Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇳🇱NL · Marketing#5610K to 30K
- 🇮🇳IN · Marketing#7310K to 30K
- 🇳🇿NZ · Marketing#563K to 10K
- 🇸🇦SA · Marketing#713K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
7.8K to 24K🎙 Daily cadence·84 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
26K to 80K🇳🇱38%🇮🇳38%🇳🇿13%+1 more - Active Followers
Loyal subscribers who consistently listen
14K to 44K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Edwin Wong, Head of Global Measurement Science at Uber Advertising
May 13, 2026
33m 06s
Julie Selman, SVP, Head of EMEA at Magnite
May 12, 2026
35m 18s
James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe
May 12, 2026
33m 00s
Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn
May 11, 2026
24m 54s
Chris Bagnall, CEO, Transmission
May 11, 2026
32m 56s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/13/26 | Edwin Wong, Head of Global Measurement Science at Uber Advertising | In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe. They explore the future of measurement, why context matters more than ever in advertising, and how brands can connect media exposure to real-world outcomes. Edwin shares how Uber’s first-party data and real-world utility create new opportunities for marketers to measure attention, incrementality and consumer behaviour, while also discussing AI, attribution, privacy, research, and the growing demand for more human connection in media. A fascinating conversation on measurement, media fragmentation, AI and the future of advertising effectiveness. | 33m 06s | ||||||
| 5/12/26 | Julie Selman, SVP, Head of EMEA at Magnite | In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe. Julie discusses the evolution of digital advertising, from the early days of ad tech to the rapid growth of streaming and connected TV. They explore how the new TV ecosystem is changing media buying, why premium video still matters, and how data, automation and programmatic trading are creating new opportunities for brands, broadcasters and publishers. A sharp conversation on CTV, streaming, programmatic advertising, trust, quality and the future of premium video. | 35m 18s | ||||||
| 5/12/26 | James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe | In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at Advertising Week Europe. James reflects on a career spanning agencies, networks, consultancies and creative transformation, from helping grow Karmarama through to its acquisition by Accenture, to his current role at Stagwell. They discuss how the agency model is changing, why creativity still drives business growth, how data and technology are reshaping client expectations, and why human judgement remains essential in an AI-powered industry. A thoughtful conversation on creativity, growth, leadership and the future of the agency model. | 33m 00s | ||||||
| 5/11/26 | Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn | In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe. Milka discusses how B2B buying has changed, why credibility now matters as much as reach, and how platforms like LinkedIn are helping brands build trust through people, creators and expert voices. They explore the rise of B2B creators, the role of video, how LLMs are changing discovery, and why marketers need to move beyond vanity metrics towards revenue, pipeline and real business impact. A sharp conversation on LinkedIn, B2B influence, AI, creativity and the future of trusted marketing. | 24m 54s | ||||||
| 5/11/26 | Chris Bagnall, CEO, Transmission | In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission. They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise of customer-obsessed, commercially driven marketing. Chris shares why traditional demand generation is broken, why brand matters more than ever in an AI-driven buying journey, and how marketers need to evolve from lead generators to business leaders. A sharp, no-nonsense conversation on what it really takes to drive growth in modern B2B. | 32m 56s | ||||||
| 5/6/26 | Toby Southgate, Global Group Chief Executive Officer, We Are Social | In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe. Toby shares his journey from economics, banking and early internet publishing into agency leadership, before exploring how social has moved far beyond a media channel. They discuss why brands need to participate in culture, how communities shape brand relevance, why creativity matters even more in an AI-driven world, and what it takes to lead a global creative agency at scale. A thoughtful conversation on social-first creativity, brand building, culture, leadership and the future of marketing. | 33m 50s | ||||||
| 5/5/26 | Soizic Sycamore, Managing Director, Plan.Net Group | In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe. They explore why customer experience must come before technology, how data and MarTech are often misunderstood, and why many organisations still struggle to turn insight into meaningful action. Soizic shares perspectives on breaking down silos, improving customer lifetime value, and the growing importance of loyalty, storytelling and brand personality in an AI-driven world. A thoughtful conversation on customer-centric marketing, transformation, and what brands need to do to stay relevant as buying journeys evolve. | 34m 36s | ||||||
| 5/1/26 | Paul Cash, Founder and Chief Rooster at RoosterPunk | Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got right. Recorded live at Advertising Week Europe. | 28m 34s | ||||||
| 4/30/26 | Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP | Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP, on why agentic AI is the next RTB-level shift, a future where buyers don't open the DSP, why commerce is a bigger opportunity than retail, and what walled garden collaboration looks like. Plus leading Yahoo's global neurodiversity group. Recorded live at Advertising Week Europe. | 28m 34s | ||||||
| 4/29/26 | Victoria Dyke, Co-Founder of Ziggy | Victoria Dyke, Co-Founder of Ziggy, on how AI is rewriting B2B buyer behaviour, the rebalancing act between brand and performance, why win rates matter more than opportunity volume, and commercial literacy as the defining skill for modern marketers. Recorded live at Advertising Week Europe. | 28m 05s | ||||||
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| 4/28/26 | Tom Ollerton, Co-Founder of Automated Creative | Tom Ollerton, Co-Founder of Automated Creative, on why best practice is just copying, what strategic tagging reveals about why ads actually work, the real economics underneath the AI boom, and why marketing now resets to zero every few months. Recorded live at Advertising Week Europe. | 40m 31s | ||||||
| 4/27/26 | Fiona Salmon, Managing Director at Mantis | Fiona Salmon, Managing Director at Mantis, on why transparency is the next shift in ad tech, how contextual targeting has come back smarter for a cookie-less world, why brand safety is overblocking news, and sustainability as an efficiency play. Recorded live at Advertising Week Europe. | 27m 55s | ||||||
| 4/24/26 | Dragos Marica, Associate Director, Performance Marketing at Directive | Dragos Marica, Associate Director, Performance Marketing at Directive, on platform over-reliance, how AI search is rewriting SEO, why creative now sits at the centre of performance marketing, and the brand vs demand balance when the low-hanging fruit has gone. Recorded live at Advertising Week Europe. | 28m 10s | ||||||
| 4/23/26 | Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe | Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe, on brand vs performance, AI and discoverability, scaling across 40+ EMEA markets, and why storytelling still wins. Recorded live at Advertising Week Europe. | 30m 17s | ||||||
| 4/22/26 | Minter Dial, Author, Speaker & Thought Leader, MYDIAL | Recorded live at Advertising Week Europe, John Horsley speaks with Minter Dial about empathy, trust, AI, and why businesses need to become more meaningful, more human and more self-aware in the way they lead and communicate. | 33m 36s | ||||||
| 4/21/26 | Martin Corke, CMO, Bauer Media Outdoor | Recorded live at Advertising Week Europe, John Horsley speaks with Martin Cork, Chief Marketing Officer at Bauer Media Outdoor, about the evolution of out of home, the rise of digital and programmatic, and why the channel still has one of the brightest futures in media. | 36m 20s | ||||||
| 4/20/26 | Jem Lloyd-Williams, Mindshare President and WPP Media CSO | Recorded live at Advertising Week Europe, Justin Cooke speaks with Jem Lloyd-Williams, Mindshare President and WPP Media CSO, about the changing nature of media, the role of AI, and why speed and strategic clarity are becoming critical in modern marketing. | 34m 35s | ||||||
| 4/17/26 | Jen Brown, Director, Engaging Interactions | Recorded live at Advertising Week, John Horsley sits down with Jen Brown. They discuss the limitations of traditional metrics, the importance of long-term brand building, and how marketers can remove friction across the customer journey to unlock real engagement. | 40m 29s | ||||||
| 4/16/26 | Jaki Ellenby, CCO, ABBA Voyage | Recorded live at Advertising Week Europe, Justin Cooke speaks with Jackie Ellenby about building distinctive brands, marketing unforgettable experiences, and why the strongest brands compete on uniqueness, not comparison. | 35m 22s | ||||||
| 4/15/26 | Chris Elsheikhi VP Demand Generation, Usercentrics | Recorded live at Advertising Week Europe, John Horsley speaks with Chris Elsheki, Vice President of Demand Generation at Usercentrics, about privacy-led marketing, building demand engines, and why trust is becoming one of the most important performance signals in B2B. | 29m 36s | ||||||
| 4/14/26 | Bryan Barletta, Founder & Partner, Sounds Profitable | Live from Advertising Week Europe, John Horsley is joined by Bryan Barletta, founder of Sounds Profitable, for a conversation on the business of podcasting. From creator economics to attribution, audience engagement and the future of the industry, this episode looks at where podcasting is headed next. | 30m 59s | ||||||
| 4/13/26 | Ben Smith, Director of Global Marketing, ReachDesk | Recorded live at Advertising Week Europe, John Horsley sits down with Ben Smith, Director of Global Marketing at ReachDesk, to explore how marketing teams are building pipeline, aligning to revenue, and breaking through the noise. | 28m 44s | ||||||
| 4/10/26 | Andrew McCormick, Former Chief Growth Officer, Dentsu X | Recorded live at Advertising Week Europe, this episode sees Justin Cooke in conversation with Andrew McCormick, former Chief Growth Officer at Dentsu X, unpacking how agencies are evolving, what really drives growth, and why outcomes, not outputs, now define success. | 30m 22s | ||||||
| 4/9/26 | Paul Anderson, Global Chief Creative Director, Gravity Global | Recorded live at Advertising Week Europe, John Horsley speaks with Paul Anderson, Global Chief Creative Director and founding partner at Gravity Global, about the state of B2B creativity, the enduring power of brand, and why big ideas still matter. | 36m 29s | ||||||
| 4/8/26 | Jason Warnes, Marketing Advisor and Investor | In this episode, John Horsley speaks with Jason Warnes about the evolution of digital marketing, why the fundamentals still matter, and how AI is reshaping agencies, creativity and brand building in real time. | 33m 01s | ||||||
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Chart Positions
4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.