Do your proposals win or lose clients?

Do your proposals win or lose clients?

From The Business of Executive Coaching by Ellie Scarf

March 1, 2026 · 18 min

About this episode

Ellie Scarf discusses the importance of proposals in winning corporate clients and shares key tips for proposal writing.

In this episode, I’m talking about proposals, and specifically why they matter so much when you’re working with corporate clients. Proposals aren’t just a document you send after a conversation. They’re an asset. They create shared clarity, they build trust, and they’re often what gets circulated internally when your sponsor is trying to get funding or buy-in for the work. So the way you put them together really matters. Listen in as I walk through some of my key tips for your proposal writing process. If you’d like support building your corporate coaching business, including strengthening your proposals, offers, and sales conversations, let’s talk! You can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.

People in this episode

Host: Ellie Scarf

Topics covered

  • proposals
  • corporate clients
  • trust building
  • coaching business
  • sales conversations

Keywords

  • proposals
  • corporate coaching
  • client acquisition
  • trust
  • business proposals

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