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On the show
From 14 epsHost
Recent guests
Recent episodes
The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan
Jun 9, 2026
1h 16m 09s
Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee
May 26, 2026
1h 18m 30s
The $3M Wall | Dave Marciniak
May 12, 2026
43m 37s
Acquisitions Without Chaos | Wendy Murphy
Apr 28, 2026
1h 16m 14s
The Anti-Traditional Agency Pivot | Taylor Wilson
Dec 9, 2025
59m 49s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/9/26 |  The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan✨ | business growthbrand management+3 | Amanda GreenJohn Hanrahan | The Brand Scaling Toolbadasserybyb.com | — | business growthbrand cannibalization+3 | — | 1h 16m 09s | |
| 5/26/26 |  Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee✨ | brand storywebsite alignment+3 | Emily McGregorRachel Lee | The Brand Scaling Toolbadasserybyb.com | — | brand alignmentvisuals+3 | — | 1h 18m 30s | |
| 5/12/26 |  The $3M Wall | Dave Marciniak✨ | landscapingbusiness growth+3 | Dave Marciniak | Revolutionary GardensLandscape Design Lab | — | landscapingbusiness growth+3 | — | 43m 37s | |
| 4/28/26 |  Acquisitions Without Chaos | Wendy Murphy✨ | acquisitionsprivate equity+4 | Wendy Murphy | Timber Tech TrussPrivate Equity+2 | — | acquisitionsprivate equity+5 | — | 1h 16m 14s | |
| 12/9/25 |  The Anti-Traditional Agency Pivot | Taylor Wilson✨ | agency modelbusiness pivot+3 | Taylor Wilson | Creative ShizzleNetflix | — | agency pivotsubscription model+3 | — | 59m 49s | |
| 11/25/25 |  Your Employees Won't Post for You | T. Tara Turk-Haynes & Cassandra Babilya✨ | employee advocacycorporate culture+4 | Cassandra BabilyaT. Tara Turk-Haynes | Chick-fil-AShake Shack | — | employee engagementbrand ambassadorship+3 | — | 1h 15m 12s | |
| 11/11/25 |  Repositioning to $10M | Nicole Downer✨ | business growthspecialization+4 | Nicole Downer | Downer Brothers | — | repositioningbusiness strategy+5 | — | 56m 58s | |
| 10/28/25 |  Repositioning Without Losing Customers | Amy Heidersbach & Melissa Eaton✨ | repositioningcustomer experience+4 | Amy HeidersbachMelissa Eaton | PayPalVisa | — | rebrandingcustomer loyalty+4 | — | 1h 23m 47s | |
| 10/14/25 |  Unclench Your Business Butt Cheeks | Gloria Chou✨ | values-based messagingteam alignment+3 | Gloria Chou | Gloria Chou PRSmall Business PR podcast | — | business strategymarketing templates+3 | — | 37m 32s | |
| 9/30/25 |  Why Your Business Might Be Unsellable | Alexandria Seydel & Allie Beckmann✨ | business valuationexit strategy+4 | Alexandria SeydelAllie Beckmann | — | — | business sellabilityM&A+4 | — | 1h 15m 57s | |
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| 9/16/25 |  Marketing Is Not About You | Emma Davies & Guta Sudamantantaite✨ | marketingbranding+3 | Emma DaviesRuta Sudamantantaite | Blame it on Marketing | — | marketingbranding+5 | — | 1h 10m 15s | |
| 9/2/25 |  The Crisis Management Playbook | Oliver Aust & Gordon Firemark✨ | crisis managementbrand resilience+3 | Oliver AustGordon Firemark | The Brand Health Audit | — | crisis managementbrand crisis+3 | Dealfront10% off | 1h 17m 29s | |
| 8/19/25 |  Fixing employee experience | Desiree Goldey & Juan Carlos Morales✨ | employee experienceemployer branding+4 | Desiree GoldeyJuan Carlos Morales | The Brand Health Audit | — | employee turnoverbrand culture+4 | Dealfront10% off | 1h 12m 20s | |
| 8/5/25 |  Operations: Troubleshooting for Business Growth | Emma Cowling & Brandon Gano✨ | business troubleshootingbrand values+3 | Brandon GanoEmma Cowling | Human Ops Technologies | — | business growthoperationalizing brand values+4 | — | 57m 48s | |
| 7/22/25 |  AI, Automation and Strategy: Stop Sounding like a Bot | Leland Best & Chris Troka | Is it time to rethink your AI approach to your brand voice?Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's message and voice, without sounding like another bot or worse, pretty words that don’t create actions.This episode is about making your AI tools work for you (like strategies for training AI tools to match brand guidelines), all while keeping that irreplaceable human touch. We get into automation, AI trends to watch for, and what to avoid.This one is perfect for business owners to keep their brand relevant without losing their identity.Join the waitlist here for Beatrice’s Repositioning Masterclass to find your unique position to step away from competition and attract more of the right customers. *Limited to 10 seats.Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning02:36 AI's Role in Marketing03:22 Strategies for Training AI Tools04:40 Challenges in Establishing Brand Voice06:29 Optimizing AI for Consistent Brand Messaging08:33 Future of AI and Brand Voice12:26 Preparing for the Next Phase of AI18:30 Automation and Content Creation27:14 Potential Dangers of AI in Branding30:14 AI Security Concerns30:55 Avoiding Customer Alienation with Automation32:34 Balancing Automation and Human Touch34:02 Testing and Iterating AI Systems34:49 Ensuring Effective Customer Service with AI41:28 The Future of AI in Business43:34 Keeping Up with AI Tools and Trends51:34 AI and Intellectual Property Concerns5 episodes to binge on:The no bullshit strategy with Alex SmithBrand strategy in action with Cam VarnerFuture-proofing your brand with Adriana TicaGrow your business with mission and vision with Michael CliftWhat’s your position? with Elijah DrownReach out to guest speakers:Leland Best:Facebook | Best Studios | Best Live | Best AI | AIOCRMChris Troka:LinkedIn | Focused Biz Website | Chris Troka.comFollow Beatrice Gutknecht:LinkedIn | YouTube | Instagram | WebsiteProduced by Your Podcast Sidekick | — | ||||||
| 7/8/25 |  What's Your Favorite Position? | We killed The Art of Branding.It’s dead. Buried. RIP to a mostly decent name.Is this a resurrection?A new position?Or did we just do a Jaguar and say duck you to everything that’s been built so far?In this first episode of season 3, joined by podcast producer and manager Elijah Drown, Beatrice shares why the change, the evolution of the business, and rebranding.This one is for business owners, co-founders, and heads when considering pivoting, rebranding, or refreshing your business without changing your brand identity.Hone down your market positioning to step away from competition and attract more of the right customers with Beatrice’s upcoming Repositioning Masterclass: Join the waitlist here.Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning01:57 Killing The Art of Branding06:24 Positioning in business09:53 Brand health check and performance gaps13:51 Leveraging newsletters and social media18:05 Podcast evolution and content strategy32:53 Going into season 3: what should we expect33:46 Navigating brand strategy and neurodiversity37:01 Masterclass and brand repositioning43:30 Leverage humor and controversy5 episodes to binge on:The no bullshit strategy with Alex SmithBrand strategy in action with Cam VarnerFuture-proofing your brand with Adriana TicaGrow your business with mission and vision with Michael Clift Build relatability through villains and anti-heroes with Taylor Tudisco Follow Your Podcast Sidekick founder Elijah Drown:LinkedIn | Instagram | FacebookFollow Beatrice Gutknecht:LinkedIn | YouTube | Instagram | WebsiteProduced by Your Podcast Sidekick | — | ||||||
| 6/24/25 | Season 3 Trailer | The Art of Positioning | What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star?Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.The Art of Positioning podcast teaches you how to rewire operations around new positioning.The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.Rebrands, fluffy words, and pictures can take a walk.Check your brand health today: www.badasserybyb.com/brand-health-auditFollow Beatrice Gutknecht:LinkedIn | YouTube | Instagram | WebsiteIf you're frustrated about your marketing effectiveness, there is a strong chance your brand performance is lagging. So we've built a tool that:Pin points gaps in your brand performance.Gives tips to build a cult-like audience and customer base.And gives you immediate, 30, 60, and 90-day action plans and resources.It takes 5 minutes to diagnose and is available now here.Produced by: Your Podcast Sidekick | — | ||||||
| 11/14/24 |  Unmasking strategy myths in business | Season 2 Finale | In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy. From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice. Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms. 03:43 Implementing Brand Strategy in Business 07:09 Using Mascots in Branding 10:31 Creative Marketing and Influencer Strategies 19:58 Podcasting as a Branding Tool 32:16 Consistency and Adaptation in Branding 45:15 Season Three Teasers and Challenges 45:38 Podcasting and Iteration Insights 48:26 The Art of Experimentation 51:52 The Big Question: Societal Norms 56:09 Pushing Boundaries in Life and Business 59:39 Balancing Dreams and Reality 01:04:25 Final Thoughts and Future Plans 01:05:30 Bloopers and Fun Moments Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Follow Talk Podcasts with Me founder Elijah Drown: LinkedIn | Instagram | Facebook Podcast produced by Your Podcast Sidekick. | — | ||||||
| 11/7/24 |  Positioning in Podcasts and Business | James Mulvany | A podcast community platform disguised as a dating app?! This episode is badass take on branding, podcasting, and going against the grain. And who better to tackle this than the founder of Matchmaker FM, Podcast.co, CuePodcasts.com and Radio.co - James Mulvany. In this episode, James recounts his journey from a geeky DJ and web programmer to a badass entrepreneur shaking up the audio space. They discuss the importance of sound quality, the unique concepts behind his brands, and the innovative ways he built a thriving community and business without breaking the bank. This conversation is a goldmine for aspiring podcasters and business owners looking to disrupt their industry with authenticity and creativity. And the cherry on top? There’s a code word hidden in the show to get 40% off your first month on MatchMaker.fm. Let’s friggin’ go! 04:37 The Birth of Matchmaker FM 08:49 Building a Community Platform 11:06 Scaling Without Ad Spend 18:40 Challenges and Competitor Reactions 23:37 AI in Branding and Communication 25:01 The Evolution of Podcasting 28:58 Niche Podcast Success Stories 30:15 Innovative Podcast Formats 36:56 Encouraging Early Entrepreneurship 38:30 Bloopers and Out-takes Reach out to featured guest James Mulvany: Social Media | Podcast.co | MatchMaker.fm | Radio.co | CuePodcasts Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | — | ||||||
| 10/24/24 |  The Impossible Take On Agencies | Chris Harris | Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies. From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape. They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death. Ready to disrupt the norm? 01:02 Impact of COVID on Business and Culture 02:26 The Shift to Profitability 06:15 Challenges in the Marketing Space 07:54 The Role of Fear in Business Decisions 15:39 Historical Lessons and Modern Disruption 23:41 Exploring the Concept of the Impossible Machine 27:33 Strong Stances in Marketing 28:01 The Pareto Principle in Business 30:19 The Hungry Jack's Campaign 34:01 Taylor Swift's Relatable Branding 36:30 Brands That Inspire: Jolie and Liquid Death 40:57 Challenging Societal Norms 44:37 Consistency in Business and Life 47:30 Bloopers and Fun Reach out to featured guest Chris Harris: LinkedIn Impossible Machine: Website | X | Instagram | LinkedIn Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | — | ||||||
| 10/10/24 |  Brand Strategy in Action | Cameron Varner | In this episode of The Art of Branding Podcast, host Beatrice shakes things up with a candid conversation about authentic differentiators in business. Joining her is Cameron Varner, the principal from Banbury Lane Design the architectural and cabinet hardware consultants. They discuss the challenges and triumphs of refreshing a brand strategy after 38 years, balancing maintaining traditional roots and evolving into a modern digital presence. The episode delves into the insights gathered from revisiting a company's core values, the hurdles of shifting focus to a primary target audience, and the importance of staying true to your brand without succumbing to fleeting trends. This is a badass conversation that offers valuable lessons for businesses seeking to stand out. 01:21 What is the brand strategy process like? 02:35 Challenges of transitioning to online from brick and mortar 04:53 Struggles with articulating brand identity 07:56 Target audience and market evolution 10:05 Getting team buy-in and internal branding 37:38 Common industry mistakes 40:47 Conclusion and Bloopers Reach out to featured guest Cameron Varner: LinkedIn Banbury Lane Design Centre: Instagram | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | — | ||||||
| 10/3/24 |  No Bullshit Strategy | Alex M H Smith | What if strategy could instead be clear, simple, bold, and even actually useful? This week’s guest Alex M H Smith, the author of 'No Bullshit Strategy' and founder of Basic Arts is all about shaking things up in this way. Alex shares insights on authenticity versus inauthenticity - with surprising results and using brands like Nickelback and Starbucks as examples. Discover the balance between appealing to the masses and maintaining premium quality, effective strategy implementation, and the crucial role of internal communication. Be ready to break norms, challenge the status quo, and redefine success in branding. Let's freaking go! 01:56 The Power of Inauthenticity 02:51 Mass Premium Positioning: Starbucks and Nickelback 06:34 Targeting the 99%: Simplifying Strategy 15:03 Implementing Strategy: The Real Challenge 20:08 Executing Strategy: Key Steps 27:13 The Power of Repetition in Leadership 27:55 The Importance of Internal Messaging 28:47 Strategy Shouldn't Be a Job Title 29:56 The Essence of Effective Strategy 32:02 Crafting a Manifesto for Your Team 33:16 The Role of Sales Scripts in Business 34:18 Internal vs. External Communication 41:28 The Impact of Cynicism on Success Reach out to featured guest Alex M H Smith: LinkedIn | The Basic Arts Newsletter | X | Instagram | TikTok Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | — | ||||||
| 9/26/24 |  Delete Boring in B2B | James Mentor | In this episode of The Art of Branding Podcast, B2B marketing scaler James Mentor, who’s 4Xed 3 SaaS companies, helped 2 exits, and built a 6-figure marketing agency bootstrapped, joins Beatrice to chat deleting boring in B2B. James shares his experience transforming SaaS companies through fresh marketing strategies and scaling them using AI. The discussion covers overcoming resistance to new methodologies, personalizing content for different personas, and the challenge of integrating new technology in traditional settings. With a focus on shaking things up, James tackles one of the biggest misconceptions around effective messaging - focusing on the deep-rooted pain. 01:14 The Journey to Digital Innovation 02:54 Challenges in B2B Marketing 05:39 Proving Theories and Gaining Trust 07:51 Understanding Your Audience 15:28 Personal Branding in Business 16:23 Common Mistakes in B2B Marketing 19:47 Building the Ideal B2B Persona 20:13 Challenges in B2B Marketing 22:48 Adapting to New Tools and Technologies 25:04 Connecting on a Personal Level 27:14 Inspiration from Successful Brands 30:22 Pushing Back on Societal Norms 32:44 Bloopers and Fun Moments Reach out to featured guest James Mentor: LinkedIn | Website | Instagram | X | Vigital Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | — | ||||||
| 9/19/24 |  Disrupting the logistics industry | Dave Gulas | How can you take an industry that’s been doing the same things in the same way for decades and shake it up? That’s what this episode is about with Dave Gulas, an entrepreneur on a mission to bring the human element to the forefront in the logistics industry through personal branding. The podcast host of Beyond Fulfillment and the President and Co-founder of EZDC 3PL, Dave and Beatrice, discuss transitioning from industries and discovering the necessity of personal branding along the way. Dave shares his journey in content creation and launching a podcast unexpectedly boosted his business, moving away from traditional self-promotion to genuine value-driven content and the challenges of building trust in a saturated market. Reach out to featured guest Dave Gulas: LinkedIn | Podcast LinkedIn | YouTube | Tiktok | X (Formerly Twitter) | Spotify | Apple Podcasts | Dave Gulas | EZDC 3PL | Freight By Dave | Beyond Fulfillment Podcast | Apply to Be a Podcast Guest Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | — | ||||||
| 9/12/24 |  Positioning to Pop in Hospitality and Travel Tech | Jacki Brown | The hospitality industry is one of the oldest and most steadfast industries (in holding on to doing things the same way); between that and the travel tech industry, this episode with marketing strategy powerhouse Jacki Brown aims to shake things up. With nearly 20 years of experience in consumer goods and hospitality tech for brands like Amadeus and Shark Vacuums, Jacki brings some serious oomph to this episode. From naked guests to guerilla marketing, Jacki and Beatrice dive into connecting with the audience beyond looking and sounding good and the unique challenges of product positioning. They’re shaking up traditional practices and rule-following. Let’s friggin’ go! 03:27 Marketing Challenges in Hospitality 08:02 Guerrilla Marketing Tactics 18:50 The Challenge of Defining Values 19:51 Navigating Product Positioning 20:29 The Complexity of Product Marketing 25:36 Building a Cohesive Story 28:31 Engaging with Customers 34:51 Bloopers and Behind the Scenes Reach out to featured guest Jacki Brown: LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | — | ||||||
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