Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇬🇧GB · Business News#5430K to 100K
- 🇦🇺AU · Business News#8630K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
18K to 60K🎙 Daily cadence·31 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
60K to 200K🇬🇧50%🇦🇺50% - Active Followers
Loyal subscribers who consistently listen
24K to 80K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The End of FIFA's Panini Era, Why Bryson Picked YouTube Over the PGA & Fencing's VIRAL New Tech
May 13, 2026
Unknown duration
What 9 Billion Views Taught One Production Company About Fans, and What They Actually Watch
May 8, 2026
Unknown duration
Why Expedia Bet on iShowSpeed, Adidas' Bold World Cup Anime Play & $5BN Later, PIF Cuts LIV Loose!
May 6, 2026
Unknown duration
Marc Jacobs' Social Bet, How Publishers Win Subscribers in 2026 & Has Football's Bubble Burst?
Apr 29, 2026
Unknown duration
Everything You Need to Know About the ICONS Series in 40 Minutes | Chris Sice
Apr 24, 2026
Unknown duration
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/13/26 | The End of FIFA's Panini Era, Why Bryson Picked YouTube Over the PGA & Fencing's VIRAL New Tech | A two-time major champion just told reporters he'd rather grow his YouTube channel than go back to the PGA Tour. Bryson DeChambeau wants to play "tournaments that want him", and treats his 2.6 million-subscriber channel as the long-term career play. The player-as-creator thesis just went mainstream.That's one of five stories Ed and Jo unpack this week. TikTok has hired Issa Rae's Hoorae Media to commission its first scripted Original Series. Duke just signed a first-of-its-kind college rights deal with Amazon Prime Video, and the Big Ten objected within 72 hours. The World Fencing League's blade-tracking tech turned every sword tip into a lightsaber trail and pulled hundreds of millions of views in a week. Plus FIFA walks away from a 50-year Panini relationship for a long-term Fanatics deal.Chapters00:00 — Intro00:30 — Why Bryson Picked YouTube Over the PGA05:50 — TikTok is Launching Its First Original Series11:30 — Amazon Invests in College Sports16:05 — Fencing's VIRAL New Tech21:00 — FIFA Drops Panini After 50 Years27:00 — WrapNew episode every Wednesday. Subscribe to the Dizplai newsletter to never miss an episode. Want to feature? Email us at Hello@attentionshift.media Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 5/8/26 | What 9 Billion Views Taught One Production Company About Fans, and What They Actually Watch | This week, Jo is joined by Robbie Spargo, Co-Managing Director at Little Dot Studios, one of the UK's leading social media and content agencies with nine billion organic views flowing through their network every month.They cover where fandom is being built, why average view duration has overtaken raw views as the metric that matters, and what social commerce means for sports organisations trying to monetise their audiences.Got a guest suggestion or question for Ed & Jo? Email hello@attentionshift.media00:00 Intro 02:40 Where fandom is built 04:49 YouTube becomes TV 09:31 Creators vs rights holders 16:30 Data and feedback loops 21:46 Super fandom as currency 26:00 The sports media ecosystem 31:11 Social commerce arrives 35:30 Wrap Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 5/6/26 |  Why Expedia Bet on iShowSpeed, Adidas' Bold World Cup Anime Play & $5BN Later, PIF Cuts LIV Loose! | The fund that spent $5BN trying to build a global golf league just stopped writing the cheques. PIF is ending direct funding of LIV Golf after 2026.The biggest sovereign wealth fund in sport just proved what every other backer already knew, you can't buy fandom on a tech-style timeline.That's one of five strategic bets Ed and Jo unpack this week. Adidas is selling anime, not boots, six weeks out from the World Cup, chasing the Gen Alpha and female football fans most of the sport is sleeping on. iShowSpeed has been named Expedia's official travel partner, with a globe-style mini-site mapped to the places he's filmed. DAZN spent $100M on ViewLift to own the streaming pipes rather than chase rights. Plus the Circana forecast that $1 in every $10 of US retail spend could move through TikTok Shop by 2028.Show NotesAdidas Originals × streetwear anime World Cup drop.Expedia names iShowSpeed official travel partner.DAZN acquires ViewLift for $100M.Circana — TikTok Shop forecast to hit 10% of US retail by 2028.PIF to end direct funding of LIV Golf after 2026.New episode every Wednesday. Head to Dizplai.com/podcasts for the latest.Want to feature? Email us at Hello@attentionshift.media Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/29/26 | Marc Jacobs' Social Bet, How Publishers Win Subscribers in 2026 & Has Football's Bubble Burst? | The man who tried to build the European Super League just launched a fund that won't touch football. Andrea Agnelli is putting €100m into basketball, cricket, hockey and rugby instead. The most plugged-in operator in the sport thinks the valuation has peaked.That's one of three strategic bets Ed and Jo unpack this week. Marc Jacobs has stopped making ads and started making a Rachel Sennett-fronted micro drama. The Financial Times has launched a standalone YouTube channel that hides the FT brand from the front door. Plus PayPal can finally prove a Connected TV ad drove a sale, and Powerade is treating the World Cup like a four-year platform.Show NotesMarc Jacobs' New Social Series.PayPal's Verified CTV Purchase Attribution Platform.Financial Times Launches New YouTube Series as Subscriber Acquisition FunnelPowerade's New World Cup Campaign, Power Your Fate.Andrea Agnelli's Sport Investment Fund.New episode every Wednesday. Subscribe wherever you get your podcasts. Want to feature? Email us at Hello@attentionshift.media Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/24/26 | Everything You Need to Know About the ICONS Series in 40 Minutes | Chris Sice | In this episode of The Attention Shift, Ed sits down with Chris Sice, Chief Content Officer of the ICONS Series, to explore how a golf tournament played by elite athletes from other sports has become one of the most compelling challenger sports brands in the world.From building a distribution network across 25 publisher partnerships, to achieving a 49.8% interaction rate through the audience engagement hub, Chris breaks down what it takes to build a digitally native sports property from the ground up and why most traditional sports organisations are still getting it wrong.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/22/26 |  The Overlap Acquires Goldbridge, Sport Is TV's Last Safe Ad Spend & UEFA Could Launch Its Own Streaming Service? | Description: In this episode of The Attention Shift, Ed and Jo dissect Gary Neville's seven figure acquisition of Mark Goldbridge's YouTube channels, ask whether you can actually buy an engaged community, and explore what it means for fan creator consolidation across sport.From UEFA quietly exploring a Champions League direct to consumer pilot, to Sky commercialising Soccer Saturday for the first time in 30 years, and YouTube staging its Brandcast at Lincoln Center to make a direct play for TV ad money, this week's stories all point to the same shift. The lines between broadcast, digital and creator are gone.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notes:The Overlap acquires Mark Goldbridge's YouTube channels in a seven figure deal.UEFA explores direct to consumer Champions League streaming pilot.Sky opens Soccer Saturday to integrated brand sponsorship for the first time in 30 years.Sport accounts for 60% of all US TV upfront ad commitments.YouTube Brandcast confirmed for May 13th at Lincoln Center. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/15/26 | Breaking Down Justin Bieber at Coachella, Nashville Kills the Paywall & How Golf Is Rewriting YouTube Sponsorship | Justin Bieber performed for millions who weren't at Coachella through YouTube's live stream, engaging with fans in real time across seven simultaneous stages. The Nashville Predators have made every game free on a brand new local TV station, no subscription, no cable package. Golf's biggest YouTube creators have stopped competing against each other and launched a unified network selling sponsorship at TV level CPMs. YouTube is now letting creators clone themselves for Shorts. And Netflix Japan just proved that exclusivity can still win in a fragmented world.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notes:Coachella x YouTube 2026 livestream Nashville Predators go free-to-air Source Golf launches backed by Bolt Ventures YouTube AI avatars for Shorts Netflix Japan World Baseball Classic case study Jo's newsletter Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/10/26 | What the sports industry gets wrong & how the best are fixing it | Ben Wells | Nearly 90% of sports organisations are seeing flat or declining revenue. The average rights holder can only identify 24% of their fanbase. And most are spending third party investment on athletes rather than the data infrastructure that could save them. Ben Wells, founder of PTI Digital and author of the Sports Leadership Benchmark, joins Ed to break down why the sports industry's revenue model is under more pressure than most leaders want to admit, what the data actually shows about fan anonymity, sponsorship squeeze and technology leadership, and what the organisations getting it right are doing differently.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notes:Download the PTI Sports Leadership BenchmarkDownload the Dizplai Anonymous Fan Index Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/8/26 |  What OpenAI Buying a Media Platform Really Means & Why Publishers Are Becoming Creators! | The NFL just gave 32 clubs permission to become media companies. Social as owned media, highlights on TikTok, in-game content now sponsorable, and clubs can now sell original content directly to streamers. All landing right before the league renegotiates its entire media deal.OpenAI has acquired a daily live tech show that previously covered them as a subject. DAZN has launched a global creator programme timed perfectly to the World Cup. And 70% of publishers fear creators are stealing their audiences. Their response? Become them.Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notesNFL Teams Just Got the Keys to Their Own Digital Kingdom.OpenAI Buys TBPN.DAZN Launches Playmakers, the New Global Creator Programme.Daily Mail Puts 25+ Creators on Payroll.Reddit Opens Pro Publisher Tools to All. Views Up 46%, Comments Up 48%.Sponcon Sports newsletter Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/1/26 | YouTube's AI Brand Deal Tool, Tubi's FREE F1 Altcast & The Savannah Bananas Change Sport Rights FOREVER! | YouTube has launched an AI tool that lets brands find creators across three million channels with a single sentence. No agency, no brief. Tubi are running free creator-led alt-casts of every F1 race in 2026 alongside Apple TV, turning free access into a fan acquisition funnel. And the Savannah Bananas have made creator distribution an official rights tier, sitting alongside ESPN and the CW. Once one deal like this exists, the template exists.We also look at KSI giving Dagenham a global audience and the Indiana Pacers building a media network from their fan base.Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notes:YouTube launches Gemini AI creator brand partnershipsTubi and Apple bring free F1 alt-casts to every US deviceSavannah Bananas make creator distribution an official rights tierKSI streams Dagenham live to 17 million subscribersIndiana Pacers launch Fieldhouse Media Network Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/27/26 | We asked a behavioural scientist why people buy live. Here's what he said. | This week Ed is joined by Phill Agnew, behavioural scientist and host of the UK's number one marketing podcast, Nudge. Together they unpack the findings from the Impulse Lab, Dizplai's flagship research into the psychological triggers that drive live shopping conversions.Why is interruption failing? Why do countdown timers rank dead last as a purchase trigger? And why do story-first buyers feel better about their purchase 48 hours later than discount hunters? Phill brings the behavioural science, from the mere exposure effect to dynamic social proof, to explain what brands are getting wrong and what the best ones are quietly getting right.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/25/26 | Why the World Cup is Coming to YouTube, Mr. Beast's New Platform & Meta's BIG Creator Gamble! | We're back with five stories in thirty minutes across media, culture and the creator economy. Tubi and TikTok have formalised a pipeline to turn short form creators into TV showmakers, but does a production structure kill the very thing that made them?Peacock has rebuilt its app to scroll like TikTok and during the Winter Olympics, one in five short clip viewers converted into live stream audiences. FIFA has named YouTube its preferred platform for 2026, but is this a genuine strategy or damage limitation dressed up as partnership? MrBeast has launched Vyro, paying anyone up to $300,000 to clip his content, but with no curation, what does that do to the brand? And Meta is paying creators up to $3,000 a month to come back to Facebook. Will the audiences follow?Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notes:Tubi & TikTok Launch the Creatorverse Incubator Peacock backs social over broadcast The FIFA World Cup goes free-to-air on YouTube Mr Beast offers fans $300,000 in prizes for clipping Meta's big play to bring creators back to Facebook Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/20/26 | Joe Bennett | Behind the BBC's WSL Coverage, & The Question EVERY Producer Should Be Asking! | In this episode of The Attention Shift, Jo sits down with Joe Bennett, Managing Director of Buzz16, to explore how sports content production has been turned inside out and what that means for everyone making content in 2026.Joe breaks down why pre-production is now the most underrated skill in the industry, what broadcast can steal from YouTube and vice versa, and why the generalist has become the most valuable person in any production company.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Jo & Ed? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/18/26 | FIFA's Bringing In-Game Ads to the 2026 World Cup, March Madness Hits Europe & The X Games is DEAD? | We're back again with five stories in thirty minutes across media culture, the creator economy and sports. After ITV's Six Nations ad backlash, FIFA has doubled down, putting ads inside "hydration breaks" at the World Cup.Ed and Jo break down five stories from the week where sport and entertainment collided: in-match advertising, the New York Post's YouTube pivot, Major League Rugby's personality gamble, X Games ditching events for a full league, and March Madness landing in Europe for the first time.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notesFIFA to show in-match advertising during 2026 World Cup.The New York Post Launches Daily Sports News Show.Major League Rugby backs Personality over Technicalities.The X Games goes from event to league format. Disney brings March Madness to Europe. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/11/26 | The Supreme Court Rules on AI, KSI’s 6th Tier Takeover & The Secrets of Live Shopping UNLOCKED! | Another week, another Attention Shift. This week, Ed and Jo break down the Supreme Court’s bombshell AI verdict, creators prove they are the only reliable funnel to the next generation, and we dive into new research that challenges everything brands assume about live shopping.We explore why the "no human, no rights" ruling is a ticking time bomb for automated media and how creators are moving past "rented" marketing to become the strategic owners of the boardroom. Plus, we reveal the data from Impulse Lab proving why your 30% discounts are failing and why countdown timers are actually triggering massive buyer regret.Want to read more about what Ed and Jo are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/6/26 | The $1,000,000 Fan Problem, Baller League’s Gen Z Blueprint, & How to Claw Back Lost Revenue! | We asked sports execs the $1M question: How do you solve anonymous fandom? This week, The Attention Shift goes live from the Solution Series event in Mayfair. Ed and Jo are joined by the captains of the night’s highest-scoring teams: Harry Hesp (Marketing Director, Baller League) and Naveed Raja (former Sky Sports Racing Director).We dive into why 76% of fans remain unknown to rights holders and how organisations can identify them to stop leaking seven-figure revenues. From Baller League’s blueprint for dominating the under-34 demographic to Naveed’s insights on why the traditional "arm’s length" rights model is being replaced by Joint Ventures, this episode explores what happens when the biggest players in the game stop being media companies and start becoming tech platforms.Want to read more about what Ed, Jo, Lee and their guests are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/4/26 | Drive to Survive is moving to Apple TV, The Sidemen’s Data GOLDMINE, & VFL Wolfsburg is RUN by AI? | Ed and Jo are back, breaking down the five shifts redefining the relationship between fans, data, and distribution this week. From the Sidemen providing a masterclass in value exchange, turning a classic TV format into a blueprint for fan data acquisition, to the Netflix and Apple TV "truce" that just rewrote the rules of the streaming wars.We dissect the Premier League’s high-stakes launch of its own streaming service in Singapore and ask if the "rights cheque" is finally being outvalued by first-party fan data. Plus, we look at VfL Wolfsburg’s "digital squad" of 100 AI assistants and why JioHotstar just replaced the search bar with a conversation for 500 million viewers. It’s an exploration of what happens when the biggest players in the game stop being media companies and start becoming tech platforms.Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/25/26 | Dick's Backs Community Over AI, Serie A Buys its Fanbase & Women's Sports Media Fights Back! | Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week. From leagues finally waking up to the value sitting in their own fan data, to creators rewriting the rules of sports distribution, to why authentic influence is quietly beating celebrity reach. Add in a challenge to the hype around hyper-personalisation and a look at the women's sports media brands that are building what broadcast spent decades failing to, and it's a big one.Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/18/26 | How Creators Are Changing Sports, PSG's Global Run Club & BCG Go Big on Fan Data! | From the NBA's All-Star creator playbook to Publicis launching a shiny new sports unit, they question whether sports creator strategy is becoming lazy — and whether knowing your fans could soon be worth more than your sponsorship deals. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/11/26 |  Super Bowl aftermath, YouTube's measurement crisis & why ITV's Six Nations ads FAILED! | In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube's identity crisis between creator platform and traditional media player, and why ITV's picture-in-picture Six Nations ads sparked universal fury.From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/3/26 | The NFL is handing the Super Bowl to CREATORS? The content distribution evolution | Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution? In this episode of The Attention Shift, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why "distributed influence" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic "YouTube-first" deal, we explore why the old models of distribution are breaking—and what's coming next Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 1/28/26 |  Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity! | Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 1/14/26 | Joe Darkins | Burnley F.C's First CTO, Modernising Football Tech & Connecting Fan Behaviours! | How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?Joe Darkins, Burnley FC's first-ever CTO, reveals the reality of football's digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club's top priority. This is what happens when a historic, community-focused club decides technology isn't just nice to have, it's crucial to its survival. No buzzwords, just the real work of connecting data, serving local fans, and scaling globally without selling your soul. Listen and let us know your take. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/17/25 | Reacting to Jameela Jamil's VIRAL Clip, & Is the Second Screen "Dumbing Down" Content? | When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users.Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion… Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/5/25 | Tony Pastor: FIRST INTERVIEW on The Rest Is Football’s EXCLUSIVE Netflix World Cup Deal, Goalhanger & What's Next for Podcasting | In the first official interview since announcing The Rest Is Football's exclusive video partnership with Netflix for the 2026 World Cup, Goalhanger Co-Founder Tony Pastor sits down with Ed Abis to talk origin stories, explosive growth, the shift to video-first shows, LaLiga rights, and what this Netflix deal means for podcasting, creators and sports broadcasting. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
Showing 25 of 37
Sponsor Intelligence
Sign in to see which brands sponsor this podcast, their ad offers, and promo codes.
Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.