The Brand & Market Podcast - Turning Airbnb Listings into Legacies
by Ali Haney, AirBnb Host
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Recent episodes
93: A Birthday Episode with My Husband, Caleb
Apr 29, 2026
Unknown duration
92: This App Is Changing How You Invest In Short-Term Rentals: Matt Sanderson of strIQ 2.0
Apr 22, 2026
Unknown duration
91: Level Up Your Listing: 2026 Recap And Being Named A Rising Star
Apr 15, 2026
Unknown duration
90: Pricing Strategies for Short-Term Rentals & Tools To Keep Your Calendar Full
Apr 8, 2026
Unknown duration
89: Could a Boutique Hotel Be Your Next Short-Term Rental Project?
Apr 1, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/29/26 | 93: A Birthday Episode with My Husband, Caleb | Happy birthday to my husband, Caleb! In this episode, we reflect on our year of investing in short-term rentals and our newest property, Luna. Plus, our future goals for our short-term rental business. Time-stamps:Perspective on our newest property, Luna (2:55)Thoughts on the interior and exterior design of Luna (21:24)Reaction to the branding and expansion of Elysian (30:39)Our short-term rental dreams (41:15)Renovations on the Kentucky property (49:00)Caleb’s favorite part of the year (56:52)Caleb’s birthday wish (1:01:00)Mentioned in This Episode:Stay at Elysian: stayatelysian.comElysian on Instagram: instagram.com/stayatelysianConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/22/26 | 92: This App Is Changing How You Invest In Short-Term Rentals: Matt Sanderson of strIQ 2.0 | What if you could find your next rental property in just a few minutes? In today’s episode, returning guest Matt Sanderson tells us about the upgrade of his app, strIQ. Plus, how strIQ will help short-term rental owners and investors find and purchase their next properties. Time-stamps:Introducing strIQ and strIQ 2.0 (1:33)Using strIQ to compare your rental comps (4:25)The development of strIQ 2.0 (10:55)Searching for properties across markets (14:52)StrIQ success stories (19:29)Purchasing properties with capital partners (24:57)The story behind trusted partners on strIQ (26:42)Investing through a capital partner program (35:05)You don’t need a mega property to make money (38:19)Become a founding member with strIQ (44:33)Mentioned in This Episode:Become a strIQ Founding Member: striq.com/joinEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameUse code “ali20” for 20% off the strIQ app: striq.com/pricingConnect with Matt:Website: striq.comInstagram: instagram.com/mattsandersontxBook A Call: striq.com/contact-striqConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/15/26 | 91: Level Up Your Listing: 2026 Recap And Being Named A Rising Star | How much can your short-term rental business change in a year? I’m proof that things can change a LOT. In today’s episode, I’m recapping my experience at Level Up Your Listing 2026, plus my huge news… I’m a rising star! Time-stamps:What is Level Up Your Listing? (1:00)How LUYL 2025 changed my trajectory (4:28)Connections made at LUYL (6:47)Lodgify (26:29)Educational opportunities (27:57)Mindset work (33:10)I’m a rising star (37:06)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 88 Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors: podcasts.apple.com/us/podcast/interior-design-for-short-term-rentals-with-briannaEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameEpisode 35 Level Up Your Listing 2025: podcasts.apple.com/us/podcast/level-up-your-listing-from-setbacks-to-success-in-realVictoria House: victoriahousesevierville.comBrian Hatcher: instagram.com/hatch_capitalKatie Johnson: instagram.com/strlaw.with.katieBen Wolff: instagram.com/iambenwolffFunk It Interiors: instagram.com/funkitinteriorsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/8/26 | 90: Pricing Strategies for Short-Term Rentals & Tools To Keep Your Calendar Full | If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools.Time-stamps:Implementing a dynamic pricing strategy (2:05)Adjusting price settings in PriceLabs (6:07)Far-out and last-minute pricing (10:23)Lodgify (12:30)Learning from the neighborhood data (13:47)Orphan day pricing (19:25)My strategy for when my calendar isn’t full (20:48)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyPriceLabs: hello.pricelabs.co/homepage/v1AirDNA: airdna.coConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/1/26 | 89: Could a Boutique Hotel Be Your Next Short-Term Rental Project? | Want an inside look at my newest rental project? In today’s episode, I’m sharing the details of a potential project that hits extremely close to home. Spoiler alert: I'm thinking about a boutique hotel for our next short-term rental! Plus, a look at the thought process and considerations we’re making before we even make an offer.Time-stamps:Understanding myself and my business through human design (1:00)Quantum surfing and creating my own luck (7:20)My “boots on the ground” type of podcast (13:13)Short-Term Rental Acquisition Checklist (14:37)The story behind my partnership with Heather (15:30)Discovering my potential next project (17:10)Getting to see the potential (21:33)Considering a real estate asset and offer price (25:23)Historical renovation and the potential tax credit (26:45)Researching for the branding and marketing (29:02)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistEpisode 69 Buying for Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysianThe Action Academy: actionacademy.comQuantum Surfing with Monica Laurence: quantumsurfing.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/25/26 | 88: Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors | Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Interiors. We’re diving into her work on my newest short-term rental property, Luna, plus taking a glimpse into her rental design process.Time-stamps:Introducing Brianna of Brianna Michele Interiors (1:33)Brianna’s initial reaction about designing Luna (5:28)Starting from scratch with the brand design process (9:29)The story behind Brianna Michele Interiors (13:58)How transformation of interior design for short-term rentals (16:39)Brianna’s property in Big Bear, California (18:48)Co-hosting Services (21:00)Bringing Luna to life through design (22:39)Designing an elevated space for families (30:48)The design research process (34:14)A glimpse inside working with Brianna (41:07)Brianna’s favorite design projects (42:42)How to be the best in your brand and market (46:57)Mentioned in This Episode:Co-hosting Services: brandandmarket.co/cohostingSTR Essentials Freebie: briannamicheleinteriors.myflodesk.com/airbnbshoppingguideLevel Up Your Listing: brandandmarket--levelupyourlisting.thrivecart.com/luylsummit26-gaStay At Elysian: stayatelysian.comConnect with Brianna:Website: briannamicheleinteriors.comInstagram: instagram.com/briannamicheleinteriorsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/18/26 | 87: Why Brand Strategy Is Important For Your Short-Term Rental | Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental.Time-stamps:Brand overview (1:37)Property tagline (3:15)Mission statement (3:42)Brand values (4:53)Brand descriptors (7:16)Designed tagline (8:58)Guest profile (9:23)Unique value proposition (14:56)Messaging and stories (16:09)Now you’re ready for brand design (23:02)Mentioned in This Episode:Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnbConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/11/26 | 86: Building a Personal Brand vs. Property Brand for Your Short-Term Rental | Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property brand. I’ll explain what defines each type, key differences to consider, and how the two can actually work together to support your goals as a short-term rental owner.Time-stamps:Defining a personal brand (3:25)Building a personal brand as a short-term rental owner (9:34)Defining a property brand (13:48)Creating content for your property brand (15:57)One key difference between personal and property brands (17:24)You can have multiple brands (20:11)How personal and property brands can work together (21:39)Mentioned in This Episode:Episode 19 How To Build Your Personal Brand and Become A Thought Leader: podcasts.apple.com/us/podcast/how-to-build-your-personal-brand-and-become-a-thought-leaderConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/4/26 | 85: Start With Brand Strategy: The Smartest First Step for Airbnb Success | Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer.Time-stamps:Understanding brand strategy (2:51)Brand design before interior design (4:50)Doing the market research (5:20)Understanding your ideal client (8:26)Defining the guest experience (9:36)Naming your property (10:59)Selecting your color palette (13:46)The timeline for brand and interior design (15:52)What happens when you don’t have a brand strategy (20:38)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 2/25/26 | 84: How to Use Market Data to Build a Profitable Short-Term Rental with Heather Martini and Emily King of Data Led Designs | What if your short-term rental could outperform the entire market it's in, before your first guest even checks in?In this episode, I sit down with Heather Martini and Emily King, of Data Led Designs, to talk about what it really takes to build a profitable short-term rental in today’s competitive landscape. Heather brings her business intelligence background and Airbnb Superhost experience, while Emily blends luxury marketing expertise with hands-on hosting success. Together, they’re helping investors make smarter, data-driven decisions.We unpack how to choose the right market, how to select amenities that actually produce ROI, and how to design a guest experience that commands higher nightly rates and better reviews.Emily also shares the real numbers behind her Cary, North Carolina STR—and they are wildly impressive.Find It Quickly:00:30 - Meet Heather and Emily01:52 - Heather's Journey and the Birth of Data Led Designs03:54 - Emily's Background and Role in Data Led Designs05:14 - The Importance of Guest Experience in Short-Term Rentals05:58 - Market Insight Reports: Customization and Client Collaboration10:00 - Maximizing Investment in Short-Term Rentals11:42 - Amenity Strategy: Quick Wins vs. Premium Positioning20:01 - Navigating Established vs. Up-and-Coming Markets23:38 - Navigating Local Regulations for Short-Term Rentals24:56 - Handling Uninvestable Areas26:22 - Market Insight Report for Cary, North Carolina27:54 - Renovation and Amenity Strategy32:19 - Guest Experience and Hospitality38:32 - Impressive Occupancy and Revenue NumbersMentioned in this EpisodeCohosting with Ali: brandandmarket.co/cohosting-servicesConnect with Data Led DesignsWebsite: dataleddesigns.comReports: dataleddesigns.com/airbnb-market-research | Use the code "brandandmarket10" for 10% off any report.Instagram: instagram.com/dataleddesigns_strInstagram: instagram.com/bramble.cary | — | ||||||
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| 2/18/26 | 83: Why Every New Short-Term Rental and Airbnb Should Have a Pre-Launch Waitlist | Are you ready to launch your new short-term rental property? Not without a pre-launch waitlist! In today’s episode, I’m breaking down the strategy behind having a short-term rental waitlist before the property officially launches, and how doing so will drive up your bookings.Time-stamps:Stop waiting for it to be perfect (1:56)Understanding what a waitlist is and what it isn’t (5:45)Drive early bookings with your waitlist (8:51)How to build your waitlist (9:51)Short-Term Rental Marketing Quiz (12:13)Making your waitlist a brand builder (12:49)Systems for running your waitlist (16:16)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 2/11/26 | 82: Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental | Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response.Time-stamps:Recent changes to Airbnb fees (1:51)How the fees are impacting my properties (5:55)Short-Term Rental Marketing Quiz (10:56)Will all hosts eventually have to pay the larger fee? (11:33)The solution is a direct booking site (15:41)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97Airbnb Service Fees: airbnb.com/help/articleConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 2/4/26 | 81: Social Media Content Planning for Your Short-Term Rental | Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your content. I’ll be chatting about how to pick the right platform, your posting cadence, and what posts will actually make a difference in your bookings.Time-stamps:Does your short-term rental have to be on social media? (1:14)Picking the right platform for your social media content (3:59)Picking a sustainable posting cadence (8:07)Short-Term Rental Marketing Quiz (10:19)Where to get started with posting (10:56)Recording B-roll and other video content (14:03)Narrowing down your content pillars (16:18)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97How I’ve Earned A Perfect 5-Star Rating On My Rental Property: brandandmarket.co/blog/how-ive-earned-a-perfect-5-star-ratingConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 1/28/26 | 80: Ready To Book: Elysian Airbnb Case Study [Part 4] | Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the first property at the Elysian micro-resort). I’m diving into our last items on the to-do list and some unexpected challenges as we approach our opening date. Remember, use code STAY50 to receive $50 off your booking at Luna/Elysian when you book on our direct booking site!Join the Waitlist: brandandmarket.myflodesk.com/elysian-waitlistTime-stamps:Luna’s flooring installation (2:09)The final thing on our to-do list (8:26)Short-Term Rental Acquisition Checklist (9:20)Putting finishing touches on the kitchen cabinets (10:12)Lessons from the final days of construction (12:01)Pivoting on design decisions (13:22)One last electrical issue (17:17)Almost ready to book (18:26)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistElysian on Instagram: instagram.com/stayatelysianStay at Elysian waitlist: brandandmarket.myflodesk.com/elysian-waitlistEpisode 73 Elysian Airbnb Case Study [Part 3]:podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian | — | ||||||
| 1/21/26 | 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph | What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode, I’m talking with property owner Ian Joseph about the development of his hospitality group and West Virginia stays. We also dive into his background in both commercial banking and real estate development, and how he has combined these interests with his love for hosting to create a unique personal brand. Time-stamps:Get to know Ian Joseph (1:37)Investing in West Virginia (3:30)See the value where others might not (7:48)Overcoming doubt and managing risk (10:30)Acquiring properties with a banking background (17:57)Short-Term Rental Acquisition Checklist (28:22)Building relationships with local communities (29:14)Finding the land and developing a micro-resort (33:15)From residential to commercial real estate (39:09)Building a personal brand from a wide range of experience (43:20)Be the best in your brand and market (47:03)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist“The War of Art” by Steven Pressfield: a.co/d/a9eH8xsConnect with Ian: Instagram: instagram.com/ijoseph09Email: ian@staywithbranch.comStay with Branch on Instagram: instagram.com/staywithbranchThe Billy Motel on Instagram: instagram.com/thebillymotelSign up for the Stay with Branch email list to receive $50 off your first stay in Berkeley Springs: staywithbranch.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 1/14/26 | 78: Here's the Must-Have Tech You Need For Your Short-Term Rentals | Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge differences for us in managing our properties. Listen in for my review on the Schlage Smart Locks, cameras from Google Home, and internet services by Starlink. Time-stamps:Schlage Smart Lock (2:15)Google Home (5:28)Lodgify (9:52)Starlink (11:32)Mentioned in This Episode:Schlage Smart Lock: schlage.comGoogle Home: home.google.comGet 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyShort-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 1/7/26 | 77: A Behind-The-Scenes Look at My 2026 Short-Term Rental Marketing Strategy | Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year. Time-stamps:Analyzing current social media trends (2:58)2026 influencer strategy (8:28)Leveraging local partnerships (12:16)Short-Term Rental Acquisition (15:43)Additional affiliate income from within our rentals (16:35)Taking advantages of services via The Host Co. (19:23)Pulling guests to your direct booking site (21:50)SEO vs. GEO (26:25)Waitlist and email marketing strategy (29:44)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 12/31/25 | 76: Branding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study] | Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.Time-stamps:The story behind the name (2:13)Creating themes through branding (7:55)Understanding our ideal guest avatar (10:39)What differentiates our rental from others nearby (14:44)How the brand theme is reflected in the interior design (20:05)Brand visuals and the intentional design decisions (22:45)Incorporating brand visuals throughout your property (26:11)Mentioned in This Episode:The Homestead at Cunningham Creek on Airbnb: airbnb.com/roomsThe Homestead at Cunningham Creek on Instagram: instagram.com/homesteadatccThe Homestead at Cunningham Creek Blog Post: brandandmarket.co/blog/short-term-rental-branding-case-study-homestead-cunningham-creekConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 12/24/25 | 75: A Look Back on 2025 as a Short-Term Rental Owner and Branding Expert | Happy new year! 2025 was an incredible year of growth and upgrades for my short-term rental properties, as well as my business. In this episode, I’m taking a look back at the most impactful moments of my year and the lessons I’m taking into 2026. Time-stamps:My early 2025 rebrand (1:58)Hiring a podcast producer and a virtual assistant (5:54)Attending Level Up Your Listing (11:20)Beginning to dream again (15:50)Updates on The Commonwealth (17:12)Differentiating myself as a co-host (23:02)Honing in on my podcast with Soundboard Society (24:06)Giving The Commonwealth a design upgrade (28:39)Discovering Luna, our latest project (30:47)Investing in Action Academy (34:13)Looking ahead to 2026 (40:11)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistElysian on Instagram: instagram.com/stayatelysianNo Vacancy The Podcast with Natalie Palmer and guest Ali Haney: podcasts.apple.com/ca/podcast/169-this-is-the-one-thing-that-will-make-or-breakJoin Soundboard Society with Gaffin Creative: gaffincreative.com/soundboardThe Action Academy: actionacademy.comConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 12/17/25 | 74: Building a Short-Term Rental Portfolio Across Multiple Countries with Zac Willms | Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico. If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!Time-stamps:Introducing Zac Willms (1:02)Zac’s start with living in and renting a duplex (3:07)A lucky start with zoning laws (4:56)Developing a glamping resort (6:58)What Grotto Getaway looks like today (10:53)The acquisition process of such a unique property (15:35)Transitioning the campsite into a luxury glamping resort (18:44)Short-Term Rental Acquisition Checklist (21:53)Strategies for boosting each unit (22:45)The finances of glamping (24:19)From Canada to Mexico (26:06)Managing villas with Zuna Stays (29:19)A typical day as a property manager (31:25)Zac’s differing roles between Canada and Mexico (33:41)Social media marketing strategy for growing your audience (36:23)How to be the best in your brand and market (42:33)Mentioned in This Episode:10% off your stay in Tulum with code BACKTOZUNAPARADISE: zunastays.comShort-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Zac:Grotto Getaway: grottogetaway.comZuna Stays: zunastays.comInstagram: instagram.com/zacwillmsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 12/10/25 | 73: Finding Our Short-Term Rental: Elysian Airbnb Case Study [Part 3] | Are you curious about what it’s like to bring your rental visions to life? In today’s episode, I’m taking you through the process of closing on our newest rental property: Elysian. Plus, I’m diving into each step we’re currently taking to get the property’s first rental ready for guests. Time-stamps:The unexpected closing story (1:51)Surprise Airbnb reservations (7:36)Bringing the interior design plan to life (10:58)Short-Term Rental Acquisition Checklist (20:18)Realizing how quickly items go out of stock (21:10)Handiwork during Thanksgiving week (23:11)The long-term vision for the property (30:45)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistElysian on Instagram: instagram.com/stayatelysianEpisode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysianÖÖD Mirror Houses: instagram.com/oodhousesConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 12/3/25 | 72: Owning and Operating Accessory Dwelling Units (ADUs) as Short-Term Rentals with Will Brooks | Interested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator of multiple accessory dwelling units (ADUs). Will breaks down his ADU strategy, from zoning laws and unique features to financing and returns on investment. Time-stamps:Will Brooks and understanding ADUs (1:19)The best markets for ADUs (6:23)Dabbling in the mid-term rental market (10:02)Building an ADU on your personal property (12:48)Zoning laws for ADUs (19:23)Lodgify (23:12)Upselling and benefits of the bigger property (24:29)The unique features of one of Will’s properties (31:00)The ROI on ADUs (34:45)How to be the best in your brand and market (43:12)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: www.brandandmarket.co/lodgifyConnect with Will:Website: shorttermraleigh.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 11/26/25 | 71: Finding Our Short-Term Rental: Elysian Airbnb Case Study [Part 2] | Are you purchasing your next short-term rental property? In today’s episode, I’m talking through every step of being under contract for our next rental: Elysian, the dome house. I’m sharing what we prioritized in our contract negotiation, our process of hiring an interior designer, plus the new brand identity created just for this property. Time-stamps:Negotiating our offer and contract (1:51)The due diligence period (3:05)Hiring an interior designer (7:42)Co-hosting Services (13:02)Creating the brand for the property (14:21)Starting a waitlist and initial marketing (21:31)Setting up the business side (23:32)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Elysian on Instagram: instagram.com/stayatelysianEpisode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysianColor Palettes Blog Post:Connect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 11/19/25 | 70: How to Build a Legally Protected Real Estate Portfolio with Real Estate Attorney & Investor Katie Johnson | Are you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnson. Katie shares her perspective on setting up your real estate portfolio, utilizing zoning ordinances to your advantage for short-term rentals, and how local communities are legally responding to the Airbnb market. Time-stamps:Meet Katie (0:47)Katie’s short-term rental journey (2:24)Following in a parent’s footsteps and niching down (4:10)Katie’s real estate portfolio today (5:37)Loving the experience of a gut rehab (7:23)How to set your portfolio up legally (8:57)Setting up properties across multiple states (14:43)Common mistakes in the Airbnb rental business structure (16:27)Co-hosting Services (19:23)Ali’s zoning laws horror story (20:53)How local communities are handling short-term rentals (29:41)Using zoning ordinances to help you choose properties (33:55)How a real estate attorney can help (35:21)How to be the best in your brand and market (36:12)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Katie Johnson Initial Consultation: calendly.com/katiejohnsonplc/15minChecklist: katiejohnsonplc.myflodesk.com/strlegalchecklistConnect with Katie:Website: katiejohnsonplc.comInstagram: instagram.com/katiethereattorneyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
| 11/12/25 | 69: Buying for Short‑Term Rental Opportunities: Elysian Airbnb Case Study [Part 1] | Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in finding our next rental: Elysian, the dome house. I’m sharing how I found the property, what expenses I researched beforehand, and how we even ended up staying the night to experience the rental ourselves. Time-stamps:Searching for our next short-term rental (1:53)Finding the Dome House (4:48)Researching the property (8:03)Accessing the P&Ls (11:46)Co-hosting Services (13:45)The perfect getaway location (15:04)Staying at the property prior to purchase (15:59)Reviewing the reviews with ChatGPT (21:22)Double-checking the utilities and zoning laws (22:35)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting The offer sheet daily: theoffersheet.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
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