Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight

About this episode

CMO Kimberly Ito discusses how Mitsubishi, as a challenger brand, leverages audience insight and digital precision to create a significant impact.

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.

People in this episode

Guest: Kimberly Ito

Topics covered

• challenger brand
• audience insight
• digital marketing
• brand strategy
• adventure

Keywords

• Mitsubishi
• Kimberly Ito
• challenger brand
• digital precision
• audience insight
• marketing strategy
• brand impact

Mentioned in this episode

Organizations: Mitsubishi

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