How to craft messages people remember

About this episode

Terry Szuplat discusses the importance of storytelling in business and how it can be a competitive advantage in the AI age.

Most founders think storytelling is fluff that distracts from product metrics. Terry Szuplat, Obama's longest-serving speechwriter who crafted eight years of presidential addresses, reveals why narrative craft is your last defensible moat in the AI age. He breaks down the three-part framework that structured 3,000 White House speeches, explains why vulnerability beats data in investor pitches, and shares the "only you can say" principle that cuts through ChatGPT-generated sameness plaguing startup communications. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Tom Chavez

Guest: Terry Szuplat

Topics covered

• storytelling
• narrative craft
• investor pitches
• AI
• communication
• founders

Keywords

• storytelling
• narrative
• AI
• investor pitches
• communication
• founders
• speechwriting

Mentioned in this episode

Organizations: White House, ChatGPT

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