The Brand & Market Podcast - Turning Airbnb Listings into Legacies
by Ali Haney, AirBnb Host
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Estimated from 3 chart positions in 3 markets.
By chart position
- 🇰🇪KE · Marketing#753K to 10K
- 🇳🇿NZ · Marketing#159500 to 3K
- 🇿🇦ZA · Marketing#199500 to 3K
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1.2K to 4.8K🎙 Daily cadence·92 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
4K to 16K🇰🇪63%🇳🇿19%🇿🇦19% - Active Followers
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1.6K to 6.4K
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On the show
Recent episodes
101: Email Marketing For Your Short-Term Rental: Is StayFi Worth It?
Jun 24, 2026
Unknown duration
100: Celebrating 100 Episodes of Brand & Market!
Jun 17, 2026
Unknown duration
99: Steal This Manychat Funnel for Your Short-Term Rental
Jun 10, 2026
Unknown duration
98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy
Jun 3, 2026
Unknown duration
97: Industrial Flex Spaces: A Passive Rental Opportunity for Short-Term Rental Owners with Yasha Wells
May 27, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | 101: Email Marketing For Your Short-Term Rental: Is StayFi Worth It? | When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well. Time-stamps:Wednesday Wins (0:57)What is StayFi and how do rates work? (2:15)Why StayFi isn’t the best for your branding (5:55)Could StayFi hurt your deliverability rates? (7:27)20% off your annual subscription of Lodgify (10:20)You can’t connect with guests before they book (11:27)StayFi vs. traditional email marketing platforms (13:33)Would I choose StayFi or a traditional platform? (17:52)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketEpisode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-emailConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 6/17/26 | 100: Celebrating 100 Episodes of Brand & Market! | Cheers y’all! Today we are celebrating 100 episodes of the Brand & Market Podcast! I’m telling the story of how the podcast has evolved over time, the re-brand and coaching commitment that changed my entire trajectory, plus shouting out some of the amazing clients that I’ve had the privilege of working with because of the podcast. Time-stamps:Listener voicemails (0:42)A podcast just wasn’t for me (5:05)I started the Ali Rae Haney Show (7:41)20% off your annual subscription of Lodgify (13:07)Hiring Gaffin Creative and re-branding to Brand & Market (14:09)The Podcasting for Business Program changed my entire trajectory (17:12)Hitting my stride with the podcast (20:30)What’s next? (23:30)Client shout-outs (24:15)Mentioned in This Episode:Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 9: From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem: podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-ruleOversubscribed by Daniel PriestleyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 6/10/26 | 99: Steal This Manychat Funnel for Your Short-Term Rental | Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (0:48)Wednesday Wins (2:15)Using Manychat (5:01)My favorite feature in Manychat (6:50)Create a local guide with insider knowledge (9:33)20% off your annual subscription of Lodgify (13:16)Offer a discount code (14:19)Share a giveaway code (19:08)Mentioned in This Episode:Manychat: manychat.comLeave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarketUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyAligned Hospitality Management: alignedhm.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 6/3/26 | 98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy | Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (1:00)Wednesday Wins (3:26)What’s changed about marketing (5:45)The marketing spider web model (7:40)The discovery phase (10:20)The trust-building phase (17:02)20% off your annual subscription of Lodgify (20:48)The conversion phase (31:08)Continue to market after they’ve booked (38:40)Mentioned in This Episode:Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarketEpisode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-myUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifySweet Adventures: Boutique Vacation Rental Management: sweetadventures.netSeth Bolt: instagram.com/drsethboltTori Bolt: instagram.com/toriboltConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 5/27/26 | 97: Industrial Flex Spaces: A Passive Rental Opportunity for Short-Term Rental Owners with Yasha Wells | Have you considered expanding your portfolio outside of short-term rentals? In today’s episode, I’m talking with capital raiser Yasha Wells about opportunities available for investors in industrial flex spaces. Plus, how to invest in these properties without having to do all the work typical of a short-term rental. Time-stamps:Meet Yasha Wells (1:47)The transition from realtor to capital raiser (3:50)Choosing to focus on industrial flex properties (6:26)Yasha’s previous experiences with short-term rentals (13:44)How private equity can create passive income (17:54)Understanding what private equity is (20:01)20% off your annual subscription of Lodgify (21:29)How to find and connect with a potential operator (22:32)Advice on becoming someone who raises capital (28:26)One of Yasha’s best success stories (32:57)When Yasha lost access to her Instagram (35:30)How to be the best in your brand and market (41:14)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIf I Had $50k to Invest… Here’s Exactly Where I’d Put It: investors.blueprintindustrialcapital.com/if-i-had-50k-to-invest Before You Invest in a Real Estate Deal, Ask These 10 Questions: investors.blueprintindustrialcapital.com/tenquestionstoaskConnect with Yasha:Website: blueprintindustrialcapital.comInstagram: instagram.com/_yashawellsLinkedIn: linkedin.com/in/yashawellsYoutube: youtube.com/@yashawellsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 5/20/26 | 96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study] | How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.Time-stamps:Wednesday Wins (2:52)The property I’m analyzing today (9:16)Researching the property on AirDNA (11:55)Accessing comparable properties (14:08)20% off your annual subscription of Lodgify (17:46)Comparing predictions with BNBCalc (18:48)Comparable properties on BNBCalc (21:14)Broader market research (23:38)One last look at the data (32:37)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-calebVictoria House Sevierville: victoriahousesevierville.comAirDNA: airdna.coBNBCalc: bnbcalc.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 5/13/26 | 95: Building a Micro-Resort: Elysian Case Study [Part 5] | What does it take to bring our micro-resort vision to life? In today’s episode, I’m sharing a behind-the-scenes look into the next step for our Elysian property: adding another unit, Sol. Tune in to hear why the mirror house is perfect for our micro-resort, plus the potential challenges of getting it there.Time-stamps:Wednesday Wins (0:43)Background on the Elysian micro-resort and Luna (4:53)Envisioning Sol, the mirror house (6:35)20% off your annual subscription of Lodgify (14:20)My experience at the ÖÖD House warehouse (15:23)Executing the vision: how to get Sol to Elysian (23:57)Mentioned in This Episode:Zack Metcalf on Instagram: instagram.com/zackmetcalf_Stay INTRVL Joshua Tree: instagram.com/stayintrvlEpisode 69: Buying For Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/69-buying-for-short-term-rental-opportunities-elysianUse code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 5/6/26 | 94: Balancing Real Estate and Hospitality: How I Create Profit By Hosting With Lodgify | Are you in the short-term rental business for real estate or hospitality? Maybe both? In today’s episode, I’m sharing how I use the property management system Lodgify to create a profitable short-term rental business while prioritizing guest experience. Time-stamps:Wednesday Wins (1:01)The early check-in story that inspired today’s episode (3:57) One unified inbox (10:23)20% off your annual subscription of Lodgify (12:18)Automated messaging (13:21)Direct booking (16:47)Communication with cleaners and stakeholders (19:21)Mentioned in This Episode:Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIan Joseph Branching Out Newsletter: ianjoseph.myflodesk.com/branching-outEpisode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-throughConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/29/26 | 93: A Birthday Episode with My Husband, Caleb | Happy birthday to my husband, Caleb! In this episode, we reflect on our year of investing in short-term rentals and our newest property, Luna. Plus, our future goals for our short-term rental business. Time-stamps:Perspective on our newest property, Luna (2:55)Thoughts on the interior and exterior design of Luna (21:24)Reaction to the branding and expansion of Elysian (30:39)Our short-term rental dreams (41:15)Renovations on the Kentucky property (49:00)Caleb’s favorite part of the year (56:52)Caleb’s birthday wish (1:01:00)Mentioned in This Episode:Stay at Elysian: stayatelysian.comElysian on Instagram: instagram.com/stayatelysianConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/22/26 | 92: This App Is Changing How You Invest In Short-Term Rentals: Matt Sanderson of strIQ 2.0 | What if you could find your next rental property in just a few minutes? In today’s episode, returning guest Matt Sanderson tells us about the upgrade of his app, strIQ. Plus, how strIQ will help short-term rental owners and investors find and purchase their next properties. Time-stamps:Introducing strIQ and strIQ 2.0 (1:33)Using strIQ to compare your rental comps (4:25)The development of strIQ 2.0 (10:55)Searching for properties across markets (14:52)StrIQ success stories (19:29)Purchasing properties with capital partners (24:57)The story behind trusted partners on strIQ (26:42)Investing through a capital partner program (35:05)You don’t need a mega property to make money (38:19)Become a founding member with strIQ (44:33)Mentioned in This Episode:Become a strIQ Founding Member: striq.com/joinEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameUse code “ali20” for 20% off the strIQ app: striq.com/pricingConnect with Matt:Website: striq.comInstagram: instagram.com/mattsandersontxBook A Call: striq.com/contact-striqConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
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| 4/15/26 | 91: Level Up Your Listing: 2026 Recap And Being Named A Rising Star | How much can your short-term rental business change in a year? I’m proof that things can change a LOT. In today’s episode, I’m recapping my experience at Level Up Your Listing 2026, plus my huge news… I’m a rising star! Time-stamps:What is Level Up Your Listing? (1:00)How LUYL 2025 changed my trajectory (4:28)Connections made at LUYL (6:47)Lodgify (26:29)Educational opportunities (27:57)Mindset work (33:10)I’m a rising star (37:06)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 88 Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors: podcasts.apple.com/us/podcast/interior-design-for-short-term-rentals-with-briannaEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameEpisode 35 Level Up Your Listing 2025: podcasts.apple.com/us/podcast/level-up-your-listing-from-setbacks-to-success-in-realVictoria House: victoriahousesevierville.comBrian Hatcher: instagram.com/hatch_capitalKatie Johnson: instagram.com/strlaw.with.katieBen Wolff: instagram.com/iambenwolffFunk It Interiors: instagram.com/funkitinteriorsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/8/26 | 90: Pricing Strategies for Short-Term Rentals & Tools To Keep Your Calendar Full | If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools.Time-stamps:Implementing a dynamic pricing strategy (2:05)Adjusting price settings in PriceLabs (6:07)Far-out and last-minute pricing (10:23)Lodgify (12:30)Learning from the neighborhood data (13:47)Orphan day pricing (19:25)My strategy for when my calendar isn’t full (20:48)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyPriceLabs: hello.pricelabs.co/homepage/v1AirDNA: airdna.coConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 4/1/26 | 89: Could a Boutique Hotel Be Your Next Short-Term Rental Project? | Want an inside look at my newest rental project? In today’s episode, I’m sharing the details of a potential project that hits extremely close to home. Spoiler alert: I'm thinking about a boutique hotel for our next short-term rental! Plus, a look at the thought process and considerations we’re making before we even make an offer.Time-stamps:Understanding myself and my business through human design (1:00)Quantum surfing and creating my own luck (7:20)My “boots on the ground” type of podcast (13:13)Short-Term Rental Acquisition Checklist (14:37)The story behind my partnership with Heather (15:30)Discovering my potential next project (17:10)Getting to see the potential (21:33)Considering a real estate asset and offer price (25:23)Historical renovation and the potential tax credit (26:45)Researching for the branding and marketing (29:02)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistEpisode 69 Buying for Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysianThe Action Academy: actionacademy.comQuantum Surfing with Monica Laurence: quantumsurfing.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/25/26 | 88: Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors | Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Interiors. We’re diving into her work on my newest short-term rental property, Luna, plus taking a glimpse into her rental design process.Time-stamps:Introducing Brianna of Brianna Michele Interiors (1:33)Brianna’s initial reaction about designing Luna (5:28)Starting from scratch with the brand design process (9:29)The story behind Brianna Michele Interiors (13:58)How transformation of interior design for short-term rentals (16:39)Brianna’s property in Big Bear, California (18:48)Co-hosting Services (21:00)Bringing Luna to life through design (22:39)Designing an elevated space for families (30:48)The design research process (34:14)A glimpse inside working with Brianna (41:07)Brianna’s favorite design projects (42:42)How to be the best in your brand and market (46:57)Mentioned in This Episode:Co-hosting Services: brandandmarket.co/cohostingSTR Essentials Freebie: briannamicheleinteriors.myflodesk.com/airbnbshoppingguideLevel Up Your Listing: brandandmarket--levelupyourlisting.thrivecart.com/luylsummit26-gaStay At Elysian: stayatelysian.comConnect with Brianna:Website: briannamicheleinteriors.comInstagram: instagram.com/briannamicheleinteriorsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/18/26 | 87: Why Brand Strategy Is Important For Your Short-Term Rental | Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental.Time-stamps:Brand overview (1:37)Property tagline (3:15)Mission statement (3:42)Brand values (4:53)Brand descriptors (7:16)Designed tagline (8:58)Guest profile (9:23)Unique value proposition (14:56)Messaging and stories (16:09)Now you’re ready for brand design (23:02)Mentioned in This Episode:Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnbConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/11/26 | 86: Building a Personal Brand vs. Property Brand for Your Short-Term Rental | Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property brand. I’ll explain what defines each type, key differences to consider, and how the two can actually work together to support your goals as a short-term rental owner.Time-stamps:Defining a personal brand (3:25)Building a personal brand as a short-term rental owner (9:34)Defining a property brand (13:48)Creating content for your property brand (15:57)One key difference between personal and property brands (17:24)You can have multiple brands (20:11)How personal and property brands can work together (21:39)Mentioned in This Episode:Episode 19 How To Build Your Personal Brand and Become A Thought Leader: podcasts.apple.com/us/podcast/how-to-build-your-personal-brand-and-become-a-thought-leaderConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 3/4/26 | 85: Start With Brand Strategy: The Smartest First Step for Airbnb Success | Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer.Time-stamps:Understanding brand strategy (2:51)Brand design before interior design (4:50)Doing the market research (5:20)Understanding your ideal client (8:26)Defining the guest experience (9:36)Naming your property (10:59)Selecting your color palette (13:46)The timeline for brand and interior design (15:52)What happens when you don’t have a brand strategy (20:38)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 2/25/26 | 84: How to Use Market Data to Build a Profitable Short-Term Rental with Heather Martini and Emily King of Data Led Designs | What if your short-term rental could outperform the entire market it's in, before your first guest even checks in?In this episode, I sit down with Heather Martini and Emily King, of Data Led Designs, to talk about what it really takes to build a profitable short-term rental in today’s competitive landscape. Heather brings her business intelligence background and Airbnb Superhost experience, while Emily blends luxury marketing expertise with hands-on hosting success. Together, they’re helping investors make smarter, data-driven decisions.We unpack how to choose the right market, how to select amenities that actually produce ROI, and how to design a guest experience that commands higher nightly rates and better reviews.Emily also shares the real numbers behind her Cary, North Carolina STR—and they are wildly impressive.Find It Quickly:00:30 - Meet Heather and Emily01:52 - Heather's Journey and the Birth of Data Led Designs03:54 - Emily's Background and Role in Data Led Designs05:14 - The Importance of Guest Experience in Short-Term Rentals05:58 - Market Insight Reports: Customization and Client Collaboration10:00 - Maximizing Investment in Short-Term Rentals11:42 - Amenity Strategy: Quick Wins vs. Premium Positioning20:01 - Navigating Established vs. Up-and-Coming Markets23:38 - Navigating Local Regulations for Short-Term Rentals24:56 - Handling Uninvestable Areas26:22 - Market Insight Report for Cary, North Carolina27:54 - Renovation and Amenity Strategy32:19 - Guest Experience and Hospitality38:32 - Impressive Occupancy and Revenue NumbersMentioned in this EpisodeCohosting with Ali: brandandmarket.co/cohosting-servicesConnect with Data Led DesignsWebsite: dataleddesigns.comReports: dataleddesigns.com/airbnb-market-research | Use the code "brandandmarket10" for 10% off any report.Instagram: instagram.com/dataleddesigns_strInstagram: instagram.com/bramble.cary | — | ||||||
| 2/18/26 | 83: Why Every New Short-Term Rental and Airbnb Should Have a Pre-Launch Waitlist | Are you ready to launch your new short-term rental property? Not without a pre-launch waitlist! In today’s episode, I’m breaking down the strategy behind having a short-term rental waitlist before the property officially launches, and how doing so will drive up your bookings.Time-stamps:Stop waiting for it to be perfect (1:56)Understanding what a waitlist is and what it isn’t (5:45)Drive early bookings with your waitlist (8:51)How to build your waitlist (9:51)Short-Term Rental Marketing Quiz (12:13)Making your waitlist a brand builder (12:49)Systems for running your waitlist (16:16)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 2/11/26 | 82: Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental | Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response.Time-stamps:Recent changes to Airbnb fees (1:51)How the fees are impacting my properties (5:55)Short-Term Rental Marketing Quiz (10:56)Will all hosts eventually have to pay the larger fee? (11:33)The solution is a direct booking site (15:41)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97Airbnb Service Fees: airbnb.com/help/articleConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 2/4/26 | 81: Social Media Content Planning for Your Short-Term Rental | Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your content. I’ll be chatting about how to pick the right platform, your posting cadence, and what posts will actually make a difference in your bookings.Time-stamps:Does your short-term rental have to be on social media? (1:14)Picking the right platform for your social media content (3:59)Picking a sustainable posting cadence (8:07)Short-Term Rental Marketing Quiz (10:19)Where to get started with posting (10:56)Recording B-roll and other video content (14:03)Narrowing down your content pillars (16:18)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97How I’ve Earned A Perfect 5-Star Rating On My Rental Property: brandandmarket.co/blog/how-ive-earned-a-perfect-5-star-ratingConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 1/28/26 | 80: Ready To Book: Elysian Airbnb Case Study [Part 4] | Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the first property at the Elysian micro-resort). I’m diving into our last items on the to-do list and some unexpected challenges as we approach our opening date. Remember, use code STAY50 to receive $50 off your booking at Luna/Elysian when you book on our direct booking site!Join the Waitlist: brandandmarket.myflodesk.com/elysian-waitlistTime-stamps:Luna’s flooring installation (2:09)The final thing on our to-do list (8:26)Short-Term Rental Acquisition Checklist (9:20)Putting finishing touches on the kitchen cabinets (10:12)Lessons from the final days of construction (12:01)Pivoting on design decisions (13:22)One last electrical issue (17:17)Almost ready to book (18:26)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistElysian on Instagram: instagram.com/stayatelysianStay at Elysian waitlist: brandandmarket.myflodesk.com/elysian-waitlistEpisode 73 Elysian Airbnb Case Study [Part 3]:podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian | — | ||||||
| 1/21/26 | 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph | What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode, I’m talking with property owner Ian Joseph about the development of his hospitality group and West Virginia stays. We also dive into his background in both commercial banking and real estate development, and how he has combined these interests with his love for hosting to create a unique personal brand. Time-stamps:Get to know Ian Joseph (1:37)Investing in West Virginia (3:30)See the value where others might not (7:48)Overcoming doubt and managing risk (10:30)Acquiring properties with a banking background (17:57)Short-Term Rental Acquisition Checklist (28:22)Building relationships with local communities (29:14)Finding the land and developing a micro-resort (33:15)From residential to commercial real estate (39:09)Building a personal brand from a wide range of experience (43:20)Be the best in your brand and market (47:03)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist“The War of Art” by Steven Pressfield: a.co/d/a9eH8xsConnect with Ian: Instagram: instagram.com/ijoseph09Email: ian@staywithbranch.comStay with Branch on Instagram: instagram.com/staywithbranchThe Billy Motel on Instagram: instagram.com/thebillymotelSign up for the Stay with Branch email list to receive $50 off your first stay in Berkeley Springs: staywithbranch.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 1/14/26 | 78: Here's the Must-Have Tech You Need For Your Short-Term Rentals | Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge differences for us in managing our properties. Listen in for my review on the Schlage Smart Locks, cameras from Google Home, and internet services by Starlink. Time-stamps:Schlage Smart Lock (2:15)Google Home (5:28)Lodgify (9:52)Starlink (11:32)Mentioned in This Episode:Schlage Smart Lock: schlage.comGoogle Home: home.google.comGet 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyShort-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling | — | ||||||
| 1/7/26 | 77: A Behind-The-Scenes Look at My 2026 Short-Term Rental Marketing Strategy | Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year. Time-stamps:Analyzing current social media trends (2:58)2026 influencer strategy (8:28)Leveraging local partnerships (12:16)Short-Term Rental Acquisition (15:43)Additional affiliate income from within our rentals (16:35)Taking advantages of services via The Host Co. (19:23)Pulling guests to your direct booking site (21:50)SEO vs. GEO (26:25)Waitlist and email marketing strategy (29:44)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co | — | ||||||
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3 placements across 3 markets.
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3 placements across 3 markets.