The Coach Business School Podcast

In this episode, I share my prediction for the future of coaching and why it is both exciting and unsettling at the same time.The world is changing fast. AI is accelerating everything. And many people are understandably wondering what that means for coaching, human connection, and meaningful work. In this conversation, I explain why I believe coaching is not under threat, but on the brink of its biggest expansion ever.This is not about competing with technology. It is about understanding why human connection, presence, and real-world coaching will become more valuable, not less.This episode is for coaches, aspiring coaches, and anyone who wants to understand where coaching is heading and how to stay relevant, impactful, and ahead of the curve.What you’ll learn in this episode:Why the future of coaching is brighter than everHow AI will increase demand for human coachesWhy access creates awareness and opportunityThe difference between information and transformationWhy human connection cannot be replacedHow coaching helps people navigate rapid changeWhat it means to future-proof yourself as a coachTimestamps00:00 – Why the future of coaching matters02:00 – Lessons from past industry disruption05:00 – AI and the accessibility of coaching08:00 – Why human coaches still win12:00 – Connection, energy, and transformation15:00 – The rise of in-person coaching18:00 – Why now is the time to be a coachEnd – The coaching opportunity aheadIf this episode resonated and you want to explore coaching further, here are a few ways to join me.If you want to train as a coach and work directly with me, join us at Coach Business Schoolhttps://coachbusiness.school/If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBAhttps://coachbusiness.school/business-and-marketing-mastery/I would love to see you on the journey.Let’s do this.

In this episode, I share a powerful reminder of why coaching can be one of the most life-changing paths you can choose.This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and wants to reconnect with why this work matters. We explore what coaching really gives you beyond a qualification, including freedom, meaning, growth, and the opportunity to design a life that feels aligned and purposeful.This is not about chasing titles or building something overnight. It is about creating work that matters, developing yourself as a human being, and using your skills to make a genuine difference in the world.What you’ll learn in this episode:Why freedom and autonomy matter more than moneyHow coaching creates meaning and purposeWhy personal growth is non-negotiableHow contribution leads to fulfilmentWhat income with integrity looks likeWhy coaching supports an intentional lifestyleHow coaching skills improve every area of lifeTimestamps00:00 – 02:00 Why this conversation matters02:00 – 05:00 Freedom, autonomy, and well-being05:00 – 08:00 Meaning and purpose through coaching08:00 – 10:00 Growth mindset and lifelong development10:00 – 12:00 Contribution and doing good in the world12:00 – 14:00 Income with integrity14:00 – 16:00 Lifestyle design and true intelligence16:00 – End Leverage, impact, and becoming a coach in 2026If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you.If this episode resonated and you want to explore coaching further, here are a few ways to join me.If you want to train as a coach and work directly with me, join us at Coach Business School(https://coachbusiness.school/).If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA(https://coachbusiness.school/business-and-marketing-mastery/).I would love to see you on the journey.Let’s do this.

In this episode, I’m joined by my sister-in-law and academic lead at Coach Business School, Louise Ramage, to explore one of the fastest-growing areas in coaching right now. Neurodiversity.More and more adults are discovering their own neurodiversity, often through their children, and it is changing how people understand themselves, their work, and their potential. We talk about ADHD coaching, lived experience, confidence, belief systems, and why being neurodiverse can actually make you an exceptional coach.This conversation is practical, honest, and deeply human. If you are neurodiverse, work with neurodiverse clients, or are considering a coaching niche that truly matters, this episode will open your eyes.What You’ll Learn in This EpisodeWhy neurodiverse coaching is growing so rapidlyHow lived experience strengthens coaching impactThe link between neurodiversity and confidenceWhy many adults discover neurodiversity later in lifeHow coaching supports neurodiverse thinking stylesThe role of beliefs, shame, and self-criticismWhy neurodiversity can be a coaching superpowerHow specialisms help coaches stand outThe connection between neurodiversity and alcoholWhy coaching creates real, lasting changeTimestamps00:00 – 02:00 Why neurodiverse coaching is exploding02:00 – 04:00 Adult diagnosis and self-discovery04:00 – 06:00 Lived experience and coaching credibility06:00 – 08:00 Confidence, belief systems, and shame08:00 – 10:00 Neurodiversity as a superpower10:00 – 12:00 Coaching tools that really work12:00 – 14:00 The rise of ADHD coaching14:00 – 16:00 Specialisms and building a niche16:00 – 18:00 Neurodiversity, dopamine, and alcohol18:00 – End Why coaching changes lives at the deepest levelIf this episode resonated and you want to explore this work further, here are a few ways to join me.If you want to become an accredited coach and train at a world-class level, come and join me at Coach Business School (https://coachbusiness.school/). Louise and I are deeply involved in the training, observations, and development of every coach.If you are already an accredited coach and want to grow your coaching business with clarity and confidence, join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.If living alcohol free is part of your journey, check out Authentic Brew (https://www.authenticbrew.com/), a functional alcohol free drink designed to support focus, energy, and connection without compromise.And if you want daily structure, support, and community around living alcohol free, download DRYY (https://www.dryyapp.com/), my alcohol free app and community designed to help you build consistency and momentum without doing it alone.I would love to see you in the training very soon.Let’s do this.

In this episode, I speak directly to you as a coach about what I believe is the real foundation of long-term success. Your own self-development.Coaching is not something you switch on for clients and switch off afterwards. It is a way of running your mind, challenging your thinking, and choosing beliefs that create clarity, confidence, and momentum. If you are not living the learning, something has been missed.This episode is an invitation to turn the coaching lens back on yourself and apply the same tools you give to others to your own life and business.What You’ll Learn in This EpisodeWhy self-development is the foundation of great coachingHow untrained thinking quietly limits performanceWhy belief-level work creates lasting changeThe danger of treating the future like a factHow negativity bias shapes your experience of lifeWhy comfort zones shrink as coaches growThe link between courage, growth, and fulfilmentHow goal setting activates opportunityWhy coaches must apply the work to themselves firstHow to live in a friendly universeTimestamps00:00 – 02:00 Why self-development matters more than technique02:00 – 04:00 Coaching as a philosophy for life04:00 – 06:00 The untrained brain and negativity bias06:00 – 08:00 Belief-level coaching and real transformation08:00 – 10:00 Options versus outcomes10:00 – 12:00 Catching your own thinking traps12:00 – 14:00 Why the future is always made up14:00 – 16:00 Comfort zones, courage, and growth16:00 – 18:00 Goals, focus, and activating opportunity18:00 – End Living the learning and leading by exampleIf this episode resonated and you want to take your development further, come and join me at Coach Business School. If you want to get accredited as a coach, I will personally guide you through the training from start to finish.If you are already an accredited coach and want to master the business and marketing side of coaching, join me inside Coach MBA.And if part of your self-development journey includes living alcohol free, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise.I would love to see you in the training very soon.Let’s do this.

In this episode, I sit down with the brilliant Sara Vening to talk about something every coach needs to revisit time and time again. Your whys. Why you coach. Why you want to help people. Why this work matters to you.Sara shares her journey from the collapse of Northern Rock, to leadership roles, to being coached herself, to eventually stepping forward and becoming a coach. We explore the fear, the learning curve, the breakthroughs, and the joy of helping real humans create real change.If you ever lose sight of your purpose, this conversation will bring you back to centre.What You Will Learn in This EpisodeWhy understanding your whys is essential for staying motivated as a coachHow Sara went from leadership roles to coachingWhy early experiences of being coached can be life-changingHow to build confidence by coaching real peopleWhy offline networking often beats social mediaHow to create a meaningful, flexible coaching careerTimestamps00:00 – 02:00 Why your whys matter and setting up the conversation02:00 – 04:30 Sara’s first experience of coaching at Northern Rock04:30 – 07:00 Emotional breakthroughs and the power of being coached07:00 – 09:30 Taking the plunge into formal coach training09:30 – 12:00 Coaching real humans and building early confidence12:00 – 14:30 Transformative client stories and aha moments14:30 – 17:00 Celebrating her EMCC accreditation and next steps17:00 – 19:30 Offline networking and why it outperforms social media19:30 – 22:00 Building relationships, referrals and real opportunities22:00 – End Designing a meaningful coaching life and the future aheadIf Sara’s story inspires you and you want to take the next step into coaching, come and join me at the Coach Business School.Let’s do this.

In this episode, I explore one of the most powerful truths in coaching. Your biggest life struggle, the thing you thought might break you, can become the greatest gift you ever bring to others. I see this time and time again. Coaches are often drawn to this work because they have overcome something significant. Burnout, redundancy, divorce, injury, menopause, alcohol, anxiety, loss. These moments wake us up, shake us out of the middle lane, and open the door to growth, meaning, and contribution.I walk you through why your struggle is not a weakness but your coaching superpower. It is the bridge that allows you to connect deeply with the people you are meant to help. When you talk about the struggle you have lived through and the success you created on the other side, you draw in the right clients, build trust instantly, and create a transformation that is real and grounded in lived experience.What You Will Learn in This Episode:Why your biggest challenge can become the foundation of your coaching careerHow adversity wakes us up to our potential and purposeWhy lived experience builds stronger, more authentic coaching relationshipsHow your story attracts the right clients without forcing or sellingWhy people invest in help when they are in a struggle, not when they feel fineHow to use your story ethically without giving endless adviceWhy you do not need to be perfect to be a powerful coachHow to turn struggle into meaning, contribution, and sustainable business successTimestamps 00:00 – 01:30 Your struggle is your superpower01:30 – 03:00 Why you’re drawn to coaching03:00 – 04:30 From minus five to plus five04:30 – 06:00 When life wakes you up06:00 – 07:30 Pain is the doorway07:30 – 09:00 Talking to the struggle09:00 – 10:30 Success ≠ perfection10:30 – 11:30 The empathy advantage11:30 – 12:00 Turning pain into purpose12:00 – End Your struggle → your story → your successLinks & Resources:Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Check out the Coach MBA — Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business. 👉 Learn more at coachbusiness.schoolIf this episode resonated with you, share it with your coaching community, subscribe, and keep showing up and shining your message.Let’s do this.

Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.What You’ll Learn in This Episode:Why “normal” is your coaching superpowerThe myth of the expert coach (and why it holds people back)How storytelling builds instant trust and connectionWhy real people want to work with real peopleHow to turn your experience into your expertiseThe truth about accreditations and what really attracts clientsTimestamps:00:00 – 01:00 The real reason you’re enough01:00 – 02:30 The mission behind the Coach Business School02:30 – 04:00 The myth of the expert coach04:00 – 05:30 Real people want real coaches05:30 – 07:00 The story that hooks hearts07:00 – 08:30 The authenticity advantage08:30 – 10:00 From experience to expertise10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’11:30 – 12:30 Forget accreditations — tell your story12:30 – End The one thing you must rememberLinks & Resources:Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business. 👉 Learn more at coachbusiness.schoolIf this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.Let’s do this.

Episode 3: How to Price Your Coaching. You Are Not Charging Enough! In this episode, Andy tackles one of the biggest challenges in coaching - why brilliant, passionate coaches often struggle to make money despite transforming lives. Discover how to shift from selling your time to selling outcomes, redefine your value, and start earning what your coaching is truly worth.What You’ll Learn in This Episode:Why great coaching skills alone don’t equal business successThe real reason accreditations don’t guarantee incomeHow to stop selling time and start selling outcomesThe simple pricing mindset that changes everythingHow to find your niche and identify your ideal clientThe “coaching pricing matrix” and how to use it to grow sustainablyWhether you’re just starting out or an experienced coach ready to scale, this episode will help you connect meaning, impact, and income - so you can do more of what you love and thrive while doing it.Timestamps:00:00 – 01:00 The big question01:00 – 02:30 Breaking the mould02:30 – 04:30 Great coach, poor business04:30 – 06:00 The accreditation trap06:00 – 07:30 The meaning–money connection07:30 – 09:30 Stop selling your time09:30 – 12:00 Your story holds the key12:00 – 15:00 The pricing breakthrough15:00 – 20:00 The coaching value matrix20:00 – End From scarcity to abundanceLinks & Resources: 🎓 Join the Coach Business School: Ready to take your coaching to the next level? Whether you want to get accredited as a coach or you’re already qualified and want to master the business side of coaching, the Coach Business School has everything you need to succeed. 👉 Explore our programs and free resources at coachbusiness.school.🚀 Join the Coach MBA: If you’re an accredited coach ready to build a thriving business, check out the Coach MBA — Marketing and Business for Accredited Coaches. 💻 Click here to learn more. Hopefully, I’ll see you inside the training very soon. Let’s do this!