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On the show
Recent episodes
Episode 38: Selling without feeling salesy - what actually needs to change with Catherine Watkin
May 13, 2026
Unknown duration
Episode 37: How to write with personality
May 6, 2026
Unknown duration
Episode 36: 3 things I know to be true from 59 years on this planet
Apr 29, 2026
Unknown duration
Episode 35: Meltdowns and milestones - the stories behind SnoozeShade with Cara Sayer
Apr 22, 2026
Unknown duration
Episode 34: A 90-Day Plan to Turn Your Stories Into Sales
Apr 15, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/13/26 | Episode 38: Selling without feeling salesy - what actually needs to change with Catherine Watkin | If you’ve ever held back from making an offer, avoided talking about your prices, or worried that selling somehow makes you come across as pushy, this episode will deeply resonate.Susan is joined by Catherine Watkin to explore what really needs to shift if you want to sell in a way that feels natural, aligned, and genuinely good - for you and your clients.You’ll discover:How the story in your head about selling shapes your confidence, energy, and resultsWhy so many people associate sales with pressure or manipulation - and how to reframe itThe difference between traditional sales and selling in a way that feels authentic and values-ledHow to see selling as an act of service - and why nobody wins when you hold backThe beliefs that need to be there for any sale to happenHow storytelling builds trust, connection, and desire before you ever make an offerThe simple shift from ‘making someone say yes’ to guiding them to the right decisionIf you’re ready to let go of the pressure around selling, trust the value you bring, and step into your role as the Guide your clients are looking for, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 5/6/26 | Episode 37: How to write with personality | So many of us have fallen into the trap of trying to sound ‘professional’ when we write … only to end up sounding like everyone else …And completely disconnected from who we really are.In this episode of The Business of Stories, Susan shares what she’s been noticing behind the scenes - from AI-written podcast pitches to messaging that has lost its human touch … and why personality is the one thing you can’t afford to edit out.You’ll discover:Simple, practical ways to bring your voice back into your content, so your words feel real, relatable, and deeply resonate with the people you’re here to help.Why writing the way you were taught at school might be costing you more than you realiseHow writing like you talk instantly makes your content feel more natural and engagingHow your quirks, thoughts, and unique way of expressing yourself make your voice memorableWhy being vague can kill the personality in your storiesHow writing for your people (not everyone) helps you connect with the right audienceThis super practical episode will help you reconnect with your voice, trust what feels natural, and start writing in a way that feels true to who you are.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 4/29/26 | Episode 36: 3 things I know to be true from 59 years on this planet | What do 21,537 days of living, learning, stumbling, growing and figuring it out teach you?In this episode of The Business of Stories, Susan celebrates her birthday by reflecting on three lessons she knows to be true after 59 years on the planet.Lessons about being seen, judging yourself less harshly, and reframing the stories that hold you back.You’ll discover:Why people aren’t watching, judging or analysing you as much as you thinkThe uncomfortable truth about who IS judging youThe hidden stories running your decisions (especially around money, visibility, and success)Why celebrating who you are is the first step to owning your storyHow one simple reframe can change the way your whole story plays outThe surprisingly simple exercise that will help you see yourself in a completely different lightIf you’re ready to stop judging yourself, own what makes you powerful, and reframe your story in a way that helps you win at life, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 4/22/26 | Episode 35: Meltdowns and milestones - the stories behind SnoozeShade with Cara Sayer | Behind every business are the stories of what it took to get there.In this episode of The Business of Stories, Susan has an honest and unfiltered conversation with Cara Sayer, founder of SnoozeShade, about what scaling really looks like behind the scenes - from product creation and purpose-led growth to overwhelm, setbacks and having her product ripped off by a major supermarket.You’ll discover:The story that kept SnoozeShade at #1 for 16 yearsWhy ‘selling more’ is the wrong goal (and what to focus on instead)How your values, standards and non-negotiables can become a powerful part of your storyThe uncomfortable truth about building something that lastsThe difference between a product - and a brand people believe inThe simple but powerful question to help you uncover the stories you could be telling nowIn this honest and thought-provoking episode, Susan reflects on how Cara’s story shows what’s possible when you stay anchored in what matters, and why the stories you share as you grow can become some of your most powerful.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 4/15/26 | Episode 34: A 90-Day Plan to Turn Your Stories Into Sales | If you’ve ever felt like you’re showing up, doing the posts, writing the emails … and still not seeing the results you want, this episode of The Business of Stories is for you.Susan walks you through her 90-day roadmap to turn your stories into a powerful, consistent sales system.From building strong foundations with your core story and ideal client, to refining your message, creating aligned content, and developing a clear sales strategy - this episode shows you how to bring it all together in a way that feels natural, authentic, and effective.You’ll discover:How your story is more than something you share, it’s something that runs through your entire businessWhy knowing your customer’s real story changes everything - and what happens when you don’tHow the golden threads that link your story to your ideal clients are so much more than your ‘I was where you are now’ storyHow creating a clear, simple message that people instantly understand (and remember) is like writing a songThe most important story your website should tellWhy random content could be killing your sales - and how to fix thatThe importance of having a sales strategy behind your stories, content, and visibilityThis super practical and empowering episode will help you create clarity in your messaging, confidence in your content, and a strategy that supports consistent, story-led sales.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 4/8/26 | Episode 33: EASTER FUN 2 - More questions from my family | Need some more inspiration for stories you could share over Easter? In this light-hearted Easter episode of The Business of Stories, Susan pulls more unexpected questions from the hat - and uses them as a springboard for honest reflection, personal insight, and easy content ideas you can borrow for yourself.From talking openly about ADHD to the pressure to do business like everyone else, and what people often assume from the outside looking in, this episode is a reminder that simple questions can uncover stories, memories and insights you might never have thought to shareYou’ll discover:The powerful ADHD metaphor that helped Susan understand herself in a completely different wayThe importance of focusing on the ‘marbles’ that matter most - and letting go of the guilt around the ones you dropWhy letting go of perfection - at home and in business - can create more ease, energy and self-compassionHow to stop measuring yourself against other people’s way of doing business and find what works for youThis honest and uplifting episode will help you see that even the most casual questions can lead to stories that deeply resonate, reveal your unique blend, and help your audience understand you in a more human way.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 4/1/26 | Episode 32: EASTER FUN 1: Questions from my family | Need some inspiration for stories you could share? Or easy content to post over Easter? In this episode of The Business of Stories, Susan lets her family choose some topics for her to discuss - unplanned, unscripted, and surprisingly revealing. Along the way, she shows you just how many stories you already have … and how quickly they appear when you stop overthinking.You’ll discover:Why relaxing can feel impossible when your mind never fully switches off (and what that might be trying to tell you)How your environment shapes your nervous system - and why noticing the stars, seasons and cycles matters more than you thinkThe advice Susan would give herself at 15, 30 and 45 - and what it reveals about trusting your own timingWhy you never have to stay on a path that no longer feels aligned, even if you’ve invested years in itThe surprising days Susan would go back to - from a lost password to a wedding dance nobody filmedHow one simple question can unlock a story that makes people feel closer to youThis light, honest episode is a reminder that storytelling isn’t something you ‘create’” out of thin air - it’s something you notice. In the everyday. In the memories. In the moments you laugh about. In the reflections you didn’t realise mattered. And when you share those with a little intention, people don’t just learn about you … they feel connected to you.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 3/25/26 | Episode 31: How understanding your energy can change how you show up in business - with Kelly Vikings | An important part of sharing your stories, being visible, and showing up as the Guide for your people … is understanding yourself first.In this episode of The Business of Stories, Susan is joined by Kelly Vikings, founder of New Earth Business, to explore what changes when you stop trying to run your business like everyone else. Together, they talk about the cost of fighting your natural rhythm, and how learning your design can help you show up with more ease, self-trust, and confidence.You’ll discover:Why running a business is a journey of self-discovery (and why that matters more than you think)How understanding your energy can make visibility, marketing, and storytelling feel safer and more aligned.The hidden cost of forcing yourself to work in ways that don’t fit - and how it can lead to burnout and breakdown.Why there isn’t one ‘right’ way to build a business (even if the online world tries to convince you otherwise).How to recognise when you’re in alignment vs. when you’re stuck in the shadow.The power of listening to your body’s cues - and using them to guide your decisions.How a simple daily practice can help you tune into your inner world and lead from grounded energy.This episode is a powerful reminder that your business isn’t meant to be a box you squeeze yourself into. It’s meant to be something you build around who you are - your rhythm, your sensitivity, your nervous system and your energy.If you’re ready to stop forcing what doesn’t fit and start running your business with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 3/18/26 | Episode 30: What stories to share when your business is growing | As your business grows, your voice, your confidence, and your leadership evolves - so your storytelling needs to reflect that.In this episode, Susan explores how your stories need to grow with you. You’ll discover:Why documenting your milestones, pivots and lessons builds trust and authorityThe power of sharing ‘what I’ve learned along the way’ stories to deepen connectionHow to tell client transformation stories without breaking confidentialityWhy moving from scrappy founder to Guide requires a shift in storytelling energyHow humanising your growth (including the messy parts) builds relatability and beliefThis reflective episode will help you honour how far you’ve come, recognise the depth of experience you’ve already gained, and share your journey - in a way that deeply resonates with the people you’re here to help.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 3/11/26 | Episode 29: How writing a book can change your story - with Lucy McCarraher MBE | Writing a business book isn’t just ‘a marketing tactic’ - it can be a turning point. A moment where you stop keeping your work in your head … and start owning it on paper.In this episode of The Business of Stories, Susan is joined by her publisher, Lucy McCarraher MBE, to explore what really happens when you write the book that builds your business. From credibility and clarity to becoming the Guide in your customer’s story, you’ll hear why a book can shift how people see you … and how you see yourself.You’ll discover:How writing a book can help you refine your process and turn your expertise into something you can teach, scale, and shareHow to get clear on who you’re writing for using Lucy’s Person, Pain and Promise positioning frameworkHow to weave storytelling into your business book without making it all about youThe emotional ‘messy middle’ of writing - and why self-doubt is completely normal How sharing the journey of writing your book can build trust and attract clients before it’s even publishedThis episode is a reminder that writing a book isn’t about proving yourself - it’s about being of service, claiming your IP, and creating something that deeply resonates with the people you’re here to help.If you’ve been thinking about writing the book that could change your business (and your story), this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
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| 3/4/26 | Episode 28: What stories to share when your business is new | When you’re just starting a new business - or pivoting, niching or changing direction - it can feel like you have no stories to share yet.No testimonials.No case studies.No long list of client wins.And yet, this is exactly the moment to lean into all the stories you have about everything that has led you here, doing what you now do.In this episode of The Business of Stories, Susan explores what to share when your business is new, or has changed - and why you don’t need years of experience to start building trust, connection and authority.You’ll discover:How to share your journey in real time and build connection without pretending you’re further aheadWhy documenting the climb can be more relatable than speaking from the summitHow to build trust and authority without testimonials, case studies or a long client listThe role of values, beliefs and movements in positioning yourself as a guide, even at the beginningHow micro wins, insights and lived experiences can become powerful stories that deeply resonateFrom documenting your journey, to sharing defining moments, to owning your ‘why’, this episode will help you see that your stories don’t begin when you feel established, they begin the moment you decide to show up.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 2/25/26 | Episode 27: Where does storytelling, connection and authenticity fit in an AI-powered world? | It’s tempting to believe that faster, smarter tools will solve everything. Especially when content feels exhausting and visibility feels harder than ever. But what happens when there’s a disconnect between the content someone puts out and who they really are?In this episode of The Business of Stories, Susan explores where storytelling, connection and authenticity fit in a noisy, AI-powered world - and why your real voice, lived experience, and human stories matter more now than ever.You’ll discover:The hidden costs of outsourcing your storytelling to AI How exploring your stories helps you find your true voice - instead of one that doesn’t quite fitWhy reflecting on your journey can bring more ease, alignment and intention to your businessHow reconnecting with your lived experiences adds depth, meaning and emotional resonance to your messageWhere AI can support you - without replacing the parts that only you can doThis honest, thought-provoking episode will help you reconnect with your voice, honour your experiences, and remember why your stories - told by you - are the most powerful way to build trust and connection.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 2/18/26 | Episode 26: How I built a 6-figure business with one simple process | Running a business can feel lonely, messy, and completely overwhelming - especially when you’ve got a head full of ideas and no clear sense of what to focus on next.In this episode of The Business of Stories, Susan opens up about her own very organic business journey - from years of offering 1:1 Done For You work, to creating a book, a process, and eventually a scalable business rooted in her unique IP.She shares what she did at each stage, why she made those decisions, and how one foundational process became the catalyst for everything that followed.You’ll discover:Why creating your own unique process or IP can be a game-changer, even if your work feels bespokeHow documenting what you do with clients can reveal clarity, confidence, and directionWhy clients need a roadmap, not a rigid framework - and how a process builds trustHow to think about your work as a journey from A to B, rather than a collection of disconnected toolsWhat’s possible when you get clear on what you want to be known for, create a process you can trust, and build your business around thatThis honest, behind-the-scenes episode will help you stop second-guessing your path, trust the process you already have, and see that the journey you guide your clients through can unlock growth, confidence, and momentum in your business.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 2/11/26 | Episode 25: How to make your stories work (even if writing isn’t your thing) | So many business owners want to share stories in their content - but something keeps stopping them.And sometimes, that barrier is the act of writing itself.In this episode of The Business of Stories, Susan sits down with long-time Storytelling Mastery member Sue Hall - whose relationship with writing was shaped by years of red pen corrections, criticism, and an undiagnosed dyslexia.What changed everything wasn’t learning how to write ‘better’ - it was learning who she was writing for, and how to use simple storytelling frameworks to get her ideas out of her head and onto the page.You’ll discover:How clarity, structure, and a strong core message can remove resistance and build confidenceWhy storytelling frameworks matter - especially if writing feels overwhelming or heavyHow finding the golden thread that runs through your three key stories makes your content feel focused, intentional, and connectedWhy stories work best when they meet people exactly where they’re atHow your stories can be a powerful bridge between you and the people you’re here to helpThis warm, encouraging conversation will help you see that storytelling isn’t about writing flawlessly - it’s about helping one real person feel understood, supported, and less alone.If you’re ready to stop battling the blank page and start sharing stories with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 2/4/26 | Episode 24: Stop packing too much into your stories! | In this super practical episode of The Business of Stories, Susan shares why simplicity is what makes stories compelling - and how packing too much into your story is one of the fastest ways to disengage your audience.She walks you through six clear, easy ways to shorten your stories without losing the meaning, emotion, or message that matters.You’ll discover:How to focus on one moment, one message, one insight - without detours, diversions, or rabbit holesHow using a word limit forces clarity and helps you cut out the clutter.How bullet points can be a powerful storytelling toolWhy knowing the point of your story before you start makes it easier to know what you need to includeHow starting in the moment, and ending sooner than you think, can strengthen the impact.The simple perspective shift that helps you experience your story the way your ideal client will.This clear, actionable episode will help you simplify your stories, sharpen your message, and stop overwhelming your audience - without losing what makes your voice uniquely yours.If you’re ready to stop cramming everything into one story and start sharing with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 1/28/26 | Episode 23: The story your pricing is telling | It’s so easy to think that pricing is just a number. Something practical. Logical. Neutral.But what if the prices you charge for your products and services are actually telling a story about you - whether you realise it or not.In this episode of The Business of Stories, Susan explores why pricing is never just about money, and how what you charge shapes perception, energy, confidence, and the clients you attract.You’ll discover:How undercharging can quietly undermine trust, positioning, and confidenceWhy fitting in with your competitor’s pricing might be keeping you stuckHow to spot a disconnect between how you position yourself and what you chargeThe role energy plays when you quote a price, and why it matters more than you thinkWhy pricing is never about your self-worthA simple way to make the value of what you do feel tangible, clear, and easy to say yes toThis perspective-shifting episode will help you look at your pricing in a new light, and make intentional choices that feel aligned - for you and the people you’re here to help.If you’re ready to stop letting fear or old beliefs dictate your prices, and start telling a story of clarity, confidence and value, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 1/21/26 | Episode 22: Why some people connect with you and others don't | Have you wondered how connection works in business?Why some people lean in, and feel excited to work with you - while others walk away?In this episode of The Business of Stories, Susan unpacks a real moment from a recent launch that perfectly illustrates why connection isn’t about being polished, perfect, or universally appealing - and why that’s actually good news for your business.She explores the science behind connection, from brain chemistry to mirror neurons, and shares a powerful reminder that connection isn’t something you manufacture.It’s something that happens when you stop trying to be for everyone.You’ll discover:Why the very thing that turns one person off can be the exact reason someone else feels deeply drawn to youHow storytelling creates real connection in the body, not just in the mindWhy perceived similarity matters more than being a ‘perfect match on paper’How your stories act as a natural filter - attracting aligned clients and filtering out the restHow sharing what you stand for helps the right people buy into you, before they buy from youThis reassuring episode will help you stop second-guessing why not everyone connects with your message, and start trusting that your way of showing up is doing exactly what it’s meant to do.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 1/14/26 | Episode 21: From debt and bailiffs to building something meaningful - with Natasha Britton | In this episode of The Business of Stories, Susan sits down with business mentor Natasha Britton, whose journey from homelessness, teenage motherhood, and financial pressure to building a successful salon business shows what’s possible when vision, resilience, and self-belief lead the way.Natasha shares her story with honesty and heart - and shows how lived experience, adversity, and hard-earned lessons shape the way we lead, mentor, and serve others.You’ll hear how Natasha’s story became the foundation of her positioning, her confidence, and the deep trust she builds with clients - and why sharing your story with intention can be one of the most powerful business decisions you ever make.You’ll discover:How lived experience builds credibility in a way strategies alone never canWhy the hardest parts of your journey often shape the mentor, guide, or leader you becomeWhy you don’t need your client’s exact story for them to feel seen, heard and understoodThe mindset shifts that help you keep going when things feel overwhelming or uncertainThe power of staying connected to the chapters you’ve ‘outgrown’ - and why they still matterThis honest conversation will help you see your story differently. Not as something to hide or move on from, but as a source of strength, clarity, and connection for the people you’re here to help.If you’re ready to stop downplaying where you’ve come from and start using your story with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 1/7/26 | Episode 20: Your energy is shaping your results - Getting a bit woo! | Have you ever realised that you’ve bought into the narrative that success has to be hard, and that nothing worth having comes easily?Well, this episode is an invitation to look at what happens when you get clear about what you want - and the energy you bring to receiving it.In this fun, honest, and surprisingly grounding episode of The Business of Stories, Susan shares unforgettable stories about ‘ordering’ from the Universe.You’ll discover:How being clear and specific about what you want changes what you receiveWhy the energy you bring to your content, conversations and offers, can impact your results more than you thinkWhy clarity, belief, and openness matter just as much as strategy when it comes to attracting clients, income, and opportunities.How doubt, fear, or bracing for disappointment quietly blocks resultsHow to stay open to receiving - even when life or business feels messyAnd a simple way to shift your energy before your next launch, offer, or big askThis uplifting and reassuring episode will help you reconnect with what you really want, show up with more belief and ease, and remember that your business doesn’t have to feel hard to be successful.If you’re ready to trust what you’re building and bring more clarity, confidence, and openness to how you show up, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comDownload my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 12/31/25 | Episode 19: Who You Became in 2025 - And the Moments That Shaped You | So much can happen in a year. Not just in your business, but inside you.In this reflective end-of-year episode, Susan explores the idea that every year creates new versions of you. Versions that didn’t exist twelve months ago. You’ll also learn how to look back on your own year through the lens of story - not just what you did, but who you became.You’ll discover:How moments you barely notice at the time can quietly shape who you becomeA daily exercise to find your stories of strength, insight, connection, rediscovery, letting go, growth, and choosing yourselfHow keeping your stories simple helps people stay engaged - and actually remember your messageWhy looking ahead through the lens of story can be more powerful than traditional goal settingThe value of focusing on who you want to become, not just what you want to achieveHow to think about growth, evolution and alignment as you step into 2026If you’re ready to honour who you’ve become, reflect on the moments that shaped you, and step into 2026 with intention and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comDownload my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 12/24/25 | Episode 18 - A Christmas Eve story - The gift of being seen | So many of us move through our days feeling rushed, stretched, or a little bit unseen. And then, every so often, a moment stops us - and reminds us that we matter.In this reflective festive episode of The Business of Stories, Susan speaks to something every human longs for: to be noticed, understood, and held with kindness, even for a second. And how simple acts of connection can shift everything.You’ll hear why your stories matter more than you realise, why your impact extends far beyond what you can measure, and why ‘being seen’ is one of the greatest gifts you can give … to others, and to yourself.You’ll discover:Why being seen and acknowledged is a primal need we all shareHow small acts of humanity can change the course of someone’s dayHow your stories help people feel understood, connected, and less aloneWhy your impact is always bigger than what you can seeHow to honour yourself through the imperfect, emotional, beautiful chaos of ChristmasAnd a practical action step, to make someone else feel valued and rememberedThis gentle, heartfelt episode will help you slow down, breathe, and reconnect with what truly matters – your voice, your impact, and the people you’re here to help feel seen.If you’re ready to step into the new year with more clarity, compassion and confidence - and to honour the gift your stories really are - this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comDownload my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 12/17/25 | Episode 17: How to turn your message into a movement | What if you’re doing more than building a business? What if you’re building a movement?So many of us have a chapter or conflict in our story that changed us. A moment we wish had been different, or a belief we couldn’t ignore any longer.And yet, we rarely see how that tension is often the very thing that reveals what we stand for - and the beginnings of a movement we may already be leading.In this episode of The Business of Stories, Susan explores how the friction inside your story - the thing that shaped you, stretched you, or woke you up - can become the catalyst for something much bigger than an offer, a programme, or a brand. You’ll discover:How your story can become the foundation of the movement you’re quietly buildingWhy movements don’t begin with offers or strategies - but with the beliefs you hold most deeplyThe simple sentence that uncovers the ‘injustice’ your work is here to changeInspiring stories of those whose hardest seasons and struggles became catalysts for meaningful changeListener Q&A: How to use storytelling to shift a cultural narrativeAnd a practical action step on sharing what you believe - and stand forThis inspiring and practical episode will help you see your story, and your business, through a wider, more powerful lens.If you’re ready to uncover what you stand for, honour the movement within your message, and lead with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comDownload my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 12/10/25 | Episode 16: Turning shame into strength - When you finally stop hiding | What happens when the story that shaped you is also the one you’re most afraid to share?In this episode of The Business of Stories, Susan sits down with Storytelling Mastery member Jen Neil, who spent years hiding - held back by a chapter of her life that carried deep shame, grief, and a sense of failure.Jen opens up about walking away from everything - her home, her business, her identity - and the long journey back to herself. You’ll hear how she rebuilt from the ground up, found the courage to tell the truth about her past, and slowly turned the very story she wanted to hide from … into the foundations of the thriving coaching practice she runs today.If you’ve ever felt like a part of your past disqualifies you, makes you question how others will see you, or is safer kept quiet, Jen’s story will show you what’s possible when you stop hiding, and start reclaiming the strength you didn’t know you had.You’ll discover:Why shame-filled or ‘messy’ chapters are often the ones that shape your deepest gifts and purposeHow Jen rebuilt her identity after losing everything, and why hiding kept her stuckThe moment she realised the thing she was most afraid to share was the exact thing her clients neededWhat changes when you shift from sharing your story as the hero (or victim!) … to sharing it as the guideHow to share hard stories safely, intentionally and from the scar, not the woundThis honest, powerful conversation will help you see your story with more compassion, and recognise the strength, wisdom and mission that may already be living inside the chapters you’ve been avoiding.If you’re ready to rewrite how you see yourself, reclaim the parts of your story that shaped you, and use them to serve others, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comIf you’d like to contact today’s guest Jen Neil, you can do so at storystrands.co.uk/contact-usOr grab her free guide ‘10 Signs It Might Be Time to Refresh Your Story’ at storystrands.co.uk.*Download my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 12/3/25 | Ep 15: When your story comes with a feeling of shame or failure | So many of us have chapters of our story that we feel uncomfortable sharing; moments we wish had gone differently or that we fear people might judge us for.In this episode of The Business of Stories, Susan shares why those very chapters often hold the most strength, the most connection, and the most gold. Through real life stories of celebs and clients, Susan shows how the hardest seasons can shape who you become and why sharing the challenging times (when you're ready) can deeply resonate with the people you want to help.You’ll discover:How to know what to share (and what not to) when a chapter feels raw, painful or vulnerableThe power of sharing from the scar, not the wound, and why timing mattersHow to tell honest stories without feeling like a victim, or worrying that people will pity you.Five simple steps to sharing a difficult story with purpose, clarity, and impactWhy owning your story builds trust, relatability, and respect even when things didn’t go to planA powerful reminder that your audience doesn’t need the whole story to benefit from the wisdom that came from itThis honest and reassuring episode will help you honour your story, own your growth, and use even the hardest chapters to support the people you’re here to help. If you’re ready to stop hiding the parts of your story that shaped you most, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comDownload my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
| 11/26/25 | Ep 14: What to do when your offer doesn’t sell - and how to build a business you love | What do you do when your offer gets crickets, your posts fall flat, or people say they’re interested - and then disappear?!In this episode of The Business of Stories, Susan shares the honest truth about what these moments mean, and why they’re rarely a reflection of your ability or the value you bring. She also opens up about her own journey of experimenting, refining, and slowly building a business that feels aligned, sustainable, and right for her.You’ll learn how to take the emotion out of ‘things not working’, how to read feedback the right way, and how to keep moving forward with clarity and confidence, even on the messy days.If you’ve ever wondered, “Is this normal?” or questioned your direction when something didn’t land, this episode will help you feel less alone … and far more empowered.You’ll discover:The one simple question that helps you stay aligned and in love with your businessWhy business is an experiment and how to use feedback without spiralling into self-doubtWhy consistency, repetition, and showing up more than once are essential for salesThe motto that keeps Susan grounded in every launchThe simple (but powerful) mindset shift that keeps you going when things feel uncomfortableHow to remove the emotion from your business results (and keep it for your stories instead)This motivating episode will help you reset, reconnect with your path, and see your business with more clarity and compassion.If you’re ready to build a business that feels aligned and work through the dips with confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comDownload my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio. | — | ||||||
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