The Art of Selling Online Courses
by John Ainsworth
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 8 chart positions in 8 markets.
By chart position
- ๐ฎ๐นIT ยท Marketing#1131K to 10K
- ๐ณ๐ฑNL ยท Marketing#1461K to 10K
- ๐ฎ๐ณIN ยท Marketing#1711K to 10K
- ๐ณ๐ฟNZ ยท Marketing#553K to 10K
- ๐ธ๐ฆSA ยท Marketing#573K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
3.9K to 20K๐ Daily cadenceยท247 episodesยทLast published today - Monthly Reach
Unique listeners across all episodes (30 days)
13K to 66K๐ฎ๐น15%๐ณ๐ฑ15%๐ฎ๐ณ15%+5 more - Active Followers
Loyal subscribers who consistently listen
3.9K to 20K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
โ
Total Plays
โ
Total Reviews
โ
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
288 The Product Almost Doesn't Matter
Sep 4, 2026
48m 36s
287 Why Scaling Might Be What Kills Your Course Business
Sep 2, 2026
24m 51s
286 He Hasn't Posted in 2.5 Months. Leads Didn't Drop.
Aug 31, 2026
1h 04m 42s
285 You Don't Need a High-Ticket Offer to Succeed
Aug 28, 2026
33m 30s
284 Content Won't Keep Members Anymore. Community Will
Aug 26, 2026
34m 28s
Social Links & Contact
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 9/4/26 | 288 The Product Almost Doesn't Matter | Send us Fan Mail Add 30% to your revenue with order bumps in 3 simple steps ๐ https://datadrivenmarketing.co/order-bumps Simone, known as The Bearded Guitarist, spent over 15 years teaching private guitar lessons before he started posting on YouTube in 2020. He now has half a million followers across platforms. And until about a year ago, he had almost no idea how to actually sell anything. That's the honest thing he said early in our conversation, and it set the tone for everything that fol... | 48m 36s | ||||||
| 9/2/26 | 287 Why Scaling Might Be What Kills Your Course Business | Send us Fan Mail Jessica Lackey has a Harvard MBA, worked at McKinsey, and spent years inside Nike watching the company chase scale until it broke. Now she runs a multi-six-figure business on a list of 2,000 people, more than one in ten of whom buys from her every year. And she built it that way on purpose. Dominik sat down with Jessica to find out how that actually works. What came out of it was one of the more honest conversations we've had on this show about what the online course industr... | 24m 51s | ||||||
| 8/31/26 | 286 He Hasn't Posted in 2.5 Months. Leads Didn't Drop. | Send us Fan Mail Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! ๐๐ผ https://datadrivenmarketing.co/elements Leo Coelho trained as a doctor, worked in medicine for about a year, quit to become a digital nomad, tried translating, tried dropshipping, became a tour guide in Lisbon, and then the pandemic shut everything down overnight. So he started making YouTube videos about the Portuguese language. Fifteen months later he had 100... | 1h 04m 42s | ||||||
| 8/28/26 | 285 You Don't Need a High-Ticket Offer to Succeed | Send us Fan Mail 15 sales page elements you can't afford to miss - free checklist ๐ https://datadrivenmarketing.co/elements Lindsay Mรผller built a Facebook group of 30,000 ukulele beginners without spending a single dollar on ads. She did it by showing up every day for five months, posting chord sheets, tutorials, and tips on a simple rotating schedule she made up herself. Then one day in January 2024, it just took off. Dominik sat down with Lindsay to talk through exactly how she built tha... | 33m 30s | ||||||
| 8/26/26 | 284 Content Won't Keep Members Anymore. Community Will | Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide ๐๐ผ https://datadrivenmarketing.co/guide Shelley and CJ Hitz have run the same low-ticket membership for over eleven years. That alone is worth paying attention to. They built Christian Book Academy for Christian writers, people who want to finish and publish their books but keep getting stuck. The membership costs $49 a month. They have over 300 members. And they have had to figure ou... | 34m 28s | ||||||
| 8/24/26 | 283 "If You Build It, They Will Come" Is a Lie | Send us Fan Mail 2-10x your email list size in just 3 steps ๐ฉ https://datadrivenmarketing.co/guide Alain Picard spent years saying no to teaching. He believed, genuinely believed, that those who can't do, teach. It took a recession, a pregnant wife, no commissions, and his German wife looking him in the eye and saying "you're burying your gifts in the ground" to change his mind. That one conversation set off a chain of small yeses that eventually led to a membership community called Cultiva... | 52m 07s | ||||||
| 8/21/26 | 282 Most People Don't Really Want Their Success | Send us Fan Mail Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls ๐https://datadrivenmarketing.co/roadmap Billy Seol built his coaching business from Reddit. Not ads, not a big launch, not a personal brand with a large following. He started by showing up where people were already suffering and saying something useful. That's the whole philosophy in miniature. Dominik sat down with Billy, a Buddhist life coach and former software engineer, to pull apart some ideas t... | 37m 06s | ||||||
| 8/19/26 | 281 How I Sell Out Photography Workshops Organically | Send us Fan Mail 2-10x your email list size in just 3 steps ๐ฉ https://datadrivenmarketing.co/guide Iwona Podlasiลska picked up a camera in 2014 to photograph her own kids. Ten years later, she's run workshops in 17 countries, was named the most followed photographer on Flickr in 2017, and has thousands of students learning her distinctive dreamy, light-filled portrait style. John sat down with her to hear how that actually happened, and what running that kind of business really looks like da... | 44m 34s | ||||||
| 8/17/26 | 280 Your Best Lead Magnet Already Exists | Send us Fan Mail Get your tripwire product ideas here: ๐๐ผ https://datadrivenmarketing.co/tripwire Rosalie E'Silva spent years at CNN, NBC, Al Jazeera, and Bloomberg telling other people's stories. The whole time, she was keeping a secret: she'd been having out-of-body experiences since childhood and had never told anyone. In 2024, she left broadcast journalism to teach Yoga Nidra for astral projection. She now has over 150,000 YouTube subscribers, more than 20 million views, and a course co... | 41m 29s | ||||||
| 8/14/26 | 279 What A Hostage Negotiator Taught Me About Selling | Send us Fan Mail Jim Cockrum has been doing this for 24 years, and he still texted three coaching students personally this week just to check in. That detail tells you a lot about how Jim runs his business. He's the founder of Proven Amazon Course, host of Silent Sales Machine Radio, and the author of a book that's been read by over a million people. His funnel starts at $7 and goes to $7,000, he's coached more than 7,000 students, and his Facebook community has 80,000 members. But the thing... | 44m 21s | ||||||
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| 8/12/26 | 278 I Say No to Sponsors Almost Every Day. Here's Why | Send us Fan Mail Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! ๐๐ผ https://datadrivenmarketing.co/roadmap Elsa runs Peace of French, a YouTube channel with hundreds of thousands of subscribers, and she built the whole thing again in Hebrew. Every day, companies email her offering money to promote their language apps. She says no almost every time. Dominik sat down with Elsa to find out why, and what he got was a... | 44m 14s | ||||||
| 8/7/26 | 277 You Don't Close High Ticket Clients. You Pick Them | Send us Fan Mail Victor Damasio grew up selling newspapers on the Rio subway and working pub crawls to pay his way through law school. Today he has 729,000 Instagram followers in Brazil, nearly a quarter of a million YouTube subscribers, and a mastermind he charges $20,000 to join. This conversation is about what he figured out in between. I sat down with Victor to talk about one specific idea: why course creators who already have an audience and existing clients are leaving serious mo... | 52m 29s | ||||||
| 8/4/26 | 276 1% of Your Views Belong on Your Email List | Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide ๐๐ผ https://datadrivenmarketing.co/lead-magnet Mark Wales has had a career that is genuinely hard to believe. Sixteen years in the Australian Army, four tours of Afghanistan with the SAS, an MBA from Wharton, a stint at McKinsey, and then he won Australian Survivor. Now he is building an online course busi... | 45m 02s | ||||||
| 7/31/26 | 275 How To Build A Membership That Members Never Cancel | Send us Fan Mail Alicia Katz Pollock built something most course creators never think to build. She took QuickBooks training, a topic most people assume is dry and functional, and turned it into a tiered membership with over 50 courses, live community calls, a coaching program, five books, a podcast, and CPE accreditation that accounting firms actually require their staff to complete. Dominik sat down with Alicia to trace how that happened. She started with a single beginner bootcamp, then k... | 26m 17s | ||||||
| 7/28/26 | 274 10,000 New Email Subscribers Monthly From This One Technique | Send us Fan Mail Milo Andreo built one of the biggest piano teaching businesses on the internet in Portuguese. Over a million subscribers, 26,000 students, a full course platform with a community, a music library, the works. Then he decided to do it all again, in English, from scratch. Two years in, his English channel Easy Fast Piano is already past 170,000 subscribers and 10,000 students. And he's running both at the same time, producing videos in two languages every single week. I had a ... | 35m 42s | ||||||
| 7/24/26 | 273 Coaches Told Her to Go High-Ticket. She Said No. | Send us Fan Mail Lauren Bateman has 650,000 YouTube subscribers, nearly 900 videos, and over 58 million views teaching guitar to older beginners. She also survived cancer at 16, quit a pharmaceutical job in her twenties, opened a brick-and-mortar music school, and now runs the online side of her business with a small team of VAs and an editor. There is a lot going on. What I loved about this conversation was how clearly Lauren has thought about the trade-offs in her business. She knows exact... | 54m 19s | ||||||
| 7/21/26 | 272 My Free Content Is Why My Course Sells | Send us Fan Mail Gabriel lost his job. While applying for new ones and getting rejected, he started teaching Spanish online and writing short stories for his students. The feedback was so good he thought, why not share this with the world? Eighteen months later, his site Fluent with Stories is pulling in 250,000 visitors a month through SEO, adding close to 2,000 new email subscribers every month, and his debut A1 Spanish course launched to testimonials most creators would genuinely envy. An... | 41m 49s | ||||||
| 7/17/26 | 271 Why 170 Followers Was Enough to Sell My Course | Send us Fan Mail Jeff Alipio had 170 followers when he launched his first course. Most of them were friends and family. He sold to nearly 500 students anyway, almost all of them complete strangers. Dominik sat down with Jeff, a Philippines-based video editor and course creator with over 15 years in the industry, to talk about how he pulled that off, and why he thinks the obsession with follower count is one of the biggest traps course creators fall into. What came through clearly in this co... | 31m 44s | ||||||
| 7/14/26 | 270 How I Fund My Boat Business With Online Courses | Send us Fan Mail I sat down with Dan Lee, a self-taught wooden boat builder based in the Cotswolds, who turned a lifelong obsession into a full-time business, funded almost entirely by online courses he runs from a farm workshop. It's a genuinely great story. Dan started building model boats at eight and full-size ones at seventeen. When COVID hit and his previous business, making tree-shaped bookcases, looked like it was going to collapse overnight, he decided to go all in on something he'd... | 49m 31s | ||||||
| 7/10/26 | 269 60 Million Views Teaching Tapping | Send us Fan Mail Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! ๐๐ผ https://datadrivenmarketing.co/roadmap Brad Yates has 425,000 YouTube subscribers and 60 million views, built over nearly two decades. He has never once sat down to plan a content strategy. I had a genuinely fun conversation with Brad for this episode. He started out as an actor, trained as a hypnotherapist when his first child was on the way, st... | 26m 59s | ||||||
| 7/7/26 | 268 This Video Alone Paid Me $60,000 | Send us Fan Mail Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! ๐๐ผ https://datadrivenmarketing.co/templates Dr. Andrea Furlan is one of Canada's top pain physicians, a full professor at the University of Toronto, and a senior scientist at the country's largest hospital. She's also a YouTuber with over 830,000 subscribers and 78 million views, which her colleagues definitely did not see coming. When Andrea starte... | 40m 14s | ||||||
| 7/6/26 | 267 From a โฌ5 Ebook to โฌ7,500 Coaching | Send us Fan Mail Timotej Bonifer grew up in Slovenia, never studied English formally, and now coaches entrepreneurs around the world to sound like native speakers. His secret? Twelve years on a microphone playing video games. The same habit that probably worried his parents turned out to be the thing that built his entire career. Dominik sat down with Timotej to talk about how he built Flip English, what it actually takes to turn an obsession into a business, and why he genuinely believes no... | 40m 53s | ||||||
| 6/30/26 | 266 Meet the Violin Teacher Behind 9,000,000 YouTube Views | Send us Fan Mail ๐จ Get your lead magnet ideas here: https://funnels.datadrivenmarketing.co/8-highest-converting-lead-magnets-a Most people who build a 122,000-subscriber YouTube channel and help over 20,000 students learn an instrument have figured out marketing. Beth Blackerby hasn't. And somehow it still worked. Beth is the founder of Violin Lab, one of the very first structured online violin curricula on the internet, launched before "online course" was even a phrase people used. She sta... | 44m 02s | ||||||
| 6/26/26 | 265 Here's How I Hit $100K/Mo With 0 Sales Calls | Send us Fan Mail Scott Gardiner does around $100K a month and has never taken a single sales call. No closers, no discovery Zooms, no objection handling. Every offer is evergreen, bought at whatever hour suits the buyer, while Scott is somewhere else entirely. He helps men whose marriages are falling apart, guys whose partners have already said they're done. And he got into it the hard way. Six years ago his own wife told him she was done. Dominik sat down with Scott to hear the full story,... | 40m 46s | ||||||
| 6/23/26 | 264 You Don't Need New Courses. Sell What You Have. | Send us Fan Mail Most productivity coaches tell you to do more. Carl Pullein built a business teaching people to do less, and better. And it's working to the tune of around $300,000 a year. I sat down with Carl recently and really enjoyed this one. He's a British productivity coach based in Seoul, South Korea, with over 150,000 YouTube subscribers, 17 million views, and an email list of 25,000 to 30,000 people. He built all of it over ten years, one video a week, around two proprietary framew... | 40m 56s | ||||||
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Chart history for The Art of Selling Online Courses
Peaked at #55 in New Zealand, currently #55 in New Zealand.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| New Zealand | โ | #55 | #55 | โ |
| SA | โ | #57 | #57 | โ |
| Denmark | โ | #90 | #90 | โ |
| Italy | โ | #113 | #113 | โ |
| South Africa | โ | #138 | #138 | โ |
| Netherlands | โ | #146 | #146 | โ |
| India | โ | #171 | #171 | โ |
| Norway | โ | #189 | #189 | โ |
Chart Positions
8 placements across 8 markets.
Chart Positions
8 placements across 8 markets.