Evolving a 108-Year-Old Brand with Nina Gould
From The Community Exchange Podcast by OpenWeb by OpenWeb
September 23, 2025 · 40 min · Season 3 · Episode 8
About this episode
Nina Gould discusses her career and the evolution of publishing in the digital age.
On this episode of The Community Exchange Podcast, we welcome Nina Gould, Chief Innovation Officer at Forbes. In our discussion, MSG and Nina discuss: Nina’s career journey from designer and coder at Forbes.com to Chief Product Officer and now Chief Innovation Officer The shift from print to digital and how legacy publishers adapted business models and workflows Product’s unique role sitting between editorial, business, and technology inside media companies Why innovation in publishing must go beyond “cool tech” and focus on solving real business and audience problems How AI, GenAI, and “Google Zero” are reshaping audience expectations, traffic, and discovery The rising importance of personalization, community, and user experience in digital publishing Which engagement metrics matter most for measuring content success in today’s environment The need to reinvent advertising models for a post-scale era, focusing on engagement and value And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
People in this episode
Guest: Nina Gould
Topics covered
- innovation in publishing
- digital transformation
- audience engagement
- advertising models
- personalization
- media industry challenges
Keywords
- Forbes
- digital publishing
- AI
- GenAI
- audience expectations
- engagement metrics
- advertising models
Mentioned in this episode
Organizations: Forbes, MSG
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