Small businesses die from bad pricing
From The Built to Exit Podcast with Jason Sisneros by Jason Sisneros
January 15, 2026 · 51 min
About this episode
Jason Sisneros discusses how strategic pricing can enhance business profits and value.
In this episode, Jason Sisneros breaks down how business owners can dramatically increase profits and the value of their company by implementing strategic pricing—or "menu engineering"—and eliminating emotional, inconsistent quoting. He shares practical advice for classifying offers into stars, sleepers, workhorses, and dogs so owners can spotlight high-margin products, cut out low-profit distractions, and create predictable revenue streams attractive to buyers. The show emphasizes clarity, intentionality, and thinking beyond competitors, making it essential listening for entrepreneurs looking to scale and prepare for a successful exit. Want to know where your business stands? Take our free assessment: https://builttoexit.biz/getstarted/ Watch our podcast LIVE every Saturday at 9amET: Twitter (X) : https://twitter.com/thejsisneros Want the Exit Insider each week? Sign up with this link. http://eepurl.com/ixhM06 Connect with us Facebook: https://www.facebook.com/jason.sisneros.1 LinkedIn: https://www.linkedin.com/in/jason-sisneros/ Instagram:https://www.instagram.com/thejasonsisneros Jason Sisneros, known as “The Architect,” is a business strategist, investor, and speaker with 26…
People in this episode
Host: Jason Sisneros
Topics covered
- pricing strategy
- business profits
- menu engineering
- entrepreneurship
- scaling businesses
Keywords
- pricing
- business strategy
- profit increase
- menu engineering
- entrepreneurship
Mentioned in this episode
Organizations: Built to Exit
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