The Art Coaching Club Podcast

This week I'm revisiting my conversation with Catherine Dolaher, founder of CD Arts Management, and honestly it holds up. We talk about what an artist manager actually does day to day, how Catherine went from working with Riley Sheehy to building her own management company, and why the gap left by galleries has created a real need for this kind of behind-the-scenes support. We also get into the in-person sales trend that's quietly moving a lot of work right now, why three great designer relationships can outperform forty, and the one investment Catherine says artists need earlier than they think. If you've ever wondered what it would look like to have someone in your corner who isn't a gallery, this one is worth a revisit. https://www.cdartsmanagement.com/ https://www.instagram.com/catherinedolaher/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it actually look like to take your art business seriously on social media? Maddie Grace Maierhofer knows. In this episode, Hayley sits down with the Savannah-based artist whose joyful, colorful work and daily posting habit transformed her creative career in under a year. Maddie went from 40K to over 160K Instagram followers, built consistent monthly sales, and landed a collaboration with SMEG USA along the way. They talk about what posting one reel a day actually did for her business, how she balances commissions and creative energy without burning out, what she does when shows don't go as planned, and how she navigated her first brand partnership. Honest, practical, and full of the kind of specifics you can actually use. If you've been trying to find your rhythm online, this one is worth your Monday morning commute. Follow Maddie at @maddiegraceart Friday Rewind: revisiting one of our favorite conversations from the archive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Fan Favorite Fridays — a replay series where I reshare the most-loved episodes from The Art Coaching Club podcast, especially for newer listeners or longtime fans who want a meaningful re-listen. This week’s rerun features Meredith Kinney, and it’s one you really loved when it first aired. In this conversation, Meredith shares her journey from a long career in graphic design and branded environments to building a fine art practice rooted in botanicals, pattern, and visual storytelling. We talk about how her background in large-scale design informs her work today — and how she’s thoughtfully expanding her art beyond the canvas into wallpaper, pattern, and product collaborations. In this episode, we cover: How Meredith blended graphic design, fine art, and mixed media into a cohesive style The creative experimentation that led her to her current body of work Marketing art without feeling “salesy” Using Instagram and email in a way that feels authentic and sustainable Thinking long-term about art as both a practice and a brand If you’re an artist navigating the space between fine art, design, and creative entrepreneurship — or thinking about how your work could live in more than one format — this episode is especially worth revisiting. Whether this is your first listen or your second (or third), Fan Favorite Fridays is a reminder that some conversations only get better with time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Posting this off-schedule because the conversation got too loud to ignore. An emergency drop on copycats in the art world — both flavors of it. The viral DIY-the-painting-yourself video that's been making the rounds, and the bigger, quieter problem of artists copying other artists. I get into how I've navigated this with my coaching clients and gallery artists, the Pinterest misunderstanding that keeps people from marketing their work, why building your business on someone else's style will quietly tank your reputation, and the patience piece nobody wants to hear about. Plus what's coming back in August (yes, including this podcast), the Club waitlist, and a finance workshop on May 21st for growing your business off your own work. Read the Substack Join The Club Waitlist Sign up For the Money Playbook Workshop Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you posting consistently on Instagram but still not making art sales? In this episode of The Art Coaching Club Podcast, I sit down with Neve of Neve Creative Studio — a social media strategist and art marketing expert who helps artists and creative brands scale their visibility and boost sales. We unpack what’s actually working right now on Instagram for artists — and what might quietly be costing you growth and collectors. Inside this conversation, we cover: • Why you may only be attracting other artists (not buyers)• The difference between aesthetic content and content that converts• How to sell emotional value before you sell your artwork• Why the algorithm isn’t your biggest problem• How to use virality as the top of your funnel — not the whole strategy• The role of personal branding in selling art• Why “30 days of content in 30 minutes” doesn’t work for creatives• How to position your art brand to support higher prices If you want to build a stronger art brand, grow your audience with intention, and turn followers into collectors — this episode is your wake-up call. Instagram: https://www.instagram.com/neve.creativestudio/?hl=en Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by Atlanta-based abstract artist Lindsay Von Art, who shares her journey from the advertising world to becoming a full-time artist—and how consistency, relationship-building, and trusting her instincts shaped her career. We talk about finding your voice while putting yourself out there, working successfully with interior designers, and why showing your work in real spaces can completely change how collectors connect with it. Lindsay also shares how Instagram fits into her business today, her thoughts on Pinterest and other platforms, and why she’s expanding into functional art through custom painted lampshades. This episode is full of practical insight for artists looking to grow thoughtfully, diversify their income, and build a sustainable art career that evolves with them. https://www.lindsayvonart.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we sit down with Walker Antonio, a Virginia-based Filipino-American painter whose work blurs the boundaries between the real and surreal, the physical and psychological. Working primarily on a large scale, Walker's process moves from energetic chaos to deliberate refinement—a philosophy that extends to his remarkable career trajectory. Just 18 months after graduating from Wofford College with his BA in Studio Art and Art History, Walker has built an impressive professional practice. He shares his unconventional journey from receiving the 2023 Whetsell Family Fellowship to spending 10 months at a ski resort in Germany, and how he quickly gained representation with three galleries upon returning stateside. We dive into Walker's evolving artistic practice—from large-scale figurative works exploring themes of environment and identity to experimental 6x6-inch pieces that challenge his understanding of composition. He opens up about the pivot points in his career, including creating 34 pieces in 10 days during the Foundation House Artist Residency and showing alongside Picasso and Basquiat at the Palm Beach Modern Contemporary Art Fair. As the first visual artist selected for the Kenan-Lewis Fellowship at Woodberry Forest School, Walker offers candid insights on balancing teaching, pursuing his MA in Fine Arts from Falmouth University, and managing the business side of art. He emphasizes the power of authentic networking over social media growth, the many hats artists must wear (accountant, marketer, graphic designer), and why he's chosen to avoid commissions to protect his creative vision. With solo exhibitions at Stevenson & Co. (Charleston, SC) and the Rhodes Art Center (Gill, MA) in 2025, plus upcoming shows at Sheridan Studios (Macon, GA) in February 2026 and the Baker Gallery (Woodberry Forest, VA) in November 2026, Walker's career is rapidly expanding. His work has been published in American Art Collector and Suboart Magazine, with forthcoming publication in the Penn Journal of Arts and Sciences. Whether you're an emerging artist or simply curious about the art world, Walker's perspective on treating Instagram as a living portfolio, his strategic approach to artist residencies (including his upcoming 2026 Elf School of the Arts Residency), and his commitment to "just keep going" will inspire you to pursue your creative path with intention and authenticity. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Taxes are one of the most confusing parts of being a working artist, especially when you’re self-employed, selling through galleries, or juggling multiple income streams. In this episode, I’m joined by Hannah, a working artist and the founder of Sunlight Tax, to break down the tax basics every artist needs to understand, in clear, plain language. We cover: What a Schedule C is and how artists are taxed when self-employed How self-employment tax actually works (and why it’s higher than you expect) 1099s explained, including galleries, Stripe, PayPal, and Etsy Why you still need to report income even if you don’t receive a 1099 Simple ways to stay organized without rigid bookkeeping systems When an LLC makes sense for artists and when it doesn’t The easiest first step to take if taxes feel overwhelming right now This is a practical, grounded conversation designed to help artists feel clearer, more confident, and better prepared without turning finances into a second full-time job. Resources mentioned in this episode:Sunlight Tax: https://www.sunlighttax.com/1099s for creatives: https://www.sunlighttax.com/1099 If you’re an artist building a sustainable career and want to understand the business side without losing your creativity, this episode is for you. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by artist Ashley Blazer, whose work is rooted in the natural world and explores spirituality, human presence, and the landscapes we move through — both physically and creatively. Ashley recently relocated from Austin, Texas to Charlottesville, Virginia, and we talk about how changing environments can reshape the way you see, make, and think about your work. Her practice spans painting, textiles, and sculpture, and one of the most powerful throughlines in this conversation is permission — permission to experiment, to step away from a medium, and to return to it with new clarity. We cover: Letting your artistic style evolve without forcing an “arrival” How environment and place influence creative work Balancing studio time with the realities of motherhood Navigating the business side of art without losing creative momentum Marketing, visibility, and building sustainable relationships as an artist Why discomfort in your practice is often a sign of growth This is an honest, grounded conversation for artists who are navigating change, refining their direction, or trying to balance creativity with the rest of life. Links & Resources • Learn more about Ashley Blazer and her work:https://www.ashleyblazer.com • Apply to The Art Coaching Club (applications are currently open):https://www.theartcoachingclub.com/about-1 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pinterest Predicts isn’t about trends — it’s about desire. In this episode, Hayley Price White breaks down what the 2026 report reveals about where taste is heading, how collectors are evolving, and what artists should pay attention to right now. From maximalism and ornament to softness, nostalgia, and human touch, this episode helps artists understand how cultural shifts show up in art — without copying or compromising their work. Read the article here: https://hayleypricewhite.substack.com/p/7b533506-e693-4f4b-85f5-c8cb262e24c4 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve ever looked at your creative business and thought, “Everything feels important… so where do I start?” — this episode is for you. Today I’m breaking down a simple, coaching-backed framework to help artists decide what to focus on, reduce overwhelm, and get clear on the priorities that actually move your business forward. We’ll talk about: How to identify your core revenue drivers The visibility platforms that truly grow your art business The systems that make everything easier A decision-making test you can use before choosing any task How to create clarity going into 2026 If you’re ready to walk into the new year with more structure, more confidence, and a clearer plan for your creative business, this episode will give you the tools to simplify and refocus. And because this episode drops right before my Plan Your Most Profitable Creative Year Yet workshop, I’m sharing an exclusive listener-only discount code at the end. It’s your last chance to join us and map out your most aligned and profitable 2026. Sign up here. Perfect for artists, creative entrepreneurs, and anyone building an online or studio-based art business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today’s episode, I sit down with artist Kimberly Castrodale to talk about her winding path from special education teacher to full-time artist, and how motherhood, loss, and everyday life continue to shape her work. Kimberly shares how she discovered her creative identity, embraced a slower evolving style, found meaning in florals, and learned to trust her own rhythm—even when it didn’t match what other artists say you “should” do. We dive into:– How she blended teaching, motherhood, and art before going full-time– The story behind her Wonder Collection and how loss transformed her creative practice– Why florals became her signature (and why she hesitated at first)– How she uses Instagram, her newsletter, and in-person shows to grow her audience– The surprising reason she reduced her studio time—and made better art– Her experience getting into major shows like Loyola and Spotlight on Art– The emotional rollercoaster of being an artist (and how she rides it)– The power of artist friendships, community, and not doing it alone If you’re an artist craving clarity, connection, or permission to build your practice your way, this conversation is full of honest insights, heart, and encouragement. Where to find Kimberly:Instagram: @kimberlycastroale_artWebsite: kimberlycastrodaleart.com Want to sign up for my workshop?Learn more here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you take your art business seriously on social media? In this episode of The Art Coaching Club, Hayley sits down with Maddie Grace Maierhofer— a Savannah-based artist whose joyful, colorful paintings and daily social media presence have transformed her creative career. In just one year, she skyrocketed from 40K to over 160K Instagram followers, grew consistent monthly sales, and even landed a dream collaboration with SMEG USA. They dive into: How posting one reel a day changed Maddie’s business Tips for balancing growth, commissions, and creative energy What to do when shows don’t go as planned Navigating clients, boundaries, and burnout Why consistency matters more than perfection Building brand collaborations as an artist If you’ve been wondering how to grow your art business online or find your rhythm on social media, this conversation is full of honest, practical inspiration straight from someone who’s done it. Listen now and learn how to turn your creative momentum into real results. Follow along @maddiegraceart Also - listen to our last episode (episode 126) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.