The Business Of Coaching

In this solo episode, Sarah Short breaks down the four core pillars that make coaching effective: structure, process, accountability, and support. She explores why coaches readily provide this transformational framework to their clients, yet routinely fail to apply it to their own business-building efforts.The Transformational Power of All FourWhen clients first seek coaching, they are typically stuck, floundering in the dark, and exhausted from taking random, scattered actions alone. Then, they step into a coaching relationship and something fundamental changes: The Structure: Makes progress possible by creating a container and a direction. The Process: Gives them a clear, progressive framework to follow. The Accountability: Keeps them honest and moving forward. The Support: Lifts the heavy mental burden and reminds them they are not alone. Clients do not suddenly become more capable or intelligent; they simply stop wasting energy trying to figure it out in isolation.The Reality of the "Solo Marketer"Sarah challenges listeners to look honestly at how they are managing their client acquisition. Most coaches run their businesses in complete chaos compared to how they manage their client sessions. Scattered Actions: Posting on LinkedIn only when prompted by a pang of guilt or a random burst of inspiration. Artificial Pitching: Trying generic marketing tactics that worked for someone else, but feel entirely forced and unnatural to you. Winging It Alone: Trying to solve complex commercial hurdles through pure improvisation, with no one to hold you to your intentions or guide you through moments of doubt. "It's time-consuming, and it's not working. So you hate it. Well, of course you hate it... You're trying to solve a business problem without structure, process, accountability, or support." Same Solution, Different IssueBuilding a coaching practice does not need a magic marketing trick; it requires the exact same pillars you give to your clients. You can transform your client acquisition by replacing the chaos with structure: The Coaching Revolution Framework: We provide the precise structure that maps out what to do and when, a compounding process that builds momentum, and the firm accountability to keep you committed. Community Over Isolation: Instead of guessing in the dark, you get direct support from a community of peers and mentors who have already built successful practices. Ready to shift what is possible for your business?Before you can step into a functional process, you have to examine the beliefs you hold about marketing. Sarah’s new book, The Intersection, acts as the essential pre-work for this transformation. It is not a generic how-to guide, but a coached journey of targeted questions designed to lay a solid commercial foundation. Get your copy today: The Intersection is available right now on Amazon in both paperback and Kindle formats: https://amzn.eu/d/09RnZBTn Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

In this episode, Sarah explores a common but damaging myth in the coaching profession: the belief that hitting a specific milestone - whether it’s 75 coaching hours, ACC, or PCC - is the gateway to a thriving business. Sarah discusses why building hours is not the same as building a practice and how the current credential-focused culture can actually bypass the essential skill of client acquisition.The Milestone MythMany coaches invest significant time and energy into reaching credentialing milestones, expecting their phone to start ringing once they achieve them. However, milestones arrive, and nothing shifts because clients do not appear simply because a threshold was passed. Credentials cannot compensate for a lack of client acquisition skills.The Problem with "Coaching Coaches"The easiest way to accumulate hours for credentialing is through reciprocal coaching with other coaches. While this helps tick a box, it creates several long-term issues: Artificial Environment: Coaching someone who understands the process (contracting, action-setting, etc.) is more straightforward than coaching a non-coach. False Security: Non-coaches lack the coaching framework; they may be less focused, speak a different language, and might even ask for advice - challenges reciprocal coaching doesn't prepare you for. Bypassing Skills: It is possible to reach the highest level of qualification without ever having a single paying client of your ownThe Cost of Pro Bono ReverencePro bono work is often admired as noble and generous in the coaching community. However, Sarah argues that this reverence creates a culture that prioritises free work over learning how to find paying clients. Business Sustainability: You cannot sustain a business without income. Coach Attrition: Many talented coaches disappear from the profession because they were led to believe credentials would bring business, and when that fails, they see no path forward. A Different Approach: Client Acquisition as a SkillSarah suggests that client acquisition is a professional skill that requires dedicated study and practice, just like coaching itself. It does not develop automatically through pro bono or reciprocal work: "We're producing qualified coaches who have no idea how to build a business. And then we're surprised when they fail."Book a strategy call: Visit ⁠thecoachingrevolution.com⁠ and click on any "Book a Call" link.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠⁠⁠

If you have done the research, read the books, and followed the webinars, yet seven months in, you are still not seeing inquiries, this episode is for you. Sarah explores why intelligence - the very thing that has likely made you successful in other professional areas - can actually become a roadblock when building a coaching business.Why Intelligence Can Work Against YouMany high-achieving coaches assume they can improvise their way through client acquisition because they are good at picking up new skills quickly. However, marketing for coaches is genuinely counterintuitive; the principles that make you a great coach often do not translate to effective marketing:The Improvisation Trap: Clever people often try to improvise on a flawed foundation, which only builds a bigger mess rather than a sustainable business.Consuming vs. Doing: There is a significant difference between reading about business and the professional practice of client acquisition. Without feedback and accountability, absorbed frameworks remain theoretical and fail to produce commercial results.The "Niche vs. Chasm" ProblemSarah identifies the primary place where coaches go wrong: having a "niche" that is actually a chasm. Saying you work with "entrepreneurs" or "managers in transition" feels specific, but it is often too broad to be heard by potential clients.A real niche is the intersection of a "Who" and a "What":The Who: A specific profession, industry, or sector down to the job title (e.g., Managing Directors of family businesses with £1–5M turnover).The What: A specific problem in that context (e.g., rebuilding confidence after redundancy).When you have both, you know exactly where to find your clients, what language they use, and what keeps them awake at night.Is Your Content About You or Your Client?Sarah breaks down why "knowledgeable" posts often result in zero inquiries.The Problem with "Coach Speak": Coaches love talking about self-awareness and limiting beliefs, but 97% of the population doesn't have a goal and doesn't wake up wanting "coaching".The Customer's Reality: Clients wake up with problems, like an upcoming board meeting or an inability to delegate.Expertise vs. Empathy: Potential clients don't care about your post-nominals or unique methodology. They care if you demonstrate that you understand their specific worry and their specific lifeThe Reality of the 82% Failure RateStatistics show that over 80% of qualified coaches fail to build a viable business within two years. This is rarely a reflection of coaching ability or lack of hard work. Instead, it is a reflection of failing to treat client acquisition as a professional skill separate from coaching.Most coaches fail because they are winging it without proper training, feedback, or accountability. Adding more tactics (like posting five times a week instead of three) to a broken strategy will not fix the foundation.Ready to stop improvising and start building a foundation?If you want to talk about your specific niche and get a clear plan for your coaching business, let's connect.Book a strategy call:Visit thecoachingrevolution.com and click on any "Book a Call" link.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠⁠

In this solo episode, Sarah tackles the number one roadblock facing almost every coach: The paralysing fear of niching. Sarah breaks down the psychological trap of "staying broad" and explains why your desire to keep every door open is actually the very thing keeping you invisible to the clients who need you most.Key Takeaways:Possibility vs. Opportunity: Many coaches protect "possibilities" that aren't actually real. A possibility only becomes a real opportunity when a specific person finds you, trusts you, and feels your message speaks directly to their situation.The Reticular Activating System (RAS): Generic messages are literally disregarded by the human brain. If your marketing is written for everyone, it triggers no one's internal "radar," making your business invisible.The "Niche vs. Chasm" Trap: Sarah shares the story of a coach who thought "first-time managers" was a niche, only to realise it was actually a wide, non-specific chasm that failed to resonate with any particular sector.Amplification Through Focus: Committing to a specific audience doesn’t shrink your reach; it amplifies your voice. Real clients with specific problems are only likely to find you when you speak their precise language.Ready to stop being invisible? The mentors at The Coaching Revolution have built thriving businesses by being very specific, and we can help you do the same.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠

In this episode of The Business of Coaching, we sit down with Beverley (Bea) McCloskey, a former corporate pharmaceutical professional turned successful coach. Bea shares her powerful journey from the high-stakes world of big pharma to a catastrophic burnout that eventually became the "gift" that launched her business.If you’ve ever felt like you’re spinning 25 plates at once—or keeping 25 browser tabs open in your brain—this conversation is for you.About the Guest:Beverley (Bea) McCloskey is a specialist coach and mentor with a deep-rooted background in the corporate pharmaceutical industry. Having spent much of her career in field-based roles for global giants like AstraZeneca, GlaxoSmithKline, and Novo Nordisk, she experienced firsthand the transition from high-performance sales to leadership and dedicated coaching roles.Bea’s professional journey took a pivotal turn following a catastrophic burnout and a diagnosis of chronic fatigue syndrome, triggered by a combination of high-pressure work and challenging personal circumstances. After a two-year recovery period, she transformed this lived experience into a successful business.Today, Bea focuses her expertise on helping women in the pharma sector—her "ideal client" who mirrors her own experiences from 15 years ago. She works with high-achievers to help them navigate the pressures of corporate life, avoid burnout, and rediscover joy in their careers by balancing soft and hard power.Key Takeaways:The "Tell-as-Coach" Trap: In many corporate environments, coaching is often mistakenly used interchangeably with "training" or simply telling people how to do their jobs.The Cost of Perfectionism: Bea reflects on how her perfectionism wasn't about excellence, but rather an "away motivation" fueled by a terror of making mistakes.The Reality of Burnout: Burnout isn't just about working too hard; it’s a multifactorial collapse of resilience often triggered by a combination of personal and professional challenges.The "Niche" vs. The "Chasm": Having a broad niche like "women in danger of burning out" can feel like a chasm where no one can hear you. Success comes from a "tight focus" on people who share your specific lived experience.Employee vs. Business Owner: Transitioning from an employee mindset to a business owner mindset requires a "different manual". Simply replicating corporate structures (like expensive websites and VAT registration) doesn't equate to having a business if you don't have clients."I thought I had a niche, but it was a chasm and no wonder no one could hear me... My words were just words. They were not targeted." — Beverley McCloskeyHave you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠

In this solo episode, Sarah breaks down exactly why now is the best time to learn how to market your coaching business. She explores the surprising similarities between the art of coaching and the art of marketing, and explains why the average coach's website completely misses the mark. If you don't have a corporate black book full of contacts, and you are tired of relying on "mates rates" or associate work, this episode will help you shift your perspective. Learn how to generate steady inbound inquiries so your discovery calls become simple chemistry checks!Key Takeaways:Coaching and Marketing Are Alike: Both disciplines are client-centred. Both are processes. Both require consistent action. Finally, both are widely misunderstood by outsiders.It's All About the Client: Marketing is about the client, not the coach. Your marketing must focus on a target audience and the big problem they are struggling with. There is only one star of your marketing show, and it isn't you.The Website Trap: The average coach's website acts like an online CV filled with coaching philosophies. This doesn't generate inquiries because potential clients only care about themselves and their needs, not your resume.The Search Volume Reality: Very few people are actively searching for a coach online. Unlike therapy, which people understand, coaching is broadly misunderstood, leading to minuscule search volumes.The AIDA Framework: Effective marketing moves your target audience through Awareness, Interest, Desire, and Action. As marketers, we must show we understand their struggles (Awareness), which leads them to notice us (Interest), want to hear more (Desire), and ultimately book a call (Action).The Ultimate Goal: Good marketing generates a steady flow of inbound inquiries. By the time these prospects book a call, they already know you can solve their problem, meaning you don't have to "prove" the value of coaching.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

In this solo episode, Sarah tackles one of the most common - and frustrating - misconceptions in the coaching industry: the idea that your coaching certificate automatically entitles you to high-paying clients.While qualifications are an absolute non-negotiable for professional standards, they aren't what actually gets clients through the door. Sarah breaks down the crucial difference between your coaching delivery skills and your client acquisition skills. If you find yourself endlessly collecting new qualifications while your client roster remains empty, this episode will help you step off the hamster wheel and start building true professional credibility.Key Takeaways:The Client's Perspective: Potential clients rarely care about the specific flavour of coaching qualification you hold. Instead, they only care about what is in it for them and how you can help.The Weighing Scale Analogy: The skills required to build a business sit on a weighing scale, requiring a perfect balance. On one side are your coaching delivery skills, and on the other are your client acquisition, marketing, and selling skills.The Source of Real Credibility: True professional credibility relies heavily on your deep understanding of the client's unique situation. You must be able to articulate that understanding clearly so the client believes you are their ideal coach."Can Pay" vs. "Will Pay": There is a major difference between a client who "can pay" and one who "will pay". Having available funds does not automatically give a prospect a compelling reason to hire you.The Qualification Collector Trap: It is incredibly common for coaches to become "qualification collectors" in an attempt to build their credibility and confidence. However, it is fundamentally difficult to provide additional value to clients that you do not actually have.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

In this solo episode, Sarah dives into the concept of pastoral care and why it’s the missing ingredient in most coaching business programs. Using her signature "blanket of security" metaphor, Sarah explains how to bridge the gap between what clients think they want and what they actually need to succeed.What Does "Pastoral Care" Look Like in Practice?Sarah details the high-touch support included in her program to help coaches move from anonymous names to collaborators and friends: Daily Interaction: Online community access for questions and a daily framework for marketing. The Virtual Water Cooler: Daily "Zoom Cafes" designed for hanging out and building relationships, not just working. Accountability in Action: Bi-weekly co-working blocks and weekly accountability calls to set the week up for success. Continuous Growth: Bi-weekly training sessions on business-building topics and extra 1-to-1 support when "life happens.""We wrap what they want—knowledge and skills—into what they need: the support and accountability to implement them."Ready to join the revolution? If you're tired of going it alone and want a coaching business that is supported by a community that has your back, listen in to hear how we are changing the business of coaching.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

Does the word "niche" make you cringe? You aren't alone. In this solo episode, Sarah tackles one of the biggest sticking points for new coaches: the fear that narrowing your focus means excluding people. Sarah reframes niching from a constraint into a "magic wand" - one of the fastest paths to securing paying clients.Key Takeaways1. Reframing the "Niche" Concept - Many coaches struggle with niching because they view it as excluding people, which goes against the inclusive nature of coaching. Sarah suggests a mindset shift:Think of "niching" simply as having a target audience.Just like Waitrose (a high-end positioned supermarket in the UK) advertises in glossy magazines to reach premium buyers, you are simply placing your message where your likely buyers will see it.2. Hobby vs. Business - Sarah delivers a "hard truth" about the financial reality of coaching:You cannot build a sustainable business on clients who cannot afford to pay you.If you do not have paying clients, you technically have a hobby, not a business.3. The 3 Steps to Choosing a Viable Niche - To choose a niche that actually works, Sarah advises looking for three specific criteria:Language & Rhythm: Choose a group whose language you speak and whose "rhythm of life" you inherently understand.The Problem: Ensure the people in this niche have a specific problem that your coaching can help resolve.Financial Viability: Make sure this group is able to pay a professional rate for your services."Choosing a niche is for coaches like having a magic wand and one of the fastest paths to paying clients that I know of."Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

About The Guest:Yulianna Vilkos is a career journalist with over 20 years of experience in market-moving financial journalism in London. Originally moving from Ukraine to build a career in a major financial hub, she specialised in debt capital markets and bond deals within emerging markets. Her reporting was influential enough to move bond prices and market trends quite literally.Driven by a lifelong interest in psychology and a desire to help people move forward, Yulianna transitioned into coaching. Unlike therapy, which she felt was too focused on the past or passive listening, coaching allowed her to use her personality and focus on the present to help others achieve their goals.Today, Yulianna specialises in coaching senior financial journalists. She helps them navigate career transitions, leadership challenges, and the unique pressures of the industry, guiding them to design careers that align with their values and priorities. Her mission is to help journalists realise that their skills are transferable and valuable across many industries, empowering them to edit their own life stories rather than feeling trapped in someone else's.About the Episode:In this episode, Sarah chats with Yulianna Vilkos, a former financial journalist turned coach who found success by returning to her roots. After initially trying to build a generic personal brand on the advice of a business coach, Yulianna realised that her true strength lay in her 20-year background in financial journalism. She discusses her journey from reporting on debt capital markets to coaching senior journalists, the pitfalls of trying to be the next "Tony Robbins" without a multimillion-dollar budget, and why focusing on your existing strengths is the key to building a sustainable coaching business.Key Topics Discussed:From Journalism to Coaching: Yulianna shares her 20-year history in London’s financial sector and why she pivoted from market-moving journalism to coaching.Why Not Therapy?: Yulianna explains why she chose coaching over psychotherapy, preferring a forward-looking, active approach to helping people.The Trap of "Generic" Business Coaching: Yulianna opens up about a negative experience with a business coach who advised her to ignore niches and focus solely on "personal branding" to emulate global giants like Tony Robbins—advice that ultimately didn't work for her lifestyle or goals.The "Tony Robbins" Fallacy: Sarah and Yulianna discuss why trying to market to "everyone" is a mistake for new coaches who lack the massive marketing budgets of global celebrities.Finding the "Hidden Treasure" Niche: How Yulianna rediscovered the value of her own network and experience, realising she was "sitting on a treasure" by choosing to coach financial journalists rather than starting from scratch.Coaching Journalists: The specific challenges journalists face, including transitioning to editors, burnout, losing interest in their beat, or feeling misaligned with organisational values.Market to Your Strengths: Yulianna’s core advice for both journalists and coaches: stop trying to fix weaknesses and instead build a career and business around what you are already good at.Are you a coach struggling to find your niche or a journalist looking to pivot? Yulianna advises focusing on your strengths rather than fixing weaknesses.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

In this inspiring episode, Sarah is joined by Elizabeth Rosario, a woman who spent over 30 years in the NHS and over 20 years as a GP before transforming her career and mindset through coaching.If you have ever felt like you "aren't the sort of person" who can market themselves or find clients, Elizabeth’s story is a must-listen. From a crisis of confidence in general practice to building a community interest company, Elizabeth shares her journey of moving from burnout to dreaming big.What You’ll Learn in This Episode:The Power of Transferable Skills: How Elizabeth realised that despite 30 years of medical experience, she hadn't learned true active listening until she trained as a coach—and how that changed her patient interactions.Overcoming the Marketing Block: Elizabeth candidly discusses her resistance to "The Coaching Revolution" methods, her hatred of Facebook ("brag book"), and her panic over posting a simple selfie on LinkedIn.Finding a Powerful Niche: How working with the frailty team during COVID led Elizabeth to her specific niche: helping "guilt-ridden doctors" manage ageing parents so they can enjoy life again.Dreaming Bigger: How stepping out of her rut allowed her to envision a future where she changes the societal conversation around death and family dynamics.This episode proves that you don't have to be a "showy off person" to be a successful coach. Elizabeth’s transition from a sceptic who said "I can't do that" to a passionate coach with a massive vision is the perfect motivation for anyone sitting on the fence about starting their own coaching journey.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

Competitors or Collaborators? The Truth About the Coaching Industry with Tim BrownsonSarah welcomes a guest you might not expect: Tim Brownson. While they both teach coaches how to find clients, Tim and Sarah prove that collaboration is far more powerful than competition.Together, they pull back the curtain on the coaching industry, dismantling the myths sold by training schools and having a candid conversation about the "charlatans" giving the profession a bad name. They also dive deep into the controversial topic of AI, exploring why fear is holding many coaches back from the future.Key TakeawaysCompetition vs. Collaboration: Sarah and Tim discuss why they don't view each other as rivals, despite working in the same space. They explore why many coaches hold their cards close to their chest out of fear, rather than embracing community.The "Field of Dreams" Myth: The duo critiques the pervasive lie told by training organisations: that if you are a good enough coach, clients will simply find you. Tim shares his own experience of having a wall full of certificates that brought him "the grand total of no clients".The Reality of AI in Coaching: Far from believing AI will never catch on, Tim predicts it will "wipe out coaches at the bottom end" who compete on price. They agree that while AI shouldn't be used to churn out lazy content ("sludge"), it is an essential tool for productivity and thinking.Memorable Quotes"We genuinely believe that our success came purely from having good conversations and quality coaching, but we fail to recognise the structural advantage that we started with." — Sarah Short "I think AI is going to wipe out coaches at the bottom end... the kind of person that's looking for the cheapest coach is the kind of person that's going to turn to AI first." — Tim Brownson "Brilliant coaches with no clients and the shit coaches with loads of clients because they understand marketing and that's just how it is." — Tim Brownson Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

In this episode of "Success Leaves Clues," Sarah Short speaks with Alex Nunn, a former charity sector leader turned executive coach. Alex shares her journey from navigating burnout in the non-profit world to building a thriving coaching business that supports the very sector she left.Alex opens up about the myth that "clients will just find you," the power of narrowing your niche, and how she now helps charity CEOs avoid the burnout she experienced herself.Key Takeaways1. The Path from Accidental Leader to Coach - Alex spent her career in the charity sector, focusing on mental health and homelessness, eventually becoming an "accidental leader" as she progressed through senior roles. However, during the pandemic, balancing work and motherhood led to burnout. After receiving coaching herself, she realised she wanted to help people thrive through the science of positive psychology.2. The Marketing Reality Check - Despite holding a Master’s degree in Applied Positive Psychology and Coaching Psychology, Alex realised that qualifications alone don't build a business.She was initially told, "You never need to market your business... people will just find you," but quickly discovered this was not the case.This realisation led her to seek out The Coaching Revolution to learn the necessary business development skills.3. The Power of "Nailing the Niche" - Alex describes her experience with the Nail Your Niche Challenge:Initially, she marketed herself broadly around "wellbeing," attracting a mix of people.Through the challenge, she realised that tightening her focus to female CEOs in the charity sector made her messaging stronger.Alex notes that "the tighter I focus, the louder my voice," echoing advice from her mentors.4. Impacting the Sector from the Outside - Alex now works adjacent to the charity sector rather than inside it, which allows her to make a significant impact without the internal burnout.She notes that charity leaders often face unique pressures to "deliver more for less" and suffer from the loneliness of the CEO role.By coaching the CEO, she creates a ripple effect that improves the well-being of the entire organisation and helps them achieve their charitable aims.5. Resilience in Business - Alex shares a candid look at the ups and downs of entrepreneurship. After early success using platforms like TikTok, she faced a personal bereavement that slowed her momentum. However, by re-engaging fully with her marketing and being authentic, her business picked up again, leading to speaking engagements and ideal client work.The Nail Your Niche Challenge: A free, four-day challenge run by Sarah Short three times a year (September, January, and after Easter). Designed to help coaches understand why a target audience sets you free rather than restricting you.Join the waiting list: thecoachingrevolution.com/nailyourniche.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠