#187 - Marketing for Fitness Coaches - Kandace Hudspeth

About this episode

Kandace Hudspeth discusses marketing strategies for fitness coaches and personal trainers.

Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency. We discussed: 00:01 — Kandace's Background and Journey to OPEX 03:29 — Why Coaches Think They Hate Marketing 04:32 — Making Sales a Confirmation, Not a Pitch 10:23 — The Person, Problem, Promise Framework 11:17 — Problem Aware...

People in this episode

Host: Paul Oneid

Guest: Kandace Hudspeth

Topics covered

• marketing
• fitness coaching
• business strategy
• sales techniques
• personal training

Keywords

• fitness marketing
• business growth
• sales confirmation
• coaching strategies
• brand development

Mentioned in this episode

Organizations: OPEX, CoachRx

More episodes of The Coaches Corner University Podcast

• #194 - Moderation is for Cowards - Bob Merkh · June 9, 2026 · 1h 6m
• #193 - Programming Around Pain - Dr. Justin Farnsworth · June 2, 2026 · 1h 8m
• #192 - How To Build and Scale a Gym The Right Way - Jordan Wong · May 26, 2026 · 1h 4m
• #191 - Linking Blood Work With Behaviour Change - Aaron Chapple · May 22, 2026 · 60 min
• #190 - PEDs, Peptides and Professional Responsibility - Michael Warner · May 8, 2026 · 1h 9m
• #189 - Coaching With Curiosity - Meg Young · April 14, 2026 · 1h 8m