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Recent episodes
He Sold to a $4 Billion Competitor. Then Helped Engineer 33 More Exits. — Steven Pivnik
Jun 16, 2026
Unknown duration
Why Most B2B Marketing Fails (And How to Build a System That Actually Works) — Tim Fitzpatrick
Jun 2, 2026
Unknown duration
Why Most Sales Transformations Fail (And 3 Fixes That Actually Work) Matt & James, Mentor Group
May 19, 2026
Unknown duration
Lessons from 30 Years Inside Big Business Transformations — Christopher Carter, CEO of Approyo
Apr 16, 2026
Unknown duration
How to Increase Your Business Valuation Before You Sell — Digital Systems, ERP & Exit Strategy
Mar 25, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/16/26 | He Sold to a $4 Billion Competitor. Then Helped Engineer 33 More Exits. — Steven Pivnik | Most founders march toward an exit with no real plan, no clear number, and no idea how the buyer is going to value the business they spent decades building. Steven Pivnik has done the work himself, growing Binary Tree to over 200 employees across 12 countries before selling it to a $4 billion competitor, and he has since helped advise on 33 exits creating over $1.1 billion in value for the founders involved.In this conversation Steven walks through exactly how he approaches exit planning with founders, why most owners get penalised on valuation without realising it, the three drivers that move valuations the most, and the personal identity work most founders avoid until it is far too late. He also shares why his endurance sports journey, including Ironman World Championship Kona, the Seven Summits, and his 2025 Mt Everest expedition, fundamentally changed how he ran his business.If you are a founder who has built something valuable and you want to give yourself the best possible shot at converting that into the outcome you actually deserve, this conversation is essential listening.🔗 CONNECT WITH STEVEN PIVNIKPersonal site → https://stevenpivnik.com/ LinkedIn → https://www.linkedin.com/in/stevenpivnik/ Acresis Advisory → https://aipadvisory.com/ THE CEO AND THE SALESMAN PODCASTSubscribe for more episodes → https://www.youtube.com/@TheCeoAndTheSalesmanPodcast Follow Matthew on LinkedIn → https://www.linkedin.com/in/matthewwhyatt | — | ||||||
| 6/2/26 | Why Most B2B Marketing Fails (And How to Build a System That Actually Works) — Tim Fitzpatrick | Most B2B businesses think they have a lead generation problem. According to Tim Fitzpatrick, what they actually have is a marketing engine problem. He calls the place most growth-minded operators get stuck "the marketing maze," a disorienting cycle of disconnected tactics, false starts, and short-term thinking that burns money without ever building anything that compounds.Tim is the founder of Rialto Marketing and has spent over a decade as a fractional CMO and marketing advisor for B2B businesses, helping owners stop guessing and start building marketing systems that actually deliver. Before Rialto, he ran day-to-day operations at a wholesale distribution business that grew an average of 60% per year for nine years before being acquired, so he understands marketing through the lens of someone who has actually had to deliver results.If you are a growth-minded operator who knows your marketing should be working harder than it is, this conversation will give you a far clearer path forward than another tactic.CONNECT WITH TIM FITZPATRICKRialto Marketing → https://www.rialtomarketing.com/ LinkedIn → https://www.linkedin.com/in/timpfitzpatrick/ Revenue Roadblock Scorecard → http://revenueroadblockscorecard.com/THE CEO AND THE SALESMAN PODCASTSubscribe for more episodes →https://www.youtube.com/@TheCeoAndTheSalesmanPodcast Follow Matthew on LinkedIn → https://www.linkedin.com/in/matthewwhyatt | — | ||||||
| 5/19/26 | Why Most Sales Transformations Fail (And 3 Fixes That Actually Work) Matt & James, Mentor Group | Most sales organisations underperform for reasons that have very little to do with their salespeople. Matt Webb, CEO of Mentor Group, and James Barton, Chief Solutions Officer, have spent decades helping global enterprises lift the bonnet on their sales engines, and the pattern they see again and again is that the issue is almost never just one thing. It is some combination of people, process, and technology, and trying to fix one of them in isolation is like playing whack-a-mole with the warning lights on a dashboard.In this episode they break down what is actually broken inside most modern sales organisations in 2026, why pipeline coverage at 3x or 4x has become a vanity metric, the difference between content consumption and skill acquisition, why so many enablement programs fail at the embed stage, and the order in which a CRO should think about investing in leadership, technology, and AI.Matt and James have just opened their first office in North America and have recently co-authored a new book, Infinite Selling.If you lead a sales team, run enablement, or sit at the top of a revenue org wondering why the numbers are not landing the way they should, this conversation is for you.CONNECT WITH MATT WEBBLinkedIn → https://www.linkedin.com/in/matt-webb-3b34ab9/CONNECT WITH JAMES BARTONLinkedIn → http://linkedin.com/in/jamesabarton/MENTOR GROUPWebsite → https://www.mentorgroup.com/ Infinite Selling (book) → https://www.amazon.com/Infinite-Selling-Approach-Generation-Realisation/dp/B0CKV4LB79▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🎙 THE CEO AND THE SALESMAN PODCASTSubscribe for more episodes → https://www.youtube.com/@TheCeoAndTheSalesmanPodcast Follow Matthew on LinkedIn → https://www.linkedin.com/in/matthewwhyatt | — | ||||||
| 4/16/26 | Lessons from 30 Years Inside Big Business Transformations — Christopher Carter, CEO of Approyo | Most leaders believe their biggest threat is competition. Christopher Carter has spent decades inside some of the world's most complex scaling organisations and says the real threat is almost always internal. Complexity, dirty data, and the wrong technology in the wrong hands will slow a business down far faster than any competitor ever could.Chris is an author, keynote speaker, and one of the most experienced voices in enterprise technology and SAP implementation globally. In this conversation we get into the messy reality of what actually happens when businesses try to scale their systems without first getting the fundamentals right.WHAT WE COVER— Why complexity is the real enemy of growth and how it sneaks in through the people, not just the technology— The stair-stepping framework Chris uses when walking into organisations that have hit a wall— Why speed that makes a business successful at 10 to 50 people becomes a liability at 500 to 5,000— What actually happens when you plug AI into dirty, unstructured data— The most dangerous lie leaders tell themselves about growth— Why 97% of companies are failing to get ROI from AI and what they are doing wrong— What CEOs need to do before they even think about upgrading their ERP or adding AI toolsIf your business is growing but the cracks are starting to show, this episode is for you.Full links to Chris's books, upcoming tour dates, and speaking events are below.https://christophermcarter.com/Subscribe for more episodes: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattChristopher Carter: https://www.linkedin.com/in/christopher-carter-885159/ | — | ||||||
| 3/25/26 | How to Increase Your Business Valuation Before You Sell — Digital Systems, ERP & Exit Strategy | When your business grows fast enough to outpace its own systems, success becomes the problem. Mark Batina, CEO of Precise Business Solutions, has spent 30 years walking into companies at $10M, $60M, $100M+ and finding the same silent crisis: the expertise that drives the business lives entirely inside a handful of people's heads, and you cannot scale a person.What we cover—What it actually looks like when a business grows beyond its own systems—Why the "linchpin" people in your business are both your greatest strength and your biggest fragility—The real reasons digital transformation projects fail (it's not what you think)—How systems maturity directly shifts your valuation multiple when you exit—The AI conversation every founder needs to have — and the one most are getting wrong—What it feels like when a founder finally gets their business running without themWhether you're at $5M or $500M — if all roads lead back to you, this episode is for you.Chapters00:00 Introduction00:53 What breaking actually looks like inside a growing business05:01 Why it's a complexity problem, not a revenue problem05:30 The expertise transformation framework — where it came from10:03 The knowledge multiplier effect and what smaller businesses can do now15:54 Why most digital transformation projects fail24:19 The founder as bottleneck — signs and solutions30:00 Valuation multiples and systems maturity — what buyers actually look for36:04 The most expensive mistakes founders keep making44:57 When a tech project sends a company backwards49:17 AI — what to tune in to and what to tune out55:42 What it feels like when it finally clicksSubscribe for more episodes: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattMark batina: https://www.linkedin.com/in/markbatina/?originalSubdomain=au | — | ||||||
| 3/10/26 | From Mowing Lawns to $3M Exit: The Sales Mindset That Builds Real Businesses | DJ Carroll | What separates entrepreneurs who build real businesses from those who stay stuck?In this episode of The CEO & The Salesman, Matthew Whyatt sits down with entrepreneur, speaker, and author DJ Carroll to unpack the mindset, systems, and sales principles that actually drive growth.DJ’s journey started when he turned down eight football scholarships to start a lawn care business. That decision led to building a company that reached $3M in revenue before selling, and eventually to coaching entrepreneurs around the world.This conversation goes deep into the real mechanics of building businesses today. Not theory. Real lessons.DJ shares:• Why most entrepreneurs misunderstand growth• The sales mindset that separates hunters from the hunted• The mistake founders make when they say they “just need more leads”• Why follow-up wins more deals than talent• The leadership habits that actually scale companies• How AI is changing the future of sales and small business• Why entrepreneurs must develop urgency to winThis episode is for founders, sales leaders, and anyone trying to build something meaningful in today’s economy.If you're building a business, this one will challenge how you think about sales, growth, and leadership.Watch the episode from the link in the comments.Subscribe for more episodes:https://www.youtube.com/@TheCeoAndTheSalesmanPodcastFollow Matthew on LinkedIn:https://www.linkedin.com/in/matthewwhyattLearn more about DJ Carroll:https://hunterheadgame.comhttps://www.linkedin.com/in/dj-carroll-65589b21/Explore Allie AI platform:https://hirealli.com | — | ||||||
| 2/18/26 | Why Most Founders Should Make Funding Plan B | n Episode 34 of The CEO and the Salesman, Matthew Whyatt sits down with Ed Kang, Chief Strategy Officer at Startups.com, multi-exit founder, investor, author of The Cortex Circuit, and yes, gas station owner.This conversation goes deeper than tactics.We unpack:-When resilience turns into stubbornness-Why most founders misunderstand strategy vs execution-The dangerous emotional bias behind pitch decks-Why funding should be Plan B-How joy becomes a performance advantage-And what AI is about to disrupt in startup playbooksEd has advised hundreds of founders. He shares what he sees six months before a startup collapses, the blind spots founders ignore, and the mental traps that sabotage growth.If you’re building, raising, selling, or advising startups, this episode will challenge the way you think.Watch the full episode from the link in the comments.Subscribe for more conversations with founders, CEOs, and sales leaders:https://www.youtube.com/@TheCeoAndTheSalesmanPodcastFollow Ed Kang on YouTube and LinkedInLearn more at Startups.com | — | ||||||
| 1/28/26 | What Google, Salesforce, and Pepsi Learned From Improv | In Episode 33 of The CEO and the Salesman, Matthew Whyatt sits down with Kevin Hubschmann, CEO of Laugh.Events.Kevin’s journey is anything but typical. He went from sleeping on a couch and working for free at a startup, to building and leading enterprise sales teams, and eventually growing Laugh.Events from a one-person operation into a business operating across more than 30 cities in the US.This episode explores how improv training changes the way sales teams, managers, and leaders listen, collaborate, and perform under pressure. Kevin shares real examples from his own sales career and explains why companies like Google, Salesforce, and Pepsi have used improv as part of professional development.You’ll also hear practical ideas managers can use to reduce stress, improve team dynamics, and create better sales conversations without relying on scripts or manipulation.If you lead a team, sell for a living, or want your organisation to think more clearly and communicate better, this episode is worth your time.Watch the full episode from the link in the comments.Subscribe for more episodes:https://www.youtube.com/@TheCeoAndTheSalesmanPodcastFollow Kevin Hubschmann on LinkedIn: https://www.linkedin.com/in/kevin-hubschmannn/Follow Matthew Whyatt on LinkedIn: http://linkedin.com/in/matthewwhyatt/ | — | ||||||
| 1/13/26 | The 3 Skills CEOs Need to Keep Growing in 2026 - Nikki Barua - FlipWork | This episode is a straight conversation about leadership, growth, and the parts of building a business people usually avoid talking about.Matthew Whyatt sits down with Nikki Barua, author, CEO, and former Big Four consultant, to unpack what actually limits companies as they scale. Not markets. Not tools. Not even teams. The leader.They talk openly about rejection in the early days, including losing 11 RFPs in a row and what it took to keep going. They dig into why sales is misunderstood, especially by technical founders, and why influence often matters more than being right.There’s also a grounded discussion about AI. No hype or fear. Just a clear view on why leaders need to rethink how they learn, decide, and lead if they want to stay relevant.If you run a business, lead a team, or feel like you’ve hit a ceiling you can’t quite explain, this episode will make you pause and reflect.Watch the episode from the link in the comments.Subscribe for more episodes:https://www.youtube.com/@TheCeoAndTheSalesmanPodcastFollow Nikki Barua on LinkedIn:https://www.linkedin.com/in/nikkibaruaSubscribe to Nikki’s Reinvention Roadmap newsletter:https://www.nikkibarua.com/newsletters/reinvention-roadmap/subscribe | — | ||||||
| 11/25/25 | How Neil Cresswell Built Trust, Raised Capital, and Expanded Portainer Worldwide | Growing a technology business beyond your home market takes more than great software. It takes cultural understanding, real customer contact, and a willingness to get on a plane long before you feel ready.In this episode of The CEO and the Salesman Podcast, Matthew Whyatt speaks with Neil Cresswell, CEO and Co-founder of Portainer, about how he scaled a container management platform from New Zealand to a global user base and built his company in the United States.Neil shares the lessons he learned while raising capital, travelling through the US and Europe, and spending years face to face with customers. He explains why scaling too early is a common trap, why the US still leads global tech adoption, and why founders must get outside their echo chamber if they want real growth.The conversation covers the cultural differences between New Zealand, Australia, and the United States, the reality of selling to enterprise customers, and why nothing replaces in-person trust when breaking into a new market. Neil also explains how Portainer is using AI internally, what it means for the future of software, and why companies must be careful about adopting AI tools without understanding the risks.If you are building a tech business, planning to scale globally, or thinking about raising capital, this episode will give you a clear view of what it takes to compete on the world stage.Watch the episode from the link in the comments.Subscribe for more episodes: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastFollow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattConnect with Portainer: https://www.portainer.ioLearn more about TechTorque: https://techtorque.com.au/ | — | ||||||
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| 11/5/25 | Episode 30: How One Scientist Is Using AI to Clean Up a $68 Billion Industry | Dr. Bill Clark has spent nearly 30 years inside the supplement world — from research labs to billion-dollar acquisitions — and he’s seen exactly how hype can drown out real science.In this episode, he joins Matthew Whyatt to reveal how his new venture, NutriSelect AI, is bringing transparency and truth to a $68 billion industry. They unpack why most supplements never have to prove efficacy, what true personalization in health could look like, and how AI can finally separate evidence from marketing noise.You’ll hear about:The three pillars of supplement trust: safety, label claim, and efficacy — and why the last one’s still missing✅How NutriSelect’s N-Score rates supplements by real science✅The problem with “personalized nutrition” as it exists today✅What AI can (and can’t) fix in health and wellnessDr. Bill’s personal story — from scientific success to spiritual growth and resilienceIf you’ve ever wondered which supplements actually work — and how to know who to trust — this one’s for you.Connect with Dr. Bill: drbillclark.lifeSubscribe for more episodes: https://www.youtube.com/@UC8KYFAkmpIVFUPnv68NcIHA Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattLearn more about TechTorque: https://techtorque.com.au/ | — | ||||||
| 10/15/25 | From Idea to Exit in 3 Years: Tony Singh’s Start-up Journey | Building a company that scales and attracts investors is never luck. It comes from testing ideas early, selling before building, and staying close to the problem you are solving.In this episode of The CEO and the Salesman Podcast, Matthew Whyatt talks with Tony Singh, Managing Partner at Vitruvian Solutions and former founder of Mobito, a health tech company he built and sold to US-based iProcedures in just three years.Tony shares how he validated his idea before writing a line of code, pre-sold the concept to hospital CEOs, and turned customer trust into rapid growth. He also explains his “three P’s” framework — People, Product, and Process — that every founder should master before raising capital.If you are building a business, preparing to raise funds, or want to understand what makes a company truly investable, this episode will give you a practical roadmap from idea to exit.Watch the episode from the link in the comments.Subscribe for more episodes: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastConnect with Tony Singh: tony@vitruviansolutions.com.auhttps://www.linkedin.com/in/singhtonFollow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattLearn more about TechTorque: https://techtorque.com.au/ | — | ||||||
| 9/11/25 | Trudy MacDonald: Fixing Culture, Burnout, and Leadership in Tech Teams | Trudy MacDonald, Managing Director of TalentCode HR, joins Matthew Whyatt to explore how leadership needs to change in 2025. From burnout and toxic culture to the breakdown of accountability in hybrid teams, this conversation covers the hard truths tech founders need to hear.You’ll learn:1. Why empathy has gone too far2. How to reset team culture and accountability3. Why young talent is struggling in remote-first roles4. Listen to this before your next team meeting.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastTalentCode HR: https://www.talentcodehr.com.au/Trudy MacDonald LinkedIn: https://www.linkedin.com/in/trudy-macdonaldMatthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/ | — | ||||||
| 9/1/25 | From Apple to $10M: Dean Curtis’ Business Growth Secrets | Dean Curtis, CEO of Ingage, shares how he grew a SaaS business to $10M in recurring revenue by helping builders sell more effectively. From teaching math to leading teams at Oracle and Apple, Dean’s journey is full of powerful lessons.Key takeaways:1. Why sales process matters more than features2. What it takes to scale a team through $1M, $4M, and beyond3. How Ingage helps home improvement companies close more dealsDon't miss this story of smart growth, real leadership, and tech that sells.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastIngage: https://ingage.io/Dean Curtis LinkedIn: https://www.linkedin.com/in/deancurtis/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/ | — | ||||||
| 7/31/25 | AI in Sales: What It Helps (And What It Can’t Do) | Good sales today isn’t just about pitch and close. It’s about how your sales and marketing efforts align, how well your team understands the buyer journey, and whether your training matches how people actually buy now. Matthew Whyatt and Ben Wright share practical, proven ways to adapt your team and strategy without losing what makes great salespeople valuable.Subscribe for more videos: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastStronger Sales teams: https://www.strongersalesteams.com/Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattFollow Ben on Linkedin: https://www.linkedin.com/in/coachbenwright/Learn more about TechTorque: https://techtorque.com.au/ | — | ||||||
| 7/9/25 | The Science Behind High-Performing Teams with Josephine Palermo | Leadership is changing, and Josephine Palermo is at the forefront. In this deep and practical discussion, she joins Matthew Whyatt to share how businesses can thrive by focusing on people-first strategies. She talks about why passion matters more than ever, how shared goals keep teams aligned, and what leaders can do to support sustainable performance.Josephine also shares key lessons from her time at Telstra, her bestselling book “Rising to Feminine Power,” and how her work at 6 Team Conditions helps businesses unlock hidden team potential. If you're trying to scale without losing your soul—or your team—this episode is for you.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast6teamconditions: https://6teamconditions.com/Josephine Palermo LinkedIn: https://www.linkedin.com/in/josephinepalermoMatthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyattLearn more about techtorque at https://techtorque.com.au/ | — | ||||||
| 5/23/25 | Secrets of Successful Marketplaces with Sharetribe’s CMO | In this episode of The CEO and the Salesman podcast, Matthew Whyatt sits down with Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe – the no-code platform helping entrepreneurs build their own online marketplaces without needing to write a single line of code or make large upfront investments.Sjoerd shares the fascinating journey of how Sharetribe evolved from a small Finnish startup into a profitable global SaaS business supporting thousands of marketplace founders. He opens up about the platform's unique steward ownership model, the critical role of early customer feedback, and why starting small can often lead to big success.The conversation dives into the intricacies of building successful two-sided marketplaces, the challenges of scaling partnerships, and what it really takes to grow a tech business in today’s market. Sjoerd also discusses how Sharetribe leverages content marketing to reach its audience and how AI is reshaping modern marketing. He stresses the growing importance of authenticity, values, and trust in building lasting customer relationships.If you’re a startup founder, marketer, or someone interested in the future of online marketplaces, this episode is packed with insights you won’t want to miss.Chapters: 00:00 Introduction to Sharetribe and Marketplace Concepts 03:03 The Evolution of Sharetribe and Its Offerings 06:00 The Motivation Behind Sharetribe's Founding 09:12 Understanding the Steward Ownership Model 12:10 Challenges and Strategies in Growing a Tech Business 23:09 Exploring Marketplace Success Stories 24:06 Challenges in Scaling Marketplace Partnerships 26:44 Key Characteristics for Marketplace Entrepreneurs 29:02 The Importance of Starting Small 31:15 The Value of Getting Feedback Early 35:43 Navigating AI and Marketing Challenges 39:20 The Future of Marketing: Authenticity and ValuesSjoerd is also the host of the Two-Sided podcast, where he’s interviewed over 30 founders and investors from the world’s leading marketplaces. His deep expertise offers a rare behind-the-scenes look at what really drives marketplace success.Don’t forget to like, comment, and subscribe if you enjoy the episode. Hit the bell icon so you never miss another conversation with Australia’s top entrepreneurs and business leaders.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastSharetribe: https://www.sharetribe.com/TwoSided Podcast: https://www.sharetribe.com/twosidedSjoerd Handgraaf LinkedIn: https://www.linkedin.com/in/sjoerdhandgraaf/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/ | — | ||||||
| 5/7/25 | How to Use AI to Improve Productivity and Ship Better Software Faster | In this episode of The CEO and The Salesman Podcast, Matthew Whyatt speaks with Anthony Sapountzis, a technology expert and founder of DevReady AI. They explore how AI tools are reshaping product development, helping teams move faster without sacrificing quality.Anthony shares insights on using AI to boost productivity, streamline planning, and improve coding efficiency. He explains how DevReady AI simplifies documentation and reduces the time it takes to launch a product. They also discuss why leadership, emotional intelligence, and human creativity remain critical in a tech-driven world.Learn practical ways to integrate AI into your workflow, stay competitive, and deliver better software faster.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastDevReady AI: https://www.devready.aiLinkedIn: https://www.linkedin.com/in/anthony-sapountzisMatthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more at https://techtorque.com.au/ | — | ||||||
| 3/20/25 | Terry Wilson: From a Small Bush Town to CEO of Chat Metrics | Terry Wilson, CEO of Chatmetrics, shares his journey from a small bush town in New South Wales to leading a cutting-edge software company. He reveals how live chat technology helps businesses generate more leads and sales, and why human interaction still matters in a tech-driven world.🔥 Highlights:1️⃣ The power of live chat in business growth.2️⃣ Why AI alone isn’t enough for great customer service.3️⃣ Building and managing a remote workforce successfully.Don’t miss this insightful conversation!Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastChatmetrics: https://www.chatmetrics.com/Terry Wilson LinkedIn: https://www.linkedin.com/in/terrywilson/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/ | — | ||||||
| 2/28/25 | CEO Responsibilities & Governance: Insights from Garry Gosling | In this episode, Matthew Whyatt speaks with Garry Gosling about leadership, sales, and the evolving role of marketing. They dive into how CEOs can better engage employees, why awards matter for credibility, and the importance of trust in sales.✨ Highlights:1️⃣ Employee engagement as a driver for business growth.2️⃣ The role of boards in supporting CEOs.3️⃣ Why trust and referrals are vital in sales strategies.Don’t miss these actionable tips for leadership and entrepreneurship!Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastGarry Gosling LinkedIn: https://www.linkedin.com/in/ggosling/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/ | — | ||||||
| 2/19/25 | How Entrepreneurs Can Leverage AI Without the Hype by Samuel Spencer | Samuel Spencer from Aristotle Metadata joins Matthew Whyatt to discuss entrepreneurship in 2025, the role of family, and managing business risks. Learn about data management’s impact on social services, AI in business, and the importance of networking at conferences. They also discuss the evolving landscape of social media policies for minors and the impact of business psychology from an MBA.🔥 Highlights:1️⃣ Family influence on business success.2️⃣ Using AI for tender processes.3️⃣ Work-life balance tips for entrepreneurs.4️⃣ Challenges of data silos in organizations.5️⃣ Effective marketing through webinars.Watch now for valuable insights into entrepreneurship and tech in 2025.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastAristotle Metadata: https://www.aristotlemetadata.com/Samuel Spencer LinkedIn: https://www.linkedin.com/in/samuelspencer/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/ | — | ||||||
| 1/28/25 | Scaling Ventures and Building High-Performance Teams with Maxwell Nee | In this episode of The CEO and The Salesman Podcast, Matthew Whyatt interviews Maxwell Nee, the Chief Revenue Officer of ScoreApp. Maxwell shares his journey from corporate banking to scaling a coaching business to $250K/month and the creation of ScoreApp, a game-changing lead magnet tool. Discover insights into team dynamics, investing strategies, and the underrated power of podcasting for personal branding. Listen now for actionable advice on entrepreneurship and creating balance in life and work. Links: YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast ScoreApp: https://www.scoreapp.com/ Maxwell Nee LinkedIn: https://www.linkedin.com/in/maxwellnee/ Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/" | — | ||||||
| 1/18/25 | The Secrets of E-commerce Success: Insights from Mareile Osthus | 🎙️ Welcome to The CEO and The Salesman Podcast! In this episode, host Matthew Whyatt interviews Mareile Osthus, the innovative CEO of Humii, to explore her journey from a non-tech background to leading a cutting-edge tech company revolutionizing the e-commerce customer experience. Mareile shares key insights on overcoming challenges in e-commerce, the importance of understanding the full customer journey, and how Humii uses tools like online mystery shopping to uncover pain points and improve post-purchase satisfaction. Drawing from her experience at The Iconic, she highlights the power of flexibility in startups, the rise of female founders, and the value of data-driven strategies in modern marketing. 💡 Key Takeaways: ➤ Thriving as a non-tech leader in the tech industry. ➤ Identifying and solving customer experience challenges in e-commerce. ➤ Why flexibility and mindset drive startup success. ➤ The power of online mystery shopping for actionable customer insights. ➤ Why the post-purchase experience is critical for retention and loyalty. ➤ Lessons from The Iconic and trends shaping the tech world. 📌 Chapters: 00:00 - Introduction to Humii and Mareile's Journey 02:10 - Identifying Problems in E-commerce 04:37 - Lessons from The Iconic 08:31 - Establishing Authority in Online Experience 10:56 - The Concept of Online Mystery Shopping 14:29 - Understanding Customer Friction 18:35 - Trends in the Tech World 20:35 - Effective Marketing Strategies 21:31 - Data-Driven Marketing Insights 26:18 - The Importance of Post-Purchase Experience 32:45 - Understanding Customer Experience Through Mystery Shopping 34:32 - Learning from Experience: Reflections on Business Strategy 🔗 Links & Resources: 🎧 The CEO and The Salesman Podcast: https://www.youtube.com/@UC8KYFAkmpIVFUPnv68NcIHA 🌐 Learn more about Humii: https://www.humii.co/ 💼 Connect with Mareile Osthus: https://www.linkedin.com/in/mareile-osthus-2abb849b/ 💼 Connect with Matthew Whyatt: https://www.linkedin.com/in/matthewwhyatt/ ✨ Don’t Forget to Subscribe! Hit the 🔔 to stay updated with more inspiring interviews and actionable business insights. Let us know your favorite part of the discussion in the comments below! | — | ||||||
| 12/16/24 | From Rugby to Marketing: Melissa Baer's Storytelling Secrets | Storytelling in marketing is a game-changer, and Melissa Baer shares her unique perspective on this transformative approach in this episode of the CEO and the Salesman podcast. From her journey as a Canadian rugby player to her entrepreneurial success in New Zealand, Melissa reveals how storytelling builds trust, engages customers, and drives innovation in the attention economy. Tune in to learn about navigating cultural nuances, understanding value chains, and addressing human needs to create impactful marketing strategies. Don’t miss Melissa’s expert advice on thriving in a rapidly evolving marketplace! About The CEO and the Salesman Podcast Hosted by Matthew Whyatt—sales strategist, marketing expert, and CEO of TechTorque. This podcast is your go-to resource for practical strategies to grow your SaaS or tech business. 📋 What You’ll Learn ✨ Actionable insights to drive more qualified leads and boost sales conversions. ✨ Scalable go-to-market strategies tailored for SaaS. ✨ Real-world solutions to navigate common business challenges. 🎧 Whether you’re a software founder, sales leader, or entrepreneur, our conversations with industry experts will provide the knowledge you need to elevate your sales and marketing game. 💡 Connect With Us 🌐 Explore how we help SaaS businesses grow: www.techtorque.com.au 📱 Subscribe on Apple Podcasts, Spotify, or your favourite platform. https://podcasts.apple.com/us/podcast/the-ceo-and-the-salesman- podcast/id1635865557 https://creators.spotify.com/pod/show/matthew-whyatt 🔗 Follow Matthew on LinkedIn: LinkedIn Profile. 📈 Free Resources Accelerate your growth with tools and guides designed for SaaS success: https://techtorque.com.au/tech-sector-sales-marketing-resources/ 🔊 Join the Conversation Subscribe for weekly episodes, and share your biggest sales or marketing challenge in the comments—we might feature it in a future episode! | — | ||||||
| 12/11/24 | From Auditor to Innovator: Martin Bing’s Startup Story | In Episode 16 of the CEO and the Salesman Podcast, host Matthew Whyatt sits down with Martin Bing, founder of 1Place Childcare, to explore his transformative journey from auditor to tech entrepreneur. This insightful conversation dives into: 🚀 Building a Tech Startup: The challenges and opportunities Martin faced while founding 1Place Childcare. 💼 Sales Team Strategies: How to recruit, build, and lead a high-performing sales team. 🌟 Company Culture: Why culture is the cornerstone of a thriving business. 📈 Strategic Decision-Making: Navigating key decisions in a competitive tech landscape. 🧠 Marketing and Technology Trends: Staying ahead in an ever-evolving industry. 💡 Entrepreneurial Advice: Martin’s tips on passion, risk-taking, and perseverance for aspiring entrepreneurs. Whether you’re a budding entrepreneur or a seasoned professional, this episode is packed with actionable insights to help you innovate, lead, and grow your business. About The CEO and the Salesman Podcast Hosted by Matthew Whyatt—sales strategist, marketing expert, and CEO of TechTorque. This podcast is your go-to resource for practical strategies to grow your SaaS or tech business. 📋 What You’ll Learn ✨ Actionable insights to drive more qualified leads and boost sales conversions. ✨ Scalable go-to-market strategies tailored for SaaS. ✨ Real-world solutions to navigate common business challenges. 🎧 Whether you’re a software founder, sales leader, or entrepreneur, our conversations with industry experts will provide the knowledge you need to elevate your sales and marketing game. 💡 Connect With Us 🌐 Explore how we help SaaS businesses grow: www.techtorque.com.au 📱 Subscribe on Apple Podcasts, Spotify, or your favourite platform. https://podcasts.apple.com/us/podcast/the-ceo-and-the-salesman- podcast/id1635865557 https://creators.spotify.com/pod/show/matthew-whyatt 🔗 Follow Matthew on LinkedIn: LinkedIn Profile. 📈 Free Resources Accelerate your growth with tools and guides designed for SaaS success: TechTorque Resources 🔊 Join the Conversation Subscribe for weekly episodes, and share your biggest sales or marketing challenge in the comments—we might feature it in a future episode! | — | ||||||
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