How AI and Other Technologies are Reshaping the Sports Industry with David Nugent

About this episode

Brian O'Leary interviews David Nugent about how AI and technology are transforming the sports industry.

Episode Summary On this episode of The Brian D. O’Leary Show , Brian sits down with David Nugent, co-founder and CEO of Next League, a technology advisory and solutions provider exclusively servicing the sports industry. Dave's latest book is THE BUSINESS OF SPORTS TECHNOLOGY: How to Make Smart Decisions That Drive Your Organization Forward (Sports Business Journal Publishing, April 14, 2026) They discuss the philosophical shifts behind tech deployment, how artificial intelligence is streamlining sports operations, and the cultural decisions that drive how leagues interact with their fans. From the evolving landscape of regional sports networks to the heavy implementation of analytics in global soccer and the PGA Tour, this episode is a deep dive into the business mechanics of the sports world. Subscribe For our regular columns and to never miss a podcast, subscribe to our Substack: Subscribe to UNRELENTING – The O’Leary Review Featured Book THE BUSINESS OF SPORTS TECHNOLOGY: How to Make Smart Decisions That Drive Your Organization Forward (Sports Business Journal Publishing, April 14, 2026) Get your copy here: https://amzn.to/4dRBV9z Episode Highlights Fishing on Long Island…

People in this episode

Host: Brian O'Leary

Guest: David Nugent

Topics covered

• AI in sports
• sports technology
• business of sports
• analytics in sports
• fan engagement
• regional sports networks

Keywords

• artificial intelligence
• sports operations
• technology deployment
• analytics
• sports leagues
• fan interaction

Mentioned in this episode

Organizations: Next League, Sports Business Journal Publishing

Books & works: THE BUSINESS OF SPORTS TECHNOLOGY: How to Make Smart Decisions That Drive Your Organization Forward

More episodes of The Brian D. O'Leary Show

• Cheaters, Mobsters, and the Six Bullets That Birthed Baseball’s All-Star Game · June 3, 2026 · 31 min
• The Hidden History of Soccer: Fair catches and touchdowns with author Nick Greene · May 21, 2026 · 34 min
• TO CATCH A FISH with author Mark Kurlansky · April 1, 2026 · 36 min
• The Lost Years of Larry Bird with Keith O'Brien · March 8, 2026 · 42 min
• Monte Burke on MEN OF TROY: Pete Carroll’s USC, Reggie Bush, and the End of Amateurism · March 5, 2026 · 45 min
• Behind the Curtain of the L.A. Lakers: The Buss Legacy & LeBron's Final Act with author Yaron Weitzman · November 13, 2025 · 36 min