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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
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- Per-Episode Audience
Est. listeners per new episode within ~30 days
1,001 - 10,000 - Monthly Reach
Unique listeners across all episodes (30 days)
5,001 - 25,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
#117: How nonprofit brands really grow, with Dr. Margaret Faulkner
Apr 15, 2026
51m 01s
#116: Why DAF donors give more—and how to find them, with Mike Todd
Mar 18, 2026
46m 08s
#115: How to choose the right CRM to support your fundraising growth, with Scott Billows
Mar 4, 2026
47m 13s
#114: Is this the end of the donor pyramid? Personalization, AI, and listening to donors at scale, with Anton Lipkanou
Oct 29, 2025
42m 08s
#113: How Make-A-Wish Canada Built A Winning Giving Tuesday Flywheel, with Rapinder Dhinsa
Sep 24, 2025
43m 07s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/15/26 | #117: How nonprofit brands really grow, with Dr. Margaret Faulkner | Send us Fan Mail In today’s pod we sat down with Dr. Margaret Faulkner, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science to talk about how nonprofits really grow. The Institute is famous for its evidence-based approach to marketing and the groundbreaking book How Brands Grow. Dr. Faulkner brings decades of research from blue-chip commercial brands to the nonprofit sector, challenging some of our most deeply held beliefs about donor loyalty, retention, and brand... | 51m 01s | ||||||
| 3/18/26 | #116: Why DAF donors give more—and how to find them, with Mike Todd | Send us Fan Mail In this episode we sit down with Mike Todd from Transform Philanthropy to demystify Donor Advised Funds (DAFs). While often misunderstood or overlooked, DAFs are the fastest-growing giving vehicle and can serve as a recession-resistant revenue stream for your organization. Because DAF money is "pre-funded" by donors who have already received their tax receipts, asking for a grant shifts the conversation entirely from "parting with money" to simply aligning with your mis... | 46m 08s | ||||||
| 3/4/26 | #115: How to choose the right CRM to support your fundraising growth, with Scott Billows | Send us Fan Mail In this episode we sit down with Scott Billows, founder and CEO of Belmar, to walk through a practical, step-by-step framework for evaluating and implementing a new CRM. You’re going to learn how to build a priority "this is what I need" list, gain internal alignment, and navigate vendor selection—including why you might want to skip the traditional RFP process in favor of working with an "architect" to map out your requirements. Scott also shares expert advice for ensu... | 47m 13s | ||||||
| 10/29/25 | #114: Is this the end of the donor pyramid? Personalization, AI, and listening to donors at scale, with Anton Lipkanou | Send us Fan Mail The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people. In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond. Together we explore: Why donor files are aging faster than time itselfHow the “Eiffel Tower” of giving reveals a dangerous imbalanceWhat “Jobs to Be... | 42m 08s | ||||||
| 9/24/25 | #113: How Make-A-Wish Canada Built A Winning Giving Tuesday Flywheel, with Rapinder Dhinsa | Send us Fan Mail Giving Tuesday isn’t just one day on the calendar— it’s a chance to build a core pillar of a larger year-end campaign. In this episode, we sit down with Rapinder Dhinsa from Make-A-Wish Canada to learn how she turned Giving Tuesday into a powerful, multi-year growth engine. Rapinder shares how her team built a campaign that got stronger every year — layering in new channels, integrating matched gifts, and weaving Giving Tuesday into the broader year-end strategy to ma... | 43m 07s | ||||||
| 9/10/25 | #112: How to evolve your fundraising offer and positioning as your organization scales, with Phil Calvert | Send us Fan Mail Imagine building a huge organization on the back of “$5.38 buys a meal for a neighbour experiencing homelessness”, when a meal is just the doorway, not the destination. It’s a situation many nonprofits find themselves in. Their programming has changed and evolved, but their core value proposition and fundraising offers haven’t—because they are tried, trued, tested and proven. In today’s episode, The Mustard Seed’s Philip Calvert sits down with Mike to pull back the curtain on... | 46m 39s | ||||||
| 8/27/25 | #111: Live from Summit: Asking without fear: how to stop worrying and learn to love the ask, with Michael Mitchell | Send us Fan Mail Think asking for money is scary? Michael Mitchell has been there, done that, and sweated through enough awkward asks to keep the deodorant industry in business for a lifetime. After two decades of nervously asking for everything from $90 to $9 million, he's discovered something unexpected: asking can actually be kind of amazing. Yes, asking someone for money feels about as natural as dancing at a board meeting. Even seasoned fundraising professionals get tongue-tied. Bu... | 28m 08s | ||||||
| 8/20/25 | #110: Live from Summit: Fundraising appeals that work with, not against, human nature, with Kevin Schulman and Stefano Di Domenico | Send us Fan Mail Fundraising appeals are packed with bad habits that refuse to die—bolded words, underlined sentences, multiple hard asks, and financial symbols littered throughout. The data is clear: none of this is actually helping. So what does? This practical, no-fluff session recorded live at the Build Good Summit will strip away ineffective tactics and replace them with a proven, behavioral science-backed approach to crafting appeals that work. This session isn’t theory—it’s speci... | 1h 33m 23s | ||||||
| 8/13/25 | #109: Live from Summit: How to acquire more recurring donors: a tested & proven approach to growing recurring revenue, with Nathan Hill | Send us Fan Mail Monthly giving has been the buzzword of the nonprofit industry for the past few years. But most conversations about recurring giving lack substantial data and evidence about what really works to increase recurring revenue. While it can be inspiring to see examples from complex organizations that are seemingly "doing it right", growing your recurring giving program often isn’t as complicated as some would have you think. In this workshop session, you’ll take a hands-on l... | 1h 14m 03s | ||||||
| 8/6/25 | #108: Live from Summit: The stories we tell, the supporters we keep—lessons in new donor acquisition & retention from UNHCR Canada, with Shairoze Walji | Send us Fan Mail When emergencies happen, donors respond. But too often, that generosity fades just as quickly as it arrives. While acquiring new donors is important, how can we better cultivate and steward those who have already given? How do we bridge the gap between crisis-driven giving and long-term donor commitment? And how do we engage supporters in a way that reflects the evolving expectations of Canadian donors? This session recorded live at the Build Good Summit exp... | 24m 33s | ||||||
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| 7/30/25 | #107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson | Send us Fan Mail Imagine the impact you could make if your organization had predictable, repeatable, and scalable revenue? In this session recorded live at the Build Good Summit, UNICEF Canada will share how they created and scaled Paddington’s Postcards, an innovative monthly giving subscription that sends postcards from all around the world to Canadian families making a monthly gift, while teaching children about philanthropy at the same time. This session is perfect for anyone (begin... | 34m 02s | ||||||
| 7/23/25 | #106: Live from Summit: The friction tolerance threshold and why it matters, with Salvatore Salpietro & Shital Patel | Send us Fan Mail In this short session with the Canadian Cancer Society and FundraiseUp, you’ll hear why people are less forgiving of nonprofits than they are consumer brands when they're letting go of their hard earned money. The nonprofit sector as a whole remains years, if not decades, behind ecommerce in their efforts to remove friction from the transaction. But new data shows that it's imperative to address this mindset shift with urgency. Don’t miss out on next year’s Build Good S... | 20m 23s | ||||||
| 7/16/25 | #105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston | Send us Fan Mail This fast-paced excerpt from a workshop at the Build Good Summit dives into journey mapping as a powerful strategy to cultivate donor relationships and build a supporter-centric organization. Designed for forward-thinking leaders in social impact, the session offers hands-on insights into using journey mapping to create a seamless, tech-enabled approach to engaging donors, advocates, and supporters. Participants will explore the essentials of 21st-century journe... | 1h 23m 45s | ||||||
| 7/9/25 | #104: Live from Summit: The personality test that’s secretly running your fundraising, with Kevin Schulman and Stefano Di Domenico | Send us Fan Mail Most fundraisers ask: Who do I send this appeal to? But the better question is, What appeal do I send to this person? We all recognize people are different—yet fundraising relies on a one-size-fits-all approach. Traditional segmentation—internal labels, past giving, or vague attitudinal groupings—fails to capture what truly drives a donor to give. And it’s not as simple as testing Issue A vs. Issue B to see which one "wins." That’s still a one-size-fits-all approach in ... | 32m 40s | ||||||
| 7/2/25 | #103: Live from Summit: Building Trust—The Antidote To Donor Fatigue & Declining Retention, with Mike Duerksen | Send us Fan Mail Fundraising is at a crossroads. Donor trust is eroding, retention rates are plummeting, and yet, charities continue to rely on the same high-volume, bottom-of-the-funnel tactics—more asks, more urgency, more chasing. But what if the solution isn’t asking more, but becoming something donors want to say yes to? On today’s episode, we listen in to a recorded session from the Build Good Summit where we explored why trust is the most valuable (and perhaps only) asset fundraisers h... | 37m 01s | ||||||
| 4/2/25 | #102: The secret to successful fundraising events that don’t suck | Send us Fan Mail The way we’ve been doing fundraising events might be all wrong. We often focus so much on what happens at the event that we miss the bigger picture: what happens before and after matters just as much—if not more. In this episode, we explore how to use the fundraising flywheel to make your events work harder for you and leave less money (and momentum) on the table. We get into: Why your event shouldn’t be a one-night stand (for your fundraising strategy).How to think ab... | 1h 09m 06s | ||||||
| 1/22/25 | #101: Launching The Build Good Summit | Send us Fan Mail After longing for the kind of event we wanted to attend, we decided to create it ourselves. Today, Hannah and Mike walk through why we’re launching The Build Good Summit, an in-person fundraising summit in downtown Toronto happening May 22-23, 2025. The lack of world-class fundraising conferences in Canada has left fundraisers with two choices: spend thousands of dollars to attend conferences elsewhere, or miss out altogether. We’re putting an end to that. When you atte... | 37m 28s | ||||||
| 11/27/24 | #100: Thoughts on 100 episodes of the podcast—and where we are going | Send us Fan Mail Today we're celebrating our 100th episode! Come sit down for a fireside chat (complete with Diet Coke) to share the honest story of how this podcast started, where it's headed, and what that means for BuildGood—and for you. Mike gets real about why the original podcast strategy was completely wrong—and why that might’ve been the best thing that could’ve happened. In today’s chat you’ll also hear how BuildGood has grown from a solo consultant to a team of 15 passionate f... | 43m 27s | ||||||
| 10/30/24 | #99: Road To Summit: Research-backed ways to improve donor retention, with Nathan Hill | Send us Fan Mail Today we’re launching the Build Good Summit, and introducing the first speaker—Nathan Hill from NextAfter. Nathan and the NextAfter team recently analyzed how the fundraising of 211 nonprofits impacts donor retention. And in today’s chat, he’s sharing 3 key things you can do to retain more donors—backed by research and actual donor data. If you want to get fresh ideas to grow your revenue—and get together with other fundraisers who are doing interesting and innovative things ... | 40m 12s | ||||||
| 9/18/24 | #98: 4 easy ways to improve your fundraising copy—and 4 bonus ways to level up, with Hannah Vermeer | Send us Fan Mail Today, BuildGood’s resident fundraising copywriter delivers a masterclass in how to craft fundraising copy that leads people toward greater generosity. Hannah Vermeer gets into simple, easy and effective ways you can change the words you use in your fundraising—and changing the words you use is free. It costs you nothing. Whether it’s making your donor feel like they have an important and meaningful role to play, or crafting copy that’s easy to read and emotional... | 59m 48s | ||||||
| 7/17/24 | #97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley | Send us Fan Mail If you’re tired of riding the revenue rollercoaster—where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year— your big opportunity is building a strong monthly giving program Growing recurring giving not only smoothes out your cash flow year round, it also increases the lifetime giving of your donors. And it’s a direct pipeline to mid-level, major and legacy gifts. But building a strong monthly giving program requires some though... | 46m 23s | ||||||
| 6/26/24 | #96: How to A/B test your way to fundraising success, with Ronen Tal | Send us Fan Mail “Always be testing”. That’s popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize. But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it? That’s what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Can... | 47m 34s | ||||||
| 5/15/24 | #95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin | Send us Fan Mail Social media isn’t working for most nonprofits. If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good. And no one would blame you. That’s why we’re continuing our series on new donor acquisition by talking about these challenges head-on. We’re talking to Brynne Krispin from Cause Fokus about how to tap into the power of empathy to actually find supporters online through social media. In ... | 33m 47s | ||||||
| 5/8/24 | #94: How Google ads can help you find new donors and grow your fundraising, with Kevin Harwood | Send us Fan Mail In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn’t. On today’s show, we get into: How to think about online advertising (hint: it’s not about an immediate return on your investment) What opti... | 45m 09s | ||||||
| 4/17/24 | #93: How to attract new donors online using the Google Ad Grant, with Chris Barlow | Send us Fan Mail We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers. The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he... | 48m 07s | ||||||
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