Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇦🇺AU · Management#8530K to 100K
- 🇵🇪PE · Management#106500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
9.2K to 31K🎙 Daily cadence·332 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
31K to 103K🇦🇺97%🇵🇪3% - Active Followers
Loyal subscribers who consistently listen
12K to 41K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
May 12, 2026
34m 04s
Quick - Train Your Team on This Before Mother’s Day Hits
May 4, 2026
40m 55s
Finding Your People: The Power of Community (In and Beyond Flowers)
Apr 28, 2026
23m 58s
From Forensics Lab to Flower Moxie with Amy McCord
Apr 21, 2026
37m 01s
Hard Truths Flower Shop Owners Need to Hear
Apr 14, 2026
33m 54s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/12/26 | More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career | Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just another industry event. If you’ve ever looked at the price tag and hesitated, or wondered if it’s really worth it, this conversation is for you. We break down what actually happens behind the scenes—from immersive design experiences and main stage programs to hands-on workshops and real, practical education you can take straight back to you... | 34m 04s | ||||||
| 5/4/26 | Quick - Train Your Team on This Before Mother’s Day Hits | Episode 332: Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with customers. In this episode, Vonda sits down with the floral industry's two most trusted experts in sales and customer service education, Lori Wilson, from Flower Clique and Sam Bowles, the General Manager and Creative Director at Allen's in in San Diego, CA, to break down exactly what flower shop teams should be saying (and NOT saying) during... | 40m 55s | ||||||
| 4/28/26 | Finding Your People: The Power of Community (In and Beyond Flowers) | Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry? In this heartfelt and honest conversation, Vonda and Lori explore the deeper, more emotional side of community; from the neighborhoods we live in, to the flower shops we run, to the industry circles that support us. Through personal stories (including Lori’s unexpected connection with a new church community and Vonda’s reflections on neighborhood interactions), they unpack ho... | 23m 58s | ||||||
| 4/21/26 | From Forensics Lab to Flower Moxie with Amy McCord | Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely journey – one that started with a $100 wedding, a box of Sam's Club roses, and a lot of tears. In this episode, Lori and Vonda sit down with Amy to talk about how she went from working in a biochemistry lab to building one of the most recognized floral education brands in the industry. Amy shares the real story behind Flower Moxie, her new boo... | 37m 01s | ||||||
| 4/14/26 | Hard Truths Flower Shop Owners Need to Hear | Episode 329: This one might sting a little. Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but rarely do. From not knowing your numbers, to blaming your team, to staying stuck in design instead of actually running your business… this episode pulls no punches. If your shop feels chaotic, inconsistent, or like it’s not growing the way it should—there’s a reason. And it’s probably not what you think. This isn’t about tearing anyone ... | 33m 54s | ||||||
| 4/7/26 | What You Can Control (and What You Have to Let Go) | Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that hits close to home for every business owner - control. From slow seasons in flower shops to tough leadership decisions and the emotional weight that comes with them, they unpack the constant tension between what you can control and what you simply have to release. Whether it’s sales, customer reactions, team dynamics, or even your own expec... | 31m 09s | ||||||
| 3/31/26 | Stop Overthinking Social Media: Real Strategies That Work | Episode 327: If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you. Lori and Vonda sit down with Chris Grigas and Karrie Wallace, both from the Bill Doran Company team working from different locations, to have a real, honest conversation about what’s actually working right now on Instagram and Facebook for florists. From struggling to post and feeling behind on trends to understanding what the algorithm is really favori... | 42m 42s | ||||||
| 3/24/26 | Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit | Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite, Executive Director of That Flower Feeling, for a timely conversation about the industry-wide marketing movement designed to keep flowers top-of-mind beyond the “marrying and burying” peaks. Vanessa shares her nonprofit leadership journey, how the initiative launched with a bold industry investment, and why the goal is bigger than a single campaign—it’s about building everyday flower-buying into modern life. You’ll hear what’s... | 33m 18s | ||||||
| 3/17/26 | AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando | Episode 325: Registration is officially open — and we’re celebrating with a behind-the-scenes conversation you won’t want to miss. In this episode, Vonda and Lori sit down with Randy Wooten AIFD, co-coordinator of the AIFD Symposium, to talk candidly about what it really takes to bring Symposium to life. From how the Elevate theme was born, to the three-year planning process, to the responsibility (and heart) behind creating a welcoming, inclusive experience for first-timers and seasone... | 42m 36s | ||||||
| 3/10/26 | Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life | Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think. In this episode, Vonda and Lori dive into the subtle habits that build trust with customers - whether you’re working in a flower shop, retail store, or any customer-facing business. Inspired by recent research and real experiences from the floral industry, they explore the small but powerful ways people decide whether they trust you… often within just seconds. F... | 30m 04s | ||||||
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| 3/3/26 | Why Showing Up Matters: The Power of Face-to-Face in Floral Education | Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference? After returning from the Great Lakes Floral Expo, Lori shares what truly happens when you step out from behind the counter and show up in person. From unexpected hugs at the booth to meaningful hallway conversations, this episode explores the kind of connection, confidence, and inspiration that simply can’t be recreated on a screen. Vonda and Lori talk about the ... | 28m 26s | ||||||
| 2/24/26 | What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers | Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-ranging conversation, Vonda, Lori, and Ellie unpack the meaning of being “leery,” from fast-talking salespeople and sketchy orders to AI, customer behavior, and everyday red flags we’ve all learned to recognize. Inspired by everything from Olympic backstories to Valentine’s Day scams, door-to-door sales, restaurant etiquette, and even Mount Ever... | 38m 23s | ||||||
| 2/17/26 | Trust, Betrayal, and the Healing Power of Kindness | Episode 321: Broken trust doesn’t just hurt—it reshapes how we see people, relationships, and ourselves. In this episode, Vonda and Lori talk candidly about betrayal in friendships, mentorships, and the workplace, especially during high-stress seasons like Valentine’s Day. They explore why emotional pain mirrors physical pain, how kindness restores psychological safety, and why healing starts with acknowledgment, boundaries, and compassion—for others and for ourselves. Sponsored by: Flower C... | 31m 08s | ||||||
| 2/10/26 | Bizarre Psychology & Valentine’s Day: Why People Think, Feel, and Buy the Way They Do | Episode 320: Valentine’s Day brings out fascinating human behavior. In this episode, Vonda and Lori unpack bizarre psychology facts, from confidence bias and mood-based judgments to decision-making under stress - and how understanding them can elevate customer service, communication, and sales during the busiest floral season of the year. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist | 27m 42s | ||||||
| 2/3/26 | The Warren Buffett Principle Every Florist Should Implement | Episode 319: Kindness is a free investment with the highest returns — so why don't more florists treat it that way? Inspired by Warren Buffett's philosophy, Vonda and Lori dive into how small acts of kindness can transform your customer service, team culture, and productivity. With real-life stories and science-backed insights, this episode will change how you think about what it takes to build lasting loyalty. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist | 30m 23s | ||||||
| 1/27/26 | Dilly, Dally & Clique Conference Confessions: SAF Next Gen | Episode 318: In this episode, Lori and Ellie sit down for a candid (and slightly unfiltered) conversation we’re calling Clique Conference Confessions. From hydrangea disasters, to needing all the Zofran, to unforgettable field trips, they reflect on past years of SAF's Next Gen conferences – from Miami to San Diego to Dallas – and what to expect this year for Raleigh, coming up on February 22–24, 2026. We talk honestly about showing up unsure, leaving inspired, and the unexpected magic that h... | 35m 41s | ||||||
| 1/20/26 | Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive | Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori walk you through a full Valentine’s Day staff meeting, just as they would with their own teams. From customer service reminders and sales scripts to design productivity, cooler strategy, delivery expectations, and social media ideas, this episode is packed with practical guidance you can use immediately. They cover pricing confidence, upsell... | 32m 41s | ||||||
| 1/13/26 | The Bingo Card Check-In: Progress, Perspective, and a Little Industry Tea | Episode 316: In this episode, Lori and Vonda flip their 2025 Bingo Cards and reflect on what actually got done, what didn’t, and why that matters. From surprise home projects and travel wins to the realities of burnout, distraction, and the importance of being “bored,” the conversation turns thoughtful, honest, and relatable. They also look at Flower Clique’s business goals, where progress was made, and where clarity and systems still need work. The episode wraps with a little industry “... | 33m 33s | ||||||
| 1/6/26 | Clean Up the Crap & Keep Going: A New Year, A New Word | Episode 315: In this special anniversary episode, Vonda, Lori, Ellie, and Kami gather to celebrate six years of Business & Pleasure of Flowers. They share heartfelt (and hilarious) holiday stories, reflect on how “Amplify” shaped the past year—including the tariff pivot—and brainstorm what Flower Clique’s Word of the Year for 2026 should be. The episode wraps with proud, goosebump moments: member wins, community connections, and the impact that keeps the team energized for what’s ne... | 44m 29s | ||||||
| 12/30/25 | From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever | Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for it. Lori, Vonda, and Ellie dig into Pinterest Predicts 2026 (yes, the data-driven one) and compare it to floral-industry trend insights, pulling out what actually matters for florists and flower shop owners. From the internet’s strong opinions on the “color of the year,” to cool blue taking over everything, to vintage details making ... | 34m 59s | ||||||
| 12/23/25 | 10 Signs You’re Mentally Strong (Even If You Don’t Feel Like It) | Episode 313: It’s almost Christmas, the packages are at the mercy of FedEx and UPS, and Lori’s dad is calling two days before the holiday wondering if he should buy gifts for all the grandkids. In other words, peak season energy. In this episode, Lori brings a list she found called “10 signs you’re mentally strong (but may not realize it)” and the conversation turns into a surprisingly relatable look at mental toughness, what it really means, how it changes with age, and why it matters so muc... | 36m 39s | ||||||
| 12/16/25 | My Customer Service Voice vs. What I'm Really Thinking | Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs to say vs. what you wish you could say. From last-minute delivery requests to “I don’t care, you decide” customers who definitely care, they share laugh-out-loud moments from the flower shop—and the thoughts that stay safely inside our heads. Along the way, they talk through simple, real-world ways to handle busy holiday calls with c... | 26m 00s | ||||||
| 12/9/25 | Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor | Episode 311: In this episode Ellie sits down with Angelique Witcher, Director of Marketing at Accent Decor, to talk all things branding and elevating your business in 2026 – especially if you’re a floral retailer or designer. Angelique shares how her background in fashion, design, and global culture informs Accent Decor’s brand vision, and walks us through their recent rebrand – from clarifying their core customer buckets (flower, plant, and home) to making sure every touchpoint, from website... | 37m 40s | ||||||
| 12/2/25 | Not Every Customer Is Mad: The Power of Pause and Kindness | Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They remind us that not every upset customer is truly angry; some are overwhelmed, hurting, or simply lonely. With gentle guidance and real examples from the floral industry, they share how a simple pause, a calm tone, and a little kindness can completely change an interaction. It’s a warm reminder that the way we show up for others matter... | 29m 40s | ||||||
| 11/25/25 | Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love | Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the curtain on what it really takes to design an international destination wedding. From navigating time zones, laid-back Italian vendors, and cultural differences (“unfortunately…”), to securing flowers through industry connections, planning mechanics for towering broken arches, and transporting hundreds of stems through narrow Roman street... | 58m 13s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.