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Recent episodes
GameStop's $56B eBay Bid, Spirit Airlines Shuts Down, Canva's Secret Activation Revealed, BBH CSO of the Year Samantha Deevy & Squarespace's NYC Social Series
May 5, 2026
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Lola USA Launches, Goldman Sachs Bets on AI Marketing, Goodby Wins Rao's, 818 Tequila CMO Kathleen Braine & Billion Dollar Boy Ad Age Agency of the Year
Apr 30, 2026
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Yung Lean's Sick Music Vid, Omnicom's First Quarter as New Omnicom, & Spectra's Social-First Empire
Apr 30, 2026
Unknown duration
Fernando Machado to Chipotle, Gary Vaynerchuk & VaynerX Launches Tamara, & Budweiser's World Cup
Apr 28, 2026
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David Droga Joins the Show Ahead of his AAF HOF Induction
Apr 23, 2026
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/5/26 | GameStop's $56B eBay Bid, Spirit Airlines Shuts Down, Canva's Secret Activation Revealed, BBH CSO of the Year Samantha Deevy & Squarespace's NYC Social Series | GameStop CEO Ryan Cohen made an unsolicited $55.5 billion offer to buy eBay this week. GameStop is worth about $11 billion. eBay is worth about $46 billion. When CNBC's Andrew Ross Sorkin and Becky Quick pressed him on how the math worked, Cohen said "the details are on our website" multiple times and at one point said "I don't understand your question." It became one of the more memorable TV moments of the year. We are starting there.In the WORLD FAMOUS TWO MINUTE DRILL: Adweek dropped the Creative 100. Spirit Airlines officially ceased operations on May 2 after a government bailout fell through — 17,000 jobs gone, the last flight landed in Dallas at midnight. Fox dropped its World Cup ad. Ogilvy invested in NIL agency Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. And Zoom has a dedicated internal team — their own SWAT team — whose entire job is to keep the Zoom brand visible and well-described on ChatGPT and Gemini. Genuinely interesting strategy and genuinely a sign of where brand management is going.First on the show: Canva's secret squirrel activation is revealed. Rafa Segri, Head of Creative and ECD North America at Canva, and Brian Siedband, Co-Founder and CCO of Quality Meats, join us to pull back the curtain on a campaign B&E got a sneak peek of. We're showing the assets live.Then Samantha Deevy, CSO of BBH USA and Adweek's CSO of the Year. Under her leadership: 75% year-over-year agency growth, 75% pitch win rate, 18 new brands added including Arby's, Bacardi, Grey Goose, Patrón, and Goodyear, 27 campaigns launched in a single year, and a strategy team that tripled in size since she joined in 2023. She joins us to talk about the win and walk us through BBH's new Goodyear campaign.And to close: Nate Skinner, Senior Director of Global Brand at Squarespace, joins us to talk about Renewwwal — the social-first series where Squarespace's fully in-house team redesigns iconic NYC small business websites and turns it into branded entertainment. No external agencies. Just a Super Bowl team doing daily social content about Luigi's Pizza and the East Village Meat Market. | — | ||||||
| 4/30/26 | Lola USA Launches, Goldman Sachs Bets on AI Marketing, Goodby Wins Rao's, 818 Tequila CMO Kathleen Braine & Billion Dollar Boy Ad Age Agency of the Year | Goldman Sachs and Bain Capital just led an investment in an AI marketing startup — a signal of where the money thinks marketing is going and fast.In the WORLD FAMOUS TWO MINUTE DRILL: Goodby Silverstein won Rao's creative AOR tasked with turning a beloved pasta sauce into a full-on iconic Italian food brand — their words, and we believe them. Hellmann's put up an edible billboard. Budweiser's 150th birthday summer campaign is running and it is flag-heavy. And Omnicom collapsed 180 and adam&eveDDB New York into a brand new agency called Lola USA — bringing the globally beloved Lola brand stateside for the first time, led by CEO Agathe Guerrier and CCO JD Jurentkuff, with Porsche, adidas, Molson Coors, JetBlue, and Disney already on the roster.First on the show: John McKelvey and Luke McKelvey — Co-Founder CCO and Co-Founder CEO of an award-winning independent agency — join us for a look inside what it actually takes to build and run a shop doing work for Nike, Beats, Rocket, Poppi, and iShowSpeed.Then Kathleen Braine, CMO of 818 Tequila and KHLOUD — two Kardashian/Jenner family brands. She joins us to talk about what it looks like to market both, and the just-announced strategic partnership between 818 and Sazerac, which gives the brand national scale and expanded distribution. Celebrity-founded brand to legitimate spirits player — this is that story.And to close: Ed East and Piet Southey of Billion Dollar Boy — Ad Age's Social Media and Influencer Agency of the Year. Nearly $70 million in revenue in 2026, up from $34 million in 2024. 300+ campaigns, 2,500 creators, 4 billion impressions, 42 markets. The numbers are real and we get into how they built it. | — | ||||||
| 4/30/26 | Yung Lean's Sick Music Vid, Omnicom's First Quarter as New Omnicom, & Spectra's Social-First Empire | A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning.In the WORLD FAMOUS TWO MINUTE DRILL: High Noon is looking for a new creative agency — Preacher is the incumbent. WPP just won consolidated global creative and production for Henkel Consumer Brands. Coors Light is going all in on the World Cup with a new summer campaign starring Andrés Cantor, the most iconic voice in soccer broadcasting. Expedia tapped iShowSpeed for a new collab. And Omnicom posted Q1 revenue of $6.2 billion — more than $2.5 billion more than the same quarter last year. With IPG now fully integrated, they delivered 3.9% organic growth and margins expanding to 14.8%. The new Omnicom is operational and it is large.First on the show: Bridget Jewell, Head of Social at McCann and one of the most decorated social creative leaders in the industry. She leads global social for Mastercard across 100+ markets, was the inaugural winner of Adweek's Social Team of the Year, and has 50+ awards including Cannes, Clios, D&AD, and Webbys. We talk about what's actually working in social right now.Then Dan Salkey, Co-Founder of Small World, joins us to break down Entertain or Die 3.0 — the third edition of his annual report ranking 100 brands across 16,200 US consumers on how well they entertain. Top performers: Dr. Squatch, BuzzBallz, and LEGO. The core thesis is simple and it's proving out: entertainment-first brands are outperforming everyone else.Jack Byrne and Jordan Zwang, Co-Founders of Spectra, join us next. They built Sidetalk, the NYC viral street show. They're Forbes 30 Under 30. And now through Spectra they run social for NBA teams, Fanatics, and more — building the next generation of social-first entertainment IP.And to close: Natalie Lennox, Executive Director of Strategy at Apollo Partners. She repositioned Delta from airline to experience brand, was the first marketing hire at Feather during Series B, and led Atolla through acquisition by Function of Beauty. She just joined Apollo Partners and joins us to talk about what brand transformation actually looks like. | — | ||||||
| 4/28/26 | Fernando Machado to Chipotle, Gary Vaynerchuk & VaynerX Launches Tamara, & Budweiser's World Cup | Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Station Partners, he's back in the restaurant world. We have a lot to say about this.In the WORLD FAMOUS TWO MINUTE DRILL: WPP reported Q1 revenue down 6.7% — in line with guidance and part of CEO Cindy Rose's Elevate28 stabilization plan. Worth noting: she skipped the earnings call. The NFL Draft brought brand moments — Heinz officially drafted a 57th pick and Fernando Mendoza posted on LinkedIn. Budweiser just dropped "Let It Pour" with Erling Haaland and Jürgen Klopp for the FIFA World Cup — rolling out across 40 countries, created by Grey Global, and set to Joe Cocker's Feelin' Alright The Fallon agency temporarily renamed itself "Runkel" this week to honor Stacy Runkel, their 34-year longest-serving employee, as she heads into retirement. Spotify and Peloton announced a new partnership.First on the show: Myra Nussbaum, VP of Global Brand at Moen and House of Rohl. Former CCO and President at Havas Chicago, ECD at Leo Burnett, and — fun fact — the person who gave Geno his first creative agency job. She's here to talk about Moen's new campaign and what it looks like to bring a creative agency mindset to the client side.Then Isha Nicole, SVP of Creative and Strategy at Ross, and Omid Amidi, CCO of McKinney, join us together to talk about "Kismet" — Ross's micro-drama campaign. By 2026 the US will account for 50% of all micro-drama revenue outside China, hitting $1.5 billion. This format is moving fast and Ross is in it.Josh Line, CMO of Yahoo, joins us next. He launched Paramount+, rebranded ViacomCBS into Paramount Global, helped drive Yellowstone to the number one show on television, and now he's trying to reignite a 30-year-old internet brand. Yahoo's comeback story is real and we get into it.And to close: Gary Vaynerchuk and Ryan Harwood join us on the launch of Tamara Group — a new VaynerX venture named after Gary's mother, led by Ryan, and already signed Ulta Beauty and PetSmart. Publisher instincts meets agency execution. Built for the attention economy. | — | ||||||
| 4/23/26 | David Droga Joins the Show Ahead of his AAF HOF Induction | That, and more. Today, let's talk about it.More from Breaking and Entering Media:💼 Follow on LinkedIn / 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437...✉️ Subscribe to The Vault https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co | — | ||||||
| 4/22/26 | Webby Award Winners, Google Brand of the Year, Nike "So Win" Creative of the Year Whitney Downing & JCPenney CMO Marisa Thalberg on the Yes JCPenney Campaign | The 30th Annual Webby Awards just dropped their winners. Google is Brand of the Year with 13 Webby wins and 18 People's Voice wins. DEPT took home Agency of the Year. iHeartMedia won Podcast Company of the Year. PBS took Media Company of the Year. And Claude Code won Best Product in AI. A big night for the internet — and a fun one to dig into.In the WORLD FAMOUS TWO MINUTE DRILL: Starbucks and The Devil Wears Prada are back for a second collaboration. Miller Lite dropped a tea set. Gatorade turned their bottles into jerseys ahead of the sports season. Venmo launched "Between Friends" — a new campaign built around how friends actually use money together. And it's Earth Day — Miracle-Gro is out with a new campaign today.First on the show: Jeph Burton and Hunter Hampton, co-founders of The Circle — the new independent studio launched by two former Executive Creative Directors at Johannes Leonardo. They built the adidas Originals and Instagram creative playbook. Now they're doing it their way — small team, senior talent, no traditional client model. They call it "Cultural Gravity." We get into it.Then Marisa Thalberg, CMO of Catalyst Brands, joins us on Zoom. She oversees JCPenney, Aéropostale, Eddie Bauer, and Brooks Brothers and has been named to Forbes' World's Most Influential CMOs list five times. The "Yes, JCPenney" campaign from Mischief drove same-store traffic up 900 basis points, doubled Gen Z consideration, and just won Ad Age's Best ROI Campaign at the Creativity Awards. A genuine turnaround story.And to close: Whitney Downing, Art Director at Wieden+Kennedy Portland and Ad Age's Creative of the Year. She led Nike "So Win" — the campaign that brought Nike back to the Super Bowl after nearly 30 years, centered on women athletes including Caitlin Clark, Sha'Carri Richardson, and A'ja Wilson. Five stars from Ad Age. We talk about the work. | — | ||||||
| 4/21/26 | Apple Names John Ternus CEO, Nike's Boston Marathon Fumble, Drake's Iceman Rollout & Ad Age A-List Winners: Chili's, Rethink, Mother & Rocket CMO Jonathan Mildenhall | TOP OF THE MORNING TUESDAYNike put "Runners Welcome. Walkers Tolerated" in a Boston store window before the marathon. They pulled it. We do the post-mortem today.Two Minute Drill: Ad Age A-List winners announced. Apple named John Ternus as next CEO – Tim Cook becomes Executive Chairman September 1. Casper is back in advertising for the first time in four years with dark humor campaign "Daymares" from Orchard. The Onion now controls InfoWars. And Drake hid his Iceman album release date in a block of ice in Toronto.Xavier Blais, Ad Age Creative Director of the Year and Partner at Rethink, joins us – the agency behind Heinz Ketchup Smoothie, IKEA Sleep Reviews, and the Agency of the Year title. Chili's CMO George Felix is back – back-to-back Brand of the Year, 19 straight quarters of same-store sales growth, and a value marketing playbook that keeps on delivering. Mother, Independent Agency Network of the Year, talks about their run. And Jonathan Mildenhall, Ad Age CMO of the Year, talks about how he turned Rocket into a cultural brand. | — | ||||||
| 4/16/26 | The Masters Content Machine, Skittles’ Hidden Drop, and Pinterest’s New Bet | We kicked off the show with a hot topic. The FTC has stepped in and ordered WPP, Publicis, and Dentsu to stop “brand safety collusion:”. We broke down what this means, why it’s happening, and how it’s going to affect the industry landscape moving forward.Then we hopped into the world famous 2 minute drill. We took a look at a great spot by Toast for their “Built For Busy” campaign. We broke down the One Show Finalists and talked about some important names that stuck out to us. Mr. Beast came up as he is continuing to pivot into building his brand, now searching for a CMO & more. Finally, we dove into the Omnicom “Bernbach” launch and how it might play out.To kick off our guest segments was Colin Landforce, Creator and Entrepreneur. He spoke about the insanity that is The Masters marketing. He gave insights on golf marketing as a whole and how the lessons from it can apply to marketing in general.Then we had the SVP of Marketing at Goodwipes, Meredith Diehn join alongside Brian Rappaport from Quan Media to talk about their recent Justin Bieber inspired billboard.Then we opened up the Feug-Hole with Ashley Gill, VP Brand & Content at Mars to talk about Skittles new insane campaign. There is a scavenger hunt, an alternate dimension, and tons of classic Skittles craziness.Finally, we put the phones down with Xanthe Wells, VP of Global Creative at Pinterest and talked about their most recent spot.Overall it was a great week and if you missed any of the shows live you can still find the full replay on Youtube, Linkedin, and Spotify! We’ll see you again Tuesday at 11 am! | — | ||||||
| 4/15/26 | Allbirds is now an AI company, Anomaly get's a new office, and NBCUniversal calls out Nielsent | We kicked today off with the top story: Apple has been quietly making advertising moves, and we reveal what they’ve been up to and why.Then we dove into the world-famous 2-minute drill. We started by taking a look at the ever-controversial Sydney Sweeney; American Eagle doubled down and released a new spot featuring her. Then, we looked at Dua Lipa in a brand-new Nespresso spot. Jack and Geno went full "Heated Rivalry" and explored Peloton’s collaboration with Hudson Williams. In one of the weirder stories we’ve covered, Allbirds is now an AI company? We stayed on the AI train and closed the drill by looking at a viral Runway AI ad.Carl Johnson, Founding Partner & Executive Chairman at Anomaly, joined the show to discuss Anomaly’s brand-new Paris office. He told us why he picked that location, how Anomaly can leverage its new presence, and what marketers can learn from the decision.Then, Patrick Coffee, Reporter at The Wall Street Journal, came on to talk about the recent call-out of Nielsen by NBCUniversal. Patrick reported that, “NBCUniversal [has alleged that] Nielsen publishes inaccurate numbers that damage the valuations of media companies.”Finally, to round out the show, Co-Founder & Partner at Cousin Labs Paul Marvucic joined to talk about how Cousin Labs is changing brand marketing on social media. They have created “fan accounts” that drive organic social content unlike anything else on the market. | — | ||||||
| 4/14/26 | Joan Co-founder Jamie Robinson steps down, Publicis Q1 Earnings Released, Nicole Souza joins Stagwell as Chief Growth Officer | During the 2-minute drill we talked about the LA Chargers LinkedIn job post that has garnered a ton of heat recently. The internet is up in arms about the salary that comes with their Social Media Coordinator role. We also touched on Whoop's awesome marketing, Phoebe Gates and her controversial influencer marketing, a law firm marketing battle for the ages, and our reactions to Coachella.Nicole Souza kicked off the guest portion by discussing her new role as Chief Growth Officer at Stagwell and how she plans to help the company.Then, Jason Kreher, Chief Creative Officer at DE-YAN, came on to take a look at Luma's new Dream Brief competition and how A.I. is changing the industry as a whole. We also got a special call-in from Hal Curtis, Creative Director at Bespoke.Aditi Rajvanshi, Head of Strategy at Portal A, joined and showed us how to do creator marketing right. We took a look at their Creator Odyssey campaign that garnered millions of impressions and learned how they approach creator strategy.Finally, Jonathan Adashek, SVP of Marketing and Communications at IBM, hopped on and talked about the incredible work IBM did in collaboration with The Masters. He talked about how IBM implemented A.I. into their Masters Vault system and what that means for golf fans and the tech industry overall.Check out today's episode, and don't forget we will be live tomorrow and Thursday at 11am. See ya! | — | ||||||
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| 4/9/26 | Pinterest Goes Phone-Free at Coachella, Poppi's Jake Shane Ad, Alysa Liu x Sephora, Coca-Cola's World Cup Film & Bagel Brands CMO Jessica Serrano | Yo, yo, yo! It's Thursday. As this week wraps, we are reminded that it's already April. It feels like the year has just started, yet we've had the Super Bowl, the Oscar's, the Olympics...! We're just focused on the marketing behind it all. And that's what we talked about today, of course.In the WORLD FAMOUS TWO MINUTE DRILL: Coca-Cola dropped "Uncanned Emotions" — the second film in its FIFA World Cup trilogy from WPP OpenX and Ogilvy — and they brought in real broadcasters Peter Drury and Luis Omar Tapia to narrate actual fan reactions; it's raw, real, and very Coke... RPA wins Acura's creative account away from MullenLowe – already the agency for parent brand Honda, so the family is back together. Poppi launched a new ad starring Jake Shane where he turns a middle seat into first class by drinking a Shirley Temple poppi – follow-up to their Charli xcx Super Bowl spot, same director, same vibes. And Alysa Liu, figure skating prodigy and one of Gen Z's most compelling athletes, is the new face of Sephora.First on the show: Jessica Serrano, CMO of Bagel Brands. She was previously CMO of Dig Inn and held marketing roles at Taco Bell and Burger King. She once said she got into food because people gotta eat — but stayed because of the way people light up when they talk about their rituals with a brand. Mother of twins. First time on the show. We had a lot to talk about, one of the topics being the recent Einstein campaign for Valentine's Day where they made "broquets."Then Xanthe Wells, VP of Global Creative at Pinterest, joins us on Zoom. She's a Board Member for The One Club for Creativity and worked directly with the legendary Lee Clow on his last major endeavor: TBWA\MAL FOR GOOD. She joins us to talk about Pinterest's phone-free activation at Coachella – a brand showing up at one of the most photographed events on earth by asking people to put their phones down. Bold.And to close: Gutes Guterman, Co-Founder of Byline – the new editorial platform born from an appreciation for niche observations, sartorial sagas, deep cuts and deep dives. Byline is currently nominated for a Webby. We had Gutes on the show today to talk about the impact and editorial style of her online publication.Then, of course, as we do on Thursdays, we wrapped by talking about our weekend plans. Notably, Geno has two tickets to the MoMA, but there is no confirmed guest. Only time will tell, and we'll find out on Tuesday if he finds someone to go with him. According to sources close to the matter, Ellie of Breaking & Entering is a backup option to bring along. | — | ||||||
| 4/8/26 | Kikkoman's New Campaign, Day One Agency's New Launch, KFC's Spotify Single & The Trade Desk Shakeup, & More | It is Wednesday my dudes *Spiderman vine meme here*Todd Kaplan built something the marketing industry has needed for a long time. It's called the Jell-O-meter. We're talking about it today.In the WORLD FAMOUS TWO MINUTE DRILL: US Bank just hired a Chief Financial Playmaker. That's Fernando Mendoza's actual title and we wouldn't expect anything less. KFC dropped a real Spotify single called "Finger Lickin' Machine" with the Colonel dancing on boardroom tables before heading to LA to hand out fried chicken to the people. Three senior executives including CMO Ian Colley just departed The Trade Desk – the stock dropped 7% on the news. And Five Guys launched its biggest brand campaign in history, "Your Burger Guy," from indie agency Chemistry. This is a brand that built itself for 40 years almost entirely on word of mouth. Big deal.First on the show: Jill Cress, the first-ever CMO in Babylist's history. She's been CMO at H&R Block, held marketing roles at PayPal, Mastercard, and National Geographic, and has been recognized by Forbes, Adweek, and Business Insider. She joins us to talk about what it means to build a brand in a category that most marketers underestimate.Then Sinan Dagli, Executive Creative Director and Partner at BSSP, comes through. He's led award-winning work for MINI, ESPN, NBA2K, Amazon, Rao's and Uber, and was named one of Adweek's Top 100 Creatives. He started at BSSP in 2009 as a Junior Interactive Designer. But today we're talking about the latest work for Kikkoman, a 350-year-old brand looking to reposition itself for Gen Z audiences. They're using anime to tap into the original culture of the brand and all that it stands for.And to close, Jamie Falkowski and Josh Rosenberg — CCO and CEO of Day One Agency — join us to talk about Side Projects, their brand new editorial and strategy offering for clients. They started Day One in 2013 and work with Canada Goose, Chipotle, L.L. Bean and more. This is a new chapter for the agency and we're excited for the trajectory. | — | ||||||
| 4/7/26 | Kanye's Festival Fallout, Mr Doodle's Mayo Sketches, WNBA 30-Year Anniversary Campaign, The Truth about Spec Work, Coca-Cola's Hilltop, & More | TOP OF THE MORNING TUESDAYNASA's Artemis launched this week and brands were ready. Apple got the Shot on iPhone moment. Nutella somehow also made it into the frame. A great day for opportunistic marketing.In the WORLD FAMOUS TWO MINUTE DRILL: LinkedIn reportedly tried to buy beehiiv. MrBeast pulled 1.66 million concurrent viewers on YouTube for a $1M streamer finale – YourRAGE walked away with the bag. Instagram is launching its own version of TikTok Shop. Coca-Cola revived the legendary 1971 "Hilltop" ad for America's 250th birthday. McDonald's CEO Chris Kempczinski sat down with the WSJ to respond to the viral Big Arch bite – his Instagram is up 30% since. And Pepsi and Diageo both pulled out of London's Wireless Festival the minute Kanye was announced as headliner.First on the show: Mr Doodle. He did a project recently with Hellmann's Mayo and the creative agency VML. This was his smallest canvas yet. Mr Doodle is known for these intricate drawings on a mass-scale, but for this project, he showcased his talents on something out of the ordinary for him. A different type of canvas if you will... a jar of mayo. This collab went live for Easter, and we're here to talk about it. Thank you Sam Cox for joining the show.Then we had Candice Drakeford, Creative Director at the WNBA, to talk about brands getting into women's sports, what good looks like, and what's still being left on the table. Their new campaign for the WNBA is released for the 30th anniversary of the league. They worked with ad agency Lucky Generals to talk about the creative work. In the W, a lot has changed, but a lot has not; we're here to talk about where the future of the WNBA and women's sports are headed.Britton Upham, CEO of McGarrah Jessee joined us to talk about fixing the pitch process. He's been pretty vocal about it. We got into it. He brings with him 23 years of experience at McJ, 7 of those being as CEO.And to close, WPP just won Wendy's media business in a multiyear deal that ties their compensation to actual business results. We broke it down LIVE on The Breaking & Entering Show. | — | ||||||
| 4/2/26 | Kansas City Chiefs x Girls Flag Football, Dan Kelly (BBDO) Pringles Campaign, Naughty Bride Collection, Publicis wins Microsoft Media Account and Purchases 160over90, GM Hires Uber Exec, and More | Thursday! The last day of the week for The Breaking & Entering Show. Hope y'all enjoyed this week's run as much as we did.Our first story: LEGO unites Ronaldo, Messi, Mbappe, and Vini Jr. in new World Cup ad. This one's just a good time with the star-studded soccer-striking assembly of co-stars in this one. The World Cup has been announced, but now we're really starting to see these marketing efforts ramp up for the 2026 World Cup.In Breaking & Entering's WORLD FAMOUS TWO MINUTE DRILL, we started with some news that came roaring in from Publicis. HOT off the press, Publicis wins Microsoft's media account over dentsu. Publicis – on their push into sports marketing – is set to purchase 160over90, WME Group's sports marketing and culture agency. GM hires Uber exec to be Cadillac's CMO.Dan Kelly joined us IN-PERSON in our studio. Dan the Man is the Executive Creative Director at BBDO New York. He’s known for orchestrating the Blake Griffin dunk over a KIA in the NBA Slam Dunk Content. He spent 8 years at Droga5 before becoming ECD at FCB NY, and he has twenty-two (22) total posts on LinkedIn over the past 6 years. Incredible stats, but that’s not why he joined us today, no it is not. He joined us to discuss the continuation of the campaign from the Pringles Super Bowl spot with Sabrina Carpenter. It was Pringleleo before, this time it’s Pringlelina. Thanks for coming in to talk with us, Dan.Ellie’s Room!!!!! YEAHHHHH! Renata Black, Founder of EBY, joined Ellie McCarron to discuss their latest campaign. Not only did Renata call from one of the coolest places we’ve ever had the pleasure to host, but EBY dropped a really seductive campaign. To sum it up in one word, Ellie used: empowerment. We’ll keep our eyes open for more drops from EBY, who is continuing to push creativity forward in the beauty apparel space.The Kansas City Chiefs are starting a petition to let girls play flag football in the schools. The creative agency behind the efforts is BarkleyOKRP. We had the mohawked Buchun Jiang (Senior Art Director) and his partner-in-crime Connor Schrock (Senior Copywriter). They discussed the work, the creative process, the initiative, and what it means for them and the Kansas City Chiefs (though, to be clear – they did not speak on behalf of the Chiefs, Patrick Mahomes, or Coach Andy Reid).To close out the show, and the week, we discussed our weekend plans. The platoon is going to find a happy hour this Thursday, and Jack and Geno are not invited. Absolutely not. Peace out ad fam. | — | ||||||
| 4/1/26 | Crunch Fitness Protein Vapes, KitKat Heist Unfolds, Ogilvy x Dove "The Beauty Machine," Business Insider B2B Social Strategy, YouTube Rizz Party, March Chadness by Digital Chadvertising, & More | It's April Fools! Jack and Geno got married. Ellie stormed the stage. Ross went on a cousin's walk by himself during the middle of the stream. JR skipped leg day. And Quincy made a lot of noise.We kicked things off on this day with the WORLD FAMOUS TWO MINUTE DRILL. TikTok Rizz Parties are out. YouTube Rizz Parties are in. We covered what Gen A is up to at their dances, surprised to see they’re socializing IRL. The kids are gonna be just fine.We discussed the latest KitKat updates regarding the heist of hundreds of thousands of their chocolate bars. We thought it was a stunt. It’s starting to look less and less like a stunt, and more and more like reality… Only time will tell. There are still skeptics. We’re still trying to get to the bottom of it.We looked over digital_chadvertising’s March Chadness bracket. The platforms vs. the brands vs. the agencies vs. the publishers.Then we talked about the greatest of April Fools advertising. Geno found some stones from Parting Stone. Nudd posted a banger on LinkedIn. And Rachel Karten had an awesome tweet about CRUNCH candy bars.First on the show was Tameka Bazile. She is a Social Media Strategist and Influencer at Business Insider. We talked about social content in the B2B world, what brands are doing it right, and where B2B social strategies are shifting in the next year. We also got into some nitty gritty about the harm and impact of social media on the younger generations. There was a lawsuit filed against Meta and YouTube – claiming both platforms were causing harm as addictive social media platforms. Thx for coming on, Tameka.What do protein vapes, the chiropractor, and crispy chicken tenders all have in common? CRUNCH! Crunch Fitness just released a “protein-infused vape” this April Fools.Chad Waetzig, CMO of Crunch Fitness, came on the show, vape-in-hand, and blew some FAT CLOUDS on stream. Chad, thanks for joining the show. Thanks for taking us through the history of the company, the cool history of the Polk Street location in San Francisco, and other April Fools-related marketing Crunch has gotten into. Last, and certainly not least… THE BEAUTY MACHINE! Dove, backed by Ogilvy, launched “The Beauty Machine” to fight the sea of sameness beauty standards. They launched this in Waterloo, and are dropping a second location in Germany soon. Directly, they’re taking on the algorithm. Two creatives from Ogilvy joined us, Claire Golladay and Olivia Simone, to talk about the latest launch. Twenty-two years in, Dove and Ogilvy still amaze us with their tight-knit partnership and creative executions. Geno, on the record, stated he thinks “Real Beauty” is the best brand platform of the 21st Century.Even in the April Fools episode, a lot of this episode was rooted in serious discoveries. A common thread seems to be doomscrolling, fighting algorithms, and overall digital safety. Thanks for tuning in, y’all. See ya tmrw. | — | ||||||
| 3/31/26 | Susan Credle (Lion of St. Mark), KitKat Heist, Emma Chamberlain x West Elm Campaign, Spotify New Ads Strategy, New Creative Leader at Öpınıonated | Well well well... whuddduyaknow? Another Tuesday? Another stream.We kicked things off with the WORLD FAMOUS TWO MINUTE DRILL. Notion dropped a new manifesto. Oliver McAteer made some observations about new business. Kalshi dropped some new ads. CVS did a creative and media review. Dentsu won Farmer’s Insurance. Lastly, Allbirds fled the nest and sold for $39M.First on the show was LEGEND Susan Credle. She began her advertising career as a receptionist at BBDO, and worked her way up to Global Chief Creative Officer at FCB Global, and has been the Global Creative Advisor for IPG since January 2024. But most recently, she is the honoree for the St. Lion of Mark at the Cannes Lions International Festival of Creativity 2026.After we talked with Susan, we jumped gears to talk about Spotify Ads. Bridget Evans joined us on the show to talk about the latest updates to the music platform. They are rolling out carousel ads, sponsored playlists – designed to reach over 430 million free users in a more integrated way.Tombras acquired Öpınıonated in January 2026. Ashley Davis Marshall has been appointed as Chief Creative Officer of Öpınıonated, soon to be named Tombras West. With her, she’ll be bringing a wide array of experiences – ranging from The Martin Agency to Wieden + Kennedy. She’s led campaigns for Old Spice, Samsung, Facebook, and Adidas. She joined the show to discuss plans for Tombras, rooming with Craig Allen before she left New York, and more.Next up, our very own Ellie McCarron got in the hot seat to test the boys on their Emma Chamberlain knowledge. Geno knew quite a bit. Jack? Not so much. Emma Chamberlain is launching a line of furniture with West Elm. Emma used to be known online as a thrifter, and has since propelled herself into mainstream celebrity status, with features from Architectural Digest.Last? KitKat. There was a theft overseas over the weekend, where thousands of KitKats were STOLEN. The investigation is ongoing. No one was hurt, but so many KitKats are missing. The suspect(s) are still at large, and there is no probable cause at this time. Jack Westerkamp has been conducting research, finding sources, reading articles, and putting two and two together. He currently believes that the heist is a marketing scam! However, he asked Claude about it, and Claude thinks it’s a legitimate heist. So… only time will tell. | — | ||||||
| 3/26/26 | Interview w/ Kristen Cavallo and Danny Robinson: Kristen Cavallo returns as CEO to MARTIN* | This is the first IRL interview since it’s been announced that Kristen Cavallo is returning to MARTIN* (previously The Martin Agency). After two years working with The Branch Museum, hiking the Camino de Santiago, and recalibrating – Kristen Cavallo is making a return to MARTIN*. We joined Kristen Cavallo and Danny Robinson at the beautiful Branch Museum for this interview. Danny was the CEO from January 2024 to January 2026, succeeding Kristen. It’s a full circle moment for her, for the agency, and for the industry as a whole. A lot has changed at MARTIN*, including the name, but a lot has stayed the same as well. In our exclusive interview, we dug into what the future looks like, how the past led us here, and what she’s got in store for the agency. | — | ||||||
| 3/25/26 | The Gender Wage Gap Persists, WPP's New Business Approach, ACLU Birthright Citizenship Campaign, US Army Account Review, Another Trade Desk Audit, Zoom Campaign, Dooley Tombras BREAKING NEWS, & More | Whatzzzzgoooderrrrybody!Today's Top Story: WPP's New Business ApproachWe kicked things off with Breaking & Entering's WORLD FAMOUS TWO MINUTE DRILL™.The ACLU dropped a campaign, using Bruce Springsteen's "Born in the U.S.A." just one week before Trump v. Barbara, challenging President Trump's executive order aimed at ending or restricting birthright citizenship. Filed by the ACLU of New Hampshire and others, the lawsuit argues that the 14th Amendment guarantees citizenship to all children born on U.S. soil, regardless of parents' immigration status.The US Army is launching an RFI for its $4 billion (with a B) account, which is currently with Omincom. The account was originally with DDB Chicago since 2018, before the agency was folded into TBWA after Omnicom acquired IPG. The official review process is slated to begin in late spring 2027.72andSunny wins Indeed. Battle of the networking sites. LinkedIn recently launched a campaign with McCann. S/o Jessica Jensen.Omnicom launches an audit with The Trade Desk. This comes after Publicis's audit of The Trade Desk. There's been some beef coming to light. Will it get cooked well-done or remain medium-rare?Jack went to Yahoo NewFronts last night, and Leon Bridges performed at the event. Exclusive information is that someone there own Cardi B tickets.Next up, B&E discussed the latest Zoom campaign, "Take Back Lunch," with Whitney Magnuson, Zoom's Head of Brand Strategy & Activation. They're launching this campaign to remind people to take a lunch. Especially with AI optimizations that are marketed to only help the leaders, Zoom is reminding us that AI is supposed to give us more time throughout the day – so, take that extra time. Get that slop bowl, corporate final boss. Get that 24Karat Matcha Labubu Dubai Chocolate Latte. Something like that... Zoom is hosting a pop up called "Hard Stop Burger Shop," in an attempt to restore balance to the workday.Do... Do... Do we know who's coming up next? Dooley!!!!! We spoke with President of Tombras, Dooley Tombras, about their recent win. This was BREAKING NEWS btw: Tombras wins Regions Bank. For the agency, it's a huge win, and proof that what they're doing is working. Tombras recently acquired Opinionated in Portland, OR (soon to be renamed Tombras West). Tombras was also #20 on Fast Company's Top 20 Most Innovative Marketing CompaniesContent Creator Garrett Thomas joined the show! Garrett just started a creator marketing business, like an Uber for brand partnerships. It's the vessel from point A to point B. He is starting a company called BizMeet Creator. His goal is to connect creators with the companies, to make the best matches for influencer partnerships. He's a very exciting person! And his energy was contagious. Thanks for coming on and chatting with us G Man.Over a 25-year career, motherhood will cost a woman more than $271,000 in lost earnings. Jess Watts, Chief Strategy Officer of DNA&STONE, entered Ellie's Room (hosted by our very own, charismatic, Irish-blooded, and East Village-living Ellie McCarron) to discuss this persisting gender pay gap. "We need to talk about our salaries more."We closed out this show with some shenanigans (as per usual), chopping it up, talking shop. Geno broke a record for the longest Millennial Pause by a Gen Zer. That's all folks. See ya next time ya party animals. Looking at you, JR. | — | ||||||
| 3/25/26 | THE WORLD FAMOUS TWO MINUTE DRILL™ ACLU Birthright Citizenship Campaign, US ARMY Account Review, 72andSunny wins Indeed, Omnicom launches The Trade Desk Audit, Jack went to Yahoo NewFronts | THE AD WORLD TODAY IN 13 MINUTES AND 37 SECONDSThis ep covers:– The ACLU’s bold take on birthright citizenship– The U.S. Army account under review– 72andSunny landing Indeed as global AOR– Omnicom’s audit of The Trade Desk– Plus: Yahoo’s AI push (with a little help from Cardi B) and a peek at NewFronts | — | ||||||
| 3/24/26 | LA28 Branding, Travis Matthew D*ck Pic Promo, Apple Maps Ads Are Coming, Fast Company's Most Innovative List, Air Takes a Full-Page NYT Ad w/ Shane Hegde, Alex Center on LA28 Branding, WARC Rankings | We're baaaaack! Tuesday's Edition of The Breaking & Entering Show brought a whole bunch of ad fodder with a little bit less Subway Surfers and a little less glaze, too.We kicked off The Show with the WORLD FAMOUS TWO MINUTE DRILL™. Today's topic roulette includes the LA28 Look of the Games. 2028's Look for the Olympic and Paralympic Games are inspired by Southern California's legendary superblooms; it blends the deserts, valleys, and cliffs. More on LA28 later. Digital creator Tony P (@_tonypindc) did a fake d*ck reveal in collaboration with golf apparel brand Travis Mathew – people are calling it one of the most clever and on-brand influencer partnerships in recent time. Ads are coming to Apple Maps… KFC’s latest spot in their “Believe In Chicken” campaign has been released; the work was created in partnership with Mother London. This is one of my favorite campaigns (Ross speaking here) – I fell in love with the campaign when I saw the “BELIEVE IN CHICKEN” spot in a London cinema in 2024. Mother continues to Mother with this one. To round out the WORLD FAMOUS TWO MINUTE DRILL, we discussed Fast Company’s Most Innovative Companies list. Breaking & Entering Media did not make the list.To commence our trifecta of guests, Shane Hegde (CEO of Air), a creative ops platform joined The Show. Shane is a longtime friend of the program, and at Air, they recently took a full-page NYT ad, with a handwritten manifesto from Shane myself. The first line of the manifesto was “AI would never smoke a cigarette with you.” This piece of creative + the social videos released earlier today round out their recent creative campaign, championing Air as the go-to hub for creatives to harness AI technology and use these tools to their advantage.From JFK to LAX, Alex Center (Founder of CENTER) joined The Show to talk about the Look of the Olympic and Paralympic LA28 Games. Alex is not directly affiliated or involved with the branding for 2028’s Games, but he is an expert in design, so we turned to him for his honest opinion. He didn’t hold back, and he brought up some points as to why he thinks this could have been a stronger branding opportunity for the Games to prove themselves. They went with a malleable design language, and this is particularly one of the reasons Alex thinks it’s weak. There’s nothing that makes it instantly recognizable in his eyes. The branding is inspired by the geographies of Los Angeles. They did an infinite loop, comprising 13 patterns the team is calling blooms, each one a different nod to the people, life, and culture of Los Angeles. The design was created by LA28 in-house in collaboration with 7 (SEVEN) other design agencies. What do you think?And for the trilogy in today’s chronicles, Amy Rodgers (Head of Content at WARC) joined The Show to talk about the WARC Awards. The WARC team builds some of the most respected effectiveness rankings in the industry – aggregated from various award venues and feedback streams. She oversees content at the WARC Awards, and today we broke down (with Amy’s help) what campaigns / brands / agencies actually win, and what kind of work stood out this year.Then, we had some fun with our latest feature: the producer cam. Ross and Ellie got into a bit of a kerfuffle behind the screens – now entirely viewable to our audience. So, no more tomfoolery from the backrooms from the Production Crew. See ya tmrw AdFam. | — | ||||||
| 3/19/26 | LeBron Nike x Beats Ad, McDonald's All-American Game Documentary, Duo Lipa Nespresso, Publicis x Trade Desk Beef, Wendy's New Media Agency, Charlie Sheen Cigarette Ad, Skittles Gaming Flute, and More | Happy Thursday. It's the last stream of the week, which means we got rowdy at our office down in the heart of the Financial District of New York Friggin City.We started off today with our WORLD FAMOUS TWO MINUTE DRILL™. Wendy's is looking for a new media agency; Publicis Groupe's Spark Foundry was the longtime incumbent, but they've declined to participate in the pitch. Dua Lipa is joining forces with Nespresso as their new Global Brand Ambassador, alongside George Clooney. Charlie Sheen is in the press again for hot butts (an old cigarette ad that resurfaced from Parliament Cigarettes – a Japanese cigarette brand). David Bar is fighting back against claims that they are falsely advertising their calorie count by saying... no, they are advertised correctly. Skittles made a gaming flute for gaming.Ross Martin, President of Known, joined the show to discuss the McDonald's All-American Games documentary. Known has been on a hot streak; they earned a lot of press for their award-winning billboard with Stephen Curry literally shooting the moon in Los Angeles. We chopped it up with him, and he and Geno got into a little brawl in the beginning of the segment.Next up, the agency Main Character has come to life – and is now PLAYABLE ;) Founded by Stacey Gersten and Courtney Worthman, they are especially focused on actually getting celebrity deals done. They know the ins and the outs. They've done over 20 Super Bowl campaigns, and have more than 20 years in the space. They joined us for their FIRST LIVE PRESS INTERVIEW. We talked about celebrities, influencers, and everything in between – including how brands can effectively use these personas in their advertising and marketing efforts.Move over Safdie Brothers. The McKelvey Ad Brothers are making waves in the marketing industry. Nike and Beats just dropped the Powerbeats Pro 2, and tapped on MIRIMAR (helmed by the McKelveys) to make the spot with LeBron James. LeBron's out there golfing, getting heckled from every direction (including by the grasskeeper). It's chaos and it works.Kendra Barnett, Reporter at ADWEEK, broke down the beef between Publicis Groupe and The Trade Desk. There was some stuff that went down; we talked about the straw that broke the camel's back. Jack and Geno compared it to when you're in a bad relationship, and you're already looking to break up with the other person, and they do something small like leaving the dishes out, and that's when you end it. It's not BECAUSE of the dishes, but there was a lot of built-up resentment that led to that breaking point. All things come back to love and dating. All is fair in Love and Advertising, as said by the great Leo Burnett... Or was that Lee Clow? Who knows?To close the show, we concluded that this was the first FLAWLESS stream. Shoutout to the production crew, as well as our dazzling hosts Geno Schellenberger and Jack Westerkamp. We'd be remissed if we didn't thank our guests as well, so thank you to Ross Martin, Stacey Gersten & Courtney Worthman, Luke McKelvey, and Kendra Barnett. We appreciate all y'all's time.Until next time. Cheers, fam, and bottoms up this weekend. | — | ||||||
| 3/18/26 | Kraft Heinz & NFL, Brand Entertainment, JPMorganChase Brand Building, & Ellie talks Oscar's + More | Hump dayyyyyy at the Breaking & Entering Show was nothing short of fabulous.Todd Kaplan, CMO of Kraft Heinz, joined the show to talk about the Kraft Heinz partnership with the NFL. They recently canceled their brand breakup between Kraft and Heinz, and they're unrolling new products in a $600M growth push. They're beginning the NFL partnership at the NFL draft in April, in Pittsburgh – which happens to be (maybe a coincidence, maybe not) the hometown of the brand Kraft Heinz. By coincidence, Kraft Heinz also shot a commercial in Jack's brother's backyard.Next on the show was Katie Deighton. You know her if you work in advertising, and you've probably read her work. She's a reporter at The Wall Street Journal. She joined the show to deliver the State of the Advertising Union. We discussed agency structures, brand marketing, and in-house vs. outsourcing of creative and strategic talent. We got into Gap, hot takes, and brand entertainment do's and don't's. Barbie, Lego, Hershey's – all the good stuff and what it means for marketers in the future. Is this building brand equity? Driving more sales? Increasing brand favorability? Who knows? Katie knows. Tune in to hear her expertise.Leanne Fremar joined us to chat all things JPMorganChase. They're luxurizing the credit card industry, one campaign at a time. They've been with Hailey Bieber, Michael B. Jordan, A’ja Wilson, Stephen Curry, Kevin Hart, and more. They're continuing to drastically change the space which was previously seen as a bit dull or boring. But JPMorganChase continues their efforts to make credit cards sexy. And (glaze alert) they're doing a pretty damn good job at it.NEW SEGMENT ALERT!!!!!! THE GIRLS' ROOM!!!!!!! Hosted by Ellie McCarron, our spokesperson for all campaigns and creativity in this space. She brought to our attention some drama at the Oscar's including Misty Copeland and Merit taking shots at Timmy Chalamet. Reformation and the Seattle Opera House also joined in and had a couple great social posts as well as some unique email marketing. We don't hear about email marketing too much nowadays, but when it's effective, it's effective. And this one broke through the noise of those typical constant emails we're bombarded with. | — | ||||||
| 3/17/26 | St. Patrick's Day, the World Famous Two Minute Drill, Men's Wearhouse, Marvin Chow and Google Gemini, hotels.com, Uber campaign with Maura Higgins, Verso Jobs Mktg, Reaper's Remedies w/ Zach Canfield | While all our Irish friends were out housing Guinnesses at the local pub, we were hosting the ST. PATRICK'S DAY EDITION OF THE BREAKING & ENTERING SHOW. Work hard, play hard. We'll have some Guinness later. We kicked things in-person with Matt Repicky. Geno and Jack came in spiffy with their nice suits and green hats, only to be outdone by Mister Matt, absolutely outfit-mogging them both. He joined us for the World Famous Two Minute Drill.We then talked with Matt about the latest Men's Wearhouse campaign – tapping into comedy in anxious consumers. He dropped some real insights as to why they're leaning into comedy, and the new casual clothes that Men's Wearhouse is pushing to their peeps.Then we slid over to Marvin Chow, VP Consumer and AI Marketing @ Google, the Appointed AI General. Gemini is doing a lil collab with the college basketball tournament™ where you can make predictions on who is going to win the college basketball tournament™. We hope to see a perfect bracket from Gemini this year. The odds are only 1 in 9.2 quintillion, so good luck to the Gemini team. And thanks for the time, Marvin.Then we had Zach Canfield (ZACHY ZACH!!!!) on the Show to talk about his latest product launch. We know what you're thinking, the person we predicted-to-be-President of GS&P started his own product? Yes, that's true. And yes, he started a supplement brand to help you live longer. Death is inevitable, and so is meeting the Grim Reaper, but why not delay your meeting with him? That's what Zach's brand aims to do, and that's their positioning.A team in Dallas is making waves with their latest content, trolling the corporate overlords who run the world. They're making b2b content for their brand Verso Jobs, but it's so cleverly disguised,most people just follow them for their comedy. They're doing something really cool here, and we talked with them about their plan going forward. P.S. Sometimes locking someone in a shed can yield extremely high social results, but this is purely anecdotal.Natalie Wills joined the show!! She's the SVP Marketing at Expedia Group. They've recently launched a campaign at hotels.com. We talked about the brand equity, the importance of the name, and how simple the marketing needs to be. It's literally in the name... hotels.com. That's it. They brought this work in partnership with Mischief @ No Fixed Address. Headphones, chicken fingers... these things aren't what they sound like. hotels.com is a hotels website. Simple as that. Great insights from Natalie Wills.Lastly, and certainly not least, Zach Roif came on the show to discuss Mother's latest campaign with Uber, where they leaned into the Irish eXit for UberX. Once again, simple as that. A copywriter's dream. The campaign is IN the name for the idea. Irish exit with UberX. They brought this to life with Maura Higgins, someone who could run you over with your car and you wouldn't be mad at. She's just got that kind of energy to her. She was the perfect actress for this one. It was meta, as a good amount of Mother's work is, and she actually irish exit-ed the shoot mid-commercial. The campaign was brought to life in 6 weeks. Zach gave us 6 minutes of his time before pulling off an Irish exit of his own. Very clever, and very Mother of you, Zach. Thanks for coming on.We then chatted the Oscar's, Ellie gave the lowdown on Sinner's, and Ross threw some shade at Marty Supreme. Geno pointed out that while Marty was more popular publicly, Sinner's clearly won the critic vote – JUST LIKE THE SUPER CLIO VS. THE AD METER. omg omg omg00:00 – Starting Soon 3:27 – Ignore this 10:01 – Intro 14:10 – 2 Minute Drill 25:10 – Men's Wearhouse New Campaign w/ Matt Repicky38:47 – college basketball tournament™ w/ Marvin Chow at Google Gemini53:36 – Reaper's Remedies Product Launch w/ Zach Canfield1:07:50 – Verso Jobs w/ Seamus Harvey and Johnny Brask1:21:36 – hotels.com New Campaign w/ Natalie Wills1:33:58 – Uber St. Patty's Day campaign by Mother w/ Zach Roif | — | ||||||
| 3/16/26 | LIVE AT SXSW: Sean McBride, Beth Keamy, Craig Allen, Krystle Loyland, Jorn van Dijk, Jay Russell | We took the Breaking & Entering Show to SXSW – thank you to Framer for making this possible!In this yeehaw cowboy-studded episode of The Breaking & Entering Show, we talked with creative leaders at the coolest anti-marketing marketing conference in the world, SXSW. It's so much more than a conference, and you'll know if you've been, but there's everything from lectures to concerts to comedy to film screenings. Austin is the coolest place to be in mid-March in any given year. We sat down with some of the coolest in this ep.We started off HOT with Sean McBride, Chief Creative Officer at Arnold Worldwide. The legend from the city that starts with a B and rhymes with Austin joined us to talk creative philosophy, and he played us some guitar at the end of his segment. His name is now with the greats like Willie Nelson and Sublime (they both recorded albums in the studio).Then we brought in Beth Keamy, Chief Digital Officer at TBWA, the Disruption agency. She discussed with us where the agency was headed, her thoughts on SXSW, and more.Craig Allen joined the show. He is the Founder and Chief Creative Officer at CALLEN, the crazy wacky Austin-based shop. They talked about the Austin culture and the SXSW culture. They're okay with owning that they're the misfits of the Austin ad world. There's a lesson to be had in that.Krystle Loyland, CEO at PREACHER, joined us to SPREAD THE GOOD WORD about the Austin-based shop. They have gospel choirs at their parties. Blood, sweat, and tears go into hosting these parties, but they have "a blast" doing them – so it's worth it. It's all for the Love of the Game.On the horn we got Jorn (but he came in person and wasn't really on the horn). Jorn van Dijk, Founder of Framer. We showed off our sharpied-in Framer logos on the mics. Shoutout Framer btw. And we talked about the culture of SXSW changing, from someone who's been going for several years now. Btw, did we mention that Framer is cool? We talked website innovation, Dead Internet Theory, the marketing bottleneck, and creativity vs. business results. Yo, btw, shoutout Framer for making this possible. And thanks Jorn for a scorchin' hot convo.And l-l-last but not least, we got Jay Russell, Chief Creative Officer at GSD&M to close out this star-studded cast in the SXSW Edition of The Breaking & Entering Show, presented by Framer. Jay played some guitar, cracked some jokes, and talked all things Austin – all while drinking a Lone Star beer. That's so Jay... Thanks for tuning in to today's special edition of the B&E Show. We'll catch ya tomorrow for our regularly scheduled programming.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co | — | ||||||
| 3/11/26 | Youth Trends, Creator Economy & Culture with Top Marketing Voices | The Breaking & Entering Show | The B&E Show | Creators, the Youth, Culture! We got into the heart of it on today's episode of The Breaking & Entering Show.We started with the 2 Minute Drill, as per usual. Playboy has a new Chief Brand Officer, Guinness did some really cool work timed with the Premier League. mind uppin the chune bruv?? That ad was fire, and it was Campaign UK's Ad of the Day, made by VML UK. Budweiser made cans for the brand's 150th anniversary (also in time with America's 250th (woah, they could do something epic). B Dubs made an espresso proteini drink... And DraftKings hired Translation and Rosewood Creative, per Ad Age.We spoke with Thom Glover, Founder and Chief Creative Officer at American Haiku. They recently acquired Basement Freaks, who did a thought-provoking, world-changing campaign for Mozilla to promote a human-first future. The work was sick, and American Haiku was recently named Ad Age's Newcomer Agency of the Year. Full circle moment because we spoke with Greg Hahn (Co-Founder and Chief Creative Officer at Mischief), and he had some advice for Thom and American Haiku. Thom also is an Emmy-nominated creative director and writer, and his agency has been working with brands like New Balance, Yahoo, Away, Chase Sapphire, and Sakara.We then went to the Gen Alpha Expert Casey Lewis to get the lowdown on the youngest generation. She discussed their consumer habits, interests, and cyclical trends. She's got a really popular newsletter called "After School" where she breaks down all these topics in even more detail, and she's got tens of thousands of readers.Brett Dashevsky, Founder of Creator Economy NYC, joined the show to talk about IRL vs. URL events. He's been developing his organization to get creators connected with each other, learning from each other along the way. He brings together markets, creators, and hosts events and conversations to talk about where the industry is headed.Lastly, but certainly not least, Michelle Blaser, longtime friend of the program, joined the show! She is the author of The Pollinatr, a Substack newsletter focused on how brands connect with culture and stay relevant in fast moving moments online. She has been a key supporter and advocate for Ross's dating life, and in this interview, she gave the advice about "banana bread baddies." That's the hook, you gotta watch the show to learn more about the triple B's. You don't wanna miss it (Thanks Michelle, –Ross).Post-show, we talked about Bushwick DJ's vs. Park Slope Podcasters. See ya tmrw gang. | — | ||||||
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