Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇺🇸US · Business News#1715K to 30K
- 🇲🇾MY · Business News#983K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
4K to 20K🎙 Weekly cadence·31 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
8K to 40K🇺🇸75%🇲🇾25% - Active Followers
Loyal subscribers who consistently listen
3.2K to 16K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Episode 32: Less Volume, More Dollars: The Paradox Reshaping the Beverage Industry
Apr 30, 2026
45m 44s
Episode 31: Can Big CPG Companies Close the Innovation Gap? The Case for Cultural Momentum Over Brand Equity
Mar 11, 2026
41m 21s
Episode 30: Making Sense of State SNAP Soda Bans. How Should Coke, Pepsi, and Dr Pepper Respond?
Jan 27, 2026
33m 56s
Episode 29: State of Play Going Into 2026
Jan 6, 2026
38m 34s
Episode 28: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
Nov 13, 2025
41m 18s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 | Episode 32: Less Volume, More Dollars: The Paradox Reshaping the Beverage Industry | John Sicher turns the tables on Beverage Digest Editor & Publisher Duane Stanford to interview him about Beverage Digest’s newly-released Fact Book 31st Edition. They trade notes on what the data says about where U.S. beverage demand is actually going. They dig into: • Why total LRB volume turns negative, why energy keeps winning, and why per capita CSD per capita consumption is the number that industry insiders should we watching most closely. • How Fuze Tea’s staying power in Sp... | 45m 44s | ||||||
| 3/11/26 | Episode 31: Can Big CPG Companies Close the Innovation Gap? The Case for Cultural Momentum Over Brand Equity | In today's episode of The Breeze, Duane Stanford and John Sicher bring in RBC Capital Markets analyst Nik Modi to unpack why big beverage companies struggle to create disruptive innovation in-house. And when big companies acquire disruptive new brands, why are the results so mixed? Duane, John, and Nik use Coca-Cola's acquisitions of BodyArmor and Fairlife as case studies to explore distribution speed, culture, incentives, and how organizing around occasions can restore relevance. • BodyArmo... | 41m 21s | ||||||
| 1/27/26 | Episode 30: Making Sense of State SNAP Soda Bans. How Should Coke, Pepsi, and Dr Pepper Respond? | In today's Episode, Duane Stanford (Beverage Digest Editor & Publisher) and John Sicher (Industry Expert, Consultant) take a data-driven look at how new SNAP restrictions on soda and energy drinks will alter consumer behavior, retailer dynamics, and beverage brand strategy in the coming year. They weigh the policy’s equity questions, the sweetener debate, and the near-term playbook for affordability and channel shifts. • States adopting waivers and their SNAP participation rates • Inclus... | 33m 56s | ||||||
| 1/6/26 | Episode 29: State of Play Going Into 2026 | Coca-Cola’s leadership change. PepsiCo’s post-activist playbook. KDP’s upcoming strategic re-organization. The commoditization of bottled and sparkling water. MAHA’s regulatory shakeup. Refocusing the consumer on sports drinks. As we start 2026, Duane Stanford and John Sicher dive into the hottest industry inflection points. Text us thoughts, questions, or topic suggestions. | 38m 34s | ||||||
| 11/13/25 | Episode 28: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper | Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined by Tim Harms, CEO of fountain soft drink deal negotiator Enliven, to break down the mystery behind exclusive beverage supply deals at restaurants. How are these deals constructed? How do brand portfolios influence decision making? They also explore what drives consumers in the fountain and food service channel: customization, modern beverages like Poppi, digital ordering, and more. Text us thought... | 41m 18s | ||||||
| 10/6/25 | Episode 27: Alcohol is in Crisis. RBC's Nik Modi Knows Why | Alcohol is under pressure—from shifting consumption trends and rising health concerns to a loss of marketing relevance. In today's Episode, RBC Capital Markets analyst Nik Modi joins Duane Stanford (Beverage Digest Editor & Publisher) and John Sicher (Industry Expert, Consultant) to unpack the causes behind the persistent sales decline across beer, wine, and spirits. Are the problems cyclical (the economy) or structural (people are simply drinking less)? What lessons can alcohol brands le... | 49m 00s | ||||||
| 9/12/25 | Episode 26: Serve & Volley - Focused Strategy Plays at Pepsi, Dr Pepper, and Coke | Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss the avalanche of news from the past few weeks – from PepsiCo's and Keurig Dr Pepper’s strategic shifts to Coca-Cola's potential sale of Costa Coffee. This episode unpacks the strategies at play that could create new focus within the U.S. beverage industry. Discover how these industry giants are navigating market changes and what it means for the future of beverages. ... | 52m 15s | ||||||
| 8/1/25 | Episode 25: Coke Threads the Cane Sugar Needle. C-stores and Energy’s Unstoppable Rise. Plus, Prebiotic Pepsi? | Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher tackle three big topics today. Duane and John ponder new sugary Coke innovation coaxed by President Donald Trump. They also assess convenience store traffic and what it means for the seemingly unstoppable rise of the U.S. energy drink category. And finally, Pepsi announced a new prebiotic cola, right after acquiring Poppi. Text us thoughts, questions, or topic suggestions. | 42m 04s | ||||||
| 6/27/25 | Episode 24: What's Next in Beverage M&A? Hints from PepsiCo-Poppi, Celsius-Alani Nu, and Spindrift-Gryphon. Banker Ross Colbert Joins Us | Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher are joined by Ross Colbert - Managing Director of food & beverage investment banking for Carter Morse & Goodrich. They discuss M&A strategy, acquisitions, and changing business models for 2025 and beyond. Text us thoughts, questions, or topic suggestions. | 46m 56s | ||||||
| 5/15/25 | Episode 23: Sprite, Poppi, Alani Nu, BodyArmor. Unearthing Insights from BD's Fact Book 30th Edition | Beverage industry veterans Duane Stanford and John Sicher analyze the latest trends revealed in the Beverage Digest Fact Book, discussing the surprising rise of Sprite over Pepsi and the continued dominance of functional beverages. • Non-alcoholic beers gaining mainstream acceptance as daytime alternatives to diet sodas • THC beverages operating in regulatory "Wild West" environment likely to face increased scrutiny • Sprite overtakes Pepsi to become America's third-ranked carbonated soft dr... | 46m 14s | ||||||
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| 3/13/25 | Episode 22: Monster, Celsius, C4 and the Energy Drink Pioneer Who Fears No Challengers | Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss Rodney Sacks’ announced retirement as CEO of Monster Beverage. When Rodney Sacks and Hilton Schlosberg spotted the emerging energy drink trend in the early 2000s, few could have predicted they'd build a $53 billion global empire. Yet that's exactly what they did with Monster Energy, creating a brand that now rivals corporate giants like Ford and DuPont in market valu... | 35m 48s | ||||||
| 2/14/25 | Episode 21: Unpacking Dr Pepper's Journey from Regional Obsession to National Star | Today, Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss the remarkable journey of Dr Pepper – a brand that has thrived in today's demanding carbonated soft drink landscape. Through strategic marketing, innovation, and understanding consumer trends, Dr Pepper has positioned itself as a key player in the category. Duane and John offer insights into the brand's growth amid declining CSD volumes, discuss the importance... | 35m 29s | ||||||
| 1/8/25 | Episode 20: Five Story Lines for a Make or Break 2025 | To kick off the new year, Duane and John talk beverage industry trends and expectations for 2025 - including pricing power, the energy category, and the US beverage bottling landscape. Duane Stanford is the Editor & Publisher of Beverage Digest, the leading beverage industry news and data publication. John Sicher is the former editor and publisher of Beverage Digest, who has since consulted for companies including Coca-Cola, BodyArmor, and PureCircle. This episode was recorded on... | 46m 00s | ||||||
| 11/4/24 | Episode 19: KDP’s Ghost Gambit, Bang Founder’s Ai Reboot, and the Big Energy Squeeze | Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss a wild October in the energy drinks sector. Bang founder and former CEO Jack Owoc announced he is getting back into the energy game following the collapse of Bang. His new product is called Ai Energy. Then, Keurig Dr Pepper announced it was buying Ghost Energy and taking it out of the Anheuser-Busch system. This is the latest energy drink to be taken away from AB di... | 33m 12s | ||||||
| 10/7/24 | Episode 18: Who is Positioned to Win? An Industry Report Card | Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher dive into the most recent beverage category performance data to see what it tells them about brands, consumers, and the retail environment. Will promotions need to be ramped up to spur volume sales? Is product diversification cannibalizing core brands? Drop in on their conversation. Text us thoughts, questions, or topic suggestions. | 33m 12s | ||||||
| 9/3/24 | Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump | After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category. Text us thoughts, questions, or topic suggestions. | 40m 35s | ||||||
| 7/25/24 | Episode 16: Poppi and Our "Gut Feeling" About Permissible Sodas | Beverage Digest Editor & Publisher Duane Stanford chats with industry expert & The Breeze contributor John Sicher about the future of prebiotic sodas, how health and wellness soft drinks fit into the broader packaged beverage sector, and whether these products present a growth opportunity for soda makers like Coke, PepsiCo, and Keurig Dr Pepper. Text us thoughts, questions, or topic suggestions. | 38m 00s | ||||||
| 6/24/24 | Episode 15: Twenty-year 'Startup' Monster Faces Energy Drink Turbulence | Is the energy drink market truly slowing down? In Episode 15 of The Breeze, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to analyze recent performance data showing rocky performance this year for the energy drink category at retail, as well as Monster Beverage's recent leadership transition announcement. Text us thoughts, questions, or topic suggestions. | 33m 34s | ||||||
| 5/16/24 | Episode 14: Keurig Dr Pepper’s Seismic Shift and What it Means for the Coke and Pepsi Systems | Beverage Digest’s Duane Stanford and The Breeze contributor John Sicher hash through the strategy and consequences behind Keurig Dr Pepper’s decision to take back Dr Pepper franchise territory from Reyes Coca-Cola in California and Nevada. Will KDP take more Dr Pepper territory from Coke, or even Pepsi? Are there implications for the nagging question of whether PepsiCo should refranchise its U.S. bottling system? Text us thoughts, questions, or topic suggestions. | 38m 31s | ||||||
| 4/15/24 | Episode 13: Is Disney's Marvel the Answer for Coke? | In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to explore the recent shift in Coca-Cola's and PepsiCo's soft drink marketing strategies, exemplified by platforms like Coke Creations. What's going on and will it work? Text us thoughts, questions, or topic suggestions. | 36m 05s | ||||||
| 3/14/24 | Episode 12: Walmart, Dasani, Aquafina and the Changing Business of Bottled Water | In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to explore the evolution of the purified bottled water category. As Coke and Pepsi shift their casepack water strategies away from DSD at Walmart, what lies ahead for the category? Text us thoughts, questions, or topic suggestions. | 29m 58s | ||||||
| 2/7/24 | Episode 11: Five Big Beverage Bets for 2024 | In today's episode, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher tackle five predictions for the upcoming year that range from alcohol to acquisitions. They dive into some of the year's most intriguing themes and, as always, ask the most important question: what does this mean? Text us thoughts, questions, or topic suggestions. | 48m 01s | ||||||
| 1/2/24 | Episode 10: The Most Intriguing Developments in Beverages | Duane Stanford and John Sicher recap and analyze the most intriguing and unexpected developments in beverages from 2023, including the great alcohol crossover, cannabis regulation, the creator economy, BodyArmor’s journey, Bang Energy's fall and rebirth, surprising soda pricing results, and more. Companies covered include Coca-Cola, PepsiCo, Keurig Dr Pepper, Athletic Brewing, Bang Energy, Prime Hydration, and many more. Text us thoughts, questions, or topic suggestions. | 51m 26s | ||||||
| 10/25/23 | Episode 9: What's Next for Coke and Pepsi Pricing? | In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down Tuesday's Coca-Cola earnings report, and PepsiCo's results earlier this month. Industry insiders have been surprised by the resilience of soft drink volume sales given the fast pace of rising prices. As pricing returns to normal, what does this mean for beverage makers? Can they stoke demand? Will "the other shoe drop," and if so, how should they prepare? Listen in on the co... | 35m 30s | ||||||
| 9/19/23 | Episode 8: Why Pepsi and Coke Are Ditching Conventional Wisdom | PepsiCo's announced investment in online grocery delivery service Instacart begs a question: Isn’t PepsiCo essentially competing now against some of its most important retail customers? Take Walmart, for example, which is aggressively expanding an online grocery delivery business of its own. There was a time when such a customer conflict would have been avoided. But PepsiCo isn't alone in tossing conventional wisdom these days. Coke is doing it, too. So what's going on? Duane Stanford invite... | 30m 58s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.