Ep 57: Coaching Journeys: Accreditation, Solutions Focus, and AI with Janine Waldman

About this episode

The episode explores the evolving landscape of coaching with Janine Waldman, focusing on accreditation, solutions focus, and the role of AI.

What does it really mean to be a “proper coach” today? In a world of shifting accreditation, rapidly changing technology, and evolving communities, the answer is anything but simple. In this episode, Sarah Bramall and Rebecca Daniel sit down with Janine Waldman, director and co-owner of The Solutions Focus and Membership Director of APEX (the Association for Professional Executive Coaching and Supervision), to explore coaching in the real world. Janine shares her journey from HR and L&D to solution-focused coaching, a practical, no-nonsense approach built on one idea: find what works and do more of it. They also tackle AI head-on. Not as a replacement, but as a sharp thinking partner that challenges assumptions and deepens reflection. The result? A candid, grounded conversation about staying human, relevant, and effective in a rapidly changing coaching landscape. Highlights: 01:40 How Sarah first met Janine. 03:39 How Janine discovered coaching. 05:52 What is a "solutions focus" approach? 08:17 Why does a “solution focus” approach create positive change for clients? 09:30 Janine recommends her books “Positively Speaking” and “The Resilience Pocketbook” for coaches interested…

People in this episode

Hosts: Sarah Bramall, Rebecca Daniel

Guest: Janine Waldman

Topics covered

• coaching
• accreditation
• AI in coaching
• solutions focus
• professional development

Keywords

• coaching
• solutions focus
• AI
• accreditation
• professional coaching

Mentioned in this episode

Organizations: The Solutions Focus, APEX

Books & works: Positively Speaking, The Resilience Pocketbook

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