The Bitcoin Playbook

Bitcoin is quietly siphoning trillions from the traditional financial system. Josh Friedeman sits down with Wyatt O’Rourke - CEO of Basilic and author of The Bitcoinization of Finance - to explore how Bitcoin’s final settlement model challenges Wall Street’s financialization machine. They unpack the $225 trillion at stake, the hidden risks of paper Bitcoin, and what real Bitcoin adoption looks like beyond ETFs. 🌐 CONNECT WITH WYATT 𝕏 X: [https://x.com/wyattorourke\_](https://x.com/wyattorourke_\) 🌍 Basilic Website: [https://basilic.io](https://basilic.io/\) 🌍 Personal Website: [https://wyattorourke.com](https://wyattorourke.com) 📘 Book: https://braiins.com/books/bitcoinization-of-finance 🌐 CONNECT WITH JOSH 𝕏 X: [https://x.com/joshuafriedeman](https://x.com/joshuafriedeman\) 🔗 LinkedIn: [https://linkedin.com/in/joshuafriedeman](https://linkedin.com/in/joshuafriedeman\) 📹 YouTube: https://youtube.com/@joshuafriedeman TAKEAWAYS Bitcoin could absorb $225 trillion in global store-of-value assets. “Paper Bitcoin” products weaken the protocol’s value and user trust. Wall Street seeks to profit from Bitcoin—without adopting its principles. Bitcoin’s superpower? Final settlement in 10 minutes, no middlemen. Bitcoinization means custody, value, and settlement all on one protocol. SHOW PARTNERS Strong Wealth — Wealth Management for Bitcoiners, by Bitcoiners. Comprehensive financial strategies rooted in sound money principles. https://strongwealth.net Velas Commerce — Web, app, and POS development for Bitcoin-native businesses. Build with Lightning. Build for the future. https://velascommerce.com

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Six ways ANY business can benefit from Bitcoin Some of the best Bitcoin-only businesses to partner with Key Bitcoin concepts for people getting started Trump Media just made a $2.5B Bitcoin move. Square flipped Lightning on at the point of sale. And the Bitcoin Conference? It threw a few curveballs. In this post-conference debrief, Josh Friedeman is joined by Jon Gordon and Trey Sellers to break down treasury shifts, political plays, and business adoption trends you need to know. 🌐 CONNECT WITH JON 𝕏 X: @thebitcoinyogi on X 📸 Instagram: @jongordon9 on Instagram 🌍 Website: Jon's Website 🌐 CONNECT WITH TREY 𝕏 X: @ts_hodl on X 🌍 Website: Trey's Website 🌐 CONNECT WITH JOSH 𝕏 X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYS Trump Media’s treasury move blurred the line between campaign optics and Bitcoin conviction. Square’s Lightning rollout gives 4M merchants instant Bitcoin payment access. Bitcoin’s adoption is rising—but remains stuck in partisan gridlock. The team’s conference predictions flopped—and exposed where Bitcoin hype still outpaces delivery. Sound HSA aims to redefine medical finance with Lightning and patient sovereignty. Trump’s Rumble deal mixes alt-media, politics, and Bitcoin into one volatile cocktail. Is Bitcoin a strategic treasury asset—or just PR in disguise? The jury’s still out. Businesses want Bitcoin—but lack the playbook to use it. From Unchained to Square, Bitcoin’s institutional playbook is splintering—not consolidating. SHOW PARTNERS Mentioned in this episode: Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Six ways ANY business can benefit from Bitcoin Some of the best Bitcoin-only businesses to partner with Key Bitcoin concepts for people getting started Most accounting tools break under Bitcoin. Bitment is built different. Jordan Guess, a CPA and the founder of Bitment, is building a Bitcoin-native platform that automates ledger feeds, generates clear bank-style statements, and helps financial pros finally keep up with the Bitcoin economy. 🌐 CONNECT WITH JORDAN 𝕏 X: @guess_jordan on X 🌍 Website: Jordan's Website 🌐 CONNECT WITH JOSH 𝕏 X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYS Most CPAs still don't understand Bitcoin — Bitment bridges that gap Bitcoin’s immutable ledger prevents Enron-style fraud Legacy accounting tools fail Bitcoin businesses Bitment automates transaction feeds + builds readable statements Product vision = Plaid for Bitcoin + Lightning CPA adoption depends on simplicity + education Financial pros who ignore Bitcoin risk getting left behind SHOW PARTNERS Mentioned in this episode: DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Velas Commerce: Biz Tech Meets Bitcoin Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Alladan Flinn, creator of Bitcoin Trading Cards, joins the show to discuss how art, memes, and collectibles can teach Bitcoin better than charts ever could. From fiat parallels in the collector economy to sparking orange-pill moments, this episode delivers creative insight on bitcoin adoption through design. This free, 27-page resource includes: Six ways ANY business can benefit from Bitcoin Some of the best Bitcoin-only businesses to partner with Key Bitcoin concepts for people getting started 🌐 CONNECT WITH ALLADAN 𝕏 X: @bitcoinliferaft on X 📸 Instagram: Alladan's Website 🌍 Website: Alladan's Website 📺 YouTube: Alladan on YouTube 🌐 CONNECT WITH JOSH 𝕏 X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYS Alladan uses trading cards to teach Bitcoin through art and memes The collector economy is a perfect analogy for fiat money inflation Each card is designed as an orange pill — no jargon, just curiosity Kids, parents, and educators are engaging with Bitcoin in new ways Bitcoin’s cultural layer might be more powerful than its technical one Art can orange pill faster than spreadsheets ever could Bitcoin Trading Cards are turning teaching into something tangible SHOW PARTNERS Mentioned in this episode: Velas Commerce: Biz Tech Meets Bitcoin Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Six ways ANY business can benefit from Bitcoin Some of the best Bitcoin-only businesses to partner with Key Bitcoin concepts for people getting started Scott Dedels, CEO of Block Rewards, joins to explore how Bitcoin-based compensation is reshaping employer incentives. From startup growth to their bold rebrand, Scott shares how “good money” transforms loyalty, time preferences, and what employees value most. If you’ve ever wondered how Bitcoin can fit into payroll, perks, and culture — this one’s for you. 🌐 CONNECT WITH SCOTT 𝕏 X: @LanternBitcoin on X 📸 Instagram: @blockrewards.ca on Instagram 🌍 Website: Scott's Website 📺 YouTube: Scott on YouTube 🌐 CONNECT WITH JOSH 𝕏 X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman SHOW PARTNERS Mentioned in this episode: DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Six ways ANY business can benefit from Bitcoin Some of the best Bitcoin-only businesses to partner with Key Bitcoin concepts for people getting started Mitch Moore, founder of Strong Wealth, reveals Fluvius — a strategy that blends Bitcoin conviction with dynamic traditional assets. Built to deliver performance without market obsession, Fluvius offers families a path to peace and upside in a volatile world. If you’re a Bitcoiner navigating fiat risk or family wealth dynamics, this is a must-listen. Watch the full presentation of Fluvius here: https://x.com/mitchdmoore/status/1900628928328593543 🌐 CONNECT WITH MITCH 𝕏 X: @mitchdmoore on X 📸 Instagram: @mitchdmoore on Instagram 🌍 Website: Mitch's Website 📺 YouTube: Mitch on YouTube 🌐 CONNECT WITH JOSH 𝕏 X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman SHOW PARTNERS Mentioned in this episode: Velas Commerce: Biz Tech Meets Bitcoin Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Six ways ANY business can benefit from Bitcoin Some of the best Bitcoin-only businesses to partner with Key Bitcoin concepts for people getting started Oliver Stamatoski is the Co-Founder & CEO of Beyond The Checkout, a company turning everyday products into Bitcoin-powered rewards. Born in communist Yugoslavia, he saw the effects of hyperinflation firsthand. At 19, he moved to Germany alone, later pioneering automotive safety innovations and leading global teams at Continental AG and Joyson. After decades in the corporate world, Oliver made a bold pivot in 2023—going full-time into Bitcoin and launching a rewards-based energy drink that helps people stack sats with every sip. 🌐 CONNECT WITH OLIVER 𝕏 X: @OliverStamato on X 🌍 Website: Oliver's Website Invest in Beyond the Checkout 🌐 CONNECT WITH JOSH 𝕏 X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYS Bitcoin can be discussed in various ways, including both push and pull strategies. Understanding that you do not need to purchase an entire Bitcoin can encourage investment. Meeting individuals where they are is crucial to effectively introduce Bitcoin education. Using QR codes on everyday products can facilitate Bitcoin engagement and rewards for consumers. The integration of Bitcoin rewards into consumables has shown promising results for businesses. AI has significantly accelerated the development processes within our software solutions. SHOW PARTNERS Mentioned in this episode: Velas Commerce: Biz Tech Meets Bitcoin Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Six ways ANY business can benefit from Bitcoin Some of the best Bitcoin-only businesses to partner with Key Bitcoin concepts for people getting started Tim Kotzman is the host of The Bitcoin Treasuries Podcast, where he interviews top names and companies in the Bitcoin and MicroStrategy ecosystem. A key contributor to MSTR True North, Tim provides insights on corporate Bitcoin strategies and treasury management. With over 12 years in energy, land, and mineral acquisitions—overseeing $200M in deals—he brings deep financial expertise to Bitcoin-focused investments. As a founder of multiple energy-focused private equity firms, Tim is actively acquiring Bitcoin, minerals, and royalties across the galaxy. 🌐 CONNECT WITH TIM 𝕏 X: @TimKotzman on X 📺 YouTube: Tim on YouTube 🌐 CONNECT WITH JOSH 𝕏 X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYS The podcast discusses the intricacies of Bitcoin, emphasizing the importance of understanding its foundational aspects before exploring derivatives such as equities and options. Listeners are cautioned about the considerable risks associated with trading Bitcoin, where potential returns could be substantial but at the cost of heightened volatility and uncertainty. Insights from the Bitcoin Investor Week reveal a growing interest among private companies to adopt Bitcoin as a treasury asset, signaling a shift in corporate finance strategies. The episode highlights the potential for the U.S. government to strategically acquire Bitcoin, which could influence market dynamics and investor confidence moving forward. Tim Kotzman's journey into the Bitcoin space illustrates the value of community and personal connections in understanding and leveraging cryptocurrencies effectively. The conversation underscores the necessity for investors to conduct thorough research and be mindful of the inherent risks of public equities versus the perceived stability of Bitcoin as a long-term hold. SHOW PARTNERS Mentioned in this episode: Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners Velas Commerce: Biz Tech Meets Bitcoin DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE