How to Build Authority | Adam Witty (Forbes Books Founder)
From The Authority Company by Joe Pardavila
April 10, 2026 · 39 min
About this episode
Adam Witty discusses the importance of building authority for entrepreneurs and CEOs to achieve business growth.
Most leaders think they need more marketing. Adam Witty says you need more authority.In this episode, Adam Witty, founder of Advantage Media Group and Forbes Books, breaks down how entrepreneurs and CEOs build credibility, stand out online, and turn their expertise into real business growth. He shares how he started his company from a spare bedroom, why most people never write a book, and the exact systems his team built to remove friction and help leaders become trusted voices in their industry. You will learn: • Why authority matters more than ever in an AI-driven world • The real reason people want to write a book • How “Talk Your Book” changed publishing forever • The strategy behind the Forbes Books partnership • Why books still outperform podcasts, TikTok, and video for credibility • How to become the person people trust before they buy If people Google your name today, what shows up? That answer is your authority. ⏱️ CHAPTERS 00:00 Why nobody grows up wanting to be a publisher 02:30 The internship that changed everything 05:00 The mentor who sparked the idea 08:00 The biggest problem with writing a book 10:30 “Talk Your Book” and solving friction 12:30 Authority vs…
People in this episode
Host: Joe Pardavila
Guest: Adam Witty
Topics covered
- authority building
- entrepreneurship
- publishing
- credibility
- business growth
Keywords
- authority
- entrepreneurship
- Forbes Books
- publishing
- business growth
- credibility
- writing a book
Mentioned in this episode
Organizations: Forbes Books, Advantage Media Group
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