Land O’Lakes’ Heather Malenshek on reshaping rural America’s story

About this episode

Heather Malenshek discusses Land O’Lakes' campaign to reshape the narrative of rural America.

Land O’Lakes may be best known for dairy, but its latest effort has little to do with selling butter. In this episode of The Big Impression, CMO Heather Malenshek joins hosts Damian Fowler and Ilyse Liffreing to talk about a campaign that’s aiming for something bigger: changing how rural America shows up in culture.

People in this episode

Hosts: Damian Fowler, Ilyse Liffreing

Guest: Heather Malenshek

Topics covered

• rural America
• marketing campaign
• cultural representation
• business strategy
• dairy industry

Keywords

• Land O’Lakes
• rural America
• marketing
• Heather Malenshek
• cultural change

Mentioned in this episode

Organizations: Land O’Lakes

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