Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse

About this episode

Michael Jacobson discusses transforming his uncle's struggling flower shop into a $9.5M business and the lessons learned in entrepreneurship.

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartner Start learning at https://adobe.ly/413JKTX Michael Jacobson, CEO of French Florist, joins the show to share how he transformed his uncle’s struggling flower shop into a $9.5M+ floral powerhouse and is now leading its national franchise expansion . He breaks down the role of proprietary technology , scaling systems, and creating a values-first brand in a traditionally overlooked industry. Michael also opens up about entrepreneurship, the emotional side of customer loyalty, and the lessons learned from reinventing a family business into a modern, thriving brand. Learn more about French Florist Chapters 00:00 Introduction to French Florist and Michael's Journey01:07 Acquisition of the Family Business04:36 Identifying Opportunities in the Floral Industry09:02 Challenges and Innovations in the Floral Business11:01 The…

People in this episode

Guest: Michael Jacobson

Topics covered

• entrepreneurship
• floral industry
• business transformation
• franchise expansion

Keywords

• family business
• customer loyalty
• values-first brand
• proprietary technology

Sponsors

Adobe

Mentioned in this episode

Products: Adobe Digital Academy, Coursera

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