Tech Thursday: Why platforms are now backing original creators

Tech Thursday: Why platforms are now backing original creators

From The Best of the Money Show by Radio 702

April 30, 2026 · 9 min

About this episode

The episode discusses how online platforms are increasingly supporting original creators and content.

Stephen Grootes speaks to Siphumelele Zondi, tech expert, about how online platforms are doubling down on original content, with TikTok partnering with Tubi to develop long‑form creator shows, and Instagram warning it will no longer boost accounts that mainly reshare rather than create. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.     Thank you for listening to a podcast from The Money Show     Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk     For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe     Subscribe to The Money Show Daily Newsletter…

People in this episode

Host: Stephen Grootes

Guest: Siphumelele Zondi

Topics covered

  • original content
  • online platforms
  • creator economy
  • social media
  • long-form shows

Keywords

  • TikTok
  • Tubi
  • Instagram
  • original creators
  • long-form content

Sponsors

Absa

Mentioned in this episode

Organizations: TikTok, Tubi, Instagram

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