S3E43: Why Your Marketing Stopped Working (What High-Performing Founders Do Instead)
From The Boardroom Podcast by Iggy Odighizuwa
January 24, 2026 · 38 min · Season 3 · Episode 43
About this episode
The episode discusses why traditional marketing strategies are failing and what successful founders are doing to adapt and thrive.
Your marketing stopped working and you don't know why. Your ads aren't converting like they used to. Your messaging feels off. You're hiring people but nothing's moving. Welcome to 2026—where the old playbook is officially dead. In this episode, Tikis and I break down why most founders are struggling right now and what actually separates the ones who scale from the ones who don't survive. We're talking about the shift from survival mode to dialing things in. Why targeting doesn't matter anymore but your messaging matters more than ever. How AI exposes broken foundations instead of fixing them. And why if you can't sell with cold traffic, your brand isn't as strong as you think it is. If you're hitting a ceiling, burning ad spend with nothing to show for it, or wondering why what used to work doesn't work anymore—this is the conversation you need to hear. Watch the full episode to get the complete breakdown. Subscribe to the channel for more real conversations on scaling, marketing, and building businesses that last. Check out our other videos for more insights you won't find anywhere else. See omnystudio.com/listener for privacy information.
People in this episode
Host: Iggy Odighizuwa
Guest: Tikis
Topics covered
- marketing challenges
- founder strategies
- messaging importance
- AI in marketing
- scaling businesses
- cold traffic sales
Keywords
- marketing
- founders
- AI
- messaging
- cold traffic
- scaling
- business growth
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- S3E40: How to scale your business without overwhelming your team (Get a bigger plate method) · October 22, 2025 · 34 min
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