MUTE to MILLIONAIRE: Steve Heroux

MUTE to MILLIONAIRE: Steve Heroux

From The Big Fish Cares Podcast by Benny Fisher

December 18, 2025 · 1h 21m · Episode 121

About this episode

Steve Heroux shares his journey from anxiety to becoming a top sales performer and discusses authentic selling.

In this powerful and eye-opening episode of The Big Fish Cares Podcast, we sit down with Steve Heroux, Founder of The Sales Collective and author of The Sales Contrarian, to uncover what it truly means to sell with authenticity, integrity, and purpose in a world dominated by outdated sales tactics! Steve shares his raw personal journey from growing up with anxiety, navigating a turbulent childhood, and discovering painting as an emotional lifeline, to becoming a Top 1% performer at Cutco and Aflac. At the height of corporate success, Steve made the bold decision to walk away from traditional sales culture and rebuild the profession from the ground up. Steve also breaks down the real psychology behind objections, why traditional closing tactics fail, and how to sell in a way that actually strengthens trust instead of damaging it!

People in this episode

Host: Benny Fisher

Guest: Steve Heroux

Topics covered

  • sales authenticity
  • personal journey
  • overcoming anxiety
  • sales psychology
  • trust in sales

Keywords

  • sales tactics
  • authenticity
  • integrity
  • trust
  • psychology of sales

Mentioned in this episode

Organizations: The Sales Collective, Cutco, Aflac

Books & works: The Sales Contrarian

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