The built hapily Podcast

Jack Tolley took his wife out of university, moved to Thailand, and dove headfirst into building HubSpot apps with zero prior HubSpot experience. Ten months later, he's crushing workflow edge cases and competing with native features.From software engineer building real-time trading software in London to solopreneur in Thailand, Jack reveals how a $15 Chrome extension for exporting HubSpot snippets validated his entire business model. That first taste of internet money completely shifted his worldview about what's possible as a solo developer.He learned the hard way that building massive multi-feature apps is a trap. His main app bundles multiple workflow actions together, but really only the rate limiter gets used. The lesson? Focus on one problem, solve it perfectly, and ship it fast rather than trying to build the Swiss Army knife of HubSpot apps.Jack and his wife run the entire operation together - she handles marketing and design while he codes. Recently, Claude Code has revolutionized how he works by connecting his entire tech stack. He can now orchestrate HubSpot, Linear, and his database through natural language, eliminating the need to Google documentation or manually check properties.When HubSpot built a feature competing with his top app, Jack's response was philosophical rather than panic. He sees it as part of the platform game - HubSpot improving benefits everyone, and it might actually introduce more people to the concept who then need his advanced version.Contact the built hapily team: 🔗 hapily: https://hapily.com🔗 Guest: Jack Tolley @ Daeda Apps https://www.daeda.tech/ #HubSpot #AppDevelopment #Solopreneur #HubSpotApps #BuildHappily #Thailand #StartupLife #AI #ClaudeCode #Entrepreneurship

In this premiere of Season 3 of the Built Happily Podcast, we finally sit down with Kyle Jepson—HubSpot’s go-to guy for Tips & Tricks, Admin HUGs, and product evangelism. From launching the original CRM Academy course to becoming a product evangelist, Kyle dives into his 10-year journey at HubSpot. Hear how LinkedIn posts turned into an industry movement, why he started the now-iconic #HubSpotTipsAndTricks, and what the future of evangelism looks like in B2B SaaS.📌 Stay in the loop with new HubSpot features with Kyle's content!🔗 Follow Kyle on LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/🔗 Join the Admin HUG: https://community.hubspot.com/t5/HubSpot-Admins-HUG/gh-p/hubspot-admins🔗 Learn more about us: https://hapily.com🔗 Dax Miller: https://www.linkedin.com/in/daxamion/🔗 Max Cohen: https://www.linkedin.com/in/maxjacobcohen/

In this episode of The built hapily Podcast, we sit down with Chris Carolan, founder of Profoundly, and a force of nature in the HubSpot ecosystem. From chemist to community catalyst, Chris shares how his journey through operations, marketing automation, and deep HubSpot expertise led him to build Let's Build, a daily live content series, and ultimately Profoundly — a marketplace and media network for HubSpot experts.We talk about:The need for a human-first solution to HubSpot help What makes Let's Build a movement, not just a show The vision for Profoundly as the "HubSpot Network" Scaling media, expert networks, and AI-powered concierge for HubSpot users 💡Whether you're a solo admin or a full-stack partner, you’ll love this transparent, passionate deep dive into community, content, and customer-first transformation.🔗 https://hapily.com🔗 https://profound.ly🔗 https://www.linkedin.com/in/chris-carolan#HubSpot #CRM #MarketingAutomation #Profoundly #builthapilypodcast #LetsBuild #HubSpotPartners #DigitalTransformation #B2BMarketing #SaaSInnovation

In this episode of the built hapily podcast, we chat with Blake Brock from NewEdge Growth about how they built Matador, a fully functional applicant tracking system (ATS) on HubSpot. Discover how they identified a niche in staffing and recruiting, why HubSpot is becoming the new foundation for vertical SaaS, and how they turned customer pain into product opportunity.✅ Building products on HubSpot✅ RevOps meets recruiting✅ Creating scalable, customizable tools inside the CRM✅ Blake’s vision for predictive hiring with AI🌐 Guest: Blake Brock, Co-founder @ NewEdge Growth 🔗 https://www.linkedin.com/in/blake-brock-2080b641/🎙️ Hosted by Max & Dax 🔗 https://www.linkedin.com/in/daxamion/🔗 https://www.linkedin.com/in/maxjacobcohen/🚀 Powered by hapily#BuiltWithHubSpot #RevOps #ATS #hapily #HubSpotApps #Matador

From Salesforce services to HubSpot app stardom! 🎯 In this episode of built hapily, we chat with Chris Eustace and Jackie Wucher of SparkGrid Software, the team behind the official Box + HubSpot integration.They share: ✅ What it takes to build a real app—not just an integration✅ How Jackie went from design to HubSpot dev master✅ The difference between Salesforce and HubSpot app development✅ Tips for staying ahead with UI extensions✅ What it’s really like selling SaaS vs. servicesTheir app brings deep box functionality inside HubSpot, including document management, workflow actions, and e-signatures!Connect with us! 🔗 https://hapily.com🔗 https://www.linkedin.com/in/daxamion/🔗 https://www.linkedin.com/in/maxjacobcohen/Try out the Box Connector! 🔗 https://sparkgridsoftware.com🔗 https://www.linkedin.com/in/jackie-wucher-b0a881163/🔗 https://www.linkedin.com/in/chriseustace/

In episode 5 of the Built Hapily Podcast, Sam Anderson, founder of Origin 63, joins us to talk about building a standout HubSpot Solutions Partner business—without chasing every trend.Sam shares how Origin 63 carved out a niche by focusing on post-sales growth and customer retention. She breaks down what real implementation success looks like, why change management isn’t optional, and how their HubDesk service keeps clients supported long after go-live.We also dig into what’s new in Service Hub, how partners should really be thinking about AI, and Sam’s best advice for new (and seasoned) partners trying to find their voice in a crowded ecosystem.Whether you're building services, apps, or just love the HubSpot world—this one’s packed with real talk and tactical takeaways.#HubSpotPartner #builthapilypodcast #hapily #Origin63 #CustomerRetention #ServiceHub #HubSpotEcosystem #B2BMarketing #ChangeManagement #CRMStrategy #PartnerTips #SaaSLeadership

Nico Lafakis isn’t just building tools—he’s redefining what’s possible in the HubSpot ecosystem. In this episode of the built hapily Podcast, Nico joins Max Cohen and Dax Miller to talk about how and why he created Hub Helper Harry, the first AI tool built specifically for HubSpot users. They dig into what it means to be “AI-ready,” the real reason Nico is giving it all away for free, and why this tech isn’t just replacing jobs—it’s creating new ones. Packed with laughs, big ideas, and real talk on the future of work, this is one you don’t want to miss.👾 Plus: NES games, fax machines, and what’s actually next for agent-based AI.

Paul Sullivan, the founder of Arise GTM, joins the built hapily podcast to break down his unique ARISE methodology and how he’s revolutionizing go-to-market (GTM) strategy using AI. In this episode, Paul shares his journey—from finance to tech entrepreneurship—and gives us a sneak peek into his AI-driven HubSpot app designed to optimize GTM strategies.👉 Topics covered in this episode:✅ The Arise methodology: Assess, Research, Ideate, Strategize, Execute✅ AI’s role in GTM and how HubSpot users can leverage it✅ The power of productizing services for B2B success✅ Why he wrote a book in 90 days and how it’s shaping the industry✅ His take on Breeze AI, enrichment, and the HubSpot ecosystem🚀 Don't miss this deep dive into AI, GTM strategy, and HubSpot innovation!🔗 Paul's Book: https://rb.gy/6vmmv4🔗 Connect with Paul: https://www.linkedin.com/in/paulsullivan6/🔗 https://hapily.com🔗 https://www.linkedin.com/in/daxamion/🔗 https://www.linkedin.com/in/maxjacobcohen/🔔 Subscribe for more insights on AI, HubSpot, and GTM strategies!#AriseGTM #HubSpot #AI #GoToMarket #B2BMarketing #PaulSullivan #BuiltHapily #SaaS #MarketingAutomation #InboundMarketing #HubSpotApps #AIinBusiness #StartupGrowth

In this episode of the built hapily podcast, Max Cohen and Dax Miller sit down with Dan and Austin—co-founders of OrgChartHub and GeoMapper. The duo shares their journey of creating game-changing HubSpot apps, how their background as early HubSpot CRM users led to these innovations, and what they’ve learned about going deep with customer needs. They also reveal exciting behind-the-scenes insights into the latest UI enhancements and upcoming features that make their tools even more integrated into HubSpot workflows.Whether you’re an app builder or just curious about what it takes to thrive in the HubSpot ecosystem, this episode is packed with advice on building sticky, customer-driven products.

In this episode of the built hapily podcast, hosts Max Cohen and Dax Miller chat with Ryan Gunn, Director of Demand Generation and Marketing Operations at Aptitude 8. Ryan shares his insights on mastering content creation for LinkedIn, building personal branding in the HubSpot ecosystem, and crafting a repeatable process for consistent output.What You’ll Learn:How Ryan discovered HubSpot in grad school and turned it into a career focus.Tips for overcoming the fear of hitting "record" and starting video content.The tools and techniques Ryan uses for efficient content creation.Why he believes engagement matters more than impressions on LinkedIn.Behind-the-scenes details about balancing a high-impact marketing role with content production.

In this episode of built hapily, Dax and Max chat with Brendan Tolleson, CEO and Co-Founder of RevPartners. Together, they explore the journey of building RevPartners into a top-tier HubSpot partner in less than two years, focusing on culture, trust, and innovation. Brendan shares valuable insights on transforming CRMs into agile, ever-evolving products rather than one-off projects, and reveals the philosophy driving RevPartners’ success: unlocking latent human potential. Whether you're a leader, a CRM enthusiast, or looking to understand the power of a united business ecosystem, this episode has something for you.

In this episode of the built hapily podcast, Max and Dax are joined by Ali Schwanke from SimpleStrat and HubSpot Hacks. Ali shares insights on starting SimpleStrat, the inception and growth of the HubSpot Hacks YouTube channel, and effective YouTube and content marketing strategies. The conversation focuses on specific tactics for channel optimization, content repurposing, and integrating YouTube with HubSpot for better analytics.