The B2B Marketing Gap Podcast

Did you build your marketing strategy to impress leadership in a meeting, or to actually use it?Deep breath. Be honest.Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentation. Then it gets filed away, never referenced again, and you're back on the task wheel wondering why nothing's working.📚 Get the Strategic Marketer Kit mentioned in this episode: https://b2bjade.myflodesk.com/wlihflj5vm Join the FREE Live Strategy Clinic - Thursday 30th April: https://b2bjade.myflodesk.com/strategyclinicB2B Breakthrough Academy doors open 28th April (closes 7th May, we start 11th May): b2bjade.com/breakthrough-academyIn this episode, I'm walking you through my Strategic Marketer Prep Kit - the exact workbook every student completes before starting B2B Breakthrough Academy.Why prep before building your strategy?Think of it like clearing the ground before you build a house. You need to understand where you actually are right now, where you want to be, and what's really going on with your business and leaders before you can build something solid.Part 1: Get honest with yourself (the uncomfortable bit)Write down words to describe where you are as a marketer right now - overwhelmed? scattered? invisible?What does a typical day actually look like?How do you respond when leadership asks for something?Can you explain your current strategy in 2-3 sentences without looking at the document?When was the last time you actually used your strategy to guide your activity?The big one: Did you build this strategy to impress leadership or to actually use it?When you look at your strategy document, what do you feel? (Excited? Overwhelmed? Confused? Like burning it?)Part 2: The leadership conversation (I've written it out for you)Schedule 30-45 minutes with your leadership team and ask:Where is the business trying to get to in the next 3-5 years?What's currently standing in the way of hitting these goals?Who is our best customer? (The one who's easy to service, profitable, and you'd clone 100 times)What does strategic marketing mean to you?If marketing could solve one problem for the business this year, what would it be?Part 3: Complete the workbook using their insightsWhat's working, what's not, who your ideal clients actually are, who your competitors are.Why this process matters:You can't build a strategy leadership will back if you haven't taken them on the journey with you. After this one conversation, many leaders already start seeing you as more strategic - because you're being proactive, not just pushing back or firefighting.Also in this episode:I'm introducing AI Jade - she's been fully trained on my brain, the B2B Breakthrough Academy framework, and hours of my consulting calls. Unlike ChatGPT which pulls from millions of different approaches and might send you off course, AI Jade only knows my specific framework for building simple B2B strategies that get leadership buy-in.Students tell me this programme is better than their degree and any course they've taken combined. Not because I'm amazing, but because I built what was missing - simple strategy with no jargon that leaders can understand and you can actually deliver.The plan:Spend April getting honest with this workbook. Join me 30th April for the Live Strategy Clinic to reflect on what you've discovered. Then if you're ready, doors open 28th April to build your complete strategy with me starting 11th May.Stop building strategies to impress. Start building strategies you'll actually use.Jade x#b2bmarketing #marketingstrategy #strategicmarketing #leadershipbuyin

Join the waitlist for B2B Breakthrough Academy [11th May Start] > https://b2bjade.myflodesk.com/x1ac1s40a3Get the Webinar Replay and Strategic Marketer Kit > https://b2bjade.myflodesk.com/wlihflj5vm

When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes.But becoming a strategic marketer is actually about learning what to throw away.Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01 Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflodesk.com/x1ac1s40a3Learn more about B2B Breakthrough Academy > https://b2bjade.com/breakthrough-academyMarketing Collab > https://www.marketingcollab.co.uk It's about figuring out the mind strategy techniques you need to be taken seriously. Because you can build the most beautiful marketing strategy in the world, but if you can't get the company to back you on it, you're stuck.This is the stumbling block most marketers fall into. They don't believe mindset work is as important as learning the tactical skills.Let's stop calling it mindset work - it sounds fluffy. Let's call it mind strategy.You need to learn to build a marketing strategy AND you need to work on your mind strategy. Because if no one buys into your plan, you won't be able to activate it.📚 Ready to make your breakthrough?Join my FREE live class Thursday 26th March: "How to Become a Truly Strategic Marketer" - [Link in show notes]Get on the waitlist for the April cohort of B2B Breakthrough Academy (doors opening soon): b2bjade.comFree resources: b2bjade.com/resourcesIn this episode, I'm introducing you to Lauren Hill - someone who made the complete transformation from frazzled marketing manager to confident CEO of her own marketing company.

B2B marketers are pulled pillar to post with marketing ideas and campaign suggestions, they aren't getting the time to build a strategy they can deliver. In this episode I break down why this happens and what can be done.👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3👉 Get notified when The B2B Club monthly membership launches https://b2bjade.myflodesk.com/kph1k8856r👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01 FIND ME HERE:📧 Email: jade@b2bjade.com (I reply to every email)🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast-banner💼 LinkedIn: https://www.linkedin.com/in/b2bjade/ TikTok: https://www.tiktok.com/@b2bjadeSUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice:#b2bmarketing #marketingstrategy #customerexperience #marketingdefinition

In this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever.Your leaders think that being everywhere means you're more likely to get seen. But actually, the opposite is true. When you spread yourself thin across lots of activities, none of them actually stick.In this episode, I cover: ✅ Why we're so stressed at work (and what to do about it✅ What minimalism is and isn't (and why it's made me happier)✅ How to apply minimalist principles to your marketing✅ The real reason jumping between tactics never works✅ Why I got 500 people to sign up for my masterclass without spending a penny on ads✅ How to declutter your mindset AND your marketing plan✅ The difference between "I need" and "we need" language with leadershipI'll also share how I started my minimalism journey in 2022 when I had two kids and was completely overwhelmed - and how the same principles that helped me declutter my life have transformed how I run my marketing.If you're stuck on the marketing task wheel and ready to simplify, this one's for you.Ready to declutter your marketing? 📊 Take the B2B Marketing Strategy Scorecard: [Start] 🎓 Join B2B Breakthrough Academy: [Learn about BBA]🎥 Watch this on YouTube: [B2B Jade TV]Drop a comment and tell me - what's one thing you're going to STOP doing in your marketing this month?Jade

I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy.#b2bmarketingstrategy #b2bmarketing #b2bmarketingplan

The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I’ve learned is this:It’s not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not yours.Inside my course, B2B Breakthrough Academy, we go deep on this - not just the strategy building side, but the mindset shifts that help you show up with clarity, confidence and get heard by leadership.🎓 Check out B2B Breakthrough Academy:👉 https://b2bjade.com/breakthrough-academy

If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieIf I had to start over as a B2B marketing manager, this is exactly what I’d focus on:- How to build internal relationships fast- How to get the insights you need for strategy- How to earn respect and avoid becoming a tactical to-do listI’m breaking down the early mistakes I made, what I’d do differently, and how to take control of your role from Day 1. Whether you're stepping into your first B2B role or just want a strategic reset - this one’s for you.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy Download my freebie 6 steps marketing strategy guide and video training: https://b2bjade.com/resources#6-steps-freebie #b2bmarketing #b2bmarketingstrategy #businessmarketing #b2bmarketingplan

Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you.I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't landing.• How to clearly demonstrate marketing's value to your leadership and sales teams.• Simple changes you can make today to get better results from your strategy.► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING: https://b2bjade.com/resources#6-steps-freebie► JOIN B2B BREAKTHROUGH ACADEMY (Next cohort starting April 7th!): https://b2bjade.thrivecart.com/bba-independent/► VISIT MY WEBSITE: www.b2bjade.com ► Connect with me:» TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/» LINKEDIN: https://www.linkedin.com/in/b2bjade/📌 Subscribe to my channel for practical B2B marketing insights that simplify strategy and deliver results.#b2bmarketing #b2bmarketingstrategy #b2bmarketingplan

If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?⁠https://open.spotify.com/episode/0MOQ9Px32ICD2koyukL71X?si=xpT6_f3rQTePqC1QlUb3Lg► ENROLL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-independent/► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/@B2BJade » PODCAST:⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠https://www.tiktok.com/@b2bjade » INSTAGRAM:https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/When leadership doesn’t understand marketing’s role in growth, you’re left fighting for budget, clarity, and direction - while being asked at the end of the quarter: “Where are the leads?”🔎 In this video, I break down:✅ The biggest mistakes that keep B2B marketers stuck in ‘task mode’✅ Why leadership doesn’t see marketing as a growth driver✅ How to shift leadership’s mindset and create a strategic B2B marketing planIf you're a B2B marketing manager tired of being overlooked, this video is for you. Drop a comment with your experience - have you struggled to get buy-in for B2B marketing strategy?🔔 Subscribe for more B2B marketing strategy advice, marketing plan tips, and leadership insights.#b2bmarketing #b2bmarketingstrategy #marketingmanager

Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade » PODCAST: ⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠ https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠ https://www.linkedin.com/in/b2bjade/ Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: ⁠https://b2bjade.com/about ⁠ I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. What You’ll Learn in This Video: - My proven framework to structure your B2B marketing strategy - The key marketing activities that actually drive results - How to align marketing with sales and leadership expectations - Where to focus your efforts for lead generation and business growth - A step-by-step approach to creating a strategy for small teams Who This is For: - B2B marketing managers who need a clear, actionable strategy - Small business marketers looking for a structured marketing plan - Anyone responsible for B2B lead generation and business growth A strong B2B marketing strategy is essential in 2025. This video will help you move beyond ad-hoc tactics and build a plan that delivers real results. 📌 Subscribe to my channel for more practical B2B marketing insights and strategy tips. #b2bmarketingstrategy #b2bmarketing #b2marketingplan

So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=43167580e4344e2a » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy! Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025⁠ RSVP for the Open House event [Dec 3rd] > https://lu.ma/6y7lh8ms ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about