Secrets to ROI Mastery

Secrets to ROI Mastery

From The Black Box of Media by Ultimate Edge Communications

June 16, 2025 · 37 min · Season 1 · Episode 4

About this episode

This episode reveals expert tips and strategies for mastering ROI in marketing.

Unlock the secrets to ROI mastery with The Black Box of Media Podcast - Episode 04! Join host Aleisha McCall and marketing expert Dr. Lorel Colgin as they share expert tips, actionable strategies, and real-world insights to help you maximise your ad budget, boost profitability, and drive business growth. Discover how small, consistent improvements can create game-changing results, even on a lean budget. Learn how the Children's Medical Research Institute achieved record-breaking success through smart targeting, continuous optimisation strategies, and innovative media partnerships. From enhancing ROAS benchmarks to leveraging creative campaigns like Jeans for Genes, this episode is packed with practical advice for CMOs, marketing managers, and business owners striving to unlock growth potential. Explore strategies to improve tracking, integrate online and offline channels, and delight audiences at every stage of the funnel. Whether you're aiming to enhance your marketing impact or refine your media buying approach, this episode equips you with the tools to succeed. Don’t miss this insightful conversation filled with data-driven solutions and proven tactics. Subscribe, leave a…

People in this episode

Host: Aleisha McCall

Guest: Dr Lorel Colgin

Topics covered

  • ROI
  • marketing strategies
  • ad budget
  • business growth
  • media partnerships

Keywords

  • digital marketing
  • ROAS
  • targeting
  • optimisation
  • creative campaigns

Mentioned in this episode

Products: Children's Medical Research Institute, Jeans for Genes

Books & works: The Black Box of Media Podcast

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