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Est. listeners per new episode within ~30 days
1,001 - 10,000 - Monthly Reach
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5,001 - 25,000 - Active Followers
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501 - 5,000
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Recent episodes
125. Becoming a High-Ticket In-Demand Designer with Bec Morris
Apr 10, 2026
34m 49s
124. Feedback that Doesn't Derail the Project
Apr 2, 2026
13m 49s
123. Stop Saying a Brand is Not a Logo - Say This Instead
Mar 27, 2026
19m 59s
122. Brand Strategy Workshops 101
Feb 26, 2026
19m 05s
121. What It Takes to Grow a Studio With Em Sparrow
Feb 18, 2026
53m 07s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/10/26 |  125. Becoming a High-Ticket In-Demand Designer with Bec Morris | In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator. I check in on Bec's journey with brand strategy to explore: • Why she wanted to invest in her brand strategy skills• What that journey has looked like for her• The impact it's had on her business and also her identity I'm honoured to have been part of Bec's journey, and proud to share her story with other designers just like her. I hope you can take some inspiration from how far Bec has come. About Bec Morris With over 15 years of experience across Sydney agencies, in-house roles, and running her own studio, Bec has developed a knack for digging deep into businesses and uncovering the insights that make brands unforgettable. From her thriving brand studio on the New South Wales south coast in Australia, Bec is all about helping brands shake things up and follow their own path. Connect with Bec Morris on Instagram Connect with Bec Hughes: Check out The Brand Method Find me on Instagram | 34m 49s | ||||||
| 4/2/26 | 124. Feedback that Doesn't Derail the Project | Feedback isn’t the problem, it's how you ask for it. If you’ve ever received vague, emotionally charged, or completely off-track feedback, chances are there's a problem with your feedback process. In this episode, I break down: • Why client feedback so often derails projects (and why it’s not actually their fault) • The role feedback should play in your process • Common mistakes designers make I'll share my simple SAGE framework to help you lead clearer, more focused feedback as a consultant. Because great quality feedback isn't luck, it’s leadership. Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | 13m 49s | ||||||
| 3/27/26 | 123. Stop Saying a Brand is Not a Logo - Say This Instead | How many times have you said “a brand is not a logo”… and watched clients glaze over? In this episode, I tackle why that line doesn’t resonate, and what to say instead if you want branding to click for your clients. Because replacing 'logo' with 'design scheme' won't do it either. • We’ll have a quick reset on what a brand really is • Understand why that definition matters • Get to the nuts & bolts of how to talk about branding to prospective clients Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | 19m 59s | ||||||
| 2/26/26 | 122. Brand Strategy Workshops 101 | Let’s demystify the whole workshop thing. The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary. In fact they’re one of the fastest ways to build strategic authority. In this episode I share: What a proper Discovery Workshop actually is (and what it’s not) The structure that keeps your workshop focused and valuable How to manage tangents, surface-level answers and energy dips Why questionnaires are a cop out (yep, I said it) What to do before and after to strengthen the strategy, and the relationship Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | 19m 05s | ||||||
| 2/18/26 | 121. What It Takes to Grow a Studio With Em Sparrow | Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025. We talk about: • The most important skills needed to scale a business • Em's experiences growing a team • The discomfort that is part of growth • Innovation as a mindset and growth strategy • One thing the Sparo Studios team prioritise in their brand strategy approach About Em Sparrow Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience. Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space. Connect with Sparo Studios on Instagram Connect with Em on LinkedIn Connect with Bec Hughes: Check out The Brand Method Find me on Instagram | 53m 07s | ||||||
| 2/11/26 | 120. Brand Strategy is Trending - What Does That Mean For You? | Brand strategy is having a moment. It’s no longer flying under the radar or reserved for the select few. What used to be a nice-to-have for designers is quickly becoming a non-negotiable to secure better clients. In this episode, I unpack • Why strategy is trending• What’s driving the shift• Why the competitive advantage window is closing Don't panic, this is your chance to take advantage of foresight. Are you positioning yourself ahead of the curve or leaving yourself a mountain to climb to catch up? Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | 18m 42s | ||||||
| 2/6/26 | 119. Sell Like a Consultant with Hayden Burgess | In this episode, I have a value-packed chat with Hayden Burgess from Pitchr. We purposefully meander through lots of valuable insights, including: • What it means to have a 'no compromise' business• Cultivating confidence and assertiveness with clients• Positioning yourself as a consultant• Bad habits that creatives develop in business• Simple selling skills with real impact About Hayden Burgess: As the founder of Pitchr, Hayden helps creatives who want to build a solo creative business that is profitable and fulfilling. He works with creative weirdos who are great at their craft but were never taught how to run a business. Connect with Hayden on Instagram Connect with Bec Hughes: Check out The Brand Method Find me on Instagram | 51m 34s | ||||||
| 1/30/26 | 118. Does Brand Strategy Really Need to Take 8 Weeks? | Brand strategy doesn’t need to take months to be valuable. In this episode I share: • Why long timelines are bloated, impractical, and irrelevant• A realistic 3-week brand strategy project plan for designers• How you can significantly increase your income even with a short timeline The purists will be choking on their textbooks.. but I don't care. This is about efficiency, confidence and outcomes. Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | 19m 46s | ||||||
| 11/26/25 | 117. What If You're Not Cut Out for Brand Strategy? | What if you're not cut-out for brand strategy? What if you get it wrong? What if it takes too long? What if people think you're a fraud? There are so many 'what ifs' that hold designers back from leaning into learning and offering brand strategy. In this episode I explore: • Why these questions are holding you back and what they really mean • Some better ways to frame these 'what ifs' • What leaning into brand strategy can do for you Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | 15m 30s | ||||||
| 11/18/25 | 116. This Small Upgrade Will Transform Your Positioning Strategy | If I could only give a client one thing to create the most strategic clarity, it would be positioning. It's the one thing that gets to the heart of (arguably) the most important branding question... why should our audience want us? In this episode, I break down: What positioning is and why it's so essential The single upgrade that makes positioning easier to build and understand Why this change removes the 3 main barriers to defining a winning positioning Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | 12m 00s | ||||||
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| 11/10/25 | 115. The 3 Hard Skills You Need in Brand Strategy | Designers always want to know... “what am I missing in my brand strategy process?” Usually it's the same things... the 'hard' skills. They already have the soft skills. Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers. The gap is the technical skills. Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions. In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective. Bec Connect with me The Brand Method program Free Positioning Strategy Training Find me on Instagram | 18m 09s | ||||||
| 9/23/25 | 114. Can You Offer a Lite Version of Strategy? | Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards? You can’t just leave bits out of brand strategy and expect the same outcome... but in this episode I share the 3 levers you can adjust without dumbing things down. Depth – how deeply you explore Deliverables – how you package and present the outputs Delegation – who does the work: you, your client, or both You’ll also learn when a tiered approach to brand strategy works best, and the ground rules for creating a 'lite' offer. Want to connect with me? The Brand Method program Free Brand Strategy Confidence Training Find me on Instagram Eps 83 - My 5 Pillar Brand Strategy Research Framework | 18m 06s | ||||||
| 9/9/25 | 113. Becoming a Brand Strategist with Jacob Cass | In this episode, I had the pleasure of talking shop with Jacob Cass. We cover a lot of ground, including: • Jacob’s own journey from brand designer to brand strategist• The role of a brand strategist• How brand builders can become a strategic partner to their clients• The biggest challenges facing designers and brand builders• What’s happening at the Brand Builders Summit on 16-19 Sept >>> Get your FREE Summit ticket here About Jacob Cass: Jacob Cass is a brand designer, strategist, educator, and business coach, as well as the founder of JUST Creative - a renowned branding and design consultancy that also serves as an industry-leading blog and vibrant community. He is also the brains behind the Brand Builders Summit. Connect with Jacob on Instagram Connect with Bec Hughes: Check out The Brand Method Find me on Instagram | 58m 43s | ||||||
| 9/3/25 | 112. Why I Skip Brand Archetypes | Brand archetypes are everywhere—but are they really helping your strategy? In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead. I cover: Why archetypes seem appealing but lead to sameness How they amplify industry clichés Why the illusion they create of strategy is only skin deep What I focus on in my brand strategy process instead That's right. I want you to ditch The Explorer, The Magician and The Sage, and think differently. Want to connect with me? The Brand Method program Free Brand Strategy Confidence Training Find me on Instagram Book a Strategy Springboard Sesh | 21m 06s | ||||||
| 8/19/25 | 111. How Women Succeed in the Design Industry with Anna Dower | In this podcast, I welcome one of the founders of The Designer Boss Summit, Anna Dower. We go deep into the female experience in the design industry. From money blocks, time and head space, confidence to lead, self-belief, role models to aspire to and platforms to get our voices heard, we explore what women need to succeed. What I loved about this episode is the honest exploration of the female experience and the many rebirths we go through in our lives. And what I love about Anna is how she balances being gently and authentically unfiltered. >>> YOUR FREE TICKET to the Designer Boss Summit on 27-29 August 2025 About Anna Dower: Anna is a graphic designer, entrepreneur, and sought-after creative mentor with 25 years of industry experience. She’s passionate about enlightening, empowering, and elevating the businesses of graphic designers who are eager to make their mark Connect with Anna on Instagram Connect with Bec Hughes: Check out The Brand Method Find me on Instagram | 48m 11s | ||||||
| 7/1/25 | 110. Brand Strategy Can't Predict the Future | We’ve been told that design should be quicker and more decisive. That strategy should make things certain and predictable, and guarantee success. I want to challenge those ideas. Because what if strategy isn't about logic and certainty at all? What if those things destroy creativity? Instead, what if brand strategy is about invention, and re-imagination. About finding the 'unbland' spaces and helping businesses take a calculated risk in an otherwise uncertain world. Want to connect with me? Subscribe to The Brand Brief Free Brand Strategy Confidence Training Find me on Instagram Book a Strategy Springboard Sesh | 12m 13s | ||||||
| 6/24/25 | 109. 5 Simple Ways I've Uplevelled My Brand Strategy | If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you. I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outcomes. • Why I ditched the questionnaire• A smarter way to share research• The power of presenting in person• How to stay curious longer • Why ruthless simplification is your biggest value-add Small, intentional changes that can elevate your strategy work in a big way. Want to connect with me? Free Brand Strategy Confidence Training Find me on Instagram Book a Strategy Springboard Sesh | 15m 20s | ||||||
| 6/13/25 | 108. Crafting a One Page Brand Strategy | Ever handed over a 30-page brand strategy doc no one read? Let’s fix that. In this episode I'll share an approach your clients will love you for: • The 7 elements every one-pager brand strategy should include• Why simple brand strategy is smarter (and more powerful)• How to position, prove, and differentiate a brand on one page If you want your brand strategy to be understood and used, positioning your work as high value, this episode is your blueprint. Want to connect with me? Check out The Brand Method Find me on Instagram Book a Strategy Springboard Sesh | 13m 55s | ||||||
| 6/2/25 | 107. Pricing to Make More Money with Your Pricing Queen | Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work. In the value packed episode we cover: • Mistakes creatives make with pricing • Charging your worth vs charging your value • Creating solutions based on 'problem pathways' • Getting the right product and pricing mix As so much more! About Jaz, Your Pricing Queen: Jaz is the driving force behind Your Pricing Queen. She's helped hundreds of freelancers, creatives, and designers find pricing confidence so they can know their worth, charge their value and run highly successful creative businesses Connect with Jaz on Instagram Explore the Creative Business Kitchen Website Want to connect with Bec? Check out The Brand Method Find me on Instagram | 35m 37s | ||||||
| 5/27/25 | 106. Design Gaps that Strategy Fills | Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through. Vague briefs that leave you guessing Research that doesn’t go anywhere Design without a clear purpose Over-investing in concepts that don’t land Feedback that turns into a subjective free-for-all In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process. Want to connect with me? Check out The Brand Method Find me on Instagram Book a Strategy Springboard Sesh | 14m 49s | ||||||
| 5/20/25 | 105. One Offer You Need to Turn Lurkers into Hot Branding Leads | Build a brand audit offer and attract clients pre-disposed to purchasing strategic services: In this episode: • The purpose of a brand audit offer • How to implement it super quickly • The simple framework to guide the audit and produce valuable insights • Where it fits in your pipeline process • What to do next >> Join the 4 Day Build Your Brand Audit Offer Bootcamp >> https://bechughes.com/audit Want to connect with me? Check out The Brand Method Find me on Instagram | 25m 33s | ||||||
| 5/12/25 | 104. What Clients Think 2025 with Carol Mackay | Listen to Carol Mackay sharing her take on the latest design industry report by Up To The Light: What Clients Think 2025. We explore: • The impact and opportunity of AI for designers • The changing tech landscape in design • What clients want from designers from pitch to presentation About Carol Mackay: Carol is the co-founder of Design Business Council and design studio Mackay Branson. She is also a leading and active advocate for Australia's design community. As well as leading DBA, a business advisory focused on the business of design, Carol has mentored through AGDA, Womentor and The Aunties. She sits on the board of Never Not Creative, a non-profit dedicated to improving the mental wellbeing of people working in creative businesses. Connect with Carol on Instagram Design Business Council Website What Clients Think 2025 Article Want to connect with Bec? Check out The Brand Method Find me on Instagram | 40m 53s | ||||||
| 5/6/25 | 103. 10 Steps to Create Strategic Case Studies that Sell | Are your case studies costing you strategic credibility? If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar. In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist. You'll learn how to: Lead with the business problem Show your thinking (not just the doing) Highlight transformation—emotional, strategic and visual Use quotes, stats, and niche-specific insight Repurpose for maximum leverage When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value. Want to connect with me? Check out The Brand Method Find me on Instagram | 21m 12s | ||||||
| 4/28/25 | 102. The Missing Piece in Your Solo Studio | If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one? In this episode, I explore the hidden challenge most solo brand designers face: growing creatively without any support. I’ll unpack why: ~ Guides, hacks and courses will only get you so far ~ Creativity is a team sport (even when you work solo) ~ Insightful, objective and strategic feedback at the right time will unlock your next level of growth Opening up to feedback feels hard, but pushing through the discomfort is a game-changer. Want to connect with me? Explore The Studio Check out The Brand Method Find me on Instagram | 19m 41s | ||||||
| 4/22/25 | 101. Filtering: The Essential Strategy Skill No One Talks About | If you think brand strategy is about adding more... think again. In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering. I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus. These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion. If you want to be seen as a strategist (as well as a designer), this is where it starts. Press play. Want to connect with me? Check out The Brand Method Explore The Studio Find me on Instagram Episode 97 - Rethinking Customer Avatars: Apple or Spotify | 21m 52s | ||||||
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2 placements across 2 markets.
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2 placements across 2 markets.