotgreave, one of the co-authors of both 2017's The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios and the imminently releasing Dashboards That Deliver: How to Design, Develop, and Deploy Dashboards That Work agreed to join us for a lively chat on the topic! This episode's Measurement Bite from show sponsor Recast is a quick explanation of power analysis from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 9/2/25 | ![]() #279: The Process(es) of Analytics (We Have Thoughts) | What is "process" in analytics? On the one hand, it can be seen as a detailed sequence of minutia by which anything that needs to be repeated in the world of analytics gets carried out in a structured and consistent manner. On the other hand, that's the sort of definition that strikes terror and rage in the hearts of many souls. Some of those souls are co-hosts of this podcast. Even the more process-oriented co-hosts bristle at such a definition (but for different reasons). So, what ARE some of the core processes in analytics? And, what is the appropriate balance between establishing a prescriptive structure and leaving sufficient flexibility to allow human judgment to adapt a process to fit specific situations? Those are the sorts of questions tackled on this episode, which was released on time with all of its underlying component parts thanks to a reasonably robust…process. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 8/19/25 | ![]() #278: Is AI Good at Data Analysis? That's the Wrong Question? with Juliana Jackson | Imagine a world where business users simply fire up their analytics AI tool, ask for some insights, and get a clear and accurate response in return. That's the dream, isn't it? Is it just around the corner, or is it years away? Or is that vision embarrassingly misguided at its core? The very real humans who responded to our listener survey wanted to know where and how AI would be fitting into the analyst's toolkit, and, frankly, so do we! Maybe they (and you!) can fire up ol' Claude and ask it to analyze this episode with Juliana Jackson from the Standard Deviation podcast and Beyond the Mean Substack to find out! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 8/5/25 | ![]() #277: ANOVA? I Hardly Know Ya'! with Chelsea Parlett-Pelleriti | Did you know that, upon closer inspection, many a statistical test will reveal that "it's just a linear model" (#IJALM)? That wound up being a key point that our go-to statistician, Chelsea Parlett-Pelleriti, made early and often on this episode, which is the next installment in our informally recurring series of shows digging into specific statistical methods. The method for this episode? ANOVA! As a jumping off point to think about how data works—developing intuition about mean and variance (and covariates) while dipping our toes into F-statistics, family-wise error rates (FWER), and even a little Tukey HSD—ANOVA's not too shabby! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
| 7/22/25 | ![]() #276: BI is Dead! Long Live BI! With Colin Zima | Product managers for BI platforms have it easy. They "just" need to have the dev team build a tool that gives all types of users access to all of the data they should be allowed to see in a way that is quick, simple, and clear while preventing them from pulling data that can be misinterpreted. Of course, there are a lot of different types of users—from the C-level executive who wants ready access to high-level metrics all the way to the analyst or data scientist who wants to drop into a SQL flow state to everyone in between. And sometimes the tool needs to provide structured dashboards, while at other times it needs to be a mechanism for ad hoc analysis. Maybe the product manager's job is actually…impossible? Past Looker CAO and current Omni CEO Colin Zima joined this episode for a lively discussion on the subject! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. | — | ||||||
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Chart Positions
34 placements across 32 markets.
Chart Positions
34 placements across 32 markets.
