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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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- Per-Episode Audience
Est. listeners per new episode within ~30 days
25,001 - 50,000 - Monthly Reach
Unique listeners across all episodes (30 days)
75,001 - 150,000 - Active Followers
Loyal subscribers who consistently listen
15,001 - 40,000
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On the show
Recent episodes
Snags, Red Shirts & Culture: Unpacking the Bunnings effect
Apr 30, 2026
Unknown duration
Designing brands for Machine Customers
Apr 16, 2026
Unknown duration
How to stay sane in the AI chaos with Cameron Partridge
Apr 2, 2026
Unknown duration
Rethinking Creativity with Accenture Song's Nick Law
Mar 19, 2026
Unknown duration
The Lamb Ad: Unpacking Australia's most anticipated ad of the year
Mar 5, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 |  Snags, Red Shirts & Culture: Unpacking the Bunnings effect | From the iconic sausage sizzle to its team of red shirts and partnerships with Vegemite and Bluey, Bunnings isn't just a brand...it's a staple of Australian culture. Recently named Australia's most trusted brand by Roy Morgan, the warehouse giant is supported by a seriously deliberate marketing machine focused on community engagement. Recorded live on the shop floor, this episode of The CMO Show sits down with Justine Mills, General Manager of Marketing at Bunnings, to unpack how a hardware store has become part of Australia's cultural fabric. This isn't about glossy campaigns or influencer deals. It's about why the person in the red shirt knows more than any brand ambassador ever could and how Bunnings has built systems to let real frontline expertise lead the marketing. Justine dives into the Red Shirt Content Creator program, how everyday team members have become trusted creators, and why its inhouse content engine, Hammer Media, works not just as a retail media network, but as a credibility generator. You'll hear how Bunnings captures real in‑store moments and resists polishing them into something unrecognisable. No hype. No hard sell. Just useful help, delivered in the same tone Australians have trusted for decades. For CMOs navigating growth and authenticity in an era of performance metrics and attribution, this episode breaks it down: how do you scale without losing soul? How do you drive a sector without feeling corporate? And how do you make marketing feel less like marketing and more like part of the community you serve? It's rare look at how one of Australia's most iconic brands earns trust, keeps it, and proves that the most powerful marketing strategy still starts on the shop floor… preferably near the snag stand. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 4/16/26 |  Designing brands for Machine Customers | Your customers aren't just human anymore. They're machines...and they're already making decisions about your brand. Agentic commerce is here, and it's predicted to account for $300B–$500B in sales by 2030. Brands that design only for humans are already silently losing billions. In this episode of The CMO Show, we talk to author of [descriptor] book, Machine Customers, Katja Forbes. They are joined by Gurvinder Singh, CMO at Altimetrik, which is putting Katja's principles into action. Together they unpack the next tectonic shift in marketing: AI agents as buyers, validators, and gatekeepers. From AI agents rejecting suppliers over expired certifications to entire networks blacklisting brands in seconds based on poor data hygiene, this conversation exposes a blunt truth. Marketing is becoming machine‑readable, binary, and unforgiving. It's data. Verified. Structured. Machine‑legible. If machines can't read your brand, they won't trust it. And if they don't trust it, they won't buy it. This episode shows you how to navigate the shift, what to change, what to prioritise, and how CMOs can lead as machines move from channels to customers. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 4/2/26 |  How to stay sane in the AI chaos with Cameron Partridge | Want to know why marketers need to stop trying to keep up with AI? How about what they should focus on? In this episode, Cameron Partridge, the Australian growth leader who helped scale Invisible Technologies into a $2 billion unicorn, talks staying focused in the AI noise. Across brand credentialisation the death of channel specialists, the rise of systems thinkers, and the danger of chasing shiny tools, the new Humanforce growth officer shares a simple message: GenAI hasn't changed the fundamentals of marketing. It's just made them harder. From working with Google, Meta and Microsoft, Cameron has witnessed the industry evolve at breakneck speed. We can now create more content than ever, but standing out requires sharper thinking, deeper focus, and an unshakeable commitment to consistency and trust. Unicorns aren't built on noise; they're built on discipline. If you want the truth about AI, growth and the future of marketing roles, this episode is your blueprint. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 3/19/26 |  Rethinking Creativity with Accenture Song's Nick Law | Live from the Adobe AI Forum, this episode is your front‑row seat to a creative reboot with Nick Law, Accenture Song's Chief Creative Chairperson, Aussie expat and veteran of Apple, Publicis and R/GA. Nick argues that the real opportunity with AI isn't found at the extremes. It lives in what he calls the "missing middle" the space between systems‑obsessed strategists and wildly expressive creatives. It's a space most organisations have let collapse, and rebuilding it will be the differentiator. The marketers who thrive will be the ones who can finally stitch those worlds back together. And then comes his challenge to leaders: "Work with freaks." Because safe work gets buried. Bold work gets shortlisted, shared and chosen. In buying groups drowning in algorithm‑generated sameness, the unconventional thinker is now your unfair advantage. If you're a marketer trying to make sense of the AI tidal wave, this conversation is your cheat code. And, yes, he tackles the question everyone's whispering (or panicking) about: "How will AI affect my job?" His answer is surprisingly energising and brutally clear on what stays human. If you want to design a marketing future where AI is your ally, not your competitor, this episode shows you how. Discover what it means to lead teams where every discipline is becoming an AI discipline, where talent lives everywhere, and where the most powerful differentiators remain value, story and distinctly human ingenuity. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 3/5/26 |  The Lamb Ad: Unpacking Australia's most anticipated ad of the year | What does it really take to keep one of Australia's most talked‑about campaigns culturally captivating every single year? In this CMO Show masterclass, Nathan Low, CMCO at Meat & Livestock Australia, lifts the curtain on the annual Lamb Ad. It's a deep dive into the creative mindset of this enduring cultural moment. We get a behind the scenes look at the process, which starts well before a single line is written, scanning the cultural landscape to understand what feels big enough to bring people together. Nathan hints at the six‑month rhythm, from exploring broad cultural territories to pressure‑testing concepts and why the Lamb brief stays constant even as the culture shifts around it. And here's the paradox every marketer wants to create: in a world where most consumers pay to skip ads, Australians still make time for this one, waiting for the drop each January, sharing it and, more often than not, helping it jump borders and make global headlines. That kind of anticipation doesn't come from media spend; it comes from culture, comedy and craft and from an organisation willing to back brave ideas, knowing "safe" ones would be riskier. Listen in if you want to know how to evolve your brand's marketing without losing the core, how to balance instinct with just‑enough research, and how to turn a campaign into a national conversation people choose to watch. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 2/19/26 |  Rethinking B2B: Amazon's unexpected Aussie marketing lessons | Australia isn't just another western market. Amazon learned this quickly in its 12th market roll out. In this episode of The CMO Show, Lena Zak, Country Manager for Amazon Business Australia, discusses the nuances of branding in an unusually personal, human‑to‑human business culture with distinct approaches to buying and supplier relationships. From buyer instincts shaped by Amazon's B2C footprint to the procurement friction unique to local organisations, Lena shares the surprises that forced her team to rethink assumptions and rework their approach, including the need to explain what Amazon Business even is before they could persuade anyone why it matters. What are Lena's biggest lessons? How listening beat out global playbooks in a market where trust still trumps technology How the whimsical Little Bo Peep campaign became an unlikely shortcut to clarity and cultural connection Why simplicity in fast shipping, easy controls and fewer suppliers to manage proved the strongest lever for earning confidence with Australian organisations navigating digital transformation. It's a behind‑the‑scenes look at the decisions, challenges and creative swings that defined one of Amazon's most interesting market launches and a reminder that in B2B, understanding how people buy is still the most powerful strategy of all. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 2/5/26 |  How Intrepid Travel navigates the disruption-reinvention cycle | Few industries are tested as relentlessly as travel. From economic uncertainty and sustainability pressures to rapid technological change, travel brands have had to constantly survive disruption. Hazel McGuire, CMO of Intrepid Travel's answer has been constant reinvention and it's put them on the road to becoming a the first billion-dollar global travel brand. In this episode of The CMO Show, Ms McGuire, shares what it takes to lead through disruption in an industry that is always rebuilding itself, and how she is navigating that complexity. Hazel unpacks how the company responded to the post‑COVID reset, as travellers began seeking deeper meaning, stronger social connection and better value from the experiences they choose. She explains why, even amid cost‑of‑living pressures, travel continues to matter,—and how brands must move beyond short‑term transactions to build long‑term resilience. You'll also hear how Intrepid's long‑standing B Corp commitment shapes decision‑making behind the scenes, helping the business balance purpose and profit without turning values into a marketing headline. From evolving beyond performance‑heavy marketing to investing in brand‑led storytelling, Hazel explores how Intrepid stays human, credible and trusted in an industry increasingly shaped by automation and AI. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 1/22/26 |  How this global company's first CMO made marketing everyone's business | What would you do if you walked into a fast‑growing global company as its first ever CMO with no marketing playbook and no inherited systems? That was the challenge and opportunity facing David Levingston, Global Chief Marketing Officer at Aero Healthcare. In this episode of The CMO Show, David shares what it takes to build a marketing function from scratch that is treated not as a bolt-on, but as the connective force across product, data, brand and customer experience. The conversation explores sequencing intuition behind data and facts in the planning stages, looking for clarity before creativity and rethinking approaches to named vs generic brand strategy. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 12/11/25 |  The 12 Trends of Christmas: Marketing in an age of acceleration | 2025 has been a year of extraordinary change for marketers. From AI-driven workflows to the resurgence of authentic storytelling, the pace of transformation is rewriting the rules of engagement. In this special festive wrap-up edition of The CMO Show, host Mark Jones counts down the 12 trends shaping marketing leadership as we head into 2026. Join us for a masterclass in clarity, creativity and context as we explore what it means to lead in an era of acceleration. From personalisation at scale to ethics as a non-negotiable, these insights will help you navigate the next wave of marketing innovation with confidence. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 11/27/25 |  Then, Now and Next | Ten years ago, The CMO Show launched as a bold experiment in marketing storytelling. Back then, podcasts were niche, TikTok didn't exist, and AI was just a whisper. Fast forward to today, and the show has become a trusted industry platform, marking a decade of insights, evolution, and candid conversations. In this special live-recorded anniversary episode, host Mark Jones is joined by Michelle Rowling, Head of Sales and Marketing at Luna Park Sydney, Louise Cummins, Co-Founder, Australian Centre for AI in Marketing, and Amy James, Senior Product Marketing Manager at Adobe to celebrate a decade of insights and explore what's next for CMOs. From the print-first days of 2015 to the AI-powered present, this conversation dives into the big shifts shaping marketing. Hear from three marketing leaders as they share defining career moments, COVID-era resilience, and bold predictions for the future. If you've ever wondered how to stay relevant when the chessboard gets thrown in the air, this is your playbook. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
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| 11/13/25 |  The high-vis mental health shift with Ed Ross | Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners. The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time. In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt, joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia. Join us for a masterclass in grassroots brand building, emotional resonance, and community-first strategy. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 10/30/25 |  The $28B industry pivot with Elizabeth Anderson-Funnell | The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combined and drives women's workforce participation, with 77% of roles held by women. Elizabeth Anderson-Funnell, Head of Communications and Advocacy at the Australian Fashion Council (AFC), joins host Mark Jones to unpack how strategic storytelling and advocacy are shaping the future of this industry, and what marketers can learn from some big changes. Elizabeth reveals how the AFC is uniting a fragmented ecosystem of designers, manufacturers, retailers and farmers under one voice. She shares the Council's move to reclaim Australian Fashion Week, transforming it into an industry-led, globally visible platform, and why sustainability and circularity are now non-negotiable. From textile recycling and fast fashion to the emotional triggers behind buying behaviour, Elizabeth introduces a fresh lens for building trust in communications. For marketers and brand leaders, this episode offers insights into how aligning brand, policy and purpose can create cultural relevance, economic impact and systemic change, going beyond style and into transformative strategy. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 10/16/25 |  How MyFitnessPal built a 250M customer base | In this episode of The CMO Show, Marnie Boyer, Chief Marketing Officer at MyFitnessPal, joins host Mark Jones to explore how the original fitness tracking app has stayed relevant for over two decades. With more than 250 million users across 120 countries, MyFitnessPal is a case study in customer-centric innovation. Marnie shares how the brand has evolved from a wedding diet tool to a trusted wellness companion, powered by community, data, and a deep understanding of user needs. She unpacks how MyFitnessPal uses AI to personalise experiences, bust misinformation, and scale content across cultures. From leveraging micro-influencers to building trust in an era of information overload, Marnie offers a masterclass in modern marketing leadership. Tune in for a conversation on how to lead with empathy, adapt with curiosity, and build a brand that people rely on. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 10/2/25 |  LinkedIn on trust, tactics and the big B2B shift | In a world of AI acceleration, content saturation, and risk aversion, how do marketers cut through the noise and build meaningful connections? In this episode of The CMO Show, Brendan Wong, News Editor at LinkedIn Australia, joins Mark Jones to explore how trust, authenticity, and peer networks are reshaping the B2B marketing landscape. Drawing on LinkedIn's latest research, Brendan reveals how decision-makers are increasingly relying on personal networks to validate brands, and why storytelling, not polish, is the key to influence. From the rise of community-driven content to the pressure of AI upskilling, Brendan shares insights into how leaders can show up online with purpose, build their personal brand, and foster genuine engagement. Whether you're a CMO, job seeker, or content creator, this episode offers a roadmap for navigating change with confidence. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 9/19/25 |  Marketing experts on navigating the Polycrisis era | Politics and business are no longer separate worlds. For senior marketing leaders, the challenge is clear: how do you build authentic, trusted brands when disruption is constant and customer expectations are shifting? In this episode of The CMO Show, Josh Faulks CEO at Australian Association of National Advertisers and Emma Webster, Director at Hawker Britton join host Mark Jones live from stage at the iMedia Summit. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 9/5/25 |  Snapchat on Gen Z's marketing revolution | Gen Z is changing how we communicate. But they're also redefining how culture is created, shared, and remixed – and brands aren't keeping up. In this episode of The CMO Show, Ryan Ferguson, Snap Inc. ANZ Managing Director and Eugene Healey, Brand Strategist explore how closed networks, social media, and creator-led storytelling are reshaping the foundations of modern marketing. For brands, the shift from public platforms to private, peer-to-peer spaces is more than a media challenge - it's a mindset shift. In a world where attention is earned, not bought, marketers must learn to integrate into communities, both without interrupting but accepting of their own brand disruption. Ryan and Eugene unpack the paradox of authenticity, the rise of remix culture, and why tone of voice without strategy is just cosplay. They reveal how creators are becoming cultural translators, how brands can test and scale messaging in real time, and why the future belongs to those who embrace play, not perfection. Tune in for a sharp, strategic look at how Gen Z's digital fluency is transforming brand strategy, from top-down campaigns to bottom-up co-creation. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 8/22/25 |  IBM's Billy Seabrook on unlocking billions in productivity | IBM saved $3.5 billion in just two years by applying its own AI technologies internally. But according to Billy Seabrook, Global Chief Design Officer at IBM Consulting, the real breakthrough wasn't technological, it was philosophical. In this episode of The CMO Show, Billy shared how IBM became its own "client zero," using AI to reimagine how work gets done from HR chatbots to dynamic content creation. The deeper challenge, according to Billy, is designing systems that serve not just efficiency, but humanity. As AI reshapes creative roles, customer experience, and organisational culture, marketers must learn to design for intelligent agents and govern the machines they now collaborate with. Tune in for a global perspective on the breakdown of traditional specialist roles, rise of the creative generalist, and the growth of democratised content creation. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 8/6/25 |  The content crisis with Debra Taylor | Years of unchecked content creation have left organisations with bloated, conflicting, and often unreadable digital assets. In this episode of The CMO Show, Debra Taylor, Partner at Deloitte and former journalist, unpacks the content crisis. In a world where AI agents are becoming the primary interface for customer interaction, bad content isn't just inefficient, it's a strategic risk. At the heart of this conversation is a crisis many brands are only beginning to confront. Bridging storytelling and systems thinking, Debra reveals how organisations still have a chance to reclaim control of their digital ecosystems. From tackling content overload to preparing for agentic AI, Debra shares practical insights on how brands can become authoritative sources of truth. She unpacks the critical role of governance, the risks of misinformation, and why marketers must start curating content not just for people, but for machines. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 7/24/25 |  Sofia Lloyd-Jones on UNSW's 10 year strategy | What does it take to lead marketing through one of the most turbulent periods higher education has ever faced? Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia's top universities in reimagining marketing from the outside in. Ongoing impacts of the recent pandemic, shifting government policies, tight budgets and the rise of AI are ubiquitous challenges for universities globally. For UNSW, the answer has been an epic, purpose-driven transformation. Serving a global audience, a thriving academic community, 80,000 students and a team of nearly 200 staff, Sofia shares the insider view on how the CMO role has evolved well beyond campaigns and content. This conversation gets to the heart of modern marketing leadership. Find out how purpose-driven strategy is driving real growth - and measurable impact. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 7/10/25 |  Storytelling and simplicity with Bridget Esposito | When you're heading up brand and creative for a global financial services powerhouse, complexity is part of the job. But what happens when you choose to meet that complexity with clarity and a human-first mindset? In this episode of The CMO Show, Bridget Esposito, VP and Head of Creative & Brand at Prudential, shares how she's helping a 150-year-old company stay relevant in a fast-moving, tech-driven world. Her approach is grounded in storytelling and simplicity. But it's not just about the message, it's about the mechanics. Bridget's leadership style is all about thinking like a conductor, bringing together people, platforms and processes to create harmony across the business. Whether it's aligning cross-functional teams, engaging senior stakeholders or integrating new technologies, her focus is on unifying everyone around a shared goal. Tune in to hear how Bridget navigates the challenges of scale, legacy and transformation and why embracing risk and building strong relationships are essential to modern marketing. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 6/26/25 |  The power of cut-through: how Bronwen Clark made the NGAA impossible to ignore | In a world full of noise, how do you make your message stand out — especially when you're a small team with a big mission? Bronwen Clark, CEO of the National Growth Areas Alliance, joins The CMO Show to share how her organisation achieved national cut-through by reframing the conversation around Australia's fastest-growing — and most overlooked — communities. From strategic messaging to earned media, Bronwen reveals how NGAA turned a complex policy issue into a compelling national story that reached politicians, journalists and voters alike. This is a masterclass in clarity, timing and knowing exactly who you need to influence. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 6/12/25 |  Reinventing Banking with Ravi Santhanam | What does it take to transform a bank into a benchmark for digital innovation? Ravi Santhanam, CMO and Head of Direct to Consumer Business at HDFC Bank, shares how India's largest private sector bank is redefining customer experience through technology, data, and bold leadership. In this episode of The CMO Show, Ravi reveals how HDFC Bank is leveraging India's unique digital infrastructure to deliver hyper-personalised services, disburse loans in seconds, and empower both customers and employees. From MarTech to AI, Ravi's story is a masterclass in how marketing can drive measurable impact, fulfil demand, and lead change across an entire organisation. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 5/29/25 |  Navigating change and scaling innovation with Chris Young | In a region defined by rapid economic growth, accelerating digital innovation, and diverse customer expectations, financial services providers in APAC are navigating one of the most complex and fast-moving landscapes in the world. In this episode of The CMO Show, host Mark Jones speaks with Chris Young, Senior Director of Global Industry Strategy at Adobe, about how financial institutions across the Asia-Pacific can rethink data, trust, and transformation to stay ahead of the curve. From the evolving role of marketers and the rise of generative AI to the ripple effects of US tariffs on regional economies, Chris offers a global perspective grounded in local insight. Tune in for a strategic deep dive into marketing maturity, digital acceleration, and what it takes to build resilience in a volatile world. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 5/15/25 |  The Future of eCommerce with Lenovo's Jennifer Downes | What does it take to lead digital transformation at one of the world's biggest PC brands? Jennifer Downes, Global eCommerce CMO at Lenovo, joins The CMO Show to unpack how she's reshaping the online customer experience using AI, data-driven insights, and a fearless test-and-learn mindset. From scaling personalised content to building a global in-house creative team, Jennifer shares how Lenovo is staying sharp in a fast-moving, competitive market. This episode dives into the real-world challenges of content chaos, the power of customer feedback, and why giving your team permission to fail might be the smartest move you make. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
| 5/1/25 |  Embracing nostalgia and innovation at Luna Park Sydney with Michelle Rowling | How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies. From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with modern marketing tactics. Join us for an insightful conversation on brand evolution, customer-centric strategies, and the magic of Luna Park. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au | — | ||||||
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