The BookFunnel Podcast

SummaryIn this episode, Jack and Christina discuss the evolving landscape of direct sales for authors, sharing recent survey data, platform insights, and practical tips for building a successful direct sales strategy amidst industry changes.Key TopicsThe rise of direct sales and its impact on authorsSurvey data on author sales strategies and industry trendsPlatform integrations and tools for in-person and online salesThe importance of authentic engagement and face-to-face eventsOvercoming challenges like AI and platform changesPractical tips for signing books and bundling contentThe role of social media and personal branding in sales

SummaryIn this episode, Greg from Curios discusses the realities and misconceptions of direct sales for authors, the evolving industry landscape, and practical strategies for building a sustainable author career through direct sales and community engagement. In this episode, we explore the intricacies of book marketing, advertising strategies, and the future of direct sales for authors. Our guests share insights on Amazon algorithms, ad platforms like Reddit and Facebook, and innovative tools to streamline author success.Key TopicsMisconceptions about direct salesThe evolution of the book industryStrategies for indie authorsThe role of community and word-of-mouthTools and platforms for direct salesIndustry shifts from top-down to grassrootsAuthor branding and marketing tacticsThe importance of craft and feedback Amazon's genre and sales algorithmsEffective advertising platforms for authorsThe role of direct sales and author controlInnovative tools for book promotion and salesThe importance of reader experience and support

What if your next audience is waiting in another language?In this episode of the BookFunnel Podcast, Jack Shilkaitis and Emma Alisyn sit down with Maxwell Zachs, CEO of Translation Review and a longtime indie author, to explore how authors can bring their books into international markets without sacrificing quality, voice, or reader trust.Max explains how hybrid translation combines the speed and affordability of AI-assisted translation with the judgment, cultural knowledge, and nuance of professional human translators. The conversation goes far beyond simply translating the words on the page, covering everything from genre-specific terminology and localized marketing to foreign-language newsletters, international pricing, cover design, reader expectations, and long-term publishing strategy.Authors will also learn why a translated edition should be treated as a new publishing venture rather than an ancillary product—and why the translation itself is often only the beginning.Key TakeawayPublishing in translation is not simply a matter of converting a manuscript into another language. Each translated edition is a new book entering a new market, complete with its own readers, expectations, marketing opportunities, cultural context, and publishing strategy.Authors who approach translation with research, patience, professional support, and a willingness to engage with readers may discover opportunities well beyond the English-language market.About Maxwell ZachsMaxwell Zachs is the CEO of Translation Review and an independent author with nearly twenty years of publishing experience. After using AI-assisted translation to bring his own backlist into Spanish and other languages, Max recognized the need for professional human review to correct grammatical errors, preserve author voice, localize language, and improve the reader experience.Translation Review now works with a growing team of native-language translators to help authors prepare AI-assisted translations for publication across a wide range of international markets.Learn more about Translation Review and connect with Max through the company’s website.https://translationreview.ai/

In this episode of The BookFunnel Podcast, Damon Courtney sits down with Maxwell Salzberg, CEO of BackerKit, to talk about why crowdfunding has become one of the most exciting opportunities for authors today.Max shares how BackerKit grew from managing the “back of the house” for crowdfunding campaigns into a full crowdfunding platform, and why authors are especially well-positioned to use crowdfunding as part of a long-term publishing career. Damon and Max also discuss the rise of special editions, superfan-driven campaigns, direct reader relationships, and why a successful campaign starts long before launch day.Whether you’re thinking about your first campaign or looking for ways to turn your existing readers into a stronger community, this episode breaks down what authors should understand before they crowdfund.In this episode, we talk about:Why crowdfunding is really another form of direct salesHow authors can use crowdfunding to serve their superfansWhy your mailing list is the foundation of a successful campaignThe importance of “pre-live” campaign buildingHow to reduce the fear of public campaign failureWhy special editions, audiobooks, and premium products work well for crowdfundingHow smaller authors can think about campaigns without comparing themselves to Brandon SandersonWhy peer collaboration can help authors reach new readersWhat Bonkers Romance did well with community-driven campaignsHow BackerKit’s instant access rewards work with BookFunnelHow authors can use back catalog ebooks, audiobooks, bonus material, and samples to build campaign momentumKey takeawaysCrowdfunding is not just for massive authors with giant audiences. Max and Damon emphasize that authors can start small by focusing on the next realistic milestone: one fan, ten fans, one hundred fans, and so on.The most successful campaigns are not simply preorders. They become an event, a community experience, and an extension of the author’s world.Authors should not wait until launch day to find out whether people are interested. A pre-live landing page gives authors a quieter, lower-risk way to measure demand, build momentum, and know whether they are ready to launch.Mailing lists matter, but only if authors actually use them. Readers need to hear from authors regularly, not just when there is something to buy.Superfans are the core of a campaign. When authors create something specifically for the readers who love their work most, those fans often help bring the crowd to the crowdfunding campaign.Useful Links:The Author's Guide to Crowdfunding webinar with Bonkers Romance: https://www.crowdcast.io/c/bonkers-romance

About Our GuestsJohnny B Truanthttps://johnnybtruant.com/Katie Crosshttps://katiecrossbooks.com/Todd Fahnestockhttps://toddfahnestock.com/SummaryThis episode explores the art and business of selling books in person at events like conventions and fairs. Authors share their experiences, strategies, and insights on how face-to-face sales can boost visibility, build community, and generate revenue. This episode features a lively discussion on in-person book sales, pitching strategies, and overcoming introvert/extrovert challenges at events. Johnny B Truant, Katie Cross, and Todd Fahnestock share practical tips, personal stories, and innovative ideas to boost author success at conventions and markets.Key TopicsIn-person book selling strategiesEvent selection and audience targetingBundling and pricing tacticsPitching and presentation skillsNetworking and brand building In-person book sales strategiesEffective pitching techniquesOvercoming introvert/extrovert challenges in marketing

Guest LinksWebsite -https://www.lydiasherrer.com/SummaryIn this episode, Lydia Shearer, a USA Today bestselling author, shares her journey in indie and traditional publishing, her strategies for direct sales, newsletter building, and navigating the evolving landscape of book marketing and AI challenges. In this episode, Lydia Sherrer and the team discuss the future of digital reading, author-reader connections, and the impact of AI on publishing. They explore topics like direct sales, platform independence, and innovative author marketing strategies.Key TopicsLydia Shearer's hybrid publishing modelStrategies for direct sales and owning your audienceThe importance of newsletters and building a mailing listChallenges and opportunities with AI and platform changesThe evolution of book distribution and fulfillment The potential and challenges of platform independence for authorsThe impact of AI and generative tools on publishing and author brandingStrategies for connecting with readers beyond traditional platformsResourcesBookFunnel - https://bookfunnel.comMark Dawson's Self-Publishing Course - https://selfpublishingformula.comAmmo Facebook Ads Course by Steve Piper - https://stevepiper.comPirate Ship for shipping labels - https://pirateship.comAuthor Nation Conference - https://author-nation.comAdagio Tea - https://adagio.comCanva - https://canva.comPhotoshop - https://adobe.com/products/photoshopJohn Ringo (Author) - https://en.wikipedia.org/wiki/John_Ringo

Learn more about Shanon HustonYouTube Channelhttps://www.youtube.com/channel/UCBY1ZdiOkr2qBrn0y7aOhBwWebsitehttps://www.sdhuston.comAmazonhttps://www.amazon.com/stores/S.D.-Huston/author/B098MKK9CK?ccs_id=78c4bcbc-3ee6-4d6e-ba29-b353d47ac682SummaryIn this episode of the Book Funnel Podcast, the team welcomes Shanon Huston, a romantasy author and YouTuber. They discuss the importance of building an author brand on YouTube, the differences between BookTube and AuthorTube, and strategies for engaging with readers through live streams and writing sprints. Shanon shares her experiences with the AuthorTube Writing Conference and emphasizes the need for authenticity and community in the author journey. The conversation provides valuable insights for authors looking to navigate the digital landscape and connect with their audience.TakeawaysYou need to be intentional about your motivations for starting a YouTube channel.BookTube is more reader-focused, while AuthorTube caters to writers.Engaging with your audience through live streams can build a strong community.Authenticity is key; be transparent about your journey as an author.Writing sprints can attract both writers and readers to your channel.It's beneficial to immerse yourself in the community before starting your own channel.YouTube can be a revenue stream, but consistency is crucial.Understanding YouTube's algorithm can help in gaining visibility.Connecting with readers through live events fosters a deeper relationship.The AuthorTube Writing Conference is a valuable resource for authors.

Learn more about Spokenhttps://spoken.press/DisclaimerThe opinions of the hosts and guest are their own and not necessarily those of BookFunnel.SummaryIn this episode of the Book Funnel Podcast, the team welcomes Phil Marshall, founder of Spoken, to discuss the evolution of audiobook production through digital narration. They explore the challenges authors face in creating audiobooks, the innovations in multi-voice narration, and the ethical considerations surrounding AI technology. Phil shares insights on how Spoken is making audiobooks more accessible and customizable for authors, while also addressing the importance of voice actors in the industry. The conversation also touches on community resources for authors and the future of AI in storytelling.TakeawaysSpoken aims to make audiobooks accessible and vivid.Multi-voice narration enhances the storytelling experience.Authors can create custom voices for their characters.Ethical considerations are crucial in AI narration.Audio is becoming a primary way to consume stories.The cost of audiobook production is decreasing.Authors can update their audiobooks easily post-publication.Community support is available through Discord.Voice actors still play a vital role in narration.The future of AI in storytelling is promising.

Dakota Krouthttps://www.mountaindalepress.store/pages/dakota-kroutMountaindale Presshttps://www.mountaindalepress.store/SummaryIn this episode of the Book Funnel Podcast, the team interviews Dakota Krout, an international bestselling author and publisher known for his work in the LitRPG genre. They discuss Dakota's journey as an author, the rise of LitRPG and GameLit, and the intricacies of crafting stories within these genres. Dakota shares insights on tracking character progression, world-building, and the importance of branding and marketing for indie authors. The conversation highlights the unique aspects of LitRPG storytelling and offers practical advice for authors looking to grow their readership and connect with their audience. In this conversation, Dakota Krout shares insights on building a personal brand as an author, emphasizing the importance of consistency in marketing and audience engagement. He discusses the challenges of the author lifestyle, the significance of collaboration with partners, and effective strategies for newsletter engagement. The conversation also touches on overcoming the feeling of marketing into a black hole and the importance of genuine relationships in the author community. Dakota concludes with resources for aspiring authors and the value of trying new approaches in their writing journey.TakeawaysIndie authors can find real-world advice on writing and publishing.Dakota Krout has published 58 books and runs a publishing company.LitRPG combines elements of gaming with storytelling.The genre has grown significantly in popularity over the years.Dakota was one of the early authors in the LitRPG genre.Tracking character progression is essential in LitRPG writing.World-building is crucial for creating immersive stories.Combining different abilities can lead to unique character development.Branding is important for authors to create recognition.Marketing strategies should focus on building a recognizable presence. Create your brand and stick with it for the long term.Engage with your audience through non-sales interactions.Publishing a book is just the beginning of your author journey.Collaboration with supportive partners can enhance your success.Newsletters should focus on connection, not just sales.Consistency in marketing is key to building recognition.Delegating tasks can free up time for writing.Engaging content in newsletters can drive reader interest.Building genuine relationships is crucial in marketing.Never hesitate to try new strategies in your writing career.

"I took a huge risk."In this episode of the Book Funnel Podcast, the team welcomes Sasha Black, a successful author and entrepreneur. Sasha shares her journey from a corporate job to becoming a full-time writer under the pen name Ruby Rowe, focusing on sapphic fantasy. She discusses her unique writing process, the impact of TikTok on her sales, and her strategy for direct sales through her own website and warehouse. The conversation also touches on the challenges of hiring and building a team in the self-publishing industry, emphasizing the importance of joy and creativity in the writing process. In this engaging conversation, Sacha Black shares her journey into TikTok as an author, discussing the strategies she employed to build her following and promote her books. The discussion delves into the importance of authenticity, understanding one's audience, and the challenges of navigating social media platforms for book sales. Sacha emphasizes the need for resilience in the face of criticism and the value of finding joy in the writing process. The conversation also touches on the dynamics of in-person events and the significance of niche marketing for authors.Learn More About Sacha Blackhttps://sachablack.co.uk/

Learn more about Becca Symehttps://www.kickstarter.com/projects/beccasyme/dear-writer-you-still-need-to-quitSummaryIn this episode of the Book Funnel Podcast, the team welcomes back Becca Syme, an author coach and expert in helping indie authors navigate their careers. The conversation covers a range of topics including creative marketing strategies for Kickstarter campaigns, the importance of self-awareness in marketing, and the challenges of negative biases. Becca emphasizes the need for authors to accept the changing nature of their journeys and to understand the different phases of their business. The episode concludes with insights on the unpredictability of the publishing industry and the importance of perseverance. In this conversation, they discuss the importance of hope and perseverance in the writing journey, the evolving landscape of publishing, and the significance of personal connections with readers. They explore the impact of market saturation on authors and emphasize the need for adaptability in the face of change. The discussion also highlights the importance of finding significance in small interactions and understanding the growth phases in an author's career.

SummaryIn this episode of the Book Funnel Podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Joe Solari, Managing Director of Author Nation. They discuss the evolving landscape of self-publishing, the importance of community and connection among authors, and innovative strategies for engaging readers. The conversation highlights practical self-publishing tips, the significance of authenticity in author-reader relationships, and the future of author events, including digital signing opportunities. Joe shares insights on how Author Nation aims to create meaningful experiences for authors and readers alike, emphasizing collaboration and creativity in the industry. In this conversation, the speakers discuss the importance of in-person author events, the evolution of marketing strategies in publishing, and the emergence of new models for content creation. They emphasize the need for community support among authors and explore innovative approaches to engaging with readers. The discussion also touches on the future of publishing, including the role of technology and the potential for new revenue streams through platforms like Kickstarter and Patreon.

Learn more about Digital Authors Tookit:https://www.digitalauthorstoolkit.com/SummaryIn this episode of the Book Funnel Podcast, host Jack Shilkaitis, co-host Kat, and guest Stu from Digital Authors Toolkit discuss various aspects of being an author in today's digital landscape. They cover tips for writing motivation, creative marketing ideas, the importance of author websites, and the pros and cons of direct sales versus traditional publishing. The conversation also delves into the evolution of author websites and concludes with a presentation by Stu on how authors can enhance their online presence. In this conversation, the speakers discuss various innovative strategies for authors to enhance their marketing efforts, including the importance of direct sales, the use of animated book covers, and the potential of augmented reality. They also explore how to optimize author websites for AI search engines and engage readers through interactive content.TakeawaysUnderstand what motivates you to write beyond intrinsic motivation.Pre-orders can create accountability and boost sales.A website is essential for authors to establish an online presence.Direct sales offer a personal relationship with readers but come with challenges.The landscape of author websites has transformed with new technologies.Authors need to generate their own traffic for direct sales.Trust is a significant factor for readers when purchasing from unknown authors.Selling direct can lead to higher costs for readers due to shipping.Authors should consider the benefits of special editions in direct sales.A well-designed website can enhance the reader's experience. Authors should be prepared for customer service challenges when selling directly.Animated book covers can significantly enhance marketing efforts.Augmented reality offers exciting new ways to engage readers.Interactive content on author websites can attract and retain readers.Optimizing for AI search engines is becoming increasingly important for authors.Direct sales can help authors build a loyal fan base over time.Using social proof is crucial for authors selling directly.Creating playlists or resources for book clubs can enhance reader engagement.Authors can leverage technology to create immersive experiences for readers.Personalized messages through QR codes can enhance reader connection.