How To Reach + Retain Gen Z On Insta + YouTube

About this episode

Kenny Jahng interviews Nils Gulbranson about strategies for engaging Gen Z on social media platforms like Instagram and YouTube.

Episode Summary: In this episode, Kenny Jahng sits down with Nils Gulbranson, a digitally native Christian content creator, to explore how to make biblical teaching both accessible and engaging on digital platforms. Nils shares the strategies behind his rapid growth to nearly 100K followers and millions of views, plus actionable advice for churches looking to connect with younger audiences online. Listeners will discover practical steps for building an authentic digital presence, choosing the right platforms, and crafting content that resonates with today’s digitally native generation. Whether you’re a pastor or a church communicator, you’ll come away with new ideas to amplify your ministry’s voice online. In This Episode, You’ll Learn: How Nils identified a gap between traditional biblical scholarship and Gen Z’s content consumption—and why he stepped in to bridge it Why reframing your view from “algorithm” to “audience” transforms your approach to social media strategy The most common mistakes churches make in their digital outreach—and what to stop doing right now Why authenticity and “messy” realness outperform overly polished, perfection-driven content for younger audiences…

People in this episode

Host: Kenny Jahng

Guest: Nils Gulbranson

Topics covered

• Gen Z
• social media
• digital outreach
• church communication
• content creation

Keywords

• biblical teaching
• digital presence
• authenticity
• platform strategy

Mentioned in this episode

Products: Version One

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