96: Four simple steps to charging $10,000 for your service

96: Four simple steps to charging $10,000 for your service

From The Business of Fitness Podcast by Dan Williams

April 30, 2026 · 11 min · Episode 96

About this episode

Dan Williams discusses a four-step approach to help fitness professionals charge higher prices for their services.

In this episode Dan uncovers the pricing mistake leaving fitness professionals underpaid, and shares the four-step approach he used to help one trainer charge $25,000 per client. Four things you'll learn in this episode: Why the traditional "build first, price later" approach keeps fitness professionals stuck in a scarcity mindset and earning less than they deserve The exact reverse-engineered pricing method Dan used to help one exercise professional collect $250,000 in pre-payments every January How to flip the pricing conversation so $25,000 a year feels like an obvious bargain to the right client Who you actually need to be selling to, and why trying to be for everyone is quietly costing you a fortune Transcription: There's a really big mistake people are making with how much to charge for the service they're offering. And this big mistake means they're leaving a lot of money on the table. Whether you're selling personal training, semi-private training classes, gym memberships, or anything else fitness related, you're earning less than you should. Here's the problem. This is what people are currently doing: People have an idea for a service they want to offer. They build a…

People in this episode

Host: Dan Williams

Topics covered

  • pricing strategy
  • fitness professionals
  • scarcity mindset
  • business growth
  • client acquisition

Keywords

  • pricing mistake
  • fitness professionals
  • scarcity mindset
  • reverse-engineered pricing
  • client value

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