S E29: How AI is Changing Golf Forever

S E29: How AI is Changing Golf Forever

From The Big Swing with Jimmy Roberts by Big Swing Media

May 12, 2026 · 26 min · Episode 29

About this episode

This episode discusses how AI is transforming golf and the various trends influencing the sport's future.

AI is changing golf faster than almost anyone realizes. In this episode of  The Big Swing , Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game — from artificial intelligence and rising participation to Tiger Woods, creator golf, and the booming business of golf media. Joining Jimmy are Michael LoRé in Studio 1B and Mollie Cahillane live from the Golf Business Technology Conference in Belfast, Northern Ireland, where industry leaders are exploring how technology is reshaping golf around the world. This conversation dives into: How AI is already changing golf operations and instruction Why golf participation is reaching record highs The explosion of creator golf, simulators, and off-course experiences The growing role of women and younger players in the game Why Tiger Woods remains golf’s most powerful brand The business implications of rising costs across the sport What new leadership across golf organizations could mean for the future The episode also gives a behind-the-scenes look at the launch of  The Big Swing: Inside the New Golf Economy , Big Swing…

People in this episode

Host: Jimmy Roberts

Guests: Michael LoRé, Mollie Cahillane

Topics covered

  • AI in golf
  • golf participation
  • creator golf
  • golf media
  • business of golf
  • technology in sports

Keywords

  • artificial intelligence
  • golf operations
  • record participation
  • simulators
  • women in golf
  • Tiger Woods brand
  • golf organizations
  • golf economy

Mentioned in this episode

Organizations: Big Swing Media

Places: Belfast, Golf Business Technology Conference

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