From Bookshop to Social Strategy

About this episode

Susie Basiaco discusses her journey from e-commerce to social media strategy, sharing insights on effective social strategies for businesses.

Ready to stop guessing at social media and start leading it? We sit down with Susie Basiaco, founder of The Social Nest, to unpack how a former e‑commerce owner turned strategist builds real results without chasing every trend. Suzy shares the pivotal lessons that took her from packing secondhand books in her lounge room to shaping campaigns for micro, small, and mid‑sized businesses across Canberra and beyond. We dig into the essentials of a useful social strategy: defining your audience, c...

People in this episode

Guest: Susie Basiaco

Topics covered

• social media strategy
• e-commerce
• business growth
• audience definition
• marketing campaigns

Keywords

• social media
• strategy
• e-commerce
• business
• marketing
• Canberra

Mentioned in this episode

Organizations: The Social Nest

Places: Canberra

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