
Reinventing Blood Testing for Better Patient Experience with Web Golinkin, President at Babson Diagnostics
From The Beat by HLTH
April 10, 2026 · 21 min · Episode 424
About this episode
Web Golinkin discusses how Babson Diagnostics is transforming blood testing to enhance patient experience and healthcare outcomes.
What if the biggest barrier to better healthcare outcomes is… the blood draw itself? In this episode, Web Golinkin, President at Babson Diagnostics, discusses how his company is reinventing blood testing with a patient-friendly, fingertip-based system. He explains why traditional venipuncture drives anxiety and non-adherence, and how BetterWay improves both experience and outcomes. He also shares how automation and simplified workflows reduce operational burden and expand access points for care. Finally, he explores why patient experience is becoming the key competitive differentiator in ambulatory healthcare. Tune in to learn how rethinking a decades-old process could unlock better care, better business, and better patient engagement.
People in this episode
Guest: Web Golinkin
Topics covered
- blood testing
- patient experience
- healthcare outcomes
- automation
- venipuncture
- patient engagement
Keywords
- blood draw
- patient-friendly
- fingertip-based system
- anxiety
- non-adherence
- BetterWay
- operational burden
- access points
- ambulatory healthcare
Mentioned in this episode
Organizations: Babson Diagnostics
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